Friday, February 22nd, 2013


(((((((   (((((((((((O)))))))))))   )))))))

do you really get young women?
 chew on this:
young women are the true value-drivers in the family restaurants category

women 18-34 had over 355 million MORE transactions than women 35-49
at family restaurants over the course of a year

get with the network that gets young women.
   (  ( ((((((oxygen. live out loud.)))))) )  )    )


Good morning. It’s Friday February 22, 2013, and this is your first early morning briefing.

Tonight’s Premieres:
PBS: American Masters at 9p
Discovery Channel: Yukon Men at 10p
IFC: Out There at 1030p

Tonight’s Finales:
Discovery Channel: Gold Rush (Live) at 8p
CBS: CSI: NY at 9p

Saturday’s Premieres:
DIY Network: Renovation Realities at 9p
WE tv: Joan & Melissa: Joan Knows Best? at 9p

Sunday’s Special:
ABC: Oscars Red Carpet (Live) at 7p; The 85th Annual Academy Awards (Live) at 830p

Sunday’s Premieres:
Discovery Channel: Silver Rush at 8p
DIY Network: A Bryk at a Time at 9p

NBC’s talent show America’s Got Talent just got spicier as former Spice Girl Mel B (aka Melanie Brown and Scary Spice) is joining Howard Stern and Howie Mandel on the judges’ panel, replacing Sharon Osbourne.  America’s Got Talent will be back this summer.


After airing only four episodes, FX has renewed new original drama The Americans for a 13-episode second season. Starring Keri Russell, Matthew Rhys and Noah Emmerich and created by Joe Weisberg, the series January 30 premiere was the most-watched debut of any FX series ever with 5.11 million total viewers. The nine remaining episodes will air Wednesdays at 10p with the season finale on May 1.  To celebrate the series’ renewal, FX will air a marathon of the first five episodes back-to-back starting at 10p on March 1.  The Americans is produced by Fox Television Studios and FX Productions.

Nielsen Co. is doing nothing less than expanding the definition of television by instituting a comprehensive plan to capture all video viewing including broadband, Xbox and iPads.  Timed to the start of the next broadcast TV season in September, Nielsen expects to have new hardware and software tools ready for the approximately 23,000 TV homes it samples. The measurement will also capture viewership from so-called “over-the-top” television programming delivered via broadband to a TV set. For now, Nielsen will count TV-connected devices such as Microsoft’s Xbox, Apple TV and Roku’s set-top; iPads or computers will be added later. Nielsen says its eventual goal will attempt to capture video viewing of any kind from any source. 

VH1 adds a trio of new shows to its spring 2013 programming slate: The Gossip Game from Magilla Entertainment, District Media and Monami Entertainment premieres Monday, April 1 at 9p; I’m Married To A… produced by Fishbowl Worldwide Media debuts Sunday, April 21 at 8p; and the five-hour special VH1’s 100 Sexiest Artists will air Tuesday, March 5 at 9p.  T.I. & Tiny: The Family Hustle is also back for a third season beginning Monday, April 8 at 10p and is produced by 51 Minds and Category 5 Entertainment

Programming Alerts: This Saturday, Centric airs Stevie Wonder with Friends: Celebrating a Message of Peace at 9p.  The event marks the 67th anniversary of the establishment of the United Nations Organization and features performances by Sting, Wyclef Jean, Valerie Simpson and more hosted by Malcolm Jamal-Warner.  The program also airs on BET Sunday, March 3 at 11a.

Also on Saturday, IFC will air the 28th annual Film Independent Spirit Awards at 10p with on-air sponsors including Capital One, Lincoln,, Stella Artois and T-Mobile.


A new season of Oprah: Where Are They Now? returns to OWN: Oprah Winfrey Network’s schedule on Tuesday, March 19 at 10p.  The series features updates on celebs such as Dennis Rodman, Gennifer Flowers, Marion Jones and Sinbad. 

