Friday, April 30th, 2010

Cynopsis: DIGITAL


Good morning, it’s Friday, April 30, 2010, and this is your first early morning digital briefing.

Google is working on an offshoot of its Android operating system to act as an application platform for set-top boxes and broadband-connected TVs, per the WSJ. The solution, which will be officially unveiled at the Google I/O Developers conference in May, is already attracting interest from electronics and chip manufacturers including Sony and Intel. There are already several competing parties vying to create a standard App Store environment for the television including Yahoo, Vudu and DivX but fragmentation and confusion among consumers and electronics retailers has slowed adoption so far.


Twentieth Century Fox
‘s “Avatar” sold 6.7 million DVDs and 2.7 million Blu-rays (a new record) during its first 4 days of release, well on its way to becoming the top selling movie in both formats. Not surprisingly, the Blu-ray version of the movie was also illegally downloaded a record 200,000+ times during its first 4 days, according to TorrentFreak, despite its huge 10GB file size.
is partnering with live video platform Ustream to stream a social get together around the premiere of the new season of The Real Housewives of New Jersey. Andy Cohen will be the point person on Twitter and Facebook during the premiere party, beginning Monday, May 3 at 8:30 pm (a new night for the Jersey Housewives.)
Hey, hey, hey. Bill Cosby’s long-running animated show Fat Albert and the Cosby Kids has launched on the iTunes store from Classic Media. Season one (36 episodes), which debuted on CBS in 1972, is currently available for $29.99 with individual episodes priced at $1.99.



Mobile marketing is beginning to spark advertisers’ interest but if they want to play on the iPhone and iPad they’re going to have to pay handsomely for the privilege. Marketers are being charged a premium to maintain a presence on Apple‘s new iAd platform, according to the WSJ. Inaugural rates are being set at 5-10 times higher than typical mobile ad rates and marketers who want to participate in the launch of the platform could pay up to $10 million. Apple is also making it clear that it plans to maintain a sizeable amount of control over how the creative is delivered, which is rankling some creative directors. The upside for publishers is that higher rates will also trickle down to them, as they get to keep 60% of the revenue generated on the platform.
Mobile advertising company InMobi introduced a new solution offering advertisers automated, cost per acquisition or CPA-based performance tracking to improve ROI for their mobile advertising campaigns. InMobi’s AdROIt solution allows advertisers to track mobile advertising campaign objectives such as reviews on a new digital camera or requests for hotel rates on a cost per acquisition (CPA) basis and then link performance metrics to a myriad of influences including the advertising creative, publisher, and consumer targeting details.
Digital out-of-home network Access 360 Media has acquired Arena Media Networks creating a combined network of 20K+ screens reaching more than 54 million consumers/month in all top 100 DMAs. AMN screens are located in sports and entertainment venues including Madison Square Garden, Yankee Stadium, Wrigley Field and Dodger Stadium.


“Avatar,” and Tim Burton’s “Alice in Wonderland” helped giant screen exhibitor Imax Corp. earn a much-improved $26.6 million in profit during Q1, compared to a loss of $2.6 million a year ago. Revenue more than doubled to a record $72.8 million from $33.1 million Q1 2009. The company expects the hits to keep on coming, adding new theaters and bringing a slate of big new pictures, including “Iron Man 2”, “Shrek Forever After”, “Toy Story 3” and “The Twilight Saga: Eclipse.” Imax also announced a deal with Warner Bros. to distribute up to 20 movies in the format through 2013, including “Harry Potter and the Deathly Hallows” parts one and two, “Happy Feet 2”, “Batman 3” and “Superman”.
In a sign that Apple has taken a real PR hit over iPhone-gate, Jon Stewart – an avowed Mac fan – weighed in on Apple’s draconian efforts to recover its iPhone prototype and punish the perpetrators in his Wed. Daily Show telecast. He even coined a new phrase to describe the company: “Appholes.”
Apple CEO Steve Jobs went on the offensive about his dislike of Adobe’s Flash in the most demonstrative terms yet in a new blog post on the subject. His “Thoughts on Flash” tome criticizes the technology’s proprietary nature, its reliability, security and performance track record and its lack of experience with touch interfaces. But his biggest gripe is that Flash puts a barrier between Apple and software developers, meaning that developers can take advantage of improvements from Apple only after Adobe upgrades its own software.
Global mobile content retailer Mobile Streams has signed a deal with European Ringback Tone specialist Muzicall to distribute a range of content through Muzicall’s distribution channels in the UK, Switzerland, Portugal and The Netherlands.
Pets United
, a company that began by aggregating pet-themed retail sites such as and, has rebranded itself TABcom to reflect a widening range of sites including lifestyle, garden and eco-conscious brands. TABcom has licensed more than 5,000 domain names but only 15 are currently active.


