Friday, February 18th, 2011

Cynopsis: Kids!


Good morning. It’s Friday, February 18, 2011, and this is your first early morning Kids briefing.

The Jim Henson Company and Guillermo Del Toro are teaming up with Pathe to develop and produce a 3D stop-motion animated adaptation of Pinocchio, which is based on an edition of author Carlo Collodi’s story that was illustrated by Gris Grimly.  Grimly is set to co-direct the movie with Mark Gustafson (Animation Director/The Fantastic Mr. Fox).  Expected to head into production later this year, the movie features a story developed by Del Toro and collaborator Matthew Robbins, and a screenplay by Robins.  Del Toro will produce with Lisa Henson and Jason Lust of The Jim Henson Company and Allison Abbate (The Fantastic Mr. Fox and Tim Burton’s Corpse Bride and Frankenweenie). Gary Ungar will executive producer, as will Francois Ivernel and Cameron McCracken for Pathe. Rocker and film composer Nick Cave will serve as music consultant for the production.  The team will develop the puppets and other 3D elements with UK-based MacKinnon and Saunders, which also did the same for The Fantastic Mr. Fox and Tim Burton’s Corpse Bride and Frankenweenie.


Enamation, an Italian production company, and French animation studio/production company Ellipsanime along with RAI Fiction have inked a deal to co-develop and produce the multi-platform CGI animated series Cross Worlds (26×30).  Cross Worlds is slated to being production this year and deliver in 2012.  The series revolves around five estranged teens who come together despite their differences to rescue a mutual friend, a genius game developer, who is trapped by one of his own creations.  The series will also include digital games, a website to develop Cross Worlds community novels and graphic novels.

Fifteen-year-old actress Cierra Ramirez (The Suite Life of Zack and Cody) is to play the lead role in the coming of age feature film Ansiedad (Anxiety) with Eva Mendes, per VarietyPantelion Films, a new joint venture between Lionsgate and Televisa, will finance and distribute the movie.


Disney Channel‘s new original music/dance comedy Madison High (working title) show gets cast members and production schedule.  Alyson Reed will reprise her role of Ms. Darbus, the drama teacher from High School Musical (HSM) on TV and film.  Reed has also appeared on Broadway (Dancin’, Dance A Little Closer, Cabaret, among others).  Production on the Madison High pilot begins next month for a potential series that would launch on the network in early 2012.  Madison High follows Darbus and her theatre students as they create musical productions based on their lives.  The pilot features four original songs written by Matthew Gerrard (Hannah Montana, High School Musical), Robbie Nevil (Hannah Montana, HSM), Jamie Houston (HSM), James Dean Hicks, David Lawrence (HSM, HSM 2), Faye Greenberg (HSM 2), Kara DioGuardi (Camp Rock 2: The Final Jam) and J.D. Salbego.  Lester Lewis (The Office) wrote the pilot, which he’ll executive produce with Bill Borden and Barry Rosenbush (HSM and its sequels), and Paul Hoen (Camp Rock 2, Jonas, Jump In, The Troop). Hoen will direct the pilot.  The cast also includes characters played by actors/singers/dancers Luke Benward (Minuteman), Leah Lewis and G Hannelius (Den Brother).  Additional casting announcements are forthcoming.

BabyTV, a 24/7 commercial-free channel targeted to babies and toddlers, gets a US pay-TV debut on DISH Network, as part of its Spanish-language DishLatino suite of packages.  Programming featured on BabyTV early learning-centric short-form content that underlines parent/kid interaction.  The DishLatino packages already offer kid-targeted channels, including CBeebies, Discovery in Espanol and Toon Disney.”

Sesame Street‘s STEM-themed (Science, Technology, Engineering, and Math) preschool curriculum-based Super Grover 2.0 segments/content will be featured on-air, online and via social media components as part of Super Grover 2.0 Week, February 21-25.  Each day next week Sesame Street will include a different Super Grover 2.0 segment on the series on PBS Kids (check local listings), during which Super Grover observes, questions, investigates and reports on various problems. ( will offer a range of content including a new Super Grover 2.0 game; three new playlists, a homepage movie, new Super Grover 2.0 printables and activity sheets. ( will feature Super Grover 2.0 on the homepage, as well as showcasing new segment clips.  Additionally, Grover will post his super hero tips on Facebook, and there will be three web exclusives posted on YouTube.

