Friday, August 26th, 2011

Cynopsis: DIGITAL
08/26/11

Good morning, it’s Friday, August 26, 2011, and this is your first early morning digital briefing.  If you would like to read this or any other Cynopsis edition online, click here

The stormy stock market and a new spate of economic uncertainty doesn’t seem to be dampening projected holiday and e-commerce sales. A new eMarketer report analyzing US Department of Commerce data said retail e-commerce sales from August were on track to suggest a strong fourth quarter as well. “Preliminary sales for Q2 2011 were the highest of all preceding second quarters. And, importantly for online retailers, e-commerce’s share of total retail sales, while still small, is steadily increasing,” eMarketer said. EMarketer said second quarter e-commerce sales registered at $44.2 billion, representing 4% of total retail sales.

~ MULTIPLATFORM CONTENT NEWS ~

Lil Wayne’s latest music video How to Love premiered on Vevo yesterday with interactive features built in from music discovery service Shazam. When viewers watch the music video on Vevo, a Shazam tag will appear, like Shazam for TV. MTV’s upcoming VMA awards this weekend will showcase the song.

~ INNOVATORS & START-UPS ~

Smartphones do nearly every thing these days, and now they may help us save gas. Researchers from MIT and Princeton University recently developed a network of Smartphones mounted on car dashboards that can track traffic lights and tell drivers when to slow down to avoid waiting at lights. The upshot is less time at lights can save fuel. 

~ DIGITAL ADVERTISING ~

Media agency WPP said 28% of its $2.1 billion in earnings for the first half of 2011 came from direct and digital advertising.

New York-based startup Moat launched its “ no clicks” ad campaign to demonstrate that engagement with online ads can be measured better by tracking “mouse hovers” over an ad than by clicks. The company uses a heat-mapping technology to determine if users are exposed to the brand simply by hovering over an online ad with a mouse.

WPP’s Kantar Media Cymfony introduced a new version of its Cymfony Maestro tool to help clients better measure long- and short-term social media campaigns and insights gleaned from them. The revamped version also includes additional social media listening measurements, Kantar said.

~ TECHNOLOGY DEALS, MERGERS AND SKIRMISHES ~

Hulu doesn’t have a buyer yet, but Reuters reported that the deadline for initial bids to purchase the company has been extended to today. The news service said companies preparing to submit offers to buy the video site include Yahoo, Google, DirecTV and Amazon.

~ TRENDS, RESEARCH, ETC.  ~

As the tablet market grows, so will the eReaders one, predicts In-Stat. The research firm expects more than 15 million eReaders will ship in the U.S. next year. That comes on the heels of its report earlier this week that the tablet market would reach 250 million shipments by 2017.

~ GADGETS & APPS ~

Sprint has yet to confirm the rumors that it will begin offering the iPhone 5 in October, but analysts are expecting the latest generation Smartphone from Apple to have a big impact on the wireless carrier if it carries the Apple mobile device. Sprint may be able to win on two fronts ­ snagging new customers and luring away those who want to switch from AT&T and Verizon, said an article in Mobile Marketer Daily.

In an effort to capitalize on mobile news consumption, four Intermountain West Communications NBC stations inked a deal with technology provider Inergize News Synergy to introduce smartphone apps in the coming weeks and to revamp the station’s sites. 
 
CNN.com launched a new feature on its Web site that lets users take a deeper dive into the 2010 Census data via an interactive map that reveals some of the specific information on density, population changes, race and ethnicity of different towns and areas around the country.

~ WEBSITE OF THE DAY ~

The how-to video site and syndicator Howcast has had a good week. ComScore released its first ever YouTube partner rankings earlier this week and Howcast made the cut as a top 15 video provider in terms of views, just one week after being named one of Time’s 50 Best Websites of 2011. No surprise since you can learn all sorts of useful stuff on Howcast, like how to clean a bike chain, draw anime or make candy sushi. As for me, I’ll be serving the gummy-worm-licorice treats at my next party.

Later – Daisy
Daisy Whitney, new media reporter and author of The Mockingbirds, filling in for Wayne Karrfalt for Cynopsis: Digital. 08.26.11

Cynopsis Ad Sales:
Mike Farina – VP/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-381-9096 / [email protected]

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the Cynopsis.com classifieds page here .


JOB OPENING: MGR, ANALYTICS/Current TV/NYC or SF: 3-5 yrs exp. Define & execute tracking, reporting, & analysis of digital data. Must know Web Analytic tools. Content exp. preferred. http://current.com/jobs (9/2)

JOB OPENING: UX DESIGNER/PRODUCT DEVELOPER/Current TV/NYC or SF: Lead digital UI, UX Product Dev’t. Min 3-5 yrs exp. Content and multi-platform exp. preferred. http://current.com/jobs (9/2)

JOB OPENING: SR. PRODUCT MGR/Current TV/NYC or SF: 5-7 yrs min product, project mgmt, and digital exp. Strong communication skills. Content exp. preferred. http://current.com/jobs (9/2)

