Friday, December 16th, 2011

Cynopsis: Kids!

Good morning. It’s Friday, December 16, 2011, and this your first early morning briefing.

Cartoon Network will premiere its new live-action comedy Level Up on Tuesday, January 24 at 8p.  Created by executive producers Derek Guiley and David Schneiderman (both  Chasing Liberty), Level Up debuted on the network last month in a 90-minute original movie that drew 2.5+ million Total Viewers and was the top show in its time period among K6-11, and best on all TV with Tweens 9-14 and all boy demos.  Peter Murietta (Wizards of Waverly Place, Hope and Faith) serves as the executive producer and show-runner for the series.  Kids can play the adventure game, Maldark: Conqueror of All Worlds, based on the movie and new series at More information about the series can be found at and


New licensee deals for 9 Story Entertainment‘s Almost Naked Animals merchandise program.  The toy licensees are set to debut prototypes of their products at the upcoming Hong Kong, London, Nuremberg and New York Toy Fairs, and plan to launch the products at retail in fall 2012.  The Licensing Shop manages the Almost Naked Animals brand worldwide.  New licensees include: Basic Fun takes worldwide rights for non-talking plush, electronic handheld games, balls and key chains based on the property; Underground Toys is granted North American and UK rights for talking plush with or without clips; Mad Dog Concepts picks up US rights for sleepwear; JCP Live takes US rights for character mascots live events; and Character Options expands UK rights into a global deal for their Character Building line of mini-figurines and playsets.

LeapFrog Enterprises and Kidz Bop enter into a partnership to distribute downloadable content via LeapFrog’s new digital App Center.  As part of this pact, LeapFrog will be the exclusive brand to feature digital content from Kidz Bop.  The LeapFrog App Center will offer music content from Kidz Bop’s most recent releases, Kidz Bop 20 and Kidz Bop Greatest Hits, available for download this holiday season.  Additional Kidz Bop content will roll out in 2012.

UK-based licensing agent Space Enterprises names Mookie Toys as the master toy licensee for the preschool-targeted property The Hive across the UK, Ireland, Australia, New Zealand, and South Africa.  Mookie Toys already serves as the plush licensee for The Hive in the same territories.  The Hive (26×30 or 78×7) is a new CGI animated series from The Hive Enterprises, and which is produced by Monumental Productions, Lupus Films and DQ Entertainment.  The Hive revolves around the friendly Bee family, who live together in Honeybee Hive and focuses on early learning skills including family, working together to solve problems, being part of a community, and caring for the environment.  The series airs on ITV (UK) and on Disney Junior around the world.  Additionally, ITV DVD is slated to release an initial The Hive DVD at retail in spring/summer 2012.

MGA Entertainment names Biplano to manage the licensing rights to its Bratz, Lalaloopsy and Little Tikes brands throughout France, Spain, and Portugal.  Under the deal Biplano aims to generate new and licensing deals promotional initiatives to grow the footprint of MGA’s properties in Iberia and France.  Biplano represents a bevy of licensors such as DreamWorks, LucasFilm, Paramount, King Features, Nickelodeon, Toei, BBC and Chorion among others.


Nickelodeon‘s Monkey Quest, a massively multiplayer online game (MMOG) and virtual world for kids, heads into the mobile arena this week with the release of the mobile game app Monkey Quest: Thunderbow, exclusively for the iPhone and iPad. Monkey Quest: Thunderbow is a new adventure and story that follows Thunderbow, a monkey on a mission to dethrone the evil cat ruler Zotan.  Monkey Quest: Thunderbow features hand illustrated graphics, animated enemies, an original soundtrack and three lands with weapons and monsters exclusive to the mobile release.  An extension of the MMOG, players with an existing account can play the mobile app using their existing MMO character and unlock exclusive weapons and gear to use on  Like the MMOG, which debuted in April 2011 and has 6+ million registered users and had 4+ million unique visitors in November 2011 (Omniture), the app is will be updated with new content.

