Friday, August 17th, 2007


“KEWLOPOLIS” on CBS Saturday Mornings reaches girls and boys in Fall 2007!

·  New Series Include All-New “Care Bears:  Adventures in Care-A-Lot™,” “Sushi Pack™” And “Dino Squad™”
·  “Strawberry Shortcake™” To Make Network TV Debut
·  Returning Series Include “Cake™” And “Horseland™”

For one-stop shopping of your kids TV, online and print needs,
contact DIC’s Dave Danowski at (212) 239-4437

·  Also, check out DIC’s new online cartoon community (Coming Soon) and tween-targeted music & fan magazine “KEWL”

Cynopsis: Kids!



Good morning. It’s Friday, August 17, 2007 and this is your first early morning briefing. 

Viacom’s Nickelodeon announced plans to limit the use of its licensed characters on food packaging to those products “that meet the ‘better for you’ criteria as established by marketing partners in accordance with governmental dietary guidelines,” in a letter to several US congressional representatives and members of the FCC, including Sen. Ed Markey (D  Mass) who also serves as the Chairman of the Subcommittee on Telecommunications and the Internet, from Nickelodeon President Cyma Zarghami, per the New York Times.  The plan, which will go into effect from January 2009 as current deals run out, will allow Nickelodeon’s characters to be featured on a limited range of “occasional treats” for special celebratory events such as birthdays and holidays.  While the actual parameters of what will qualify as “better for you” product has yet to be illustrated, many are giving Nickelodeon kudos for the move, which comes on the heals of the almost dozen food/beverage companies that have pledged to cease advertising less healthy food products to kids under 12, as well as comparable commitments from Disney and Discovery Kids.

This week marks the launch of High School Playbook ( ), Hearst-Argyle Television’s new multi-platform service that will provide high school sporting event information and coverage.  High School Playbook will rely on a mix of professional TV stations, content from regular folks, as well as a network of trained student journalists, referred to as “Sideline Reporters,” who will be outfitted with Canon Hv20 HD camcorders.  Covering 10 different men’s and women’s sports, High School Playbook will feature school game schedules, athlete profiles and school comparisons, as well as game-day weather reports, scores and bloopers.  The service makes its initial debut in seven of Hearst-Argyle’s 26 markets: KCRA/Sacramento; WTAE/Pittsburgh; and WBAL/Baltimore, which beginning this week will provide High School Playbook features within their existing YouTube Channels.  Meanwhile, WESH/Orlando; WLWT/Cincinnati; WYFF/Greenville/Spartanburg; and WXII/Greensboro/Winston-Salem, are starting YouTube pages with High School Playbook content.


MGA Entertainment debuts its MyePet virtual world, Rescue Pets:, live online.  Targeted to kids 4 and up, users can enter the secret code, which comes with the purchase of a plush pet, the site lets kids adopt, name and care for online pets with an eye to encourage decision-making skills.  Users can also travel from their MyPet’s My Room to other areas to play and “buy” what they need for their virtual experience (e.g. decorations, clothing, accessories).

Teen actress Amanda Bynes has teamed with retailer Steve & Barry’s to launch dear, a new apparel, accessory, and footwear line they developed together.  The dear product line, which includes 220 items all under $20, is available exclusively at Steve & Barry’s.  Bynes plans to make in-store appearances in the coming months.

Sony Computer Entertainment America (SCEA) has tapped Dimensional Branding Group as the exclusive licensing agency for the PlayStation brand, first party software title characters and related intellectual property for use on branded merchandise.  DBG will work with SCEA’s newly formed licensing group, headed by Shelly Gayner, the Director/Licensing and Business Development.  John Leonhardt, President/DBG, will lead the DBG PlayStation licensing team.

HIT Entertainment appointed Singapore-based FCI Brands Pte. Ltd. to rep its preschool portfolio in Southeast Asia, including Thomas & Friends, Bob the Builder, Barney & Friends, and Pingu.  The territories covered are Thailand, Singapore, Malaysia, Indonesia, Philippines, Brunei, and Vietnam.  FCI Brands currently reps Turner Entertainment, PAWS Inc, and MGA Entertainment.

