Friday, August 5th, 2011

Cynopsis: DIGITAL

Good morning, it’s Friday, August 5, 2011, and this is your first early morning digital briefing.  If you would like to read this or any other Cynopsis edition online, click here
Facebook is looking into making major changes to its all-important News Feed in an effort to help advertisers rise above the clutter, according to a WSJ report. Engineers are working to come up with an unfiltered News Feed that will take into account even more personal information, including brands users gravitate to and moves their friends make. Marketers may also soon be able to bake in their own customizable action options around their content beyond the tiresome “Like” button.


Lionsgate UK has reportedly struck a multiyear streaming media content deal with Netflix as the digital media distributor prepares to expand it service across the pond. Lionsgate’s U.S. arm recently licensed all 7 seasons of the Mad Men to Netflix and has partnered with the company as a member of the Epix streaming movie service.
“Green Lantern” and “Horrible Bosses” will be the first Warner Bros. movies to be integrated with the cloud-based UltraViolet digital video locker service during Q4, according to Time Warner CEO Jeff Bewkes. will offer live coverage of the 93rd PGA Golf Championship through its broadband channels and iTunes app including multiple live video streams, marquee groups and par-3 coverage. A new 360-degree camera is being rolled out this year, featuring video highlights and live action updates.


Philadelphia-based Monetate has landed $15 million in a round of series B funding led by OpenView Venture Partners. The technology start-up provides e-commerce companies with an easy way to test, target and personalize website content, allowing marketers to run multiple concurrent testing campaigns while monitoring and measuring test results in real time.
Filmmaker Ed Burns’ ultra-low budget “Newlyweds,” which closed this year’s Tribeca Film Festival, will be released during late 2011 – simultaneously on multiple platforms by Tribeca Film including theaters, iTunes and VOD. The movie was shot in 12 days in New York City for around $9,000. Burns’ “Nice Guy Johnny” was given a similar release.


Digital Broadcasting Group has launched it own ad platform to allow third party publishers to syndicate and monetize online video. The “CLiP” library launched yesterday with more than 20k licensed videos with several launch partners on board including Technorati and Ology.
McCann Worldgroup announced the acquisition of UK-based interactive design shop AllofUs for an undisclosed amount, a specialist in the field of user experience.


DirecTV experienced its smallest subscriber gains in the U.S. in two years during Q2, adding just 26,000 U.S. subscribers, but helped make up for it by adding 476k new Latin American subs. The company, which says it officially surpassed 30 million total customers in both territories, is looking into throwing its hat into the ring for Hulu, according to comments made by CEO Michael White during a conference call with analysts.
Trying to whip up the court of public opinion, Google turned to its company blog to vent about a perceived plot against Android by rivals Microsoft, Apple and Oracle, who are supposedly filing bogus patents to slow up the free platform’s progress. Android still seems to be doing O.K. – more than 550k Android devices are still being activated each day.


The new Google+ social network has attracted over 25 million users during its first month in operation, according to ComScore, reaching the mark far quicker than rivals Facebook, Twitter and MySpace. (The 25 million mark took Facebook 35 months, Twitter 30 months and MySpace more than 20 months.)
The erosion of traditional pay TV revenues is bound to continue as the fortunes of over-the-top distribution rise, according to a new report from IMS Research. OTT video services will generate $16.4 billion in 2016, topping the $14.7 billion generated from video-on-demand (VOD) services from pay-TV operators. A total of 5.9 billion pay-OTT transactions (including PPV and subscription) will be initiated via fixed in-home devices in 2016, up from an estimated 563 million pay-OTT transactions in 2011.
A total of 78.5 million people in the U.S. owned smartphones during the three months ending in June 2011, up 8% from the preceding three month period, according to ComScore‘s MobiLens service. Google Android grew its leading market share reaching 40% of U.S. smartphone users, up 5.4 percentage points. Apple strengthened its #2 position with 26.6% of the market (up 1.1%), while RIM, Microsoft and Symbian all lost ground. Mobile browsing, text messages, social networking and game playing were all up during the 3-month period.
Top U.S. Smartphone Platforms
3 Month Avg. Ending Jun. 2011 vs. 3 Month Avg. Ending Mar. 2011
          Share (%) of Smartphone Subs
                   Mar-11   Jun-11  Point Change
Google          34.7%   40.1%      5.4
Apple            25.5%   26.6%      1.1
RIM              27.1%   23.4%     -3.7
Microsoft        7.5%     5.8%     -1.7
Symbian        2.3%     2.0%     -0.3
Source: comScore MobiLens


