Friday, August 27th, 2010

Cynopsis: DIGITAL



Good morning, it’s Friday, August 27, 2010, and this is your first early morning digital briefing.  If you would like to read this or any other Cynopsis edition online, click here

If you think AT&T’s 3G network is overloaded now, wait a couple of weeks. Subscription-based video streaming service Netflix, which launched a free app for the iPad upon the devices’ launch, has arrived for the iPhone & iPod Touch. The company’s 15 million subscribers gain access to Netflix’s full catalog of TV shows and movies, via Wi-Fi or 3G.


London-based LoveFilm, a European version of Netflix which serves the UK, Germany and Scandinavia, has signed a distribution deal with MGM to enable its members to watch MGM titles online and via internet-enabled devices through the LoveFilm “Watch Online” service.


Social news service Digg unveiled its 4th major overhaul with an emphasis on making the site more of a social network, a la Facebook or Twitter. Users are now encouraged to share more stories and comments and to recruit “followers.” “The new Digg is all about making it easy to see the stories your friends are Digging and commenting on,” writes founder Kevin Rose in a blog post about the redesign.


Online advertising technology company AdoTube is officially launching a new white label buy side in-stream video advertising platform designed to be a soup-to-nuts option for putting together video ad campaigns. The platform, capable of both buy and sell-side integration, includes an interface to upload existing creative or design new ads. Options are also included to target campaigns toward specific publishers, networks, geographic areas, behaviors, etc.
Mobile video ad network iVdopia announced it surpassed over one billion rich media and 100 million video mobile advertising impressions.


In a further sign on consolidation in the content delivery space, Cisco acquired ExtendMedia for an undisclosed amount. ExtendMedia’s OpenCase technology is used to mange and monetize video content across multiple platforms including PCs, mobile devices and televisions. Cisco has been trying to expand its purview beyond networking with several recent acquisitions including videoconferencing specialist Tandberg and Flip camera maker Pure Digital.
iTV gadget maker Hillcrest Labs announced separate deals with LG and Sony. Both LG and Sony Computer Entertainment gain access to the company’s Freespace in-air pointing and motion-control technology used in its “Magic Wand” remote control system.
IN Media
‘s !ROFL IP set-top-box announced it is now integrated with Google’s Android platform. The set-top will have the ability to download games and apps from Google’s Android Market application store, as well as integrate with Android-based handsets and mobile devices.
Because traders also need a better UI, DVR maker Tivo struck a deal with the NASDAQ stock exchange to bring enhanced visual elements to the NASDAQ MarketSite Video Wall. The exchange will integrate TiVo functionality within the MarketSide interface.


Turner Research‘s annual summer research wrap-up revealed an increasing appetite for TV viewing in the U.S., despite the competition from digital media. Average hours of TV viewing increased by .4 hours over a year ago, thanks to increased viewing of shows on cable. ABC won the summer ratings race among the broadcast networks, helping broadcast to gain on cable this summer for the first time in years. Meanwhile, DVR penetration continued to climb, nearing the 40% mark as a percentage of total viewers.
Average Hours of TV Viewing Per-Person, Per Week – 2010 year-to-date
Year-to-Date                 2006      2009      2010
Total Viewers                 32.3       33.6       34.0
Ad-Supported Cable     15.6       16.9       17.3
4 Broadcast Nets             9.5          7.8          7.8
2010 DVR Penetration Year-to-Date (12/28/09-8/8/10)
Year-to-Date                 2006      2009       2010
Households                    4.7%     31.0%    36.3%
Total Viewers                 5.0%     33.8%    39.0%
Percent Change in Average Primetime Delivery (000) – Summer-to-Date               
                                            HH         A18-49     P2+
Network                             % Diff       % Diff    % Diff___
ABC                                        19%          21%       22%
CBS                                       -5%           -8%        -4%
NBC                                       -4%            3%        -1%
FOX                                       -2%            2%        -1%
4 Net Weighted Total                2%            5%         3%
 Ad-Supported Cable                1%           -3%         0%
Source: Turner Research
officially transferred its search duties to Microsoft‘s Bing “discovery” engine this week, a little over a year after the two companies signed a licensing deal to combine forces to better compete with Google. A look at this month’s Nielsen search rankings shows that, even combined, Yahoo and Bing’s market share isn’t half of what Google enjoys, despite a 4% gain in July by Yahoo Search and a 2% gain by Bing.
Top U.S. Search Sites for July 2010, Ranked by Share of Search
Rank Brand                  Share of Search MoM change % YoY change %
1      Google Search           64.2%        -1%                      -1%
2      Yahoo! Search           14.3%         4%                    -17%
3      MSN/Wds Live/Bing   13.6%          2%                     51%
4 Search          2.1%          2%                     24%
5      AOL Search                 1.9%        -3%                    -38%
Source: The Nielsen Co.
Top U.S. Search Sites – July 2010, Ranked by # of Searches
Rank Brand                    Searches (000) MoM change % YoY change %
        All Search                  8,856,795         -3%               -16%
1      Google Search            5,682,023        -4%                -17%
2      Yahoo! Search            1,262,772         1%                -30%
3      MSN/Wds Live/Bing     1,208,470       -1%                  28%
4 Search             189,243        3%                    4%
5     AOL Search                    172,401      -10%                -47%
Source: The Nielsen Co., note: counts and reports explicit searches only – Nielsen does not count contextual searches.


