Friday, August 31st, 2007


Here’s what one cable network researcher says about the new CableU:

“… CableU provides a number of resources that should prove valuable to our departments … the site features frequently updated analyses of
a long list of cable nets’ programming and development strategies, neatly packaged by network, and difficult to find elsewhere.”

What’s Keeping U? – Know Networks Better. Pitch Smarter.



Good Morning to those of who haven’t taken off for the weekend yet.  It’s Friday, August 31, 2007 and this is your first early morning briefing.

Unable to come to terms on pricing, NBC Universal will not renew its digital download deal with iTunes.  According to a report in today’s The New York Times, NBC Universal digital downloads on iTunes account for approximately 40% of the video downloads.  NBC U also wants to bundle its downloads on iTunes, positioning it for higher revenues, and is looking for iTunes to set better piracy controls. The non-renewal of NBC content on iTunes won’t have a consumer effect until December when the current contract expires.  Other deals soon looking for renewal include NewsCorp, CBS and Discovery. This is the second major content provider to iTunes to not renew its contract – Vivendi did the same last month. 

Tonight’s Finales:
Set for Life at 8p
Saturday’s Premieres:
Saturday Night College Football at 8p
Saturday’s Finales:
America’s Most Wanted at 9p
Sunday’s Finales:
HBO: Entourage at 10p and Flight of the Conchords at 1030p
Comedy Central: Mind of Mencia at 10p
Monday’s Finales:
ABC Family:
Kyle XY at 8p
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Beginning this Saturday, Sundance Channel will air a series of twelve one-minute vignettes called Grey Goose Presents The Next Garde. Each focuses on a person considered a cultural pioneer in their respective field. The segments, which are shot in high-definition, will air as interstitials on the linear network and also be available on throughout the month. Some of the persons profiled are: novelist Nicole Krauss, museum director Thelma Golden, musician Duncan Sheik, clothing designer Doo Ri Chung and Metropolitan Opera manager Peter Gelb among others.
MTV’s Life of Ryan on Monday (1030p) opened as the network’s highest-rated series premiere yet for this year and posted a 2.5 rating with P12-34. This premiere episode also averaged more than 2.3 million total viewers.
TNT has decided to not renew its freshman drama series Heartland for another season. Airing after The Closer during many of its 9 episodes this season, the show failed to hold even half its lead-in viewers.

NBC News’ Today averaged more than 4.9 million viewers for the week of August 20-26, 2007, the 611th week Today has been in first place in the morning news category. Comparatively, ABC’s Good Morning America was #2 with 4.6 million viewers; followed by CBS’ The Early Show with 2.5 million viewers.

Have you received the phone call at dinnertime at home yet … “Hello, I’m calling from the Friends of Fred Thompson committee … “?  As Thompson announces he’ll be running for POTUS (a term I learned from the West Wing pilot), TNT puts out a statement saying it will not change its schedule of Law & Order repeats that include Thompson.  Alternatively, NBC said it would not air repeats that include Thompson after September 1st, which is just how the network had scheduled the repeats in any case, and really had nothing to do with Thompson.  The question comes up as networks are wary of triggering the FCC equal time rules, a rule which heretofore has not been applied to cable networks.

Speaking of learning fun little facts from TV shows, I mentioned the other day the peace talk negotiations during the Korean War, and the big question being the shape of the table used for the negotiations.  This was something I learned while watching M*A*S*H, which of course took place during the Korean War.  A word of caution – if you take your history lessons from TV sitcoms, be prepared to get it wrong.  It seems the table shape thing is connected with the Vietnam War, which occurred considerable later than the Korean War, which is why Hawkeye Pierce couldn’t reference it properly. 

Correction : Mark Cuban, one of the new celebrity contestants on ABC’s Dancing with the Stars season five, is the former, current and future owner of the Dallas Mavericks NBA team. We regret any confusion the error caused in yesterday’s edition, although clearly we were the only ones confused.
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Joining the cast of Comedy Central‘s pilot project Held Up will be Krista Allen, in the role of Jack Carpenter’s supervisor.  The action takes place in a bank which is held up by three bizarre robbers dressed as pop icons.  And signed to play the role of the police captain is Troy Evans.