Endemol Games UK
is set to launch one of the world’s first motion control sensor games not developed around the Xbox Kinect controller. Based on the hit TV show Total Wipeout, the game utilizes motion control technology developed from OmniMotion Technology (OMD), allowing users to use their bodies to control the action through their webcam. It will be available through Facebook, or as a downloadable application from
has officially delayed the release of its new PlayStation Vita portable console, meaning it won’t be available in the U.S. or Europe in time for the holidays.
VOIP calling service Vonage launched a new iOS Time to Call app that allows Vonage and non-Vonage customers alike to make international calls (via WiFi or 3G) and pay for them through their iTunes account. It’s kind of like a payphone; you pay between $2 and $10 for up to 15 min. of talk time, depending on the country.


Facebook confirmed that Head of Marketing Randi Zuckerberg, sister of founder and CEO Mark Zuckerberg, is leaving the company to start her own social media firm, as reported by AllThingsD. She is best known to internet audiences for hosting the “Facebook Live” online news show.
WPP’s Kantar Video has hired former AditAll GM Arthur McKinley as VP/Business Development. He will be leading agency and brand relations around the company’s Videolytics Platform, reporting directly to CEO Bill Lederer in New York.
David Bell, Advisor/Investor and Chairman Emeritus at Interpublic Group, and Alan Gould, Executive in Residence at Greycroft Partners venture capital and former co-CEO of IAG Research, have joined online ad measurement platform Vizu‘s Board of Directors.
Ali Kellerman has been named to the newly-created position of Senior Manager, Custom Media Solutions for the Travel Ad Network.


There are countless online and mobile apps to help you organize your music collection but users have little to choose from when it comes to their video libraries. During his conference call with analysts on Wed., Time Warner CEO Jeff Bewkes mentioned the new Flixter Collections beta client app, the first of its kind that helps align users’ iTunes, Amazon, Hulu and Netflix accounts in a single dashboard. Flixter was acquired earlier this year by Time Warner and will be tied to the industry-wide Ultraviolet system to help manage digital purchases in the cloud. Aside from offering bonus content such as free extras and free downloads of rarities including TV pilots, the Flixter Collections portal wants to become audiences’ first stop when learning about new releases. It allows you to link to buy tickets, share preferences with friends and look at recommendations based on past viewing. You can certainly learn a lot about viewers’ tastes by looking at their Netflix queue and the movies on their hard drive; it’s just not clear that users will be comfortable giving that kind of control to a movie studio.
Later – Wayne
Wayne Karrfalt for Cynopsis: Digital

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JOB OPENING: TALENTED PRODUCERS, PA s & EDITORS/ WWE, Stamford, CT: Exp w/ editing long form programming. This is a unique oppty with a tremendous upside to work for a global entertainment juggernaut! Learn more: (8/12)

JOB OPENING: VP, PRIMARY RESEARCH USA/NBCUniversal/NYC: 10+ years exp in media/market research. Extensive exp in survey writing. Exp in managing project budgets. (job#2545BR) (8/12)

JOB OPENING: SVP-SCHEDULING/MD: Contribute to channel’s prgm dvlpmnt initiatives; responsible for overall mngmnt of prgmmg; +12yrs of progressive, sr level prgmmg exp in major, commercial TV environment. # 4364 (8/12)

JOB OPENING: VP SCHEDULING/MD: Dvlp/research/design long-term prgrm’ing & scheduling strgy; mng ntwrk relationships w/ad sls/prod/mrktg/dvlpmnt/comm/online; +8yrs exp in cable scheduling/prgrm’ing # 4305 (8/12)

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JOB OPENING: MGR, SYSTEM SUPPORT/ABCFam/NY: Provide daily systems support & oversee software implementation & business improvement projects for ABC Family’s Sales/Research/Traffic depts. Apply @ ID#318569 (8/12)

JOB OPENING: FULFILLMENT SPLST/NY: Negotiator between multiple parties w/end goal to fulfill orders promptly. (8/12)

JOB OPENING: ANALYST/KATZ MARKETING SOLUTIONS/NYC: Researching a new position? Promote the benefits of Radio and more. To apply, visit Job Opportunities in the Career Section of (8/12)

