Cynopsis: Kids!
8/24/07
Good morning. It’s Friday, August 24, 2007 and this is your first early morning briefing.
Adastra Creative, in indie production company, has been commissioned by the BBC’s CBeebies to produce the new live-action series, Grandpa In My Pocket (26×15). A comedy, Grandpa In My Pocket revolves around the all important grandparent/grandchild relationship, in this case, Jason, an imaginative 7-year-old grandson and his grumpy Granddad who happens to have a magic shrinking cap. When Grandpa is small, he is a lot more fun, which also means the two find their way into some mischief. Adastra Creative founders and series creators, Mellie Buse and Jan Page, will produce the preschool-targeted series, which is scheduled to shoot in Cardiff in 2008. Special effects for Grandpa In My Pocket will be produced by the Welsh company Dinamo Productions.
CBeebies has also picked up the new animated series 3rd & Bird! (52×30). Created by Josh Selig, founder creator of The Wonderpets and founder of Little Airplane Productions, 3rd & Bird!, follows a young bird named Samuel Lovebird, who is discovering what it means to be part of a community, including family, friends and neighbors. Slated to premiere in 2008, the series will be co-produced by CBeebies Productions and Little Airplane Productions, using their “photo-puppetry animation” style.
MARKETING/LICENSING
Stardoll, the virtual fashion doll site aimed at girls 9-17, has entered into an exclusive promotional partnership with Mary-Kate and Ashley Olsen and their mary-kateandashley brand. Under the deal Stardoll members will be able to adorn their avatars with virtual clothing and accessories. Created specifically for the site by mary-kateandashley brand designs, the items will be available at the Stardoll’s newly launched StarPlaza area. Additionally, the Olsen sisters will serve as judges for an online fashion show as well as take part in a sweepstakes. Dualstar will also update Stardoll with promotional video, music and photos of the sisters and their brand. ( http://www.stardoll.com)
To commemorate the 65th anniversary of Little Golden Books, Classic Media is introducing a new merchandising program across the US and Canada this fall 2007 with products based on Little Golden Books titles and characters from licensees including: Brainytoys Limited (electronic toys); Briarpatch Inc. (puzzles, card games); Galison/Mudpuppy Press (block puzzles, mini-cube puzzles); SaraMax Apparel Group, Inc. (loungewear, sleepwear, layettes); and CSS Industries, Inc. (gift wrap, bags, boxes, tags). On the publishing side, Random House Children’s Books is set to release several titles in celebration of the 65th anniversary, including an anniversary edition of The Pokey Little Puppy and an anniversary anthology, Little golden Books Boxed Set, as well as a history of the company titled, Golden Legacy: How Golden Won Children’s Hearts, Changed Publishing Forever, and Became an American Icon Along the Way (October 2007).
Tennis star Venus Williams and retailer Steve & Barry’s have inked a deal to introduce EleVEn by Venus Williams, a new collection designed of classic, active lifestyle and performance fashions, on-court as well as casual footwear, accessories, etc. The signature item in the line is the “V-Court,” an on-court sneaker. Williams will debut the V-Court during her matches at the US Open next week. The line, which includes 120 different pieces, will be available exclusively at Steve & Barry’s stores for the holiday season this November. All items will be prices $19.98 and under. As for the name, Williams said EleVen comes from the address of the home where she first lived in California, together with her family.
RATINGS
CartoonNetwork.com set a new record high in July 2007, when visitors to the site spent an average of 77 minutes on the cable network’s website, up from its previous best of 71 minutes in 2004, per to Nielsen/NetRatings. Cartoon Network also reports that www.cartoonnetwork.com ranked 26th among all US domains in total time spent in July. Nielsen/NetRatings recently started reporting the Total Minutes and Total Sessions metrics to NetView, its syndicated internet audience measurement service.