A new drama project for TNT called Leverage from director/producer Dean Devlin, reports Variety.  The story is about a group of hi-tech criminals in a sort of Robin Hood quest — robbing from bad guys, bad politicians, etc.

Two more cast members for the upcoming season of 24 on Fox Jeffrey Nordling as an FBI agent; and a recurring character played by John Billingsley.

And a new project for ABCThe Fixer from Imagine TV and 20th Century Fox TV – received a script order, with penalty.  The story is about an extraordinarily powerful woman in New York City who works entirely behind the scenes to fix the problems of the other rich and powerful NYC folks.

Casting Call: ABC is seeking talented female and male amateur singers and dancers for a new six-week live primetime competition series Dance War: Bruno vs. Carrie Ann, a spin-off featuring two of Dancing with the Star’s judges who will form competing dance teams. The series will air this winter and Drew Lachey will host. Three open auditions are scheduled around the country: September 15 in Nashville; September 22 in Santa Monica; and September 29 in New York City. Dancers and singers of all types are encouraged to audition. Details of exact locations in each city and times can be found at:; or send an email to: [email protected] .


Dave Bisceglia joined Katz Media Group Inc. as VP/GM for the American and National Divisions of Millennium Sales & Marketing’s Chicago office, a unit of Katz Television Group. Dave was previously employed with Blair Television where he most recently served as SVP/Director of Sales in their Chicago office.
ESPN recruited former University of Florida and NFL quarterback, Jesse Palmer as a College Football Analyst. Jesse will work on ESPN2’s Saturday pre-game, halftime and post-game studio coverage in addition to ESPN’s daily show College Football Live. He will also call specific games as analyst and appear as a college football analyst on other outlets such as SportsCenter, ESPNEWS and ESPN Radio.
WMAQ-NBC5/Chicago will have NFL Hall of Famer and Chicago Bears coach Mike Ditka return as a Sports Contributor for a weekly segment called The Iron Mic which previews that week’s Bears game (da Bears), other games around the league and NBC’s Sunday night football match. Four weekly editions of The Iron Mic will begin September 7 and air during Friday’s 6p and 10p news, Saturday’s 9a news and Sunday’s 8a news as well as online at
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Today in Cynopsis Kids

  • Worldwide premiere of Nick’s Naked Brothers Band music video
  • The prom begins again
  • Russian kids get a new channel

Today in Cynopsis International

  • Granada International inks development deal with Quickfire Media
  • The Africa Channel picks up African nations Men’s Basketball Championship Tournament rights
  • Alvaro Paes de Barros upped to SVP/Distribution, MTV Networks Latin America and GM/Viacom Networks Brazil

Today in Cynopsis Digital, listen to the audio version here or subscribe to the iTunes Cyn Digital podcast 

  • Sony unveils its first video Walkman, shutters its Connect music store
  • MTV out to make the 2007 Music Awards more interactive than ever
  • break-in worse than initially thought – users should assume the worst



Wednesday – A18-49 Analysis:  CBS finished in first place Wednesday night at 2.3/7 A18-49, according to fast affiliate ratings from Nielsen Media Research. CBS began the evening winning with Power of 10 during 8p with a 2.1/7. NBC’s reality fare won at 9p as Last Comic Standing posted a 2.5/7. CBS took over the winning spot again at 10p with the CSI: NY repeat and a 2.6/8.