Logo will open a new season of its documentary series WHAT!? with the world premiere of WHAT!? The Story of The Gorgeous Ladies of Wrestling on Tuesday, March 19 at 9p.  Other subsequent weeks include WHAT!? Why Men Cheat on March 26 at 10p; WHAT!? Chasing Beauty on April 2 at 9p; WHAT!? I’m a Stripper on April 9 at 10p; WHAT!? The Long and Short of Body Hair on April 16 at 10p; and WHAT!? I Think I’m An Animal on April 23 at 10p.


Entertainment Studios, Inc. reveals the national clearance for Supreme Justice with Judge Karen has reached 86%.  The daily series, shot exclusively in HD, was picked up by CBS Television Station Group, Weigel Broadcasting, Lin, Belo, Mission, Raycom, Block, Corredor, ComCorp, Journal, Scripps, Roberts and Meredith.  It’s produced and distributed by Entertainment Studios.


Cynopsis: Kids! Webinar
Leveraging the Second Screen for the New Kids Market

Thursday * March 14, 2013 * 1:30-3:00 p.m. ET

Hosted by: Cathy Olson, Editor Cynopsis: Kids! along with panelists:
Elie Dekel – President, Saban Brands & Co-President, Vortexx
Stacy Isenhower – SVP, Programming & Scheduling at Cartoon Network
Anne Richards – Creative Director at No Crusts Interactive



Another sign NBC’s comedy Up All Night might be a goner: star Will Arnett has agreed to star in Greg Garcia’s untitled half-hour pilot at CBS.  Garcia is writing and serving as EP and veteran director James Burrows is on board to manage the multi-camera effort.  Arnett is the first person to be cast with CBS Television Studios producing. This CBS project is in second position to Up All Night for Arnett.  Apparently NBC execs are considering nixing plans to keep the struggling series alive, following star Christina Applegate’s recent departure.

WE tv approved a new docu-series, Glam & Gold starring Olympic Gold Medalist Sanya Richards-Ross and her husband, NFL star and two-time Super Bowl champ, Aaron Ross.  Production on the six, one-hour episodes is underway in Austin and Jacksonville and is slated to premiere this summer.  The series joins WE tv’s popular African American lineup and is produced for the network by Good Clean Fun.


Cynopsis Webinar: Next Week!
February 27|| 1:30-3pm ET||Register Now
How to Activate the Hispanic Market for Viewership & Revenue
The webinar will show you how you can leverage the powerful US Hispanic market of 52 million, resulting in ROI growth for clients & brands.

Speakers include:
Christine Maggiore-Escribano
(SVP, Integrated Mkt Solutions) Telemundo Media
Diane Librizzi
, (CEO/EP) La Loca Entertainment
Steve Mandala,
(EVP, Ad Sales) Univision Communications
Tony Ruiz
(Partner, Communications Planning) The Vidal Partnership


Top 10 M-F Syndicated Strip Series for the week of 2/4-2/8/13 ranked in order by HH Rtg
The Big Bang Theory (WB)                               8.0 AA
Wheel of Fortune (CTD)                                   7.7 AA
Judge Judy (CTD)                                             7.5 AA
Jeopardy (CTD)                                                6.9 AA
Two and a Half Men (WB)                                 5.5 AA
Family Feud (2/T)                                             5.2 AA
Entertainment Tonight (CTD)                           4.0 AA
Family Guy (2/T)                                               3.8 AA
Inside Edition (CTD)                                         3.4 AA
Dr. Phil Show (CTD)                                         3.3 AA
Source: Nielsen Media Research

Top 10 M-F Syndicated Strip Series for the week of 2/4-2/8/13 ranked in order by A18-49 Rtg
The Big Bang Theory (WB)                               4.7 AA
Family Guy (2/T)                                               2.7 AA
Two and a Half Men (WB)                                 2.7 AA
How I Met Your Mother (2/T)                            2.0 AA
Judge Judy (CTD)                                             2.0 AA
Family Feud (2/T)                                             1.8 AA
Wheel of Fortune (CTD)                                   1.7 AA
Jeopardy (CTD)                                                1.7 AA
King of the Hill (2/T)                                         1.4 AA
Seinfeld (SPT)                                                  1.3 AA
Maury (NBU)                                                     1.3 AA
Friends (WB)                                                    1.3 AA
Source: Nielsen Media Research

