Friday, December 22nd, 2006



Beats Criminal Minds, Heroes, Ugly Betty, CSI: Miami, CSI: NY,
Law & Order: SVU, Brothers & Sisters, Ghost Whisperer 

Available exclusively from Warner Bros. Domestic Cable Distribution

Source: NTI Explorer, prime.  Season=09/18/06-12/17/06 MC US AA%.



Good Morning, it’s Friday, December 22, 2006 and this is your first early morning briefing.  This is also your last briefing for 2006 – we’re off all next week, back on January 1 with our annual Year in Review 2006 edition, and your early morning briefings begin again on January 2.  Have a wonderful holiday and see you next year!
Okay Cablevision subscribers, you will get your free NFL Network preview week next week, with the same terms as the Time Warner Cable system preview which is available on the system’s digital tier.  The preview week begins on Sunday and continues thru to the 30th of the month.

Tonight’s Finales:
Identity at 8p
The N: South of Nowhere at 8p and 830p


(details below)

The current and ongoing feud between Rosie O’Donnell and Donald Trump is almost like a giant holiday gift that went bad.  Seeing and hearing these two folks mouth off at each other is an unexpected if not altogether silly treat, particularly in their barrage of barbed insults about each other’s appearance.  It’s almost like a couple of twerps duking it out on the playground.  “You’re fat!” “You’re ugly!”  Oh brother.  And you’d think after a day and a half of that, it’d be over, but noooooooo … it continues.  Trump called into an LA morning radio show yesterday and let lose another cannon of insults, and Rosie fired back yesterday morning on her ABC daytime show, The View, responding in kind to Trump’s insults.  We can only guess what today will bring. Thankfully vacations are on the horizon.

It’s Baseball fantasy camp! Well, sorta, kinda, okay not really.  Major League Baseball Advanced Media, NY Yankee Johnny Damon, GGL and Boras Marketing have teamed-up in a joint venture to introduce the Professional Baseball Video Game League (more easily described as PBGL).  Damon, who also serves as the PBGL’s first League Commissioner, along with a gaggle of other pro MLB players, will go head-to-head in online video game competitions with one another and fans, beginning this week with the first game, Microsoft’s Project Gotham Racing 3, for Xbox 360. Tournament rules and information about how the public can sign up to participate can be found at The PBGL roster of baseball players for season one include: Craig Hansen (Red Sox), Julian Tavarez (Red Sox), Matt Holliday (Rockies), Willy Taveras (Rockies), Prince Fielder (Brewers), Josh Barfield (Indians), Corey Patterson (Orioles), Rodrigo Lopez (Orioles), Derek Lowe (Dodgers), Seth McClung (Devil Rays), Mike Pelfrey (Mets), Luke Hochevar (Royals) and Dallas McPherson (Angels).

Robert E. Yde, 71, died December 18 from malignant melanoma. Since 1989, Robert and his wife, Cassie, owned and operated The Television Syndication Company, Inc., a television program distribution firm based in Longwood, FL that specializes in children’s and lifestyle programming including the programs Real Life 101 and P. Allen Smith Gardens. Robert’s 40-year career in the entertainment industry started with theatrical and Broadway production then moved into television production. Until his recent retirement in October, Robert produced shows and headed the marketing functions for TVS. The family has asked, in lieu of flowers, donations be made to the SPCA of Central Florida, 2800 Country Home Road, Sanford, FL 32773. A memorial service for Robert will be held December 29, which would have been his 72nd birthday, at the Baldwin-Fairchild West Altamonte Chapel in Altamonte Springs, FL.


NBC‘s drama pilot Life from NBC Universal TV Studio has signed two leading cast members: Damien Lewis as the cop wrongfully imprisoned and now returning to the force; and Sarah Shahi as Lewis’ friend, who has her own dicey past to deal with, per Hollywood Reporter.