Live + Same Day Household Ratings: Wednesday, August 29, 2007 time period averages. Source: Nielsen Media Research

CBS       5.7/10       Power of 10 5.4/10, Criminal Minds [r] 5.8/10, CSI: NY [r] 6.0/11

NBC       3.9/7         Outrageous TV Moments [r] 3.9/7, Last Comic Standing 4.0/7, Dateline: NBC 3.9/7

ABC       2.6/5         According to Jim [r] 2.9/5, According to Jim [r] 2.9/5, NASCAR in Primetime 2.4/4, Primetime: The Outsiders 2.6/5

FOX       2.5/4        ’til Death [r] 2.2/4, ’til Death [r] 2.1/4, Bones [r] 2.9/5

UNIV      1.9/3        Amar sin Limites 1.4/3, Destilando Amor 2.4/4, Don Francisco Presenta 2.0/4

CW        1.3/2        America’s Next Top Model [r] 1.3/2, America’s Next Top Model [r] 1.3/2

TELE      0.6/1        Madre Luna 0.7/1, La Esclava Isaura 0.6/1, Amor Mio 0.4/1

A18-49: CBS 2.3/7, NBC 2.0/6, UNIV 1.5/4, ABC 1.4/4, FOX 1.4/4, CW 0.8/2, TELE 0.4/1

Friday Fun Fact: Americans spend $77.5 billion dollars a year on Weddings

This Day in History: 1964 – California officially became the most populated state in America.

Answer to Yesterday’s Trivia Question: In nearly every episode of this classic TV series, someone remarks, “____, I don’t know why everybody says you’re so dumb”. To which character is this line directed and what was the name of the show?  AGARN on F-TROOP   Kudos to:  Mark Callahan- SPEED/Charlotte, NC; Max Leinwand-Retail Entertainment Design/NY; Jose Rolon-Current TV/NY; Carlo DiPersio-Viewpoint Creative/Boston; Brett Calvert-ECCA/San Antonio; Bill Goodfriend-Charter Media/St. Louis; Steve Hirsen/Sherman Oaks, CA; Ted Field-All Three Wishes Entertainment/Hollywood; Joel Ward-DreamWorks Animation/Glendale, CA; David Chill-DIRECTV/El Segundo, CA

Today’s Trivia Question:  In the movie Nation Lampoon’s Christmas Vacation, what did Clark Griswold (Chevy Chase) receive in lieu of the monetary Christmas bonus he was expecting from his boss?      (Click here with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Have a great loooong weekend, wear your white pants often as they are illegal after Monday — Cyn

Cynopsis Ad Sales:  Mark Bohn- 203- 583-1224 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

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Cynopsis CLASSIFIEDSFor More classifieds, visit the classifieds page here

JOB OPENING: RESEARCH ANALYST/National CineMedia-NY: Media research & sales support. MRI, IAG, Nielsen. Deadline-driven, fast-paced. Strong analytic, computer skills. Bach deg, 1-2 yrs exp. Include salary req. [email protected] (9/8)

JOB OPENING: TRAFFIC COORD/qubo Kids Ntwrk/NY: Asst w/daily traffic responsibilities-show formats & prgrm logs for the qubo’s analog & digital blocks. Must be detailed-oriented. OSI/Brdview & traffic exp. pref. Apply: [email protected] (9/8)

JOB OPENING: NETWORK ASSOC./NBCU Digital Media/NJ: 1 /2 yrs exp. Bus. Development / Ad Sales/Ops & familiarity w/Online Advertising, , #620794. EOE (9/8)

JOB OPENING: MEDIA SALES PLANNER/FUSE/LA: 2-4 yrs cable TV experience. Must have a minimum of 2 Upfronts and Gabriel exp pref. Resumes to #3887BR (9/7)

JOB OPENING: RESEARCH MGR/Screenvision Cinema, NY: 6-8 yrs media rsch, Nielsen exp req., primary rsch a plus, TV bkgnd pref, 2-3 yrs mgmt exp req. Apply online at (9/7)

JOB OPENING: MKT RES MGR(HBO/NYC): Resp. for developing/managing/executing quant & qual res projs rel. to new media opps. Assess res objectives, implement prim res initiatives, & eval. vendors. Apply 86256BR. (9/7)