Moonscoop signs broadcast deals in Europe and the Middle East for its new animated series The DaVincibles (52×11).  Acquiring the series in Europe are TVE (Spain), Disney Channel Benelux and Dreamia (Portugal) and in the Middle East by MBC and Noga in Israel.  These deals come on the heels of sales recent sales in Asia to Truevisions (Thailand) and NTV7 (Malaysia).  The DaVincibles is co-created and co-produced by Moonscoop and Zodiak Active.  Additional co-production partners for the series include Rai Fiction, SLR Productions, Telegael, Big Animation, Verve Communications, Top Draw Animation, and Agogo Entertainment.  Earlier broadcast deals were inked with Gulli (France) and Seven (Australia).


DQ Entertainment (DQE) completes an apparel licensing agreement for Jungle Book with TV Mania via TF1 Enterprises, which is DQE’s merchandising agent in France.  DQE will receive a royalty on sales generated from this agreement in addition to a minimum guaranteed amount.  Under the two-year deal, TV Mania is granted the rights to manufacture and distribute Jungle Book apparel and accessories for babies, kids and teens.  Products that will be manufactured as part of the deal include t-shirts, jackets, swimwear, shirts, socks, among other items.  TV Mania has the rights for retailing in France and Benelux.

Chorion adds another new US publishing partner for its preschool property OliviaPolin8 will release an interactive eBook of the Olivia Acts Out title later this month on iTunes.  Other previously announced publishing partners include an audio book deal with Toy Box, and a collection of ‘Sound’ and ‘Look & Find’ branded books from PIL.


Top 10 Combined Broadcast/Basic Cable shows among Kids 2-11 for the week of 2/7-2/13/11, 6a-6a:
K2-11                                        Total Delivery (000)
NICK:    SpongeBob SquarePants (2/12; 9:30a)    3013
DSNY*: Toy Story 2 (2/13; 7:30p-9:10p)             2746
NICK:    T.U.F.F. Puppy (2/12; 10a)                     2679
NICK:    SpongeBob SquarePants (2/12; 9a)         2552
NICK:    SpongeBob SquarePants (2/13; 9:30a)    2464
NICK:    SpongeBob SquarePants (2/7; 6:30p)      2402
NICK:    SpongeBob SquarePants (2/13; 9a)         2392
NICK:    iCarly (2/12; 8p)                                    2339
NICK:    SpongeBob SquarePants (2/9; 6:30p)      2317
NICK:    SpongeBob SquarePants (2/12; 4:30p)    2292
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.

Top 10 Combined Broadcast/Basic Cable shows among Kids 6-11 for the week of 2/7-2/13/11, 6a-6a:
K6-11                                          Total Delivery (000)
NICK:    SpongeBob SquarePants (2/12; 9:30a)      1894
NICK:    iCarly (2/12; 8p)                                      1804
NICK:    T.U.F.F. Puppy (2/12; 10a)                       1708
DSNY*: Toy Story 2 (2/13; 7:30p-9:10p)               1621
NICK:    iCarly (2/13; 6p)                                      1604
NICK:    SpongeBob SquarePants (2/12; 9a)           1585
NICK:    Fred The Movie (2/11; 9-10p)                   1491
NICK:    iCarly (2/7; 7p)                                        1421
NICK:    SpongeBob SquarePants (2/12; 8:30a)      1409
NICK:    SpongeBob SquarePants (2/13; 9a)           1377
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.

Top 10 Combined Broadcast/Basic Cable shows among Tweens 9-14 for the week of 2/7-2/13/11, 6a-6a:
Tweens 9-14                               Total Delivery (000)
CBS:     Grammy Awards (2/13; 8-11:30p)             1695
NICK:    iCarly (2/12; 8p)                                      1656
FOX:     American Idol (2/9; 8-9p)                          1571
FOX:     American Idol (2/10; 8-9p)                        1465
NICK:    SpongeBob SquarePants (2/12; 9:30a)      1254
NICK:    iCarly (2/13; 6p)                                      1222
DSNY*: Toy Story 2 (2/13; 7:30p-9:10p)               1135
NICK:    Fairly OddParents (2/12; 11a)                   1081
NICK:    Fred The Movie (2/11; 9-10p)                   1079
NICK:    SpongeBob SquarePants (2/12; 9a)           1023
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.