This item also from Hollywood Reporter David E. Kelley’s The Wedding Planners series for Fox has added Benjamin King to the cast.  The series is produced by 20th Century Fox TV and is about a family of three sisters, who run and operate a wedding planning business. King is one of the sister’s husband, and he is also the business head behind the business.


Touchstone Television has restructured its upper management and Mark Pedowitz, President will focus solely on future growth of the studio. Touchstone Television is now producing programming for cable networks such as ABC Family, Lifetime, FX and ESPN, and continues to produce projects for the broadcast networks including ABC, NBC and CBS. Jana Winograde, who has worked closely with Mark Pedowitz the last 10 years, will move into the position of EVP/Business Affairs, ABC Entertainment, ABC Daytime and SOAPnet, reporting to Stephen McPherson, President, ABC Entertainment and Brian Frons, President, Daytime, Disney-ABC Television Group.
Sabry Mohideen has been named VP/CFO at Bravo and will spearhead financial oversight of the network, in addition to the development of strategic and future plans. He will also serve as CFO for the Emerging Networks of the NBC Universal Television Group and will provide financial supervision of Sleuth and Universal HD.


Today in Cynopsis Kids, or listen to the audio version here:

  • Potter Book 7 Gets a Heavy Title
  • American Girl Finds a New Home in Chicago

Today in Cynopsis Multicultural and International Edition, or listen to the audio version here:

  • BBC2 picks up C.S. Lewis: Beyond Narnia from U.S.-based Faith & Values Media
  • PBS to debut My Life Disoriented, a new Asian/Pacific American TV show

Top 10 M-F Syndicated Strip Series for the week of 12/4-12/10/06 ranked by HH Rtg
Wheel of Fortune (CTD)                                8.8 AA
Jeopardy (CTD)                                           6.9 AA
Oprah Winfrey Show (CTD)                            6.5 AA / 6.6 GAA
Everybody Loves Raymond (CTD)                   5.4 AA / 7.2 GAA
Entertainment Tonight (CTD)                         5.4 AA / 5.5 GAA
Dr. Phil Show (CTD)                                      5.2 AA / 5.3 GAA
Judge Judy (CTD)                                         4.8 AA / 7.4 GAA
Seinfeld (Sony)                                            4.6 AA / 5.2 GAA
Friends (Warner Bros.)                                  3.8 AA / 4.5 GAA
Millionaire (Buena Vista)                                3.6 AA / 4.1 GAA
Source Nielsen Media Research – Live + SD Data
Top 10 M-F Syndicated Strip Series for the week of 12/4-12/10/06 ranked by A18-49
Everybody Loves Raymond (CTD)                     2.9 AA / 3.9 GAA
Seinfeld (Sony)                                             2.7 AA / 3.1 GAA
Friends (Warner Bros.)                                   2.6 AA / 3.1 GAA
Oprah Winfrey Show (CTD)                             2.5 AA / 2.5 GAA
That ’70s Show (Carsey Werner)                      2.3 AA / 2.9 GAA
Wheel of Fortune (CTD)                                  2.2 AA
King of Queens (Sony)                                    2.2 AA / 3.0 GAA
Entertainment Tonight (CTD)                           2.1 AA / 2.2 GAA
Jeopardy (CTD)                                             1.9 AA
Dr. Phil Show (CTD)                                        1.9 AA / 1.9 GAA
Source Nielsen Media Research – Live + SD Data
Wednesday – A18-49 Analysis:  CBS came in first Wednesday night at 3.0/9 A18-49, according to fast affiliate ratings from Nielsen Media Research. NBC was #2 at 2.7/8, followed by FOX 2.3/7, ABC 1.8/5, UNIV 1.7/5, CW 0.7/2 and TELE 0.4/1. At 8p, NBC delivered a 3.0/9 to win with the game show Identity. During 9p, CBS with a Criminal Minds repeat and NBC with Dateline tied for #1 at 2.9/8 apiece. Then in the final hour, CBS was well ahead of the pack at 3.7/11 for an encore of CSI: NY.
Live + Same Day Household Ratings: Wednesday, December 20, 2006 – time period averages. Source: Nielsen Media Research