JOB OPENING: DIR RSRCH/TRIFECTA/NY: Resourceful, self-starter to support Nat’l Ad Sales, Dist& Prod Co. LA & NY based. Strong analytical/data interpretation/knwldg Nielsen Sys, NPower, Galaxy & My events. Res: [email protected] (9/7)

JOB OPENING: COORD PRGRMNG & SCHED/NY: Assist w/ acquisition & sched. Maintain invntry datbase & bdget, execute deal memos, work w/ distributrs, gen admin. Excellent org skilz & ability multi-task. Res: [email protected] (9/7)

JOB OPENING: DRTV MEDIA BUYER: minimum 2-3 years experience and proficiency in CORE Media, MS Office/Access required. Understanding of media planning and Nielsen a plus – Chicago area. Send resume to [email protected] (9/7)

JOB OPENING: WRITER/PRODUCER PROMOTION NYC: The Martha Stewart Show Detail-oriented, creative, strong writing skills. Please email cover letter and resume referencing PROMOTION W/P to [email protected] (9/6)

JOB OPENING: MGR DIGITAL AD OPS/AETN: Manage traffic/ops processes for Digital Media Sales. Req’d: 2+yrs internet traffic/online sales admin exp/ad server exp with skills in Flash/HTML/Java. Apply: (9/6)

JOB OPENING: ACCOUNT EXECUTIVE/Entertainment research co/Encino: Aggressively sell syndicated research products. Min 2 yrs sales exp. Ability to demonstrate sales success required. Email resume/salary hist to [email protected] (9/6)

JOB OPENING: AD SALES PLANNER/(NY): Daily maint. of media schedules; servicing agencies; client requests and building sales plans. Min 3 yrs. Exp. See full posting & apply at (9/6)

JOB OPENING: MARKETING MANAGER/(LA): Marketing support and services for Affiliate Sales Department. Min. 3 yrs Affiliate Mktg.; prefer Cable Network exp. See full posting & apply at (9/6)

JOB OPENING: AFFILIATE DISTRIBUTION ASST/(NY): Admin support position for dept; including reg’l offices including special project. Min 2 yrs. Admin exp. Prefer prior Cable exp. See full posting & apply at (9/6)

JOB OPENING: ADVERTISING ACCOUNT EXEC/Woodbury, Long Island: Cablevision seeks Account Exec for Local Ad Sales. 1+yrs ad sales exp. Valid NY DL. Please visit and apply to job 4047BR (9/6)

JOB OPENING: SALES MGR/NBC affil in W. Montana: Must have proven track record. Strong leadership, inv mgmt, new business devel, negotiation & organizational skills a must. Reply to GM, KECI-TV, 340 W Main, Missoula, MT 59802. EOE (9/6)

JOB OPENING: SR ANALYST/ANALYST/LA: Track rtgs & provide analyses of ABC Family/SOAPnet & competitive programming. Degree, 1-2yrs synd/brdcast/cable exp;TV, Nielsen, media math exp req. Visit: Req ID 107273 (9/6)

JOB OPENING: SR PRODUCER/MUSIC/ 5+yrs online/prod exp, Strg mutli task/deadline skills, Knwldge of VH1/ pop culture. Knwldge of web technologies. Media/ent ind exp A+ EOE/M/F/D/AAP. Apply (9/5)

JOB OPENING: MANAGING PRODUCER, ON AIR DESIGN/MTV/NYC: 4+yrs in motion design field, Strng written/org skills, Knwldge of HD & SD post prod process. Exp from TV/ design hse A+ EOE/M/F/D/AAP. Apply (9/5)

JOB OPENING: MGR MULIT PLATFORM MUSIC PROG/VH1/NYC: 3+yrs music prog/ music related exp, exp w/ celebrity, music interviews, knwldge of VH1, pop culture, music. Exp in digital music A+ EOE/M/F/D/AAP. Apply (9/5)

JOB OPENING: MGR PUBLIC AFFAIRS/mtvU/NYC: 4+yrs proj. mgmt exp, Exp w/Strat Partnrshps w/Corp/NonProf/Gov’t, Knwldge of College Demo&Ability to build connections. Social Mktg exp A+ EOE/M/F/D/AAP. Apply (9/5)