Tuesday A18-49 Analysis:  CBS had the winning lineup Tuesday delivering a 2.5/7 among A18-49, according to final primetime national ratings from Nielsen.  CBS led the 8p hour with NCIS at 3.5/10 and Univision’s Por Ella Soy Eva came next at 2.0/6.  CBS remained at #1 through 9p with NCIS: Los Angeles at 2.7/7 though ABC’s The Bachelor special was a mere tenth of a rating point behind at 2.6/7.  Also this hour, The CW premiered new series Cult with a 0.3/1.  Univision topped the competition at 10p with Amor Bravio at 1.6/4 and CBS’ Vegas was a close contender at 1.5/4 and the season debut of Body of Proof on ABC placed third at 1.2/3.

Live + Same Day Household Ratings: Tuesday, February 19, 2013 (February Sweep Day 19)  time period averages.  Source: NTI, Galaxy as dated. Live+SD.

CBS: 9.8/15          NCIS 13.3/20, NCIS: Los Angeles 10.2/15, Vegas 6.1/10

ABC: 4.4/7             The Taste 3.1/5, The Bachelor: Sean Tells All 5.4/8, Body of Proof [p] 4.7/8

NBC: 2.4/4             Off Their Rockers 3.0/5, Off Their Rockers 2.8/4, Go On 2.1/3, The New Normal 1.9/3, Smash 2.3/4

UNIV: 2.3/4           Por Ella Soy Eva 2.3/4, Amores Verdaderos 2.4/4, Amor Bravio 2.0/3

FOX: 2.1/3             Raising Hope 2.2/3, New Girl [r] 1.6/2, New Girl 2.6/4, The Mindy Project 1.9/3

ION: 1.3/2             Criminal Minds 8P 1.1/2, Criminal Minds 9P 1.2/2, Criminal Minds 10P 1.5/2

CW: 0.8/1              Hart of Dixie 0.9/1, Cult [p] 0.6/1

TELE: 0.8/1            Pasion Prohibida 0.8/1, La Patrona 1.1/2, El Rostro de la Venganza 0.5/1

UMA: 0.2/0             Cineplex TUE [7p start r] 0.4/1, Made in Cartagena 0.2/0, Rosario Tijeras 0.2/0

A18-49:  CBS 2.5/7, UNIV 1.9/5, ABC 1.8/5, FOX 1.6/4, NBC 1.1/3, TELE 0.7/2, ION 0.6/2, CW 0.4/1, UMA 0.2/0

Wednesday A18-49 Analysis:  FOX secured another Wednesday night win among A18-49 at 4.1/11, according to final primetime national ratings from Nielsen.  American Idol on FOX took top honors at 8p with a 4.0/12 and CBS’ Survivor: Caramoan at 2.4/7.  At 9p, FOX’s American Idol ratings were steady-eddy at 4.2/11 and ABC’s comedies Modern Family and Suburgatory came next at an average of 3.0/8.  CBS’ CSI ended up in first place at 10p with a 2.3/7 followed by NBC’s Chicago Fire at 1.9/5.

Live + Same Day Household Ratings: Wednesday, February 20, 2013 (February Sweep Day 20) time period averages.  Source: NTI, Galaxy as dated. Live+SD.

FOX: 8.5/13          American Idol 8.5/13

CBS: 6.5/10            Survivor: Caramoan 5.7/9, Criminal Minds 6.9/10, CSI 7.0/12

ABC: 4.3/7              The Middle 5.0/8, The Neighbors 3.8/6, Modern Family 6.2/9, Suburgatory 3.6/5, 20/20 Special Edition 3.5/6

NBC: 3.3/5             Whitney 2.1/3, Guys With Kids 1.9/3, Law & Order: SVU 3.8/6, Chicago Fire 4.1/7

UNIV: 2.3/4           Por Ella Soy Eva 2.3/4, Amores Verdaderos 2.5/4, Amor Bravio 2.1/4