CBS        6.6/11        The King of Queens 5.5/9, How I Met Your Mother [r] 4.3/7, Criminal Minds [r] 6.9/11, CSI: NY [r] 8.0/14

NBC        5.4/9          Identity 5.6/9, Dateline 6.1/10, Medium [r] 4.6/8

FOX        4.4/7           Bones [r] 4.4/7, Bones [r] 4.4/7

ABC        3.4/6           George Lopez [r] 3.2/5, George Lopez [r] 3.4/6, According to Jim [r] 3.8/6, George Lopez [r] 3.4/5, Primetime 3.3/6

UNIV      2.1/4           La Fea Más Bella 2.6/4, Mundo de Fieras 2.1/3, Don Francisco Presenta 1.7/3

CW         1.3/2           Next Top Model: British Invasion Special (2 hrs.) 1.3/2

TELE       0.5/1           Marina 0.6/1, Amor Mio 0.5/1, Amores 0.5/1, Decisiones 0.5/1

A18-49: CBS 3.0/9, NBC 2.7/8, FOX 2.3/7, ABC 1.8/5, UNIV 1.7/5, CW 0.7/2, TELE 0.4/1



NYC area, Tune to Channels
1027 (Rock/Pop/Country) & 1028 (Urban/Latin)

Los Angeles, Tune to Channels
1031 (Rock/Pop/Country) & 1032 (Urban/Latin) or check local listings.

Music Choice VOD Reaches Highly Engaged P12-34’s with top music videos, original shows, exclusive performances and artist interviews!   

For more advertising information contact Matt Turner – (646) 356-9088  Email [email protected]

Friday Fun Fact: 
Americans collectively eat one hundred pounds of chocolate every second.

The History Channel Presents this day in History: 
1849:  Sentenced to death for sedition, Russian novelist Fyodor Dostoevsky is led before a firing squad and reprieved at the point of execution.  Like many of his countrymen and women before and after him, he was sent to a Siberian labor camp.  Unlike many others, he was released, and went on to write some of the defining works of Russian literature: Crime and Punishment (1866), The Possessed (also translated as Demons) (1872), and The Brothers Karamazov (1880).

Answer to Yesterday’s Trivia Question: Yesterday in Cynopsis we mentioned Rocky Balboa would be opening this week at the movies.  On what reality TV show did Sylvester Stallone appear and produce?   THE CONTENDER    Kudos to: Sakura Komiyama-Goodman Media International/NY; Jim Halling-Comcast Spotlight/DC; Jeniese Williams-Katz Media/NY; Marni Setless-Media Power Advertising/Charolotte NC; Adam Leston-WDJT/Milwaukee; Tom Nankival-WKOW-TV ABC/Madison WI; Tim Olsen-Outdoor Services, Inc./Chicago; Erik Rankin-HRP/Chicago; Chin Thammasaengsri-Westlake Signal Group/LA; Gary MacKinney-WPT Enterprises, Inc./LA;  Lise Bellefeuille-Captionmax/Burbank; Marty Webb-Davis Elen Advertising/LA; Eugene “Geno” Scala-The Zamzow Group/Beverly Hills

No Trivia Question today – we’re off on holiday until January 2.  In the meantime, have a wonderful holiday week, don’t eat too much, make your New Year’s Resolution list in pencil, and keep an eye out for the Year in Review 2006 edition which will show up in your inbox on January 1.  See you next year!
Later — Cyn
Cynopsis Ad Sales:
Mark Bohn- 203- 583-1224 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

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Cynopsis CLASSIFIEDSFor More classifieds, visit the classifieds page here

JOB OPENING: FRELNCE TECH CONS/FORMAT PROD/AETN,Int’l/NY: Resch tech re master/distrib content, troubleshoot sys. Screen/prep mats for edit for int’l dub master. BA in Tech/Media, 2yrs tech, vendor or TV prod exp. Apply: (1/5)