JOB OPENING: WEB ANALYST/Lunchbox Advertising/Culver City: Define & execute tracking, reporting, & analysis of website data. Must know Web Analytic tools. Apply: [email protected] (8/11)

JOB OPENING: ASSOC DIRECTOR, RESEARCH/National Geographic Channel/DC:  Programming Dev/Mktg Research, Nielsen exp, BA/BS & 5+yrs media research exp. Apply: (8/11)

JOB OPENING:  DIR, RESRCH/MIA FL: 7+ yrs exp. resrch/consltng, strategic mindset & exceptnl mgmt, strong analytical & comm/present skills for media co. Exp’ed. w/ LATAM mkts, USH exp. a plus, Spanish a must. Send res 786.273.4115  (8/11)

JOB OPENING:  ACCT EXEC PARTNER MKTG/bottlerocket mktg group/NY: Pitch/neg. partnerships; dvlp/execute promotions; full campaign delivery. 6+ yrs part. mkt & strong proj mgmt exp req’d Res: [email protected] (8/11)

JOB OPENING:  SALES PLAN’R NAT’L & REGIONAL SALES/Screenvision/NYC: Mng all accts for assigned Acct Execs. Fulfill requests for proposals by clients. Track campaign progress. Apply: (8/11)

JOB OPENING: PRODUCER- 5+ yrs exp-Branded Entertainment NYC Oversee creative, execution, project management. Need to have creative, multitasking, orgnz’tl & client skills. Must have prior prod exp. [email protected] (8/10)

JOB OPENING: VP, PRGRM RSRCH USA/NBCUniversal/NYC: 8+ yrs exp in Prgrm Rsrch. Proficient of all Nielsen tools – Galaxy Explorer and NPower. Familiar w/prgrmmng on all major brdcst & cable ntwrks (job#2545BR) (8/10)

JOB OPENING: DIGITAL RESEARCH MANAGER/NY: Job# 822BR Responsible for digital media landscape research to support company-wide strategic initiatives. To apply, please visit (8/10)

JOB OPENING: MOBILE APPLICATION SUBMISSIONS COORDINATOR/NBCU/NYC: Entry level. Support mobile app publishing for NBCU brands. Help w/ app store best practices, comm app related info, keep up with trends. (8/10)

JOB OPENING: MGR, INTEGRATED MEDIA SALES/ISC/Daytona Beach FL: Dev new biz for ISC assets  MRN Radio, websites & Sprint Vision. 3-5 yrs exp media sales. Apply: (8/10)

JOB OPENING: MGR CUST ACQUIS & DATA/LodgeNet/NY: Exp w/web/mobile cust acquis methods, mobile ind/apps, db mining/mkt req. Target groups; app download/usage, create db of users, dev mktg & partner prog. Apply [email protected] (8/10)

JOB OPENING: DIR OF DEV/NY PROD CO:  Must have a Rolodex of close network contacts and experience producing sizzle tapes that sell. [email protected] (8/10)

JOB OPENING: MEDIA SALES/NY: Branded ent co: must have a Rolodex of brand contacts and success in sponsorships, strategic partnerships and/or sales,packaging and selling content and media [email protected] (8/10)

JOB OPENING: SPORTS MARKETING MGR/UNIVISION/NY: Create custom sales pitches w/producers. Develop sponsorships. Run ad sales portal. 5 yrs+ Exp. Soccer fan a must, Bilingual/Spanish a plus. See details at (8/9)

JOB OPENING: SR MKTG MGR/MEDIA WHIZ LLC/NYC: Mng overall mktg & comm, dvlpng strategy + executing tactics. 7+ yrs exp in B2B and/or marcomm role, ideally in online advrtsng /search/perf mktg arena. (8/9)

JOB OPENING: DIGITAL RESEARCH DIRECTOR/NBCUniversal/Syfy & Chiller/NYC: 7+ years digital analytics experience. Proficient with Omniture, comScore, Nielsen. (job#2545BR) (8/9)

JOB OPENING: SALES MARKETING DIR/ ION/NY: Wk w Network team, develop client solutions, presentations, implement mktg initiatives, 5-7 yr mktg/mgmt exp reqd. Full ad: . EOE (8/9)

JOB OPENING: HEAD OF PROGRAMMING/New York: Dream job at est indy TV prodco. Hire/Oversee Showrunners for reality/doc projects. Proven creative & mgt skills/net contacts. [email protected] (8/9)