JOB OPENING: SR PRODUCER/MUSIC/ 4+yrs new media web exp, Strg written/veb skills, Knwldge of digital best practices. Knwldge of MTV current pop culture, content mgmt systems. EOE/M/F/D/AAP. Apply (9/5)

JOB OPENING: GRAPHICS PRODUCER/ AETN, NEW YORK: Provide BDCST graphics expertise. Coordinate in house resources and staff. Interface w/ external vendors. Apply: (9/5)

JOB OPENING: AFFILIATE MKTG & PROMO MGR/ AETN, NEW YORK: Create/manage/execute mktg programs and materials needed to support Affiliate Sales distribution & tune-in efforts for all AETN networks: (9/5)

JOB OPENING: JR. RESEARCH ANALYST/BET Ad Sales NY: Support busy Res. Dept. Strong analytical/comm/computer/presentation skills, PPT & Excel. Knwldg Nielsen NPower, Marketbreaks, AdViews, MRI/Simmons a+. Email: [email protected] (9/5)

JOB OPENING: VP/Sr. AE/Intersport/NYC: 8+ years exp./high-profile sports and ent. media sales/call on agencies & clients – resumes to: [email protected] (9/1)

JOB OPENING: ADVERTISING ACCOUNT EXEC/Norwalk,CT: Cablevision seeks Account Exec for Local Ad Sales. 2+yrs ad sales exp. Valid NY DL. Please visit and apply to job 3744BR (9/1)

JOB OPENING: SALES ADMIN ASSISTANT/Comcast Ntwrks/NY: Exec asst to SVP, Sales Admin; create wkly sales rpts; support EDI, posting, rate card, stwrdship. See careers. #52172BR. Contact [email protected] (9/1)

JOB OPENING: RESEARCH ANALYST/UNIVISION, Tampa: TV broadcast rsrch sales exp., with effective knwldg of Nielsen, Scarborough, TVScan, CMR & other research tools. Spanish/English a +. Res to: ncastillo@entravision. EOE. (9/1)

SUMMER or FALL INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at  [email protected] .

FALL INTERNSHIP CREDITS ONLY: NBC UNIVERSAL, Universal City-Archives & Collections Internship (Graduate Student Opportunity!) Archival or Library experience desired. Apply online at (9/8)

FALL INTERNSHIP CREDITS ONLY: DANCING DIABLO INC/DUMBO: animation company seeks fall interns w/interest in 2D/stop motion animation to assist in photoshop painting/Aftereffects &Mac skills a +. Flexible hours [email protected]   (9/7)

FALL INTERNSHIP CREDITS ONLY: ATLAS MEDIA, a non-fiction TV production company in NYC, is hiring fall interns! Placements in production, development, casting, and post-production. Starting ASAP. Contact [email protected] for more info. (9/7)

FALL INTERNSHIP CREDITS ONLY: PRODUCTION/NYC: Sirius radio B’cast hiring self-starting interns for guest booking & production. Creative, flexible environ. Must be web-savvy. Email res/cover letter: [email protected]   (9/6)

FALL INTERNSHIP CREDITS ONLY: NBC UNIVERSAL, Universal City /PHOTO PRODUCTION & DEVELOPMENT CREDIT Internship: Adobe Photoshop, Adobe Bridge or Photo Mechanic knowledge desired – apply via . (9/6)

FALL INTERNSHIP CREDITS ONLY: NBC UNIVERSAL Cable, Burbank, CA/EMERGING NETWORKS, CREDIT Internship: Interns will help maintain program inventory data, track competitive information, report on Website activity. (9/6)

FALL INTERNSHIP CREDITS ONLY: NBC UNIVERSAL, Universal City/ BROADBAND CREDIT Internship: editing, encoding and transcoding of highlights, behind the scenes footage and exclusive content for the web. Exp. with PS, flash, web design, html a plus. Apply @ (9/6)