Research company Kantar Media is introducing internet ad network competitive tracking reporting, promising detailed insights into companies, advertisers and products running on what have been up until now hard-to-fathom ad networks. Kantar monitors ad network advertising across 4,500 national and local sites in the U.S. and Canada and will break down results by categories, product and parent company. A recent analysis of 29 top ad networks including leading networks Fox Audience Network, AOL, ValueClick and 24/7 RealMedia (which accounted for 85% of all network-delivered impressions) found that Ad Networks accounted fro 33.1% of total impression delivery in the U.S. and Canada vs. 77.9% for ad placed directly with publishers.
Share of Ad Impression Delivery: Dec 2009-Jan 2010
Publisher Direct,         Total 77.9%  
Ad Networks,              Total 22.1% 100.0%
    Fox Audience Network                  34.7%
    AOL Advertising Network               23.4%
    ValueClick                                    14.0%
    24/7 RealMedia                             13.6%
    All Other Networks                        14.3%
Source: Kantar Media
Top Product Categories: % Share of Ad Impression Delivery
Product Category (Code & Name)                Ad Network  Publisher Grand Total
Grand Total, All Product Categories                  22.9%       77.1% 100.0%
Financial Products & Services                           12.9%       87.1% 100.0%
Telecommunications Providers/Services             23.3%       76.7% 100.0%
Television & Cable Television                              2.2%        97.8% 100.0%
Internet Commun,Cntnt Prvdrs,Prtls,Engns          21.9%      78.1% 100.0%
Cars & Light Trucks, Factory                               11.3%      88.7% 100.0%
Amusements & Events                                       79.9%      20.1% 100.0%
Fitness & Diet Programs & Spas                            6.5%      93.5% 100.0%
Organizations                                                     26.4%     73.6% 100.0%
Consumer Elect, Sports, Toy, Hobby Retailers        10.8%    89.2% 100.0%
Games                                                                31.0%    69.0% 100.0%    
Source: Kantar Media


The NHL rolled out its first dedicated iPad app – “NHL Ice Time – Playoff Edition,” just in time for the second round of the playoffs. Co-developed with video streaming partner NeuLion, the iPad app will deliver live scores, stats, highlights, live audio and a condensed 12 min. video versions of each game, along with an extensive highlight archive from the entire 2009-10 season. The app is being offered for free for the remainder of the season. No word yet on what it will cost next year, or whether or not it will support live streaming of out-of-market games (currently delivered in Flash via
Cookie Jar Entertainment and NDi Media have teamed up to develop and distribute an online multi-user role-playing game, “Muzika” next year, based on the TV series Mudpit, currently in production. The game utilizes NDi Media’s collaborative “Mix Master” music platform.


Video sharing site Metacafe has hired Angela Gaspar as VP/Strategic Accounts, based in Los Angeles. She joins from Warner Bros. Digital Media, where she served as VP/Digital Sales. Gil Larsen has also joined as Senior Director of Eastern Sales, based in New York. Gil comes over from the NBA, where he served as Director of Global Business Development.


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Privacy concerns or not, Facebook has grown up beyond the social sphere to become a search engine, video sharing site and publishing platform all rolled into one. Video publishers must figure out how to reach folks through the platform or risk hemorrhaging audiences. Mobile-focused online video company Kyte, which integrated to the Boxee player earlier this month, introduced new integrated support of Facebook – announcing support of its new Social Plugins solution and rolling out a three-pronged Kyte’s Facebook Application Framework. The solution will help publishers distribute content out into the social stream by enabling fan page integration, news feed notifications when a new video is posted and fully branded “canvas” pages that can serve as a publisher’s branded video destination within Facebook. Video placed on these pages can be swapped out, monetized with ads and be used to facilitate social events such as viewing parties and live interactive video sessions. Meanwhile, publishers seem to be embracing Facebook’s social plugins faster than you can say “Like.” More than 50,000 websites have already adopted the “Like” button in addition to other new features, according to TechCrunch, just a week after the program was announced.


Cyn opsis Media Special Editions Alert!
Primetime Emmy® Awards – