Friday, February 17th, 2012

Cynopsis: Sports

Good morning. It’s Friday, February 17, 2012, and this is your first early morning Sports briefing.

It’s almost time for March Madness, and Turner Sports, CBS Sports and the NCAA announced plans for NCAA March Madness Live (formerly known as March Madness on Demand) which will offer “more opportunities to watch every minute of every game of the 2012 NCAA Division I Men’s Basketball Championship.” The product will span multiple screens and will be produced by Turner Sports Interactive. Unlike last year, this year’s version will cost $3.99 for some viewers and provide access every broadcast for the tournament as they are televised by TBS, CBS, TNT and truTV. Among the features will be higher quality live video streams; video highlights for every game of the Tournament on the iPhone and Android phones; live game alerts; an updated design; and live radio broadcast courtesy of Westwood One/Dial Global Radio Network.

On the Air

The USFL could soon be back in business, with EndZoneSports Management acquiring the defunct league and planning to announce locations of new teams over the Summer with plans to kick-off a season in the Spring of 2013. The original USFL spanned from 1983-1987 and produced players such as Jim Kelly, Steve Young, Herschel Walker, Doug Flutie and Reggie White. 

Karl Benson was officially named fifth commissioner in Sun Belt Conference yesterday, and already speculation is growing that he may raid his old conference, the WAC. Benson replaces outgoing commissioner Wright Waters, who announced his retirement last October and will take over the position in July. In a teleconference with reporters, Benson there is “an advantage to getting to at least 12,” noting that FBS and FCS schools in its footprint could be potential targets.

CBS Sports announced that it has selected its Pac-12 Wildcard college basketball game for Saturday, March 3 to be Washington/UCLA. The game will be a regional broadcast with LSU/Auburn also in the window.

For the third consecutive game, Jeremy Lin and the Knicks drove MSG Network to a season high, with Wednesday night’s victory earning a 5.78 Nielsen household rating (with 427,015 households). The channel’s pre- and post-game ratings are also experiencing a bump, in the six games that Lin has started, both the “Visa Knicks Game Night” and the “Ford Knicks Post-Game Show” are up 96% compared to the season-to-date average (pre-game: 0.88 vs. 0.45; post-game: 2.00 vs. 1.02).

MSG Network is also set to run a behind-the-scenes series about the first phase of the three-year transformation of Madison Square Garden in a new show called “The Garden Transformed: Year One.” The five-part series, narrated by Billy Crudup, will premiere Sunday, February 19 at 11:00p with new episodes running each night next week following either a Knicks or Rangers game.

NY Emmy nominations were announced, with MSG Network drawing 57 nods, while YES Network was nominated for 31 awards. Up for the sports anchor category were: WNBC’s Bruce Beck, YES Network’s Bob Lorenz, and MSG’s Steve Cangialosi. Beck was also nominated for the sports reporter slot, with SNY’s Kevin Burkhardt, WPIX’s Mario Diaz and MSG’s Stan Fischler. For play-by-play, nominees are MSG Plus’ Mike “Doc” Emrick and Steve Cangialosi, SNY’s Gary Cohen, YES Network’s Ian Eagle and MSG Plus’ Howie Rose. Sports analyst nominees were Keith Hernandez for his work at SNY and YES Network’s John Flaherty.

BTN is ready for spring, announcing that the channel will televise at least 32 Big Ten baseball games this season, including the entire Big Ten Baseball Tournament. Programming begins March 23 with Illinois/Nebraska. On the softball side, BTN is slating 27 games, with a minimum of 66 additional games set to be streamed on the digital network. First game is April 1 featuring Nebraska/Minnesota.

Tony Kornheiser, Michael Wilbon and Dick Vitale are getting the animation treatment, guest starring on Disney XD’s Kick Buttowski – Suburban Daredevil for two upcoming episodes of the animated show. Kornheiser and Wilbon will appear on Saturday at 11a, while Vitale will appear in April. 