Top 10 Combined Broadcast/Basic Cable shows among Kids 2-11 for the week of 8/13-8/19/2007 , 6a-6a:
K2-11 Total Delivery (000)
DSNY*: High School Musical 2 (8/17; 8-10:05p) 7580
DSNY*: Sneak Peek (8/17; 10:05-10:20p) 5019
DSNY*: Hannah Montana (8/17; 10:20-10:45p) 4959
DSNY*: Suite Life of Zack & Cody (8/17; 7:30p) 4190
DSNY*: High School Musical 2 (8/18; 8-10:05p) 3703
DSNY*: Hannah Montana (8/17; 10:45-11:10p) 3657
DSNY*: High School Musical 2 (8/19; 8-10:05p) 3404
DSNY*: Suite Life of Zack & Cody (8/17; 7-7:25p) 3003
DSNY*: High School Musical (8/16; 8-9:50p) 2799
DSNY*: Suite Life of Zack & Cody (8/17; 11:10-11:35p) 2625
Source: Disney from Nielsen Media Research Data
Chart does not include programs less than 6 minutes in length
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
Top 10 Combined Broadcast/Basic Cable shows among Kids 6-11 for the week of 8/13-8/19/2007 , 6a-6a:
K6-11 Total Delivery (000)
DSNY*: High School Musical 2 (8/17; 8-10:05p) 6071
DSNY*: Sneak Peek (8/17; 10:05-10:20p) 4154
DSNY*: Hannah Montana (8/17; 10:20-10:45p) 4130
DSNY*: Suite Life of Zack & Cody (8/17; 7:30p) 3397
DSNY*: Hannah Montana (8/17; 10:45-11:10p) 3061
DSNY*: High School Musical 2 (8/18; 8-10:05p) 2963
DSNY*: High School Musical 2 (8/19; 8-10:05p) 2733
DSNY*: Suite Life of Zack & Cody (8/17; 7-7:25p) 2525
DSNY*: Suite Life of Zack & Cody (8/17; 11:10-11:35p) 2240
DSNY*: High School Musical (8/16; 8-9:50p) 2159
Source: Disney from Nielsen Media Research Data
Chart does not include programs less than 6 minutes in length
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
Top 10 Combined Broadcast/Basic Cable shows among Tweens 9-14 for the week of 8/13-8/19/2007 , 6a-6a:
Tweens 9-14 Total Delivery (000)
DSNY*: High School Musical 2 (8/17; 8-10:05p) 5943
DSNY*: Hannah Montana (8/17; 10:20-10:45p) 4237
DSNY*: Sneak Peek (8/17; 10:05-10:20p) 4203
DSNY*: Hannah Montana (8/17; 10:45-11:10p) 3363
DSNY*: Suite Life of Zack & Cody (8/17; 7:30p) 3237
DSNY*: High School Musical 2 (8/18; 8-10:05p) 2744
DSNY*: High School Musical 2 (8/19; 8-10:05p) 2575
DSNY*: Suite Life of Zack & Cody (8/17; 7-7:25p) 2443
DSNY*: Suite Life of Zack & Cody (8/17; 11:10-11:35p) 2335
DSNY*: High School Musical (8/16; 8-9:50p) 2080
Source: Disney from Nielsen Media Research Data
Chart does not include programs less than 6 minutes in length
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
Top 10 Combined Broadcast/Basic Cable shows among Teens 12-17 for the week of 8/13-8/19/2007 , 6a-6a:
Teens 12-17 Total Delivery (000)
DSNY*: High School Musical 2 (8/17; 8-10:05p) 3912
DSNY*: Hannah Montana (8/17; 10:20-10:45p) 2848
DSNY*: Sneak Peek (8/17; 10:05-10:20p) 2678
DSNY*: Hannah Montana (8/17; 10:45-11:10p) 2323
DSNY*: Suite Life of Zack & Cody (8/17; 7:30p) 1918
DSNY*: High School Musical 2 (8/18; 8-10:05p) 1907
DSNY*: High School Musical 2 (8/19; 8-10:05p) 1730