Top 10 Combined Broadcast/Basic Cable shows among Teens 12-17 for the week of 2/7-2/13/11, 6a-6a:
Teens 12-17                                 Total Delivery (000)
CBS:      Grammy Awards (2/13; 8-11:30p)             1940
FOX:      American Idol (2/9; 8-9p)                          1575
MTV:      Jersey Shore 2B (2/10; 10-11p)                 1557
FOX:      American Idol (2/10; 8-9p)                        1375
FOX:      Glee (2/8; 8-9:01p)                                   1179
NICK:     iCarly (2/12; 8p)                                       1063
MTV:      Jersey Shore After Show (2/10; 11p)          1062
ABCF:     Pretty Little Liars (2/7; 8-9p)                     1050
DSNY*:   Toy Story 2 (2/13; 7:30p-9:10p)                 720
ADSM**: Family Guy (2/9; 11p)                                706
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Abbreviation for Adult Swim, which airs on Cartoon Network

Final K6-11 Ratings for Saturday, February 12, 2011 Broadcast Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
CW (Toonzai) 1.2/6 Avg. (7a-12p)
Cubix 0.2/2; Cubix 0.7/5; Sonic X 1.5/9; Sonic X 1.7/8; Yu-Gi-Oh 1.6/7; Sonic X 1.7/7; Dragon Ball Z Kai 1.4/6; Yu-Gi-Oh Special (90 min) 1.1/5
ABC 0.7/3 Avg. (9a-12p)
The Emperor’s New School 0.5/2; The Replacements 0.6/3; That’s So Raven 0.9/4; That’s So Raven 0.8/4; Hannah Montana 0.6/3; Suite Life of Zack & Cody 0.6/3
NBC (Qubo on NBC) Avg. 0.4/2 (10a-1p)
Turbo Dogs 0.4/2; Shelldon 0.5/2; Magic School Bus 0.5/2; Babar 0.3/1; Willa’s Wild Life 0.3/1; Pearlie 0.2/1
CBS (CookieJarTV) 0.3/1 Avg. (7-10a/10a-12p)
Busytown Mysteries 0.2/2; Busytown Mysteries 0.4/2; Doodlebops Rockin’ Road Show 0.3/1; Horseland 0.4/2; Horseland 0.3/1; Trollz 0.4/2

Final K6-11 Ratings for Saturday, February 12, 2011 Cable Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
NICKELODEON 4.8/24 Avg. (7a-1p)
Fairly OddParents 2.3/24; Rugrats 3.1/24; Fanboy & Chum Chum 3.3/20; SpongeBob SquarePants 5.7/29; SpongeBob SquarePants 6.4/29; SpongeBob SquarePants 7.6/33; T.U.F.F. Puppy 6.9/30; Penguins of Madagascar 5.5/25; Fairly OddParents 5.6/26; Planet Sheen 4.2/20; Power Rangers 3.3/15; SpongeBob SquarePants 3.3/16
DISNEY CHANNEL 2.9/15 Avg. (7a-1p)
Handy Manny 1.4/16; Special Agent Oso 1.6/13; Mickey Mouse Clubhouse 2.0/12; Mickey Mouse Clubhouse 2.1/11; Phineas and Ferb 2.5/11; Phineas and Ferb 2.9/12; Phineas and Ferb 3.1/14; Fish Hooks 3.7/17; Sonny With A Chance 3.2/15; Sonny With A Chance 3.5/17; Wizards of Waverly Place 4.1/19; Wizards of Waverly Place 4.3/21
CARTOON NETWORK 1.3/6 Avg. (7a-1p)
Ben 10: Ultimate Alien 0.9/9; Generator Rex 1.3/10; Star Wars: Clone Wars 1.5/9; Beyblade: Metal Fusion 1.5/8; Pokemon: Black & White 2.2/10; Pokemon: Black & White 2.2/10; Bakugan: Gundalian Invaders 0.8/4; Hot Wheels: Battle Force 0.9/4; Hole in the Wall 0.8/4; Scooby-Doo! Mystery Inc. 0.8/4; Garfield Show 1.2/5; Garfield Show 1.1/5
DISNEY XD 0.9/5 Avg. (7a-1p)
Suite Life on Deck 0.9/9; Phineas and Ferb 1.1/8; Phineas and Ferb 1.9/11; Kick Buttowski 1.0/5; Pair of Kings 0.9/4; Avengers: EMH 0.4/2; Kid vs. Kat 0.4/2; Jimmy Two Shoes 0.5/2; Pair of Kings 0.8/4; Pair of Kings 1.2/6; Pair of Kings 1.2/6; I’m In The Band 0.7/3