Dana White told website MMAjunkie that following Wednesday’s UFC on FUEL TV 1 event, which featured in-fight statistics during each bout, including total punches thrown, takedowns etc., he would like to see the stats appear in future broadcasts of the promotion.

SAVE THE DATE: The Cynopsis Sports Business Summit is April 24 in Manhattan. Details revealed soon.

Sponsorship & Promotion

The NHL renewed its affiliation with McDonald’s USA in a multi-year deal that makes the chain the Official Quick Service Restaurant of the league as well as in territories where the annual season-opening NHL Premiere Series is held. Under the deal, McDonald’s will return as the Presenting Partner of the NHL and NBC’s Hockey Day In America platform, in addition to serving as the Official Partner of the NHL Premiere Series, NHL Winter Classic, NHL All-Star Game, the NHL All-Star Skills Competition and the NHL Awards.

Castrol USA locked down a deal with Soccer United Marketing, the marketing arm of MLS, to renew Castrol GTX as the official motor oil of the league, the U.S. Men’s National Soccer Team and the Mexican National Soccer Team games played in the United States.

The USTA is partnering with Emirates Airline in a global, integrated sponsorship of the US Open and US Open Series. As part of the deal, Emirates now becomes the “Official Airline of the US Open” as well as the title sponsor of the “Emirates Airline US Open Series,” which features 10 events over the summer. The deal will be for seven years and include integrated consumer experiential elements and substantial digital media assets and opportunities.

Seven-time Grand Slam tournament champion John McEnroe has been named the 2012 spokesperson for “Tennis Night In America,” a promotional venture between the USTA, StarGames, Inc., and MSG Sports that includes youth registration events around the country and is highlighted by the BNP Paribas Showdown at Madison Square Garden on March 5.

CALL FOR ENTRIES: Think you’re an MVP in the world of sports media or will your rivals steal the spotlight? Enter the Cynopsis Sports Awards and bring home a crystal award for your shelf, recognizing the grit and strategy you’ve shown all year long. The awards will cover the best of 2011 from the world of television, radio and online, with categories that range from news shows to apps to marketing campaigns.

Digital Fields

As part of “National Hockey Day” on Sunday, the NHL is set to deliver hockey-themed content through its social channels to support the initiative. On top of NBC Sports Group’s coverage throughout the day, the league’s social media platforms will gear up as well with fans encouraged to follow @NHL and @USAHockey on Twitter for giveaways and use the hashtag #HWAA and #HockeyMeans as a conversation theme. On Friday, Feb. 17, fans who visit the NHL’s Facebook page and USA Hockey’s page will be pushed to submit photos of themselves and their friends wearing hockey jerseys while on Sunday they will ask fans to post stories about their hockey heroes.

The Mets announced the launch of “50 Days to 50” on Twitter yesterday to celebrate the franchise’s 50th Anniversary season. As part of the promotion, the team will give away tickets, autographed memorabilia and unique experiences as part of the 50 prizes for fans every day through Opening Day on April 5. The campaign consists of trivia questions and games related to Mets history as well as the 2012 season.

Alright, time to address the Jeremy Lin sensation from a social POV. Two different companies, NM Incite and SocialGuide both measured the Linsanity amongst fans. NM Incite found that the social media buzz surrounding Jeremy Lin followed in the same upward pattern as TV ratings, with online mentions of Lin going from zero before February 4 to 0.32 percent of all online conversation on February 15, which tops the Knicks, LeBron James and Kobe Bryant combined. SocialGuide noticed that since #Linsanity was first mentioned on Twitter on Feb. 4, mentions of the hashtag now outpace #Knicks two to one.

The Main Event

Looks like some good Bracketbusters matchups on ESPN this year (tonight and tomorrow evening across the channels). NASCAR is back with the Budweiser Shootout on FOX Sat. at 8p, and Sunday sees the Bruins/Wild on NBC at 3p.


CableFAX Daily: Cable industry leader’s must-read
Get vital business insights, regulatory updates and insider analysis every business day.

Join your peers today with our Cynopsis Special Rate.