Jakks Pacific has inked a Master Toy and Activities licensing deal with Nelvana Enterprises for the preschool series Max & Ruby.  Under the agreement, Child Guidance preschool division and Flying Colors activity division of Jakks will develop, manufacture, and distribute a line of toys and related products based on the Max & Ruby property across a range of categories including plush, preschool learning, figures, foam puzzles, and craft activities among others.  The Max & Ruby products are slated to launch in 2008.  The TV series airs in the US on Nick Jr. and Noggin.

WizKids Inc., will release the next installment of its Star Wars PocketModel Trading Card Game – Ground Assault this October 2007.  The new Star Wars Booster pack features Star Wars ground vehicles with new ground and space PocketModel units, and of course new playing cards, which include new characters.  The initial star Wars PocketModel game sets were released in June 2007.

We’re trying something new on the Cynopsis website – Video Resumes.  We invite anyone looking for work to create your own video resume (maximum of 3 minutes), send it to us and we’ll post it on our website.  You can check out the page by going to and then click on Video Resume link on the right side nav bar.  For all the details, email [email protected].


The Sorpresa! Network will be a partner and sponsor of the Hamptons International Film Festival, being held October 17-21, 2007. The network will sign on to a signature program titled Sorpresa! Youth Film Competition for K6-17 as part of the festival’s Youth Media Program. In addition to being highlighted at the festival itself, the top five finalists will have their films air on Sorpresa! during Hispanic Heritage Month (ends October 15).  More info on the competition is available at or .


Trulee Karahashi has been named CEO of the Society for the Promotion of Japanese Animation (SPJA), a non-profit organization that aims to increase the popularity and educate people about anime and manga in the US.  Most recently, she served as CFO, SPJA.  Karahashi will be an active participant in the development of Anime Expo, the largest US anime/manga convention, in addition to overseeing the day-to-day activities of the SPJA as well as


Top 10 Combined Broadcast/Basic Cable shows among Kids 2-11 for the week of 8/6-8/12/2007 , 6a-6a:
K2-11                                             Total Delivery (000)
DSNY*: Suite Life of Zack & Cody (8/12; 8p)             2826
DSNY*: Ella Enchanted (8/10; 8-9:45p)                    2398
NICK:    SpongeBob SquarePants (8/6; 11:30a)         2380
NICK:    SpongeBob SquarePants (8/6; 11a)              2378
DSNY*: Hannah Montana (8/7; 7p)                           2357
NICK:   Drake & Josh Really Big Shrimp (8/6; 12-1p)  2353
DSNY*: Suite Life of Zack & Cody (8/6; 4:30p)           2351
DSNY*: Suite Life of Zack & Cody (8/6; 4p)                2342
NICK:    SpongeBob SquarePants (8/7; 11:30a)          2309
DSNY*: Suite Life of Zack & Cody (8/7; 6:30-6:55p)   2274
NICK:    SpongeBob SquarePants (8/10; 11a)             2274
Source: Disney from Nielsen Media Research Data
Chart does not include programs less than 6 minutes long
*Disney Channel is not an ad supported cable network, unlike the others in this listing.

Top 10 Combined Broadcast/Basic Cable shows among Kids 6-11 for the week of 8/6-8/12/2007 , 6a-6a:
K6-11                                            Total Delivery (000)
DSNY*: Suite Life of Zack & Cody (8/12; 8p)            2263
DSNY*: Suite Life of Zack & Cody (8/6; 4p)              1901
DSNY*: Hannah Montana (8/7; 7p)                          1892
DSNY*: Suite Life of Zack & Cody (8/7; 6:30-6:55p) 1844
DSNY*: Suite Life of Zack & Cody (8/6; 4:30p)         1833
DSNY*: Suite Life of Zack & Cody (8/7; 7:30p)         1829
DSNY*: Ella Enchanted (8/10; 8-9:45p)                    1787
DSNY*: Hannah Montana (8/6; 3:30-3:55p)              1769
NICK:   Drake & Josh Really Big Shrimp (8/6; 12-1p) 1737
NICK:   Drake & Josh (8/8; 1p)                                 1655
Source: Disney from Nielsen Media Research Data
Chart does not include programs less than 6 minutes long
*Disney Channel is not an ad supported cable network, unlike the others in this listing.

