Friday, August 13th, 2010

Cynopsis: DIGITAL



Good morning, it’s Friday, August 13, 2010, and this is your first early morning digital briefing.  If you would like to read this or any other Cynopsis edition online, click here

MySpace, which has lost much of its audience to Facebook in recent years, is undergoing a homepage makeover as part of a complete redesign scheduled for the fall. To kick things off, the News Corp.-owned site introduced a new music video player that selects tracks based on the users’ stated mood. The Romeo app, available online or as an iPad app, allows you to browse by genre, link to iTunes, build playlists, share favorites (signified by the “love” icon) or discover new artists by choosing between 13 “moods” including “chill” and “naughty”. Romeo is launching as a free app that will serve up 15-second ads every 15 minutes.


CBS Interactive
‘s portal is getting into the location-based game with Relay, allowing viewers to check in and earn badges for watching their favorite shows from a PC or a range of devices including the iPhone, iPad, Android and Palm Pre. You can also build lists of favorites and recommend shows via Facebook Connect. For now Relay is in beta but CBS plans to give it a big promotional push as it gears up for its new fall Prime Time season.
is integrating with the social TV viewing service Miso for its reality show Bridezillas, airing Sunday nights at 9 pm ET/PT. Miso users who check in to the Bridezillas page online on via iPhone or iPad can earn a progressive succession of badges.
As part of a recently launched U.S. website, has teamed up with its sister publisher Lonely Planet to program a new travel section, edited by former Travel & Styles editor David G. Allan.
TVLand‘s new original sitcom Hot In Cleveland, wrapping its first season next Wed., is hot online. The show helped propel to its best month ever, according to the network. The site doubled its prior month’s audience to 923k uniques with “Hot” related video content helping to rack up nearly 8 million video views in June.
Comcast signed a deal with European film distributor Eurocinema to launch its on demand service, aggregating up to 15 features and shorts per month from Western and Eastern Europe. So far Comcast’s Philly and Washington D.C. systems have added the films to their Movies category.


Video portal provider Dyyno rolled out a B-to-B turnkey streaming video service to affordable set-top maker Roku, enabling the streaming of live, VOD or linear TV channels to the living room. Its Live TV Portal on Roku allows third party content owners and distributors to create and manage high-quality video from standard def to 1080p, charging a set-up and monthly fee based on streaming usage.
Zmags is a new digital publishing platform that aggregates content from multiple digital publications. The company creates digital versions of print material ­- magazines, newspaper, flyers, circulars, etc. – adds social and interactive elements and helps publishers distribute them.


Zagat Survey
launched a group-buying program powered by online coupon site DealOn dubbed Zagat Exclusives. Available on, and the DealOn network, the program will push offers and news to foodies and restaurateurs from Zagat-Rated restaurants.


One of the sticking points for Tivo, which has adopted the much-ballyhooed CableCARD solution to enable digital cable viewing, has been the lack of access to video on demand programming. Good news: Cox Communications struck a deal with Tivo to integrate its entire VOD library on the new Tivo Premiere set-top. PPV VOD, free VOD and SVOD movies and shows will finally be available to Tivo subscribers who rent a CableCARD from the MSO.
Full service media agency JWT New York has acquired San Diego-based digital agency Digitaria in a move toward making digital a core competency. Digitaria CEO Dan Khabie will retain his title with the company functioning as a unit of JWT North America.
Cablevision‘s Optimum Wi-Fi Network has expanded to the Garden State, allowing paying cable modem customers to connect for free in a range of Jersey locations stretching down to the Jersey Shore.