Apple invited members of the press to an announcement event on Sept. 1, with the invitation depicting a guitar. Music executives say they are expecting a major socially-themed update to the iTunes store that would enable cloud-based storage of music purchased, reports AllThingsD. The company has traditionally reserved early fall to roll out new products and many also expect to see an updated Apple TV set-top to be unveiled.
and Boston-based Modernista have developed The Serial Huntress, an alternate reality game that will unfold online, leading up to Dexter’s season 5 premiere in September. First unleashed at Comic-Con, the story follows the trail of a serial killer dubbed “The Infinity Killer,” and the crowdsourcing crime-solver, Dee “Serial Huntress” Pratt, hot on his trail.
Florida and Gulf Coast residents take heed – has added a new feature to its iPad app that tracks hurricanes in the U.S. The app now features an interactive map displaying active hurricanes throughout the Atlantic, East Pacific, West Pacific, South Pacific, and Indian Ocean Basins, utilizing GPS to help users pinpoint their own location.



Remember the Kevin Bacon game? (That’s the Hollywood parlor game which requires players to link any actor back to a Kevin Bacon by linking them by movies they co-starred in, the goal being trying to minimize the degrees of separation.) Washington, D.C.-based Megree is a new social media tool that operates on the same principle. Type in anyone’s name, including Kevin Bacon’s (registration required) to see how you connect to them via various social networks including Facebook and LinkedIn, as well as major email services. (The bigger your network, obviously the better chance you’ll have at linking to Kevin.) Megree is positioning itself as a tool for non-profits by allowing you to connect to others by which charities you make contributions to on an annual basis. The site asks you to add the groups you donate to, then follow the trail from there. You’ll then receive news, posts or announcements related to your organizations and causes, from the American Foundation for Suicide Prevention to the Sickle Cell Cure Foundation. Part of building out your profile is sharing a “megree Moment,” an experience or revelation that helped you realize how small the world really is or how small actions can have a rippling effect of positive change.
Later — Wayne
Wayne Karrfalt for Cynopsis: Digital
[email protected]

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Mike Farina – Sr. Dir/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-381-9096 / [email protected]

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here  .

ATTENTION JOB RECRUITERS FOR THE TELEVISION AND ADVERTISING INDUSTRY – send us your contact information so we can begin to build a database for referrals.  We get people all the time around the country asking us for names of local recruiters.  Help us out – send us your contact information, name, company, address, phone, email and fax.  NY and LA are great, but we also need names of firms in Chicago, Dallas, Miami, Atlanta, DC, and elsewhere.  We have people to send you!   Email your info to [email protected].