Every business day for more than 20 years, CableFAX Daily has been bringing the industry the day’s vital business and regulatory updates. We sum up the day’s most pressing news as well as strategic initiatives driving the cable industry forward. Subscription includes full access to our website

ON THIS DAY in 1943: NY Yankee Joe DiMaggio enlists into the US Army.

Answer to Our Last Sports Trivia Question: With which team did Ron Jaworski begin his NFL career as a player? The St. Louis Rams. Kudos: Kurt Lundberg – Ogilvy & Mather/NY; Kevin Byrnes –  NBC Sports Group/NY; Tony Ferranti – MMSI/Warwick; Art Salisch – SMR, LLC/New Jersey; David S. Hauptman – Katz Television Group/Denver; Stephen Rodgers – PRO- Peter Rodgers Organization/Hollywood.

In The Know: What was the name of the USFL team representing the New York/New Jersey region? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Chris
Chris Pursell for Cynopsis | Sports

Cynopsis Ad Sales:
Mike Farina – VP/Sales and Marketing – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-381-9096 / [email protected]

To subscribe to any Cynopsis edition(s) click here.
To unsubscribe from this edition, click here.

Cynopsis CLASSIFIEDSFor More classifieds, visit the classifieds page here .

JOB OPENING: DIR/ADSALES OPERATIONS/NY: Wk w/Ad Sales, create formats for live/delay/rpt tournaments, coord sponsorships, optimize plan’g/pricing/inventory. 3-5 yrs Cbl/Netwk/mgmt exp req Sports exp pref. Apply: [email protected] (2/25)

JOB OPENING: DIR PUBLICITY/BBC AMERICA/NYC: Develop/maximize publicity opps for programming & online activities across all media. 7+ yrs exp. w/talent, publicity tactics & knowledge of UK programmg. Rez: [email protected] (2/25)

JOB OPENING: MANAGER, INTEGRATED MARKETING/CBS TV STATIONS/NY: Create integrated, multi-platform mktg programs, manage from pitch to activation; 5+yrs relevant mktg exp, prod’n exp a+ (ID 10926BR) (2/25)

JOB OPENING: SALES PLANNER/TV Guide/NY: 2+ yrs digital exp. Plan/execute online media plans, wrk w/mktg to devlp client presentations, monitor campaign delivery & deliver superior custmr service to clients [email protected] (2/25)

JOB OPENING: DIR, ANALYTICS/VEVO/NYC: Own dvlpmt of dig. analytics capabilities, processes & best practices across bus. Expert in implementation/analyses of analytics & database tools & data. Info: (2/24)

JOB OPENING: DIGITAL RESEARCH ASSOCIATE/ESPN/NY: 3+ yrs exp. Analyze/report ESPN digi platforms. Prof w/digital research tool skills & strong communicator req. Send resume: [email protected]  Descrip: //  (2/24)

JOB OPENING: MGR, AD SALES RSCH/A+E Networks/NY: Dev audience & consumer insights w/synd rsrch. Supp sales strat & dev estimates. Min 5yrs media research. More info & Apply:, #122172. (2/24)

JOB OPENING: MANAGER, AD SALES RESEARCH/ESPN/NY: manage projects focused on cross-media advertising effectiveness; 4+ years of research experience – media/agency exp. a +. REQ ID 26863 (2/24)

JOB OPENING: AD TRAFFICKER/MLS Dig. Properties/NYC: Resp for implementing/mngng processes & coordinating & providing support to Ad ops. 1 to 3 yrs trafficking exp. Knwldg of OAS 24/7 Real Media or DART/DFP Res: [email protected] (2/23)

JOB OPENING: SOCIAL MEDIA MGR/Atlanta: Exp’d PR/Social Media Strategist; Create integrated social media/PR strategies. Avid sports fan. req# FNG0000649 (2/23)

JOB OPENING: REGIONAL SALES MGR/Comcast Spotlight/D.C.: Lead successful media sales team. Minimum 7+ yrs brdcst/cable experience including management . EOE/M/F/D/AAP Online Apply URL: (2/23)