Nearly 93 million people worldwide use Twitter nowadays, according to ComScore and the fastest growing regions are Latin America and Asia (excluding usage of third party apps like TweetDeck.) Smartphones are driving usage in several markets, with 8.3% of the Twitter’s audience now connecting through smartphones in the U.S.
Visitation to by Global Regions – June 2010 vs. June 2009
                                   Unique Visitors (000)
                              Jun-09        Jun-10      % Change
Worldwide                44,520        92,874         109
Latin America             3,792        15,377         305
Asia Pacific                 7,324        25,121         243
Middle East – Africa    2,058          4,987         142
Europe                     10,956        22,519         106
North America           20,390        24,870          22
Source: comScore Media Metrix, Excludes visitation from public computers such as Internet cafes or access from mobile phones or PDAs. Total Audience, Age 15+ – Home & Work Locations
Twitter Penetration Among Mobile Smartphone Users – 3 Month Avg. Ending June 2010
                    Twitter Audience      % Reach of                         
                             (000)         Smartphone Users
United States            4,246               8.3
Europe                     1,681               2.8
United Kingdom           793               5.8
Germany                     322               3.1
France                        173                2.1
Spain                         165                1.5
Italy                           227                1.4
Source: comScore MobiLens, Total Audience Age 13+, Includes only mobile browser access to Twitter and does not include other Twitter-based mobile applications
HP, Amazon and were among the Top Search Engine Optimization Performers for 2010 according to a new retail study by Conductor, which measured SEO effectiveness based on a trio of core competencies including resources devoted, analytics and keyword visibility. The top merchandiser category proved to be Health & Beauty, followed by Hardware and Food & Drug.


The underwhelming Apple TV interactive set-top is undergoing a major remake that will involve a name change to iTV, a major price cut (the new model will start at $99) and the addition of a new widget-style app platform, according to Engadget. It remains unclear whether or not iPhone and iPad apps will be interoperable on the device.
Showtime/Smithsonian joint venture Smithsonian Channel launched its first app for the iPhone and iPod Touch, featuring select full length episodes and hundreds of video clips. The app also includes “artifacts” – little known nuggets about history, science and music.


Toronto-based digital media distribution company Yangaroo has hired Karen Dealy, former SVP/Affiliate Marketing at DG FastChannel, to head the company’s new ad division as President of U.S. Advertising Operations. She reports to CEO Scott Wambolt.
Jeffrey Hayzlett, former VP and CMO of Eastman Kodak, has joined iVdopia advisory board.


Location-based mobile services like Foursquare and Loopt have caught on rapidly among a certain tech savvy set, but the phenomenon has not exactly penetrated the mainstream. Enter a new service from developer Proximate Global dubbed Face2Face, available as a mobile app for the iPhone, Android and BlackBerry. Face2Face integrates with existing social networks Facebook, MySpace, LinkedIn and Twitter (so you don’t have to start from scratch to build your network) and allows you to let your Friends know when you’re in the area. The radius ranges depending upon the density of the area – around 500 yards in a city setting, but further in an airport or in the suburbs. The secret sauce of the app is the “Friends of Friends” feature, which puts you in touch with users who are friends of someone you know – an icebreaker that can prove to be a valuable social lubricant, according to CEO Hameed Khan. Privacy settings are of the start-up’s utmost concerns, so the software allows you to decide individually who is able to see that you’re near. Because the concept of location-based networking is so new, Face2Face is hoping to grow its audience slowly by word of mouth, then add advertising components when a critical mass is reached. The nature of the social graph it is building could help it explode quickly; the service has signed up 10k active users in its first month, but there are already over 3.5 million names in its graph.
Later — Wayne
Wayne Karrfalt for Cynopsis: Digital
[email protected]

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Mike Farina – Sr. Dir/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-381-9096 / [email protected]

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here  .

ATTENTION JOB RECRUITERS FOR THE TELEVISION AND ADVERTISING INDUSTRY – send us your contact information so we can begin to build a database for referrals.  We get people all the time around the country asking us for names of local recruiters.  Help us out – send us your contact information, name, company, address, phone, email and fax.  NY and LA are great, but we also need names of firms in Chicago, Dallas, Miami, Atlanta, DC, and elsewhere.  We have people to send you!   Email your info to [email protected].