CW: 1.6/2              Arrow 1.9/3, Supernatural 1.3/2

TELE: 0.8/1            Pasion Prohibida 0.8/1, La Patrona 1.1/2, El Rostro de la Venganza 0.6/1

ION: 0.7/1             WWE Main Event 1.0/2, Wednesday 9PM Movie: Man on Fire [r] 0.6/1

UMA: 0.2/0            Cineplex WED [7p start r] 0.4/1, Made in Cartagena 0.2/0, Rosario Tijeras 0.3/0

A18-49:  FOX 4.1/11, CBS 2.5/7, ABC 2.1/6, UNIV 1.9/5, NBC 1.5/4, CW 0.9/2, TELE 0.7/2, ION 0.3/1, UMA 0.2/1


Lori Conkling has joined NBCUniversal as EVP/Strategy and Business Development for a new formed unit of the company charged with the monetization of cross-platform content, spurring innovation and devising a digital strategy across mobile, social and online.  Conkling reports directly to Lauren Zalaznick, EVP, NBCUniversal

Neal Kendall was tapped as Executive Producer of the upcoming CBS syndicated late-night talk show, The Arsenio Hall Show. Hall’s new show debuts September 9, 2013. 

Christine Maggiore-Escribano advances to SVP/Integrated Marketing Solutions at Telemundo Media.  Escribano will be based in New York.

A&E Network has hired two new programming executives: Gabriel Marano for the West Coast-based scripted department as VP/Drama Programming, Dave Mace for the East Coast-based non-fiction department as VP/Non-Fiction & Alternative Programming.


Cynopsis: Kids !magination Awards

There’s still time to enter – late submission deadline – FEB 27!

The !magination Awards honor the year’s most outstanding and imaginative achievements in programming, marketing and promotion – the efforts that will have lasting impact, the efforts that make us proud to be part of such a creative community.

Click here to visit the awards webpage for information on categories & how to enter.

Friday Fun Fact:
There are approximately 1,319,872,109 people on the Internet.

This Day In History, sponsored by Discovery Fit & Health: 1918 – Birth date of the great radio and television announcer Don Pardo who got his start on NBC radio in June 1944.  His voice has been heard on NBC in parts of eight decades.  Happy 95th Birthday, Don!

Answer to Our Last Trivia Question: Dana Carvey was famous for portraying which US President on NBC’s Saturday Night Live? George Herbert Walker Bush, POTUS #41. Kudos to: Richard Freedman-RJF Associates/Bethesda, MD; Ged Young-GC Marketing, LLC/Garden City, NJ; Douglas Hochstadt-ABC/NYC; Jerry Kapner-Kapner Group/Montclair, NJ; Joanna Kuebel-Entertainment Studios, Inc./Chicago; Ron Salcedo-Zimmerman/Nashville; Wendy Smith-Kids In Need/Minneapolis; Jaime Horowitz-Grant Stations/Huntsville, AL; Dale Warshaw-KMSB-KTTU/Tucson; Julie Houston-Tom Scott Communications Shop/Boise, ID; Squirrel Rippley-Dark Horse Media/Tucson; Bill Graff-REELZ/ Albuquerque, NM; Richard Quan-BSSP/San Francisco; Kerri Huyck-CFB/Pasco, WA; Allison Weiss-Impact Marketing & Promotions/Tarzana, CA; Anne Wettig-MundoFox/LA; Keith MacKechnie-The Actors’ Network/Vancouver, Canada.

Today’s Trivia Question: The POTUS & FLOTUS on TV Theme Week:  This First Lady appeared on a number of TV talk shows and primetime shows to promote her “Just Say No” War On Drugs Campaign. Who is she? Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.).