JOB OPENING: iTV Client Services Specialist/DISH Network/NYC: Produce interactive broadcast ad campaigns. Detail oriented, strong communication skills. 1-3 yrs creative PM experience. Email [email protected]. (8/9)

JOB OPENING: ACCOUNT EXECUTIVE/ ION Media Networks/ NY: National Sales; 5+ yrs exp TV adv, proven track record of increasing revenue. Est client base; team player. Apply at [email protected] EOE (8/9)

JOB OPENING: SR. ANALYST USA DIGITAL RESEARCH/NBCUNIVERSAL/NYC:Support USA Digital Rsrch team. Knowledge of Omniture, Hitwise, Quantcast, Nielsen NetRatings & comScore Media Metrix. Apply online at (#2620BR) (8/9)

JOB OPENING: MGR, RSRCH/E! NETWORK/LA: identify & max, opps to increase aud share & remain competitive in TV landscape. 4+yrs media rsrch exp. Apply: (8/6)

JOB OPENING: MULTIMEDIA DESIGNER/EDITOR/LODGENET/NYC: Superior design. Prnt & Digtl ads, mrktg, presentation, web. Video edit and animate. CS5, PowerPnt, FCP, AE. Flash & html a plus. 3+ yrs prof exp. Email: [email protected] (8/6)

JOB OPENING: RSRCH STRATEGIST/Discovery/NY: 5+ yrs ad sales research exp., Comm Nielsen findings & create strategic positioning docs for Discovery Channel. Knwldg of Nielsen apps a must., req.4310 (8/6)

JOB OPENING: ACCT SERVICE REP/DISH Network Ad Sales/NYC: Join fast-growing Nat’l sales team. Support, Dvlp & grow new & existing international ad sales biz. 1+ yrs media or sales asst exp. Resumes: [email protected](8/6)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

FALL INTERNSHIP CREDITS ONLY: Scholastic is looking for fall/spring interns (for credit only) to work in the CORP COMM department. The interns will work on a variety of PR and internal communications activities. Res/cover: [email protected] (8/12)

FALL INTERNSHIPS CREDITS ONLY:  MEDIA FIRM/Beijing: 40 hrs wkly. Unique/exciting media internship overseas.Includes RT flight to Beijing. Fluent Chinese reqd. Fluent English reqd. Apply: [email protected] (8/11)

FALL INTERNSHIPS CREDITS ONLY: PR FALL INTERNSHIP/BRAVO TV/NYC Gain a rare opp at a fast-paced PR dept by monitoring press coverage, fielding media requests and more at a multi-platform media company. Resume to [email protected] (8/11)

FALL INTERNSHIP CREDITS ONLY: OASIS MEDIA/WEST HOLLYWOOD: A-List talent mngmnt co. seeks office asst intern for the fall; must have excellent social skills & background in either liberal arts or bus. Email: [email protected] with cvr/resume (8/10)

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SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: Insanely Creative EDITOR/POST-PRODUCER/NY: 9+ Years experience(Avid and FCP) Credits include MTV, FUSE, PBS. Experienced in Magazine Style Prgrmmng and On-Air-Promotions. Bilingual: English/Spanish. [email protected] (8/12)

SITUATION WANTED:  Proactive, resourceful and motivated LA-based NYU grad seeking ASSISTANT position. 2+ years exp as Office PA, superb references and internships. 85+ WPM, Computer/Internet/Social Media savvy. [email protected] (8/11)

SITUATION WANTED: CONTENT DISTRIBUTION, ACQUISITION, BUS. AFFAIRS ATTORNEY 15 yrs exp w/ Nat Geo Ch, Weather Ch, XM Satellite, TCI, Cablevision. US and intl via cable, sat, IPTV, mobile and Internet. Consult or FT.  [email protected] (8/11)

SITUATION WANTED:  Emmy-winning PRODUCER/WRITER/DIRECTOR relocating to LA, seeking staff or freelance position. 20 yrs exp. in all genres- travel, reality, doc, talk, sports, etc.  Proficient Avid editor and shooter. [email protected] (8/11)

SITUATION WANTED: Enthusiastic & organized PROGRAMMING ASSISTANT/LA: 3+ yrs exp. as executive assistant in fast-paced environment. 5 yrs prod. and dev. exp. in multi-media platforms. Proficient in MS Office Suite. [email protected] (8/10)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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