JOB OPENING:  RES ANALYST/Comcast Networks/NYC: Provide support to Advertising Sales, prior exp in media pref. MRI, Simmons, Nielsen, strong computer & interpersonal skills req.|5 (8/20)

JOB OPENING:  3D ANIMATOR/DESIGNER & GRAPHIC ARTIST/CHICAGO: Tribune’s groundbreaking show “Eye Candy” has FT/graveyard shift positions in Chicago.Send us a link w/ your reel. Apply: (8/20)

JOB OPENING:   FREELANCE REPORTERS:  New TV mag. show seeks reporters nationwide to produce original stories. Req. 5+ years exp. producing for television. Energy, science exp. essential. Send resumes, links to [email protected] (8/20)

JOB OPENING: NEWS DIRECTOR WANTED SW medium market. 5 yrs minimum News management. Successful ratings growth, budget & new media exp; hiring & teaching skills. Resume, philosophy, refs & salary to [email protected] (8/19)

JOB OPENING: SR. DIGITAL RESEARCH ANALYST/VH1/NYC: 1+ yrs media research; Exp w/web analytics such as Omniture, comScore, Media Metrix, Nielsen//NetRatings, @Plan, Forrester, eMarketer; EOE/M/F/D/AAP (8/19)

JOB OPENING:  WEB PRODUCER/Eco science non-profit org/NYC-area:  Edit, post multimedia content to Web; 7+ yrs online prod, reporting. Exp w/social media outreach, SEO, site traffic analysis. Apply: [email protected] (8/19)

JOB OPENING: DIR, OXYGEN NEW MEDIA RSRCH/NY: NEW RSRCH POSITION. The Rsrch team for Oxygen is growing! Produce insights to help drive new media decisions & overall content & rev. strategies.Apply: job #1239782 (8/19)

JOB OPENING: SR. ANALYST, OXYGEN NEW MEDIA RSRCH/NY: NEW RESEARCH POSITION. The Rsrch team for Oxygen is growing! Handle prod/analysis of web, mobile, social & interactive consumer data.  Apply: job #1195467 (8/19)

JOB OPENING: SR. RSRCH ANALYST, WOMEN @NBCU/NY: NEW RSRCH POSITION FOR NEW VERTICAL! Support VP & SVP generating new insights to engage NBCU advertisers & their agencies. Apply @ job # 1242719 (8/19)

JOB OPENING:  DIGITAL MEDIA/Sesame Workshop/NY: Seeking freelance game producers, production assistants,and a QA manager to work on various digital platform projects. [email protected] (8/19)

JOB OPENING: SR ACCT EXEC(5)/Disney Interactive/SF/Chi/LA/NY/ATL: Online media, branded ent & mobile sales. Over 20 sites incl. & Disney Mom’s & Women’s Ntwrk of sites. online Ad Sales exp a must. [email protected] (8/19)

JOB OPENING:  NEWS DIRECTOR/San Diego: 6 News seeks qualified candidate to oversee all aspects of News programming. Previous experience at medium-small market CW, IND or Fox affiliate preferred. Email [email protected] (8/19)

JOB OPENING: SR COUNSEL/MTVN Bus. & Legal Affairs/NYC: Working w/ BALA team to support Content Dist & Mktg. Advise on variety legal buz matters.  4-7 yrs  relevant in-house or law firm exp req’d. Apply: (8/18)

JOB OPENING: FORMAT PRODUCER/AETN/Stamford, CT: 3 mon project (8/18)

JOB OPENING: SALES PLAN’R/BET/NY: Prepare Sales Plans, Mng mult Accts, 2 yrs exp in Cable Sales or buying a must.Detailed-oriented, org’d, multitasker, exc comm & math skills, BA req. Email resume: [email protected] (8/18)

JOB OPENING: MANAGER, DIGITAL BRAND/National Geographic/NY:  to sell as well as all NG global media assets. To apply, go to . EOE (8/18)

JOB OPENING: MEDIA ASST/NYC:  Fast growing Media Dept of Global Corp: Seeking a detail-oriented, resp person to work on various media accts. Strong PC, comm & mathematical skills are a +. B.A. req’d. Res to: [email protected] (8/18)