Cynopsis: Sports Webinar
: How to Leverage Social Media to Boost Fan Engagement
FEB 26 ~ 1:30-3:15pm ET ~ $295/site
This 90-min webinar will deliver the latest must-have strategies to help you attract, captivate & connect your properties across multiple platforms, from mobile to tablet, and from Facebook to Google+ to Twitter via apps, games, original content & promotions.
Susie Lokey (Golf Channel), Kate Guerra (INDYCAR)
Caty Marzi (NHL), Gabe  Lozano (LockerDome)
Mike Trudell

Later —
Lisa Ball

Cynthia Turner: Founder & Editor Emeritus
Roberta Caploe: Editorial Director
Denise O’Connor: Group Publisher, Media Entertainment
Diane K Schwartz: Senior Vice President, Media Communications Group 

Cynopsis Ad Sales: Mike Farina | VP Sales & Marketing | 203-218-6480
Classifieds Sales: Trish Pihonak | Director of Operations & Content | 888-702-3858

Cynopsis Media: a division of Access Intelligence, LLC * 10 Norden Place * Norwalk, CT * 06855 * USA

To subscribe to any Cynopsis edition(s) click here.
To unsubscribe from this edition, click here

Cynopsis CLASSIFIEDSFor More classifieds, visit the classifieds page here.

JOB OPENING: ANALYST, SALES/NYC: Pricing/Plan’g Analyst/freelance & perm positions avail/Fox Networks: 1-2 yrs TV or media ind exp, EXCEL exp, det orientated, Mutitask a must; Sales Rep, Services Apply: (FNG0001899) (3/1)

JOB OPENING: NBC SPORTS GROUP/Stamford, CT: AVID EDITOR(8340), PRODUCER(8768), MKTG OPS  MGR(8641). Visit us: and reference job id#. Join the team at our state of the art production facility (3/1)

JOB OPENING: SR RESEARCH ANALYST/A+E NETWORKS/NY: Prov analyses/estimates for Prog/Mktg. Assist with presentations & strategy. Min 3ys TV rsch. Knowledge of Nielsen/secondary rsch tools. #155099, (3/1)

JOB OPENING: MKTG SUPERVISOR/SHOWTIME/NYC: coordinate consumer mktg, branding and on-air campaigns for Smithsonian Channel. Min 3 yrs exp. Organized, creative, media and marketing savvy. Apply at  (3/1)

JOB OPENING: VP, AD SALES OPERATIONS/TVONE/NY or MD Base TBD: BA req’d.Min10 yrs exp TV Sales Ops & min 3 yrs exp Sales Ops Mgmt. Strategic & Tact Mgmt. Resp for execution of ad sales orders. Mng/oversee traffic sys. Visit (2/28)

JOB OPENING: DIRECTOR, SALES/Pac-12/SF or LA: 7-10yrs exp in media sales. Natl/local TV, digital & sponsorship. See full posting/apply to: (2/28)

JOB OPENING: MGR DIGITAL RESEARCH/NBC/NYC:  Mng day-to-day responsibility for all activities related to metrics & primary rsrch for the Owned Stations’ dig properties. 3+ yrs exp of web analytics exp. Apply at: (2/28)

JOB OPENING: DIR, POST PROD/FOX NETWORKS ENGINEERING & OPERATIONS/LA: Post Prod mgt exp Net/Post House/Strong Media mgt/Digital workflow exp/staff & client mgt, Sched Ops. (FNG0001864) Apply: (2/27)

JOB OPENING: EXEC IN CHARGE/Leftfield Pictures/NY: Oversees multiple productions. Requires strong multitasking, budgeting, scheduling, and management skills. Min 5 yrs exp as LP/EIC. Resume: [email protected] (2/27)

JOB OPENING: EXEC ASST/Discovery/NY: Seasoned C-level admin profess’l to provide high-level support for dynamic CEO; must be able to juggle many projects & work as part of a of 3 support staff 10+ yrs exec asst. exp. (2/27)

JOB OPENING: PRICING & INVENTORY ANALYST/THE WEATHER CHANNEL/NYC: Provide wkly pricing & inventory reports/updates. Asst in maximizing inventory. BA Deg, sales plan’g, media math Excel/PP. 2+yrs & TV exp a must. Full info click here. Apply only: [email protected] (2/27)
JOB OPENING: MGR, DIGITAL CONTENT/WE TV/NYC: Resp for creating unique content offerings for website and other dig plats to engage fans and promo tune-in. Proj. man & soc. media exp a must. 2-4 years dig. content exp. Click here. (2/26)