Live + Same Day Ratings Kids Cable Network Averages (000) for Wednesday, February 16, 2011, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1136; K6-11 494; TWEENS 9-14 326
DISNEY CHANNEL:     K2-11 1092; K6-11 583; TWEENS 9-14 380
CARTOON NETWORK: K2-11   374; K6-11 219; TWEENS 9-14 183
DISNEY XD:               K2-11   171; K6-11 114; TWEENS 9-14   93
NICKTOONS:              K2-11    92; K6-11   58; TWEENS 9-14   49
Source: MTVN Research from Nielsen Media Research Data


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Friday Fun Fact:  An orange tree may bear oranges for more than 100 years. The famous “Constable Tree,” an orange tree brought to France in 1421, lived and bore fruit for 473 years.

Answer to Yesterday’s Trivia:  The Lone Ranger had his silver bullet; Batman had his  Batzooga, but who had a Gas Gun instead of a gun with bullets?  THE GREEN HORNET  Kudos to: Steven Davis-Nicktoons/NY; Jim Salicrup-Papercutz/NY; Eddie Hill-WWE/Stamford; Mike Patterson-CNN Intl/Chicago; Pat Brady-CESD/LA; Jimmy Cuomo-Artboy Inc./Hollywood; Anand Roy-Walt Disney Company/Mumbai

Today’s Trivia Question:  Who, when turned on, was always ready to assist Pee Wee?   (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later —
Gwen Billings for Cynopsis Kids!

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JOB OPENING:  PROJECT MANAGER/MOVIE ADS/NICK CREATIVE ADV/Nickelodeon/NYC. 4+yrs Proj/Prod Mgmt exp in movie promotion, Strng Org & Negotiating skills, Resolve creat/ budg conflicts EOE/M/F/D/AAP.Apply (2/26)

JOB OPENING:  SALES PLANNER/ION Media Networks/New York, NY: Seeks Planner for network spot sales. BA, 2 to 3 years network sales planning experience, works with AE & Sales Assistant. Apply at [email protected] EOE (2/26)

JOB OPENING:  ACCOUNT EXECUTIVE/ION Media Networks/New York, NY: Seeks AE for network spot sales. 3 to 5 years exp preferred TV adv, est relationships & proven track record. Apply at [email protected] EOE  (2/26)

JOB OPENING:  PROG RESEARCH MGR/NICKELODEON/NYC: 4+ yrs TV ratings resrch; expertise Nielsen (Startrak, Npower, Aud Watch), Deep knwlg TV ind, ratings, media math. EOE/M/F/D/AAP.Apply (2/26)

JOB OPENING: SALES PLANNER/AT&T Advanced Ad Solutions/LA: Sales Planner-AT&T Uverse (IPTV). 2+ yrs sales and media planning exp. Apply-  (2/26)

JOB OPENING: PROGRAM ADVERTISING MGR (CONSUMER MARKETING)/HBO/NY: Must have 5-7 yrs exp. Studio/entertainment mktg exp preferred and passion for pop culture. Creative briefs, media plans, budgets Apply here: (2/26)

JOB OPENING: INTERACTIVE ART DIRECTOR/HBO/NY: supports team. 5-7 yrs exp web/graphic design. Flash, adobe creative suite, html skills a must. Supervisory exp req. Apply: (2/26)