JOB OPENING: ACCOUNT SUPERVISOR/Dynamic Logic/NYC: 5+ yrs exp digital advertising research. Acct leadership. Build/maintain client relationships. Analyze/interpret data. Apply: Dynamic Logic is an EEO Employer (8/18)

JOB OPENING: SYNDICATION DIST EXECS: Resourceful, self-starting, exp regional sales execs to join estab. syndie sales team. Strong negotiating skills. Nielsen data analytical skills a must. Resume: [email protected] (8/17)

JOB OPENING: DIR, DIGITAL MEDIA/Sí TV/LA: 5+yrs exp.Manage all online content. Provide social network strategy, best practices & tactics to grow online fan base & on-air viewership. Network exp req EOE (8/17)

JOB OPENING: SR. DEVELOPMENT EXECUTIVE/Hoff Productions/NY-DC: Celebrated global producer of factual television seeks a talented, smart, well-connected, creative development leader. Frequent travel required (8/17)

JOB OPENING: ONLINE SALES COORDINATOR/ NY: support team w/campaign & creative mgmnt. Liaison btwn agency & Ad Ops, assist w/billing discrepancies/process invoices, support planners w/day to day. [email protected] (8/17)

JOB OPENING: JUNIOR WEB DESIGNER/Nickelodeon Digital/NYC: 2+yrs exp. web pg desgn, contnt desgn, & concpt devlpmnt, Strng knwldge Photoshp, Flash, Illustrtor, Dreamwver, Strng design skils. EOE/M/F/D/AAP. Apply (8/17)

JOB OPENING: SNR DIRECTOR, DIGITAL MARKETING/Nickelodeon/NYC: 12+yrs digi mkting exp. in mkting/ad agency or w/in Ent/Media, Exp in emrging media, Innovator, Strng strategic & analytc ablty EOE/M/F/D/AAP. Apply (8/17)

JOB OPENING: MANAGER, DIGITAL MARKETING/Nickelodeon/NYC: 5+yrs digital mrkting exp. in Ent/Media/Ad space, Strng knwldge of online display, Strng presentation & analytic skils. EOE/M/F/D/AAP. Apply (8/17)

JOB OPENING: DIRECTOR, DIGITAL CUSTOMER RELATIONSHIP MANAGEMENT/Nickelodeon/NYC: 10+yrs tactical mangmnt or similr exp., Strng knwldge of database & direct mrkting/advrtising. EOE/M/F/D/AAP. Apply (8/17)

JOB OPENING: INTGRTED MRKTNG COORD/fuse/NY: Asst strat mrktng manger w dev & execution of revenue genratng multipltfrm intgrted mrktng opp.2+yrs mrkting w/in netwrk, media, agency enviro. Send rez to [email protected] “MC” in subj (8/17)

JOB OPENING: DIRECTOR, PROMOTIONS & MERCHANDISING/PRN/Sherman Oaks CA: Identify/execute merchandising & promo opportunities across all Premiere platforms. EOE Cover/resume: [email protected] More info: (8/17)

JOB OPENING: SENIOR RESEARCH MANAGER/ NYC: 7+ yrs. Primary/Consumer research (a must). TV and/or Agency experience required. More info at: Canoe voted “1 of the Top 10 places to work in Cable” (8/17)

JOB OPENING: LOG SUPERVISOR/SIRIUS XM RADIO/NYC: Supervision of Log Assembly. 5+ yrs traffic exp. 2-3 yrs supervisory exp. Well versed in traffic systems. EOE/M/F/D/AAP. Apply (8/17)

JOB OPENING: SR DIR, ALT & RLTY PROG/AETN/LA: Resp edtrl ovrsght crrnt n/w sries & progs; dev nw edtrl contnt fr LT. 5-10 yrs prog/prod exp cble n/w. (8/17)

JOB OPENING: DIR RESPONSE/ACCT EXEC/IPG AD SALES/NYC: Sell ads/listings to Short & Long form Direct Response advertisers.3-5 yrs of media selling exp TV and/or interactive ad sales. Track rec of success. m job 8780 (8/17)