JOB OPENING:  VP, PROJECT MANAGEMENT/Scripps Networks/NY or TN: 7+yrs exp in digital industry, leading project mgmnt teams, strategy/methodology, technically driven, media a plus. Apply online   req ID 1176  (9/3)

JOB OPENING: BRDCST TRAFF MGR/Media Storm Media & Mktg agency/Norwalk CT or NYC: Sprvs sched’g, monitoring & tracking of brdcst materials for agency accts. Proactive/resourceful & Work in busy envir a must. Res: [email protected] (9/3)

JOB OPENING: DIGITAL PLNR/Media Storm Media & Mktg agency/Norwalk CT or NYC: Plan strategy for digital media plans & oversee all plan’g/buying activities. 2yrs+ digital / online media. Res: [email protected] (9/3)

JOB OPENING: STRATEGIC PLNR/Media Storm Media & Mktg agency/Norwalk CT or NYC: Plan strategy for media plans & oversee all plan’g/buying activities.Create/present media recom to internal staff. 1+yr exp. Res: [email protected]  (9/3)

JOB OPENING: SPRVSR, STRATEGIC PLAN’G/Media Storm Media & Mktg agency/Norwalk CT or NYC: Mng dvlpmnt of prgrm strat & analyses.Mng assigned accts includ mngmnt ind knwldg, 4+yrs mng exp. Res: [email protected] (9/3)

JOB OPENING: STRATEGIC BUYER, BRDCST/Media Storm Media & Mktg agency/Norwalk CT or NYC: Dvlp strats for TV media plans & oversee all plan’g/buying activities.2 yrs+ of media buying thruout mult US mkts.  Res: [email protected] (9/3)

JOB OPENING: STRATEGIC BUYER/MEDIA EXC/Media Storm Media & Mktg agency/Norwalk CT/NYC: Plan strats for media exch plans. Oversee plan’g/buying & exec activities.2yrs nat’l media buying exp & nat’l cable negs. [email protected] (9/3)

JOB OPENING: MGR, SYFY PROGRAM RESEARCH/NBC Universal/Syfy/NYC: 4 years media research experience.Proficient w/audience data systems i.e. Npower & Galaxy. (job #1249936) (9/3)

JOB OPENING: NEW BIZ DEV/NY: Strategize/sell branded projects in all formats (TV, online, mobile, gaming) for a top non-fiction prod company. Sales, branded exp & rolodex of contacts a must. Mktg a +. Resumes: [email protected] (9/2)

JOB OPENING: MNGNG DIR, ORIG PRGRMG/DALLAS: Oversee orig prgrmng Vertical Div. BA deg; 10+ yrs ind exp w/ emphasis on prod/creative project mngmnt. 4yrs mngmnt exp. Info/apply: (9/2)

JOB OPENING:  ACCOUNT EXECUTIVE/NBC/NYC:  NBC Local Integrated Media oversees the digital efforts including 10 city websites and new franchise. Must have digital sales exp. Apply@ Job#1249972 (9/2)

JOB OPENING: MARKETING ADMINISTRATIVE ASSISTANT/Hallmark Channel/New York: 3 yrs exp supporting senior execs w MS Office proficiency. See full posting and apply @ (8/31)

JOB OPENING: BROADCAST OPERATIONS COORDINATOR – TEMPORARY/Hallmark Channel/Studio City: 3 yrs exp in broadcast network operations w MS Office proficiency. See full posting and apply @ (8/31)

JOB OPENING: DIRECTOR-OFFICE of PRES/DISNEY CHANNEL WW/BURBANK: Facilitates Pres vision/priorities via coord of info, comms, resources. Bridge btwn Pres & bus leaders. Min 5 yrs media exp; MA/MBA+ Req 259638 (8/31)

JOB OPENING: PROMO SCHEDULING SUPERVISOR (E!/STYLE): Job respons. include overseeing scheduling of promo inventory for networks & managing two schedulers. Proficiency in VCI & GRiP-it is desired. Apply  [email protected] (8/31)

JOB OPENING: DIRECTOR COMM/Discovery Communications/SS: dvlp comm strtgy & oversee comm outreach & prgm publicity for Science Channel; 7+yrs media exp & mng high profile talent & execs, Req#9914 (8/28)

JOB OPENING: INV ANALYST/BET, NY: Manage inventory and pricing.Detailed-oriented, org’d, multitasker, exc comm &knowledge of excel, BA req. Email resume: [email protected] (8/28)

JOB OPENING: MGR, DIST. STRATEGIES/Game Show Network/Santa Monica: 3+ yrs exp in Finance, Management & Analysis. BA req. Send Res & CL to [email protected]. (8/28)