HDNet Movies channel acquires the kid aimed short-form, music-based series Shushybye Presents the Dreamsters for its Kidscene programming block.  The shorts feature the main Shushybye characters along with lead singer Michael North performing songs in various genres.  Radio personalities Charlie Tuna of K-EARTH 101 (LA) and Kenny Curtis, morning host for Sirius/XM Radio’s Kids Place Live, serve as DJ’s on Shushybye Radio MOON-FM.  From January 2012, Shushybye programming focusing on good sleep habits for kids will debut on the eHealth Network available in doctor waiting rooms and medical-centric locations.  Additionally, Shushybye content can also be see on BabyFirstTV on the Shushybye Baby series, as well as content available via Comcast’s VOD platform.

American Greetings Properties (AGP) signs a new broadcast deal in Turkey with Digiturk‘s JoJo Channel for series, movies and specials based on several of AGP’s popular characters for Pay-TV in the region.  Under the deal JoJo Channel acquires: the first two seasons of Strawberry Shortcake‘s CGI animated series Berry Bitty Adventures and Strawberry Shortcake’s CGI movie Sky’s the Limit; The Care Bears‘ four CGI animated specials The Giving Festival, Care Bears: Share Bear Shines, Care Bears to the Rescue, and Care Bears: Oopsy Does It!; and six Holly Hobbie & Friends specials and the series too.

The National Wildlife Federation‘s (NWF) and its longtime raccoon mascot and magazine namesake Ranger Rick jump into the digital world with the launch of NWF’s new kid-targeted educational game apps for iOS and other devices.  The new NWF apps feature a free version, as well as full pay versions (US$0.99-$1.99), with all proceeds going to support NWF’s wildlife and wildlife habitat conservation efforts.  The first three kid apps include two titles targeted to K7+ and featuring Ranger Rick, Raiders of the Lost Aardvark (available for iOS devices) and Click the Birdie (for iPad), and the preschool aimed What Did Snakey Eat? (for iOS devices, and coming soon to other devices).  The apps are all designed to encourage kids to learn about the world of nature, as well as inspire them to get outside and interacting with nature too.

Paris-based Alphanim, a subsidiary of Gaumont, recently launched four bilingual (French/English) apps based on its Santa’s Apprentice franchise for iOS and Android devices.  Become Santa Claus in 24 days is a free interactive advent calendar app featuring 24 mini-games that, once completed, provides the player with a Santa diploma.  Santa’s Apprentice  The Movie is an interactive reading app based on the content of the movie with interactive features and video clips.  German and Spanish will be added to the Santa’s Apprentice  The Movie app soon, and three new products based on the Santa’s Apprentice TV series will be released in the coming days.

Head over to the Cynopsis: Kids !magination Awards to enter your preschool, kid and tween targeted TV series, TV movies, and websites, apps and games, and the marketing, public relations and advertising campaigns, which support that content, for our first annual awards program.  To enter the Cynopsis: Kids !magination Awards your kid-targeted content or support campaign must have taken place (in part or in full) between October 1, 2010 and December 31, 2011.  We look forward to seeing your entry and honoring the winners at the June 2012 Awards ceremony in New York City.

Program Call:  Cynopsis Media will be producing our annual NATPE Shopping Guide sent to all Cynopsis and Cynopsis Kids subscribers on Thursday, January 19, 2012, the week before NATPE Market and Conference 2012 opens at the Fontainebleau Resort, Miami Beach.  If your company is an official exhibitor at NATPE 2012, please send us only the following info for your top 5 shows:  title, availability date, number of episodes, length, type (i.e. series, special, movie, etc.), genre (comedy, drama, lifestyle, etc.) and your terms (barter, cash, etc.) as well as your company’s stand/booth location.  To be included in this free and highly-read special edition, please send your submission to Lisa Ball at: [email protected] no later than Thursday, January 12, 2012. A confirmation email will be sent following each submission from Lisa (if you don’t receive a confirmation email, please resubmit).


Top 10 Combined Broadcast/Basic Cable shows among Kids 2-11 for the week of 12/5-12/11/11 , 6a-6a:
K2-11                                                         Total Delivery (000)
DSNY*:  Jessie (12/9; 9p)                                                   2482
DSNY*:  Shake It Up! (12/11; 8:30p)                                   2168
DSNY*:  Austin & Ally (12/11; 8p)                                        2092
NICK:    SpongeBob SquarePants (12/10; 10a)                      2083
DSNY*:  Fish Hooks (12/9; 9:30-9:45p)                                2058
NICK:    SpongeBob SquarePants (12/11; 10:30a)                 1973
NICK:    SpongeBob SquarePants (12/10; 9:30a)                   1946
DSNY*:  Good Luck Charlie, It’s Christmas! (12/8; 8:30-10p) 1973
NICK:    SpongeBob SquarePants (12/10; 9a)                        1900
DSNY*:  A.N.T. Farm (12/11; 9p)                                         1873
Source: Disney from Nielsen Media Research Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.