DSNY*: Suite Life of Zack & Cody (8/17; 11:10-11:35p) 1594
DSNY*: Hannah Montana (8/17; 10:45-11:10p) 2323
DSNY*: Suite Life of Zack & Cody (8/19; 10:05-10:30p) 1369
Source: Disney from Nielsen Media Research Data
Chart does not include programs less than 6 minutes in length
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**New abbreviation for Adult Swim, which airs on Cartoon Network
Final K6-11 Ratings for Saturday, August 18, 2007 Cable Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
NICKELODEON 4.1/24 Avg. (7a-1p)
Diego: Great Dinosaur Rescue (60 min) 1.2/16; Jimmy Neutron’s: League of Villains; SpongeBob SquarePants 4.1/22; SpongeBob SquarePants 4.5/23; Fairly OddParents 4.3/21; Fairly OddParents 4.7/23; SpongeBob SquarePants 5.1/24; SpongeBob SquarePants 5.6/27; SpongeBob SquarePants 6.4/30; SpongeBob SquarePants 5.9/28
CARTOON NETWORK 2.1/12 Avg. (7a-1p)
Naruto 1.3/19; Naruto 1.4/16; Naruto 1.6/13; Naruto 1.7/11; Naruto 2.1/11; Naruto 2.3/12; Naruto 2.3/12; Naruto 2.4/12; Naruto 2.9/14; Naruto 2.5/12; Naruto 2.7/13; Naruto 2.4/12
DISNEY CHANNEL 2.0/11 Avg. (7a-1p)
The Wiggles 1.4/20; Higglytown Heroes 1.8/22; Little Einsteins 1.6/13; Little Einsteins 1.7/11; Mickey Mouse Clubhouse 2.2/12; Mickey Mouse Clubhouse 2.0/10; My Friends Tigger & Pooh 1.7/9; Handy Manny 1.9/9; Johnny and the Sprites 1.9/9; Charlie and Lola 2.0/10; Kim Possible 2.5/11; The Replacements 2.9/14
TOON DISNEY (Jetix) 0.2/1 Avg. (8a-12p)
Legend of the Dragon 0.1/1; Jackie Chan Adventures 0.1/2; NASCAR Racers 0.2/1; Power Rangers S.P.D. 0.2/1; Oliver & Company (45 min) 0.4/2; Timon & Pumbaa Shorts (15 min) 0.3/1; Aladdin 0.3/1; Aladdin 0.1/1; The Little Mermaid 0.2/1; The Little Mermaid 0.2/1
Live + Same Day Ratings Kids Cable Network Averages (000) for Wednesday, August 22, 2007, 6am-11pm, ranked by K2-11:
DISNEY CHANNEL: K2-11 1225; K6-11 894; TWEENS 9-14 710
NICKELODEON: K2-11 1090; K6-11 635; TWEENS 9-14 458
CARTOON NETWORK: K2-11 690; K6-11 457; TWEENS 9-14 287
TOON DISNEY: K2-11 149; K6-11 84; TWEENS 9-14 53
Source: MTVN Research from Nielsen Media Research Data
Friday Fun Fact: A snail breathes through its foot.
Answer to Yesterday’s Trivia Question: What was Casper the friendly ghost’s horse’s name? NIGHTMARE Kudos to: Kimberly Keeley-Safety4Kids/Stamford, CT; Al Wolfson-Wolfson Law Office/NY; Anita Frazier-NPD Group/Port Washington, NY; Pat Miller-Raleigh Film and Television Studios/Hollywood; Amanda Zolper-Tokyopop, Inc./LA; Stefanie Tier Friedman-Top Tier Licensing/Agoura Hills, CA; Cindy Elfenbein-Sony Pictures Entertainment /Culver City, CA
Today’s Trivia Question: In the Disney movie Lady and the Tramp, what are the names of Aunt Sarah’s beloved but spiteful Siamese cats? ( Click here with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)
Later — Gwen
Gwen Billings for Cynopsis: Kids!
08.24.07
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