JOB OPENING: BUSINESS AFFAIRS EXEC/Fuse/LA: Negotiate terms & deals for development & prod. 7+ yrs biz/legal affairs in entertainment, plus media rights/licensing, digital rights exp. Rez to: [email protected] “BAE” in subj (8/28)

JOB OPENING: DIGITAL ACCOUNT EXECUTIVE/Hearst/NYC: 5+ yrs exp in media ad sales. Digital exp required. Must us Dart Sales Manager and Sales Force. (8/28)

JOB OPENING: INTERNAT’L LICENSING MGR/Brand Mgmt. & Prod Co/ W. LA: Int’l Licensing Mgr. 5yrs+ exp wkng for brand owner or studio or prod co w/ lg amt of global mgmt of rights & partners Email: [email protected] (8/28)

JOB OPENING: ACCOUNT MANAGER/Hearst/Chicago: 3+ yrs interactive media ad sales exp. Must know DART, Media Visor. (8/28)

JOB OPENING: ONLINE SALES ACCT DIR/Hearst/Chicago: 7+ yrs exp in media ad sales, digital exp a must. Strong leadership and agency/client contacts. Use Media Metrix, Comscore, @ Plan, Omniture (8/28)

JOB OPENING: SR. TELEVISION PUBLICIST/LA: Seeking an Experienced P.R. Practitioner to Handle Day-To-Day Publicity for High-Rated Syndicated Television Shows in LA office.6+ Years Exp in TV Publicity. Resume: [email protected]  (8/28)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

FALL INTERNSHIP CREDITS ONLY:  Be a part of CONAN O’BRIEN’s NEW TBS SHOW from the start! Looking for hard-working, initiative-taking go getters at least 3days/week. Resume/cover letters to [email protected]   (9/3)

FALL INTERNSHIP CREDITS ONLY: A fast-paced boutique ent PR firm/NYC: Seeks smart, hard-working & reliable self starter. Starts Sept thru fall semester &, possibly, beyond. Jr/Sr only. Resume/cover letter: [email protected] (9/1)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED:  PRODUCTION ASSISTANT/TALENT ASSISTANT/NYC:  4 yrs of work & intern exp. at VH1 & BET NETWORKS. Skills: research, transcribing, logging, script writing, assist w/ talent and more. [email protected] (9/3)

SITUATION WANTED: PROMO SCHEDULING SPRVSR/NY: 4yrs. media planning exp.Schedule daily logs for air, request on-air material,maintain promo databases.Skilled in Gabriel, Filemaker. Orgnzed multi-tasker. Contact [email protected] (9/3)

SITUATION WANTED: PRODUCTION MANAGER:  20+ yr NYC exp-live ent/news/sports/talk/mag/docs: studio/remote-Casual strng style hands-on-gr8 at bld/guide team.Cap & op bdgt/rept/ fcast. Fmr CAM/LD/TD/P-D. Contact: [email protected] (9/2)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NY) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (9/2)

SITUATION WANTED: PRODUCTION MANAGER, 10+ Yrs of industry experience. Worked for Bravo, Discovery, Animal Planet, TRU & Playboy.Travel exp, multiple crews, cool under fire, on-time & under budget. Please contact [email protected] (9/2)

SITUATION WANTED: BRAND MARKETER/Chicago: 6+ years bilingual MBA experienced in brand, research, media, sales, Hispanic and consulting  Categories include CPG, HBA, Financial, QSR, Retail  will relocate [email protected] (8/31)

SITUATION WANTED: HIGHLY SKILLED PR PRACTITIONER AVAILABLE: 10+ yrs ent/consumer w/high-profile franchises/properties. Avail for freelance, projects or FT. Strategy, execution, press materials, outreach, etc. Contact [email protected] (8/31)

SITUATION WANTED: TALENT ASSISTANT to provide office and project support in Talent Relations department. Available for scheduling, database management, coordination, and special events support. Skerlee(at) hotmail (dot) com (8/31)

SITUATION WANTED: ACCOUNTING/FINANCE 20+ yrs. experience in TV Broadcasting & Cable.Seeking FT/PT or Temp-to-Perm position: [email protected] (8/28)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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