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JOB OPENING: SR. BUYER LOCAL TV & RADIO /Active Int’l in Pearl River, NY (15 miles from NYC): Min 3 – 5 yrs in major market radio buying exp. req’d. Resumes to:  [email protected] or call 845-732-8943 1/19/11 (2/25)

JOB OPENING: ASST. MKTG MGR/truTV/NYC: Assist w/development & execution of multi-platform consumer campaigns; support brand strategy dept in daily activities(develop adv. strategy, briefs, show positioning)   122065BR:Asst. Mkt Mgr (2/25)

JOB OPENING:  PRODUCTION ACCOUNTANT/TalkShow/NY: 10 yr+ experience in production accounting/cost reporting/estimating. Apply: [email protected]  (2/25)

JOB OPENING: DESIGN DIRECTOR/USA Network/NYC: Responsible for the overall look & feel of network’s on-air design, extending onto new media platforms, Maintain/evolve visual style, mng/sprvs a team. req#1039 (2/25)

JOB OPENING: MOBILE ADVRTSING SALES EXEC/Greystripe Mobile Advertising/ATL: If you have 3+ yrs interactive or mobile advrtsng sales exp you may be our perfect teammate. To apply: (2/24)

JOB OPENING: OUTREACH DIR/HITN-TV/NYC: Oversee local/national outreach for children’s media education initiative. Early childhood education, literacy, fluent in Spanish a +. Apply at: (2/24)

JOB OPENING: MANAGER, CONSUMER MARKETING & MEDIA STRATEGY/National Geographic Channel/DC: Mktg campaigns for off-air priorities. 5+ yrs promo mktg/ ad agency/ media exp. Apply:, FNG0000254 (2/24)

JOB OPENING: SR. WRITER/PROD, CLIENT SOLUTIONS/HGTV/Knoxville, TN: Create innovative content for brand & advertisers wkg w/Ad Sales Mktg & Prgming to drive ratings/revenue. 5yrs promo/commercial exp. #2159 (2/24)

JOB OPENING: AD SLS ACCOUNT EXEC/20TH TV/NY: 4+ yrs sls exp; dev strong relationship w/advertisers, grow existing and new business; prform v. budget/sales; (EOE) for more info/apply: Email: [email protected]  (2/24)

JOB OPENING: PROJECT MANAGER/CORP SIZZLES, NIC CREATIVE ADV/Nickelodeon/NYC: 4+yrs Proj/Prod Mgmt exp in video production, Strng Org & Negotiating skills, TV spot prod exp EOE/M/F/D/AAP. Apply (2/23)

JOB OPENING: DIRECTOR PACKAGED GOODS/Nickelodeon/NYC: 4+yrs Licensing/Marketing in CPG Industry, HealthBeau Cat exp A+, Strng Org/Comm/Negotiation/Presentation skills, EOE/M/F/D/AAP. Apply (2/23)

JOB OPENING: SR RSCH ANALYST/DISCOVERY/NY: 2+ yrs exp Nat’l media rsrch from cable, brdcst, synd or ad agency; Nat’l Nielsen systems & data knwlg a must. Detail oriented/strong written/oral comm skills. # 3024 (2/23)

JOB OPENING: VP, DIST MKTG/DISCOVERY/SS: dvlp & oversee implmnt of all DCI Ntwrk strgy; 8+ yrs exp Mrktg, sls &/or acct mgmt.; 5+ yrs client facing role; cable TV exp strongly preferred. # 3240 (2/23)

JOB OPENING: VP, MTVN STANDARDS & PRACTICES/NICKELODEON/NYC: responsible for implementation of brand consistency & risk mngmnt for all Nickelodeon brands on all platforms. BA deg. pref’d. (2/23)

JOB OPENING: DIGITAL SALES PLANNER/NYC: High paced digital advertising music focused company. We are one of largest music centric companies on web. DIGITAL EXPERIENCE A MUST IN ORDER TO APPLY. Email resume: [email protected] (2/23)

JOB OPENING: WRITER, ONAIR CREATIVE/NICKjr/NYC: 3+ yrs copywriting/brand communication. Relate to a preschooler mindset & develop level. Excellent promo writing/org/comm skills. EOE/M/F/D/AAP Apply (2/23)