Top 10 Combined Broadcast/Basic Cable shows among Tweens 9-14 for the week of 8/6-8/12/2007 , 6a-6a:
Tweens 9-14                                  Total Delivery (000)
DSNY*: Suite Life of Zack & Cody (8/12; 8p)             2045
DSNY*: Hannah Montana (8/7; 7p)                           1776
DSNY*: Hannah Montana (8/6; 3:30-3:55p)              1700
DSNY*: Hannah Montana (8/9; 7p)                           1644
DSNY*: Suite Life of Zack & Cody (8/7; 6:30-6:55p)  1638
NICK:   Drake & Josh Really Big Shrimp (8/6; 12-1p)  1615
DSNY*: Suite Life of Zack & Cody (8/6; 4p)               1614
DSNY*: Suite Life of Zack & Cody (8/7; 7:30p)          1578
DSNY*: Ella Enchanted (8/10; 8-9:45p)                     1577
Source: Disney from Nielsen Media Research Data
Chart does not include programs less than 6 minutes long
*Disney Channel is not an ad supported cable network, unlike the others in this listing.

Top 10 Combined Broadcast/Basic Cable shows among Teens 12-17 for the week of 8/6-8/12/2007 , 6a-6a:
Teens 12-17                                      Total Delivery (000)
NICK:      Drake & Josh Really Big Shrimp (8/6; 12-1p) 1060
DSNY*:   Ella Enchanted (8/10; 8-9:45p)                       969
DSNY*:   Hannah Montana (8/6; 3:30-3:55p)                 965
DSNY*:   Hannah Montana (8/7; 7p)                              954
DSNY*:   Suite Life of Zack & Cody (8/12; 8p)                945
ADSM**: Family Guy (8/6; 11:30p)                               932
DSNY*:   Hannah Montana (8/9; 7p)                              914
DSNY*:   Hannah Montana (8/7; 5:30p)                         904
USA:       WWE Entertainment (8/6; 10-11:06p)              904
DSNY*:   Hannah Montana (8/10; 6:30p)                        889
Source: Disney from Nielsen Media Research Data
Chart does not include programs less than 6 minutes long
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**New abbreviation for Adult Swim, which airs on Cartoon Network

Final K6-11 Ratings for Saturday, August 11, 2007 Broadcast Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
ABC 1.5/8 Avg. (9a-1p)
The Emperor’s New School 0.8/5; The Replacements 1.4/8; That’s So Raven 1.5/8; That’s So Raven 1.8/9; Hannah Montana 2.1/10; Suite Life of Zack & Cody 2.6/13; Power Rangers Overdrive 0.9/5; Power Rangers Overdrive 0.8/4
CW (Kids’ WB!) 0.9/5 Avg. (7a-12p)
Pillowhead 0.1/2; Pillowhead 0.4/4; Loonatics Unleashed 0.5/4; Tom and Jerry Tales 0.8/5; Shaggy Scooby-Doo Clue 1.1/6; Johnny Test 1.1/6; Legion of Super Heroes 1.4/7; The Batman 1.3/6; Xiaolin Showdown 1.3/6; Johnny Test 1.2/6
FOX (4Kids TV) 0.8/5 Avg. (8a-12p)
Winx Club 0.5/4; Sonic X 1.1/7; Viva Pinata 1.1/7; Teenage Mutant Ninja Turtles Fast Forward 1.0/6; Teenage Mutant Ninja Turtles Fast Forward 0.9/5; Chaotic 0.7/3; Di-Gata Defenders 0.7/3; Yu-Gi-Oh 0.8/4
NBC (Qubo on NBC) Avg. 0.4/2 (10a-1p)
Babar 0.3/1; Dragon 0.3/2; 321 Penguins/Larryboy Adventures 0.5/2; Veggie Tales 0.5/2; Jane and the Dragon 0.3/2; Jacob Two Two 0.4/2
CBS (KOL’s Secret Slumber Party on CBS) 0.2/1 Avg. (7a-7:30a/10:30a-12n)
Madeline 0.1/0; Sabrina: The Animated Series 0.2/1; Cake 0.3/1; Trollz 0.3/2; Dance Revolution 0.2/1; Horseland 0.3/1