JOB OPENING: PROJ MGR RSRCH/NY: 5+ yrs TV rsrch brdcst/cable exp in data analysis & dvlpng estimates. Kwldg of Star/Nielsen sys. BA deg req’d. To apply, contact: [email protected] (2/22)

JOB OPENING: SALES PLAN’R/Captivate Network/Mdtwn/NYC: Need enthusiastic sales support 4 VP+Team – facilitate presales+ add creativity & gr8 cust skillz. U need BS +2yrs advrtsng support+ Pivotal/similar CRM exp. Apply: [email protected] (2/22)

JOB OPENING: RESEARCH STRATEGIST/TRAVELCHANNEL/MD: Develops and assists in the design, execution and analysis of research for the network. Nielsen ratings exp. req’d. Full details, – Req 2832 (2/22)

JOB OPENING: CLIENT SOLUTIONS MGR/USA Today/NY: Help drive rev via the effective mgmt of a team, focused on the dev of creative multi-platform adv. solutions that leverage content equity of USA TODAY. Resume: [email protected] (2/18)

JOB OPENING: CLIENT SOLUTIONS SR MGR/USA Today/NY: Help drive rev via the effective mgmt of a team, focused on the dev of creative multi-platform adv. solutions that leverage content equity of USA TODAY. Resume: [email protected] (2/18)

JOB OPENING: DIG. SLS/Discovery/LA: Support AE in prospect/dvlpmnt/proposal/maint/post analysis; help sls team deliver proposals to clients. 2+ yrs ad sls media exp. #5271 (2/18)

JOB OPENING: VP SALES/LA: License Paramount & DreamWorks films to US TV. Min. 8 yrs work exp. in TV Sales/Programming/Acquisitions. Resume to: (2/18)

JOB OPENING: RSCH ANALYST/NCM MEDIA NETWORKS/NYC: Prepare sales materials using syndicated & primary rsrch based around ad effectiveness & audience positioning; 1 yr media/agency exp. a + Apply: (2/18)

JOB OPENING: SSE/SALES PLANNER/Current TV/CHI: Seeking exp planner to oversee TV and digital sales plan creation for sales team. Target new biz, create presentations and manage developmental account list. [email protected] (2/18)

JOB OPENING: ANALYST, PRIMARY RESEARCH/SYFY, NBCU/NYC: Resp include analyzing consumer research projects. Degree in social science, media, stats, or related field preferred. (4490BR) (2/18)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED … There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected].

SITUATION WANTED: DEVELOPMENT PRODUCER/LA BASED: Reality/Ent/Docs. NBC; CBS; Spike; Dis; A&E; TLC; E!; VH1; Sy-Fy; specializing in talent tape and paper deliverables; runs on Batteries. [email protected]  (2/24)

SITUATION WANTED: Award-winning, NY Times reviewed THEATRICAL SONGWRITER looking to collaborate on an animated children’s TV series. Passionate about storytelling through songs. Listen to my workat (2/24)

SITUATION WANTED: I’M ALL YOURS N.Y. Seeking to Assist in more substantial & creative way. Currently an E.A. to Chief of Dept.5 Yrs. work exp. B.A. Mass Comm – Media Production Contact, [email protected] (2/24)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NYC) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (2/24)

SITUATION WANTED: SALES ASSISTANT/CHI: Interned at Comcast SportsNet in Ad Sales, Works as Sales Assistant at NBCUniversal. Has B.A. from DePaul in PR/Advertising. Resume upon request. Contact [email protected] (2/24)

SITUATION WANTED: STAGE MGR/STAGE DIRECTOR/NY Based: AD/SM – 15 years in Network News as SM, Tape AD and control room AD. Resume and references available at [email protected] (2/23)

SITUATION WANTED: AD SALES EXECUTIVE/LA: 15+ yrs of ad sales exp (National, Regional, Network – Agency, DR and Direct to Client) in Cable TV/Radio w/ desire to sell Digital, covering the Western Region from Los Angeles. [email protected] (2/22)