JOB OPENING: BUS DEV INTERACTIVE VIDEO/ Introduce new hyper-interactive video tech to agencies, ad servers & brands; neg. partnership deals; 3+yrs relevant exp. Resumes [email protected] (2/23)

JOB OPENING: SHOWRUNNER/NYC: Needed for home two construction shows. Must have recent construction show experience as EP or Showrunner. Please send resume to [email protected] (2/23)

JOB OPENING: SR ANALYST/TV Land Programming Research/MTVN/NYC: 2+ yr cable/bcast exp. Strong analytical/numeric skills Advanced Nielsen systems. Attn to details. BA/BS. EOE/M/F/D/AAP (2/19)

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SPRING INTERNSHIP CREDITS ONLY: PR intern/Los Angeles:  For award winning actress.6 months. unpaid, handling all faucets of PR  press kits, appearances, keeping in touch with entertainment industry professionals. Contact [email protected] (2/26)

SPRING/SUMMER INTERNSHIP CREDITS ONLY:   INTERN/CG Animation studio Speakeasyfx/Westfield, NJ:  needs detail oriented interns for TV show. Must know MS Office. Hrs are flex. Our website is [email protected] (2/24)

SPRING/SUMMER INTERNSHIP CREDITS ONLY. START ASAP: RESEARCH INTERNS/TWO CATS PRODUCTIONS/NYC: Interns wanted to research and develop new TV show ideas. Please send resumes [email protected] (2/22)

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SITUATION WANTED:  MEDIA SALES/MARKETING MANAGER/LA: 17+ years experience in educational, documentary, advertising media sales, content development, biz development True Closer!!!!! [email protected] (2/26)

SITUATION WANTED:  ASSOCIATE PRODUCER/NY: 6+ yrs exp at: Food Network, ABC, NBC, CBS, BBC, Nick, MTV, CNN, History Channel, Sesame Street,TLC, NY1. Website: Contact:(917) 692-3229 [email protected] (2/26)

SITUATION WANTED:CAMERA OPERATOR/LA Based… ABC, E!, MTV, TRUTV Watch my reel at: I shot clip of the year “The Soup” 2010 “Dunka Doo Balls”. Contact email: [email protected] (2/22)

SITUATION WANTED:ADMIN ASST/ NYC :Professional, driven, well orgnzd administrative asst with7+ yrs exp in a corp atmosphere. Comfortable working in a creative, fast paced environment. Willing to travel. E-mail: [email protected] (2/22)

SITUATION WANTED: ANALYTICAL AE FOR DIGITAL OR TV AD SALES/NY: I assure you that I am qualified, and will prove to be a valuable addition to your firm. 3 yrs in Finance & 9 yrs in Ad Sales. Let’s grow together. [email protected] (2/22)

SITUATION WANTED:Experienced TV Producer with MBA – I have an MBA and 9 years experience as a TV Producer. Ideally looking for a position that integrates content and brands. Also open to other opportunities. [email protected] (2/22)

SITUATION WANTED: ANALYTICAL AE FOR DIGITAL OR TV AD SALES/NY: I assure you that I am qualified, and will prove to be a valuable addition to your firm.3 yrs in Finance & 9 yrs in Ad Sales. Let’s grow together. [email protected] (2/19)

SITUATION WANTED: DOCUMENTARY. PRODUCER, DIRECTOR, WRITER in L.A. Five prime time Emmys. Credits: National Geo, PBS, Discovery, History CH, TLC and MSNBC. Contact email: [email protected] (2/19)

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Cynopsis 04/16/24: “Tamron Hall” renewed for season six

"Tamron Hall" renewed for season six

A CYNOPSIS MESSAGE FROM FAMILY ENTERTAINMENT TV Family Entertainment TV & Family Movie Classics The Family networks run by a real family, serving families • Quality Programming • • Brand-Safe Environment • • Valuable Audience • Click here to learn more Tuesday April 16, 2024 Today’s Premiere Paramount+: CTRL+ALT+Desire Today’s Finale HGTV: […]