FALL INTERNSHIP CREDITS ONLY: NBC UNIVERSAL, Universal City/HUMAN RESOURCES CREDIT Internship: Please submit your resume to [email protected] (9/6)

FALL INTERNSHIP CREDITS ONLY: Licensing/360ep, Inc: Seeks intern for LICENSING DEPT. to assist w/ rsrch and dvlpmnt. Must know Excel. Intimate learning exp at small entertainment property mngmnt co. Send cover letter/resume to [email protected] (9/5)

FALL INTERNSHIP CREDITS ONLY: PUNCHED IN THE HEAD PROD/Fort Greene BKLYN seeks hard working versatile fall interns w/interest in TV documentary: pre & post prod/admin/research/casting. Mac/FCP skills a +. 2-3 days/wk. [email protected] (9/1)


Interested in posting your Video Resume?  Contact [email protected] for more information ….

SITUATION WANTED: ASSISTANT MANAGER, ONLINE/DIGITAL MARKETING: NYU Masters Grad in Direct & Interactive Mktg, MBA from Berlin & London, exp. in digital mktg at Nickelodeon. Seeking job in NYC. Contact [email protected] (9/8)

SITUATION WANTED: Los Angeles based SENIOR DISTRIBUTION EXECUTIVE with great relationships and with over 18 years experience in worldwide theatrical, video and TV distribution is seeking his next challenge. Contact [email protected] (9/6)

SITUATION WANTED: EXPERIENCED PUBLICIST (journalism background) with many years in the industry, seeking full-time or freelance work in Los Angeles. Industry and press contacts, press release writing and pitching. [email protected] (9/6)

SITUATION WANTED: PRE/POST/MOTION GRAPHICS PRODUCER: 7 yrs exp in Network & private houses of LA. Great w/ budgets, sharp, problem solver, w/ a Can-Do attitude. New to NYC, freelance or staff, open to coordinating. [email protected] (9/6)

SITUATION WANTED: SR RESEARCH ANALYST/MKTG MGR/LA: 7+ yrs media ind. Strong Navigator, Explorer, Scarborough, CMR. Adv. MS apps. Seeking job in network/cable/studio/agency or other dynamic industry. Contact [email protected] (9/6)

SITUATION WANTED: MBA candidate w/ experience in ad sales, seeks next in MKT, SPONSORSHIP, EVENT, SPORTS OPP. in NY area. Contact [email protected] (9/5)

E-mail Trish Pihonak for rates and specs for Job Openings.  

Interested in posting your Video Resume?  Contact [email protected] for more information ….

Are you looking for a job? Post your Situation Wanted Ad here — Email Trish Pihonak for specs.

WHAT’S ON TONIGHT – Friday, August 31, 2007

ABC: Set for Life [f ], George Lopez [r], George Lopez [r], 20/20
CBS: Ghost Whisperer [r], Jericho [r], Numbers [r]
CW: Friday Night Smackdown!
FOX: Movie: 13 Going on 30
ION: Movie: Mercy Mission: The Rescue Flight of 771 [7p], Movie: Triplecross [9p]
MNT: My Friday Night Movie: Side Out
NBC: 1 vs.100 [r], Dateline: Diana–The People’s Princess, Law & Order: SVU [r]
PBS: Washington Week, Now, Bill Moyer’s Journal, Expose: America’s Investigative Reports , Scientific American Frontiers [r]
TELE: Madre Luna, La Esclava Isaura, Amor Mio
UNIV: Amar sin Limites, Destilando Amor, La Familia P. Luche, Una Familia de 10

CYNOPSIS EMAILS TO THE EDITOR:   To submit an Email to the Editor, send to [email protected], Subject: Email to the Editor.  By sending an email with the subject Email to Editor and with your full name, you should anticipate it will be published in the next edition of Cynopsis with full attribution.   Not all Emails to the Editor will be published, and those that are may be edited for length and/or language.

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