Final K6-11 Ratings for Saturday, August 11, 2007 Cable Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
NICKELODEON 3.2/20 Avg. (7a-1p)
Dora The Explorer 0.6/9; SpongeBob SquarePants 1.7/19; Jimmy Neutron 2.0/18; Jimmy Neutron 3.0/21; SpongeBob SquarePants 3.3/21; SpongeBob SquarePants 4.3/24; Fairly OddParents Movie Schools Out (60 min) 4.2/21; Fairly OddParents Movie Fairy Idol 4.5/22; El Tigre 3.3/17; El Tigre 2.6/13
CARTOON NETWORK 2.1/13 Avg. (7:30a-1:30p)
Cartoon Cartoon Top 5 (60 min) 1.8/17; Class of 3000 2.0/14; Pokemon: Diamond & Pearl 1.7/10; Pokemon: Diamond & Pearl 1.8/10; Ben 10: Secret of the Omnitrix (90 min) 3.1/15; Fantastic Four 1.8/9; Teen Titans: Trouble in Tokyo (90 min) 1.8/10
DISNEY CHANNEL 2.1/13 Avg. (7a-1p)
The Wiggles 1.9/28; Higglytown Heroes 1.7/19; Little Einsteins 1.8/16; Little Einsteins 2.0/14; Mickey Mouse Clubhouse 2.3/15; Mickey Mouse Clubhouse 1.9/11; My Friends Tigger & Pooh 2.1/11; Handy Manny 1.8/9; Johnny and the Sprites 1.7/8; Charlie and Lola 1.8/9; Kim Possible 3.1/16; The Replacements 3.2/16
TOON DISNEY (Jetix) 0.3/2 Avg. (7a-1p)
Legend of the Dragon 0.1/1; Jackie Chan Adventures 0.2/2; NASCAR Racers 0.2/1; Power Rangers S.P.D. 0.3/2; Dumbo (85 min) 0.4/2; Buzz Lightyear (series) 0.2/1; Aladdin (series) 0.3/1; Aladdin (series) 0.3/1; The Little Mermaid (series) 0.3/2; The Little Mermaid (series) 0.4/2;

Live + Same Day Ratings Kids Cable Network Averages (000) for Wednesday, August 15, 2007, 6am-11pm, ranked by K2-11:
DISNEY CHANNEL:     K2-11 1205; K6-11 849; TWEENS 9-14 746
NICKELODEON:          K2-11 1178; K6-11 722; TWEENS 9-14 576
CARTOON NETWORK: K2-11   710; K6-11 498; TWEENS 9-14 363
TOON DISNEY:           K2-11   166; K6-11   85; TWEENS 9-14   62
Source: MTVN Research from Nielsen Media Research Data

Friday Fun Fact: to trees, frog bones form a new ring every year when the frog is hibernating. Scientists can count these rings to discover the age of the frog

Answer to Yesterday’s Trivia Question:   In the ’50s & ’60s Nestles Quik featured a hound dog puppet in their commercials. What was his name? FARFEL   Kudos to:  Fred Petrosino-JSBG/NY; Julie Stowell-Tribune Media Services/Glens Falls, NY; Sonia Mendez-WCBD/Charleston, SC; Joshua Fierman-The Toy Insider; Marie Considine-WTTW National Prods/Chicago; Larry Anreder-DTC/Calabasas, CA; Matt Wayne-Spectacular Spider-Man/El Segundo, CA; Johnnie Seamus-Linneking Productions/Henderson, NV; Mary Donev-Ghost Hunter Prods/Helena, MT      
Today’s Trivia Question:  Marge Simpson of The Simpsons shares the same maiden name as a former First Lady. Name the former First Lady, including her maiden name.     ( Click here with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)
Later — Gwen
Gwen Billings for Cynopsis: Kids!

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JOB OPENING: INTERACTIVE SALES OPERATIONS ASSISTANT/Oxygen/NY: Work to fulfill Online and VOD schedules. Candidate w/strong computer and internet skills 1+ year cable or online experience. Resume to: [email protected] (7/24)

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FALL INTERNSHIP CREDITS ONLY: PRODUCTION & DEVELOPMENT INTERNS/Classic Media/NYC: Dept focused on producing new children’s tv and film content seeks creative interns for fall 2007. Email resume and cover letter to [email protected] (7/24)

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FALL INTERNSHIP CREDITS ONLY: AD SALES/MKTG INTERN/SONY TV Int’l/LA: Gain extensive knowledge of Sony Int’l TV networks. Focus on emerging digital media (web/gaming). E-mail resume/cover letter to [email protected] (8/23)