Top 10 Combined Broadcast/Basic Cable shows among Kids 6-11 for the week of 12/5-12/11/11 , 6a-6a:
K6-11                                                         Total Delivery (000)
DSNY*:  Jessie (12/9; 9p)                                                   1998
DSNY*:  Shake It Up! (12/11; 8:30p)                                   1784
DSNY*:  Austin & Ally (12/11; 8p)                                        1736
DSNY*:  Fish Hooks (12/9; 9:30-9:45p)                                1609
DSNY*:  A.N.T. Farm (12/11; 9p)                                         1575
DSNY*:  Good Luck Charlie, It’s Christmas! (12/8; 8:30-10p) 1563
DSNY*:  A.N.T. Farm (12/11; 8:30p)                                    1496
DSNY*:  So Random (12/11; 7:30p)                                     1475
DSNY*:  A.N.T. Farm (12/10; 11:30-11:55a)                         1440
DSNY*:  Jessie (12/11; 9:30p)                                             1398
Source: Disney from Nielsen Media Research Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.

Top 10 Combined Broadcast/Basic Cable shows among Tweens 9-14 for the week of 12/5-12/11/11 , 6a-6a:
Tweens 9-14                                             Total Delivery (000)
DSNY*:  Shake It Up! (12/11; 8:30p)                                  1555
DSNY*:  Austin & Ally (12/11; 8p)                                       1434
DSNY*:  A.N.T. Farm (12/11; 9p)                                        1418
DSNY*:  Jessie (12/9; 9p)                                                   1416
DSNY*:  Good Luck Charlie, It’s Christmas! (12/8; 8:30-10p) 1357
DSNY*:  Jessie (12/11; 9:30p)                                             1276
DSNY*:  So Random (12/11; 7:30p)                                     1194
NICK:    Merry X-Mas, Drake & Josh (12/10; 8-10p)               1137
DSNY*:  Good Luck Charlie (12/11; 10p)                               1128
DSNY*:  Austin & Ally (12/11; 7p)                                        1070
Source: Disney from Nielsen Media Research Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.

Top 10 Combined Broadcast/Basic Cable shows among Teens 12-17 for the week of 12/5-12/11/11 , 6a-6a:
Teens 12-17                                                Total Delivery (000)
NBC:       Sunday Night Football (12/11; 8:31-11:54p)             952
FOX:       NFL Sunday-Single (12/11; 1:03p-Various)                855
CBS:       NFL National (12/11; 4:15p-Various)                         815
FOX:       Family Guy (12/11; 9-9:31p)                                    785
FOX:       Simpsons (12/11; 7:59-8:30p)                                 749
NICK:     Merry X-Mas, Drake & Josh (12/10; 8-10p)                 701
FOX:       Glee (12/6; 8-9:01p)                                                697
FOX:       Cleveland (12/11; 8:30p)                                          681
ADSM**: Family Guy (12/6; 11p)                                            657
CBS:       Two and a Half Men (12/5; 9-9:31p)                          648
Source: Disney from Nielsen Media Research Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.
**Abbreviation for Adult Swim, which airs on Cartoon Network

Final K6-11 Ratings for Saturday, December 10, 2011 Broadcast Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
CW (Toonzai) 0.8/4 Avg. (7a-12p)
Magi-Nation 0.2/2; Magi-Nation 0.4/3; Sonic X 0.8/4; Sonic X 1.0/5; Yu-Gi-Oh 1.0/4; Yu-Gi-Oh Zexal 1.0/4; Dragon Ball Z Kai 1.0/4; Dragon Ball Z Kai 0.9/4; Tai Chi Chasers 1.0/4; Yu-Gi-Oh 0.8/3
NBC (Qubo on NBC) Avg. 0.3/1 (10a-1p)
Turbo Dogs 0.3/1; Shelldon 0.2/1; Magic School Bus 0.3/2; Babar 0.2/1; Willa’s Wild Life 0.2/1; Pearlie 0.3/2
CBS (CookieJarTV) 0.3/1 Avg. (7-10a/10a-12p)
Doodlebops Rockin Road Show 0.4/2; Doodlebops Rockin Road Show 0.3/1; Busytown Mysteries 0.3/1; Danger Rangers 0.1/0; Horseland 0.2/1