JOB OPENING: PROMO SCHED COORD/BBCAmerica, NY: All promo schdlng oprtionl rspnsblts, esp. inpt & mgmt of trfc mgr Gabrl, ovrsee transmsn lgs & outgng comm. Re: Cvr ltr & res to   [email protected] (1/4)

JOB OPENING: MANAGER OF TOYS LICENSING/NY: 4+yrs licensing and consumer products; toys a plus. Manage product licensing for Mattel/Fisher-Price Nick Toys. Must have mgt experience. EOE/M/F/D/AAP. Apply (1/4)

JOB OPENING: TRAFFIC MANAGER, AD SALES/MUSIC CHOICE/NYC: Flighting, scheduling, tracking all ad schedules on multiple platforms. Liaison with Operations dept. 3 years exp. [email protected] (1/3)

JOB OPENING: BRAND MANAGER/Gemstar-TV Guide/NY:  7+ yrs exp; Responsible for driving brand strategy throughout the organization and providing marketing support for cross-platform initiatives. Email: [email protected]  (1/3)

JOB OPENING: ASSOCIATE PRODUCER/NY based Nationally Syndicated Television Show: Must have at least 3 years experience RESUMES: [email protected]   (1/3)

JOB OPENING: MGR/CONSUMER RESEARCH/iN DEMAND/NYC:  Design & manage all phases custom market research. Manage syndicated res studies & vendors.  BA/BS req’d +3-5 yrs market res exp.  [email protected] (1/3)

JOB OPENING: VP DEVEL/PROD/NY: Devel/Sell prog. for estab. tv prod co. req’d; Proven track rec in devel/prod, Strng writing, Knwldg of prod., budgets & A+ contacts a must. 5+ yrs exp (ntwrk/cable) Send res to:  [email protected]     (1/3)

JOB OPENING: LICENSING MGR/WTTW-11, top PBS-Affiliate Station/Chicago: 4+ years working with footage, licensing & IP issues. See web site for full description & application instructions:,7 (12/23)

JOB OPENING: SALES ASST/BET NETWORKS/Chicago: Entry Level/detail oriented/excellent communication and organizational skills needed/Work with Planner & AE to service clients daily.  Forward resume: [email protected]  (12/23)

WINTER INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

WINTER INTERNSHIP/CREDITS ONLY : Scripted and Reality TV company/LA:  seeking winter interns with great computer, organizational, writing, reading and people skills.  Great learning opportunity.  College credit. Email [email protected] (12/23)

WINTER INTERNSHIP/CREDITS ONLY: Looking for an exciting internship? Join Radio Disney in NYC for an experience of a lifetime. Must be able to drive and work with kids. Please fax resume to 212-615-3268 to the attention of Jennifer Zappola (12/23)

WINTER INTERNSHIP/CREDITS ONLY: ACCOUNTING INTERN/Banyan Productions: prepare journal entries/account reconciliations, paying daily expenses, preparing/making deposits, bank reconciliation and preparing cost reports. Email resume to [email protected]  (12/23)


E-mail Trish Pihonak for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email Trish Pihonak for specs.

WHAT’S ON TONIGHT: Friday, December 22, 2006

ABC:    AFV, 20/20, 20/20
CBS:    8th Annual A Home for the Holidays with Rod Stewart, Close to Home, Numb3rs
CW:     Friday Night Smackdown
FOX:    Justice, Trading Spouses
i:        Mama’s Family, Mama’s Family, Movie: It Happened One Christmas
MNT:   Wicked Wicked Games, Watch Over Me
NBC:    Identity [f ], 1 vs. 100, Las Vegas, Law & Order
TELE:   Marina, Amor Mio, Amores, Decisiones
UNIV:   La Fea Mas Bella, Mundo de Fieras, Historias para Contar (Especial)

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