FALL INTERNSHIP CREDITS ONLY: The Kitchen/Miami and LA, seeks INTERNS with interest in Intl. Business; Audio Post Production and/or Languages for various projects.Bi-lingual a plus. Email Res: [email protected] (8/23)

FALL INTERNSHIPS CREDITS ONLY: Media Company/Dallas: 2 entrepreneurial/socially conscious interns. PROJ MNGMT, PROMOS, EVENT PLAN’G, COLLEGE MKTG. TV/Film Prod or media background a +. MAC, Excel, Internet, organiz’l skills. [email protected] (8/22)

FALL INTERNSHIPS CREDITS ONLY: Management Co. seeks intern with strong phone, organizational & PC skills. Flexible hours, fun atmosphere.Assist with submissions, audition calls, attend showcases, learn about contracts.Apply to [email protected] (8/22)

FALL INTERNSHIPS CREDITS ONLY: LeadDog Marketing Group/NYC: an event mktg and brand promotion agency seeks BUSINESS DEVELOPMENT INTERN to work 3 dys/wk. Must have exp. in MS Word, PPT & excel. Submit resume and cover to [email protected]   (8/22)

FALL INTERNSHIP CREDITS ONLY: INTERN /The Montel Williams Show/NYC: Nationally Syndicated talk show seeks motivated interns for the fall semester. Learn all facets of production! Please email resume [email protected] (8/21)

FALL INTERNSHIP CREDITS ONLY: PUBLICITY DEPARTMENT INTERNS/Oxygen Media/NYC: is looking for publicity intern fall 2007. Please email your resume and cover letter to [email protected] (8/21)

FALL INTERNSHIP CREDITS ONLY: MEDIA INTERN/Mid-sized Advertising Twin Cities advertising agency . Responsibilities include: assisting with trafficking, invoice entry, media research, mapping and other duties. E-mail resume to [email protected] (8/18)

FALL INTERNSHIP CREDITS ONLY: CASTING INTERN/CBS Primetime/NYC: Seeking hard-working students with good senses of humor, multi-tasking abilities, and an interest in television for the fall semester. Email res/cover letter to [email protected] (8/18)


Interested in posting your Video Resume?  Contact [email protected] for more information ….

SITUATION WANTED: Producer: NY based w/ diverse doc, reality, news, music, sports and development experience. Strong coordinator, shooter, interviewer writer and editor. Visit   for reel & more info. [email protected] (7/24)

SITUATION WANTED: PA/Crew: B.S. in Electronic Media/Kutztown University of PA, 1 year experience on national daily talk show, seeking work on documentaries or field shoots Contact: [email protected] (8/23)

SITUATION WANTED: FIELD/SEGMENT PRODUCER: LA 17+ years. Looking for diverse job for my many skills. Interviewing/writing/supervising edits/voice overs/coaching new talent. Exp: EXTRA, INSIDE EDITION, FOX NEWS, CBS [email protected] (8/21)

SITUATION WANTED: PA/Production Work: Syracuse University: ’07 Newhouse School Grad in NYC. Creative, responsible & passionate. References at Sesame Workshop, AMC, Radio Disney, NBC/NBC Olympics, Bravo. Contact: [email protected] (8/21)

SITUATION WANTED: Experienced wine, food and travel author/writer in NYC seeks opening (part time, freelance OK). Will write, edit, script. Currently creating scripts for multi-segment Internet wine TV show. [email protected] (8/21)

SITUATION WANTED: PROD/MKTG COORD: Education & TV Prod, Rsrch, Sales, Multimedia exp. Very intelligent, media savvy, hard working, dedicated to enhancing career in TV. Diverse skill set Open to various opps avail. [email protected] (8/18)

SITUATION WANTED: Experienced, award winning ART DIRECTOR/GRAPHIC DESIGNER seeking part-time or freelance. Photoshop /After Effects / Invigorator/ etc. Please see website at or Email [email protected] (8/18)

E-mail Trish Pihonak for rates and specs for Job Openings.  

Interested in posting your Video Resume?  Contact [email protected] for more information ….

Are you looking for a job? Post your Situation Wanted Ad here — Email Trish Pihonak for specs.

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