JOB OPENING: MANAGER/RESEARCH /TRAVEL CHANNEL/DC. Manage network’s brand and marketing research efforts, using Nielsen ratings data & other consumer databases. Full details, http://www.scrippsnetworks.com & select req 2537 (9/2)

JOB OPENING: VP PRODUCTION/NBCU/Syfy/NY: Lead all on-going promotional production activities in support of Syfy Mktg. Min 10 yrs exp in TV promotions. Apply online www.nbcunicareers.com (9/2)

JOB OPENING: MKTG DIR/Classic Media/NYC: Lead brand strategy  dvlp & execute marketing plans across the Company’s Pop Culture & Boys’ Action properties, including: Where’s Waldo? and Voltron. Resume/cover: [email protected] (9/2)

JOB OPENING: MANAGER/SEO/Interactive/SCRIPPS/NY. Implement and manage search engine optimization (SEO) strategies and campaigns. Full details, http://www.scrippsnetworks.com & select req 2449 (9/2)

JOB OPENING: CSD /Weigel-Chicago. Focused on the strategy and mgmt of on air for two Networks and local stations and streams. Must lead, mentor and grow and have exp. to match. Resume/reel to: [email protected] www.wciu.com (9/2)

JOB OPENING: DIGITAL AE/CHICAGO: Sell A+E Networks suite of dig advertising opportunities within assigned territory to agencies/clients https://www.abso.com/jobboard/Default.aspx?JOBBOARDID=618&JobDetail=106995 (9/1)

JOB OPENING:  ACCOUNT SALES MGR/KGTV, the McGraw-Hill owned ABC affiliate in San Diego: Resp for existing bus & generating new bus.  Exp brdcst ind. Please apply online at www.mcgraw-hill.com/careers (9/1)

JOB OPENING:  ACCT EXECUTIVE/TV Guide.com/Chicago: AE w/ 2+ yrs digital ad sales exp a must. Consumer exp preferred. Competitive salary commensurate w/ exp & excellent benefits prgm. [email protected] (9/1)

JOB OPENING: EDITORIAL ASST/NYC: PT Assisting with on-boarding writers, organizing contracts and managing invoices. College graduate with major in Journalism, English or related field. Email: [email protected] (8/31)

JOB OPENING: PHOTO EDITOR/NYC: Research and edit compelling photography for humorous articles and photo-driven features. 1-2 years of online photo editing experience required. Email: [email protected] (8/31)

JOB OPENING: VP PRGM ACQUISITIONS/Lifetime/NY: Mng the acq process for all Lifetime nets, incl off-net, first run series, formats, co-prod. 7+ yrs exp buying /selling prgmng within TV industry. Apply: www.aetn.com/careers.html (8/31)

JOB OPENING:  MGR, DIGITAL MARKETING & PROMO/ABC/NY: Work w/AEs, Ad Ops,Integrated mktg, pre & post-sale dev of digital ad custom solutions;4-5 yrs digital mktg & sales support exp Please apply: www.disneyabcjobs.com Req #319007 (8/31)

JOB OPENING: PST/PROD TECH 2nd Shift/MD: Mng videotap/MPEG QC, Avid ditgitizing, encoding, duplication,& DVD author, knwlg sign flow, video scope. 2+yrs exp, broadcast tape/acq format +, traf log exp + Visit: www.tvoneline.com (8/31)

JOB OPENING: OPS CONTENT COOR/Captioning/MD: Mng daily caption schd, prog log, mng work tapes/caption files to/fm vend; meet deadlines; verify billing, scheding process, bck-up to Netwk Ops log, 2+yrs exp Visit: www.tvoneline.com (8/31)

JOB OPENING: DIR PRGM RESEARCH/REELZCHANNEL/Albuquerque, NM: Provide rsrch-based analysis & trends to Sr Mgmt & Prgmng in support of prgm strategy. 7+ yrs exp in TV Rsrch. Proficient w/ all apps. Apply: [email protected] (8/31)

JOB OPENING: DIR AD SALES RESEARCH/REELZCHANNEL/NYC: Analyze data, support Ad Sales, develop decks. Creativity a must. 7+ yrs exp in TV Research. Proficient with all applications. Apply: [email protected] (8/31)

JOB OPENING: MGR, DIGITAL MKTG/TV Land: Mng overall dig mktg plns/ deliverables, help dev strategy/ exec tactics. Str knwldg anlyzng/optimizing SEM,mobile, social ntwks. TV mktg exp a plus EOE/M/F/D/AAP Apply www.mtvnetworkscareers.com (8/28)

JOB OPENING: DIR, SOCIAL MEDIA/USA/NYC: Lead and develop the Network’s social media strategy. Min 5 years exp in digital media marketing, some experience in the social media space. BA/BS Req. Apply: www.nbcunicareers.com (REQ#2234) (8/28)

JOB OPENING: PROGRAM DIR/VeriaTV/NY: Looking for a program content leader w/ exp running multiple long-form shows. Lifestyle genre exp pref. 5+yr TV Production at a network. http://www…veria.com/careers/Veria_Program_Director.pdf (8/28)

JOB OPENING: INTERACTIVE PROD/MD: Act as lead prod/PM for digital ad campaigns; effectively applying digital campaign dvlpmnt production & traffic process from start to finish; Strong digital prod mgmt exp www.discovery.com # 4405 (8/28)