Final K6-11 Ratings for Saturday, December 10, 2011 Cable Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
DISNEY CHANNEL 3.5/17 Avg. (7a-1p)
3rds & Bird 1.6/18; Mickey Mouse Clubhouse 1.8/14; Mickey Mouse Clubhouse 2.0/11; Jake and the Never Land Pirates 2.3/11; Phineas and Ferb 3.0/14; Phineas and Ferb 3.6/16; Phineas and Ferb 3.7/16; Fish Hooks 3.4/15; Jessie 5.0/21; A.N.T. Farm 5.9/25; Wizards of Waverly Place 4.8/22; Wizards of Waverly Place 4.8/22
NICKELODEON 3.3/16 Avg. (7a-1p)
Fairly OddParents 1.3/14; SpongeBob SquarePants 2.5/18; SpongeBob SquarePants 3.2/18; SpongeBob SquarePants 3.8/18; SpongeBob SquarePants 4.3/19; SpongeBob SquarePants 4.1/18; SpongeBob SquarePants 4.5/20; T.U.F.F. Puppy 4.2/18; Fanboy & Chum Chum 3.6/15; Fairly OddParents 3.1/14; Power Rangers Samurai 2.8/13; Penguins of Madagascar 2.5/11
CARTOON NETWORK 1.4/7 Avg. (7a-1p)
Ben 10: Ultimate Alien 1.2/12; Generator Rex 1.5/11; Star Wars: Clone Wars 1.2/7; Beyblade: Metal Masters 1.6/8; Pokemon: Black & White 2.0/9; Redakai: Conquer the Kairu 0.9/4; Bakugan: Mechtanium Surge 0.6/3; Johnny Test 1.2/5; Grandma Got Runover By A Reindeer (1×60) 1.5/7; Olive the Other Reindeer (1×60) 1.8/8
DISNEY XD 1.1/5 Avg. (7a-1p)
Suite Life of Zack & Cody 0.3/4; Phineas and Ferb 0.4/3; Phineas and Ferb 0.6/3; Phineas and Ferb 0.9/4; Toy Story (1×105) 1.4/6; Phineas and Ferb (1×15) 1.3/5; Phineas and Ferb (1×15) 1.6/7; Fish Hooks (1×15) 1.3/6; Phineas and Ferb (1×45) 1.3/6; Phineas and Ferb (1×15) 1.3/6; Kick Buttowski 1.0/5

Live + Same Day Ratings Kids Cable Network Averages (000) for Wednesday, December 14, 2011, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1001; K6-11 351; TWEENS 9-14 214
DISNEY CHANNEL:     K2-11   781; K6-11 473; TWEENS 9-14 331
CARTOON NETWORK: K2-11   426; K6-11 273; TWEENS 9-14 256
DISNEY XD:               K2-11   152; K6-11 100; TWEENS 9-14   90
NICKTOONS:              K2-11    60; K6-11   40; TWEENS 9-14   42
Source: MTVN Research from Nielsen Media Research Data


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JOB OPENING: CLIENT SRVCS MGR/WN/Queens NY: Mng client prod launches; provide training, acct mgmt & strategic support for clients; 2-4 ys exp in client services, acct mgmnt, project mgt or sales support. Apply: CSM [email protected] (12/23)

JOB OPENING: DIR, MULTICULTURAL DIG SALES/NBC News/NY: Lead Sales efforts on behalf of and our new English language Hispanic News Website 7 yrs exp. To apply, visit: Job#3250BR (12/23)

JOB OPENING: RESEARCH ANALYST/OWN: Oprah Winfrey Network/LA: 1-2 yrs exp in TV Research, detailed oriented, knowledge of Star & NPower required. Apply at: (12/23)