SITUATION WANTED: Nationwide: COPYWRITING AND CONCEPT CREATION: for On-Air, On-Line, Print and Radio. Former-NBC Promo Gun/Producer. Cost effective – stunningly accurate. Secret weapon of many vendors and Fortune 500 Entertainment entities. email: [email protected] (2/22)

SITUATION WANTED: PRODUCTION, NEWS ASSISTANT/NYC: Interned at NBC for TODAY Show; CNN for Campbell Brown, Rick’s List; Production Assistant for DOC NYC film festival. Hard working. For resume, please email [email protected] (2/22)

SITUATION WANTED: Jeanne Intile Burns, VOICE-OVER ARTIST/VOICE COACH, Cell: 845-721-9681, E-Mail: [email protected], Web Links:,, (“American Biographies”) (2/22)

SITUATION WANTED: NON-FICTION PRODUCER/DIRECTOR/LA: 10+ yrs exp. NBC, TLC, CMT, Vh1, Disc, CNN, E!; field and post; writes, shoots, manages, sizzles; avail to travel. (2/18)

SITUATION WANTED: ASPIRING TV PRODUCER/NY: 2+ yrs at audio post house. Looking to get into PROduction! Extremely organized and meticulous/confident, friendly personality/dedicated and hard working. [email protected] (2/18)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

Cynopsis Media, a division of Access Intelligence
65 Lantern Road
Stratford, CT 06614
Ph: 203.381.9096
Fx: 203.386.8855

Copyright Cynopsis 2012

All outgoing e-mails are scanned and sent out virus free. Copyright Cynopsis 2012

To unsubscribe from just this Cynopsis Sports email, please click here.

Related Stories

Cynopsis Sports 05/28/24: The WBNA is on a roll

The WBNA is on a roll

  Tuesday May 28, 2024 Good morning! It’s Tuesday, and this is the new, monthly Cynopsis sports newsletter. THE W IS ROLLING This summer, all eyes are on the WNBA as it gets fully underway in what many are calling the league’s most transformative season. While there’s plenty of hype around Caitlin Clark and the […]

Cynopsis 05/28/24: Sia later: Singer exits “Survivor” role

Sia later: Singer exits "Survivor" role

Tuesday May 28, 2024 Today’s Premieres Fox: Beat Shazam at 8p; The Quiz with Balls at 9p Nat Geo: Fiennes: Return to the Wild at 10p NBC: America’s Got Talent at 8p Univision: Golpe de Suerte at 8p IN THE NEWS Paramount Global and Charter Communications inked a multi-year distribution agreement for Paramount’s linear cable […]

05/26/24: Cynopsis Jobs


MARKETING ASSOCIATE MANAGER GSTV NEW YORK, NY – HYBRID REMOTE Touch various teams within our group such as Marketing Solutions, Marketing Communications and Design. Our group develops thoughtful marketing and promotional programs alongside our business development team. We collaborate with teams across the organization to develop concepts that meet client needs and then bring the […]

Cynopsis 05/24/24: Paramount+ announces “Dexter” prequel cast

Paramount+ announces "Dexter" prequel cast

Friday May 24, 2024 Today’s Premieres CBS: Lingo at 8p Great American Pure Flix: Destination Heaven IFC: Off Script with The Hollywood Reporter at 10p Magnolia: Diary of an Old Home at 8p Netflix: Jurassic World: Chaos Theory; Mulligan Prime Video: The Test The Roku Channel: The Great American Baking Show WE tv: The Barnes […]

Cynopsis 05/23/24: Apple asks, What If?

Apple asks, What If?

A CYNOPSIS MESSAGE FROM WARNER BROS. DISCOVERY Our Primetime Winning Streak Continues… Claiming the majority of P18-49 cable viewing on back-to-back Sunday nights (May 12: 57% | May 19: 66%) – WBD delivered massive primetime reach across iconic sports and entertainment brands, including: NBA Playoffs (TNT, truTV) | NHL Stanley Cup Playoffs (TBS) 90 Day […]