JOB OPENING: SUPR, PROG INVENT/Rainbow/NYC: Mng projs related to inventory admin for cable nets. Anlyz/review contracts & inv data. Exp in invent admin, Fam w/contracts & solid analytical skills a mus. #11403BR (8/14)

JOB OPENING: LICENSING MGR, LATIN AMERICA (NYC): Leads retail strategy & drives profitability 5+ yrs. exp. Excellent organizational skills & ability to multi-task in fast-paced environment BA/BS deg. req. [email protected] (8/14)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

FALL INTERNSHIP CREDITS ONLY:  AD SALES, MARKETING/Rainbow/Woodbury, NY: Unpaid, must be able to get College credit, 2 openings. See full posting and apply to req id 10523 (8/18)
FALL INTERNSHIP CREDITS ONLY:  FEARnet WEB PRODUCTION INTERN wanted to prepare text, images & video for publication online. Experience w/ Photoshop & blogging software. Passion for horror genre a must. Email resumes to [email protected]  (8/18)

FALL INTERNSHIP CREDITS ONLY:  FEARnet WEB VIDEO INTERN: Experience w/ on-set equipment, Final Cut Pro, digitizing & encoding media. Passion for the horror genre a must. Email link to your demo reel & resume to [email protected]  (8/18)

FALL INTERNSHIP CREDITS ONLY:  FEARnet GRAPHIC DESIGN INTERN wanted to help Mktg Team in designing online graphics. Experience w/ Photoshop, Illustrator, Flash. Passion for the horror genre a must. Email portfolio & resume to [email protected]  (8/18)

FALL INTERNSHIP CREDITS ONLY:  A/V MARKETING INTERN wanted to help prepare LIONSGATE trailer & TV spot submissions. Familiarity w/ A/V formats, Quicktime, Handbrake, Final Cut & DVD Studio Pro a plus. Email resume to [email protected]  (8/18)

FALL INTERNSHIP CREDITS ONLY: PROGRAMMING RESEARCH/Oxygen Media/NYC: Learn about tv from the inside out. Intern will increase analytical skills and learn Nielsen tools. Skills: Excel, PowerPoint, Passion for tv. Contact [email protected] (8/17)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED:  SALES/BIZ DEV EXECUTIVE w/10+ years experience is looking for position in sales, biz development, licensing, project management, and media sales/planning.Contact: [email protected] (8/19)

SITUATION WANTED:  NYC – MARKETER . Brand advocate and protector. NBC Universal & Warner Bros. experience. Holds M.B.A. in Marketing and Brand Management. Contact [email protected] (8/19)

SITUATION WANTED: MEDIA, TV & FILM SALES. 6+ years of Domestic and International experience in Film & TV sales with strong knowledge of contracts and strong Rolodex of clients, email [email protected] (8/18)

SITUATION WANTED:  ASSOCIATE PRODUCER/RESEARCH & LICENSING:looking for short-term freelance projects. 7+ yrs. experience in television/film/online. Good rates. Great with deadlines. Contact: [email protected] (8/18)

SITUATION WANTED: ACCOUNTING/FINANCE – 20+ yrs. experience in TV Broadcasting & Cable.  Seeking FT/PT or Temp-to-Perm position: [email protected] (8/17)

SITUATION WANTED: PRIME TIME EMMY DOCUMENTARY. PRODUCER, DIRECTOR, WRITER in L.A. Credits: National Geo, PBS, Discovery, History CH, TLC and MSNBC. Contact email: [email protected] (8/17)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NY) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (8/17)

SITUATION WANTED: ASSOCIATE PRODUCER/RESEARCH & LICENSING: looking for short-term freelance projects. 7+ yrs. experience in television/film/online. Good rates. Great with deadlines. Contact: [email protected] (8/17)

SITUATION WANTED: Executive Assistant position film/TV (NY) 10 years experience: Interned for a President, Executive Assistant to SVP/VP/film director/celebrity [email protected] (8/14)

E-mail [email protected]  or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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