JOB OPENING:  DIG. RSRCH ANALYST/LAS VEGAS: Track/analyze perf of company’s official website & digital dist. Proficient w/ Google Analytics. Exp w/ content mngmnt system reporting tools a +. More info/Apply to: (12/23)

JOB OPENING: SALES ASSISTANT/LER/NY: Exp w/ Excel/Word/PowerPoint, DDS a +plus, work closely w/AE’s in all aspects of sales, Multi-tasker, Strong comm skills, Fluent in Spanish. Send resume to [email protected] (12/22)

JOB OPENING: MARKETING COORDINATOR/FOOD NETWORK/NYC: Assist 2 Marketing Managers w/all aspects of consumer/ brand partnerships marketing. 2+ yrs brand/media/entertainment industry exp req’d. Resumes: #2592 (12/22)

JOB OPENING: SOCIAL MEDIA COORD/The Hub/Burbank, CA: Temporary position. Salaried, no benefits. BA and writing samples req’d. This position will be the project coordinator for the network’s social media efforts. Apply: (12/22)

JOB OPENING: DIGITAL AE/ Maintain/grow revenue on web/mobile, BBC, 3+ yrs exp w/ client & agncy contcts. News exp, a +. & [email protected] (12/21)

JOB OPENING: RESEARCH DIRECTOR/SCREENVISION/NYC: 8+ yrs media exp req’d, TV pref. Exp w. MRI/Simmons, Nielsen (TV ratings, AdViews, Galaxy). Analytical, mgmt skills req’d. Prof. Excel. SPSS & (MR)Tables ideal. (12/20)

JOB OPENING: MGR-MARKETING & MEDIA/IFC /NYC: Oversee the planning and execution of consumer mkg campaigns across all platforms including On Air, Digital, OOH, Print, Radio, and Social. Resume to: [email protected] (12/20)

JOB OPENING: MANAGER/PR /TRAVELCHANNEL/NY: Develop & implement program publicity plans for programming & digital initiatives. Prior TV publicity exp. required. Full details, & select req 2768 (12/20)

JOB OPENING: TOP NOTCH SUPERVISING PRODUCER/EP (NYC): Proven superstar producer/exec to lead production/creative on mult web series. Starts Jan. Be highly creative, smart,level-headed. Resumes to: [email protected] (12/20)

JOB OPENING: ACCOUNT EXECUTIVE/CNBC/CHI: Responsible for revenue goals through growing existing business & developing new business. 5+ yrs exp. To apply, visit Job# 3638BR (12/20)

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SITUATION WANTED: SUMMER, CREDIT 2012 INTERNSHIP TV/FILM HI-ENERGY & IN-PRODUCTION CO/LA: Syracuse Newhouse: Exp: HD Camera Shooting & Prod, FCP, & PA duties. In LA 12/19-01/13 [email protected];, 818.569.0678 (12/22)

SITUATION WANTED: AD SALES ASSISTANT: (CHICAGO) Interned at Comcast Sports Net in Ad Sales, Works as Sales Assistant at NBCUniversal. Has B.A. from DePaul in PR/Advertising. Resume upon request. Contact [email protected] (12/22)

SITUATION WANTED: On air guest for major TV shopping network available as your PITCHMAN FOR YOUR PRODUCT(S). NY based,will travel. 38/M, clean, high energy, articulate, also host a high profile radio show. 631-415-5013 [email protected] (12/22)

SITUATION WANTED: LITERARY AGENT in the children’s market, 5+ yrs exp., interested in development position in children’s TV with studio or production co. Please contact [email protected] (12/21)

SITUATION WANTED: I’M ALL YOURS N.Y. Seeking to Assist, Currently an E.A. to Chief of Dept. 5 Yrs. work exp. B.A. Mass Comm. Contact, [email protected] (12/21)

SITUATION WANTED: EXECUTIVE ASSISTANT position film/TV (NY) 10 years experience. Interned for a President, Executive Assistant to SVP/VP/film director/celebrity [email protected] (12/20)

SITUATION WANTED: VOICE OVER ARTIST/SINGER/CT BASED:- For dynamic commercials, characters, e-learning, corporate narrations and more. Home studio. Contact [email protected]. Site: (12/20)

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