JOB OPENING: SR. ANALYST USA DIGITAL RESEARCH/NBCUNIVERSAL/NYC:Support USA Digital Rsrch team. Knowledge of Omniture, Hitwise, Quantcast, Nielsen NetRatings & comScore Media Metrix. Apply online at www.nbcunicareers.com (#2620BR) (8/28)

JOB OPENING: Dir-Dvlpmnt/Animal Planet/NY: Create/Conceptualize series/specials/stunts/franchises/properties/etc for AP domestic & international; +7yrs exp broadcast/cable industry in production/dvlpmnt www.discovery.com # 4368 (8/28)

JOB OPENING: ACCT DIR/Health Club Media Network/CHI: Drive ad sales for emerging health club ntwrk. Creative media sales professional w/ strong work ethic & est’d agency/client relationships pref’d. Apply: [email protected] (8/28)

JOB OPENING: ACCOUNT EXECUTIVE/Piscataway, NJ AE for local ad sales.Exp.in cable tv/radio/e-media adv. sales. Must have e-mail mktg exp. Valid NJ DL See full posting and apply to www.cablevision.jobs req 14533BR (8/28)

JOB OPENING: PROG SCHED/NY: Scheduling, dissemination, track all scheduling info & program records for Lifetime Movie Network (LMN) https://secure.sterlingdirect.com/jobboard/Default.aspx?JOBBOARDID=618&JobDetail=106867 (8/28)

JOB OPENING: VP SCHED & PLNG/Lifetime/NY:Plan & direct all long & short term strategic plng & sched for Lifetime & Lifetime Real Women. 10+ yrs sched exp in cable or brdct tv. Apply: www.aetn.com/careers.html (8/28)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

FALL INTERNSHIPS CREDITS ONLY: Media firm/Beijing: 40 hrs wkly. Unique/exciting media internship overseas.Includes RT flight to Beijing. Fluent Chinese reqd. Fluent English reqd. Apply: [email protected] (9/1)

FALL INTERNSHIP CREDITS ONLY: SALES/MARKETING FALL INTERNSHIP/PLUM NTWRK/NYC:Gain practical experience in the communications industry by working with a top-notch sales & marketing team at a multi-platform media company. Resume to [email protected]   (8/31)

FALL INTERNSHIP CREDITS ONLY:  GSN SM Creative Services Fall Internship. Unpaid School Credit Only. Learn creative process, print design and prod. Send Resume and CL to [email protected] (8/31)

FALL INTERNSHIP CREDITS ONLY: GRAPHICS ON AIR PROMO FALL INTERNSHIP/GSN/SM: Unpaid School Credit Only. Design and Graphics Projects. Send Resume and CL to [email protected] (8/28)

FALL INTERNSHIP CREDITS ONLY: iN DEMAND/NYC: seeks self-starter supporting DIGITAL MEDIA/PR/MARKETING PROMOTIONS/RESEARCH. Familiarity w/social networks. Apply to: [email protected] (8/28)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: Talented, passionate Voice Over Artist, Impressionist, and Children’s Media “Girl Friday” :0) www.lailaberzins.com , [email protected] (9/2)

SITUATION WANTED:  ASSISTANT POSITION/LA:  Executive, writer, or creative producer with a comedy focus preferred. I have 1 year related experience, a B.A. and great references. Hard working with a reliable car. [email protected] (9/1)

SITUATION WANTED: MANAGER/DIRECTOR/CONSULTANT, PROGRAMMING/SCHEDULING/LA. Exp at broadcast/cable nets. Extensive knowledge of programming/scheduling strategies. Exp in short/long term scheduling. Please contact: [email protected] (9/1)

SITUATION WANTED: DIGITAL WRITER & PRODUCER/social media, experience in producing web series, ARGs, digital content, 360 integration. [email protected] (9/1)

SITUATION WANTED: MANAGER/DIRECTOR FINANCIAL PLANNING AND ANALYSIS/LA. 10+ yrs exp in corporate entertainment finance. Extensive background in financial budgeting, planning, modeling and executive presentations. [email protected] (8/31)

SITUATION WANTED: Jeanne Intile Burns, VOICE-OVER ARTIST, http://jburns.voices.com , www.allegro-music.com , [email protected], Cell: 845-721-9681. Specializes in unique character voices for various animated productions. (8/31)

SITUATION WANTED: SALES PLANNER/ASST-LA: 2+ yrs Sales Ntwrk exp. created sales proposals/power point presentations, online marketing/promotions, media math, detail-oriented, multitask, prioritize, MS Office. Contact [email protected] (8/31)

SITUATION WANTED: Recent college grad with internship experience in music and film production/post-production industries seeks full-time or part-time position in ANYTHING related to these fields. B.A in English. [email protected] (8/28)

SITUATION WANTED: I’ve written a 1-hour dramedy entitled, Tree House, which is loosely based on my life story. It’s, ” A Contemporary, Edgy, Multiplatform Show “. I’m looking for studio executive assistance. [email protected] (8/28)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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