JOB OPENING: MEDIA ANALYST/Music Choice: Dvlpmt/Mgmt of media planning/trking system. Maximize media allocations. Evaluate ROI on mrktg cmpgns. BA/BS, 1+ yrs exp. in sales planning rqd. (2/26)

JOB OPENING: ASSOC DIRECTOR, RESEARCH/REELZ/Albuquerque: Strategic thinker. 7+ years media/mkt research. Proficient with all research tools, dvlp prgm ratings. Digital a plus. Apply: [email protected] (2/26)

JOB OPENING: ANALYST, RESEARCH/REELZ/NYC: Must be proficient with all research tools, analytical, develop reports. 2+ years media/market research. Apply: [email protected] (2/26)

JOB OPENING: MARKETING DIRECTOR/GAC/Knoxville: assist in extending brand reach to consumers. 5 yrs exp in media marketing/entertainment/advertising & knowledge of entertainment and/or music marketing. Click here to apply (2/26)

JOB OPENING: LEGAL ASSISTANT/A+E NETWORKS/NY: Admin support incl extensive doc mgmt/editing, phones, calendaring, travel arrangements. Excellent customer svc, detail-oriented. (2/26)

JOB OPENING: MARKETING ASSISTANT/NBCUniversal/NYC: Support EVP, Syfy Mktg. min 1 yr. exp. Self-starter who thrives in fast-paced environment. Must be organized w/strong communication skills. Apply: (8821BR) (2/26)

JOB OPENING: PRGM SCHDULNG MNGR/TVGN/HLYWD: Mng ntwk prgm schdlng & VOD. Wrk w/Prgm Resrch, Sales, Traffic, Re-cuts, Post Prod. 3-5 yrs schdlng /prgm, knwldge of cable network operations. SIMS Fluency is a plus [email protected] (2/23)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

WINTER INTERNSHIP CREDITS ONLY: DEVELOPMENT INTERNS/LA: Join television production company Red Varden Studios’ unparalleled internship/assistant training program. College credit available. For more information, and to apply, view (3/1)

WINTER INTERNSHIP CREDITS ONLY: SHOWTIME/NYC: positions are available in all departments. Our internships are professional & educational experiences; students will learn the workings of a successful cable network. Apply at (3/1)

WINTER INTERNSHIP CREDITS ONLY: AIM TV’s Raw Travel debuts in syndication nationally Fall 13. Seeking interns 2 learn all facets of tv now. Could lead to pay. College credit only. Send to [email protected] (2/23)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at [email protected].

SITUATION WANTED: Traffic Professional/NYC: 15 yrs.+ working in all areas of TV Network Traffic and Traffic System Implementation. [email protected] (3/1)

SITUATION WANTED: WRITER/PRODUCER: 15+ yrs. Experience in Cable/Network/Corporate/Pharma. Major sports promo experience. Can edit rough cuts in Avid. Looking for Freelance or staff in NYC/NJ/Philly markets. [email protected] (2/28)

SITUATION WANTED: CHILDREN’S MEDIA position: 5+ years in educational film & children’s TV. Enthusiastic project manager & editor with production, distribution, development experience. [email protected] (2/28)

SITUATION WANTED: DATA ANALYST/NYC: Sports, sales, real estate, programming. Compile pertinent data sets and identify trends to optimize team/business model. Contact [email protected] (2/27)

E-mail [email protected] or call Trish Pihonak at 888.702.3858 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.


ABC: Last Man Standing, Malibu Country, Shark Tank, 20/20
CBS: Undercover Boss, CSI: NY [f], Blue Bloods
CW: Paper Heart
FOX: Kitchen Nightmares, Touch
ION: Cold Case, Cold Case, Cold Case
MyTV: Monk, Monk
NBC: Dateline NBC, Rock Center with Brian Williams
PBS: Washington Week, Need to Know, Underground Railroad: The William Still Story
Telemundo: Pasion Prohibida, La Patrona, El Rostro de la Venganza
UMA: Sangre y Vino, Una Mision de Justicia
Univision: Por Ella Soy Eva, Amores Verdaderos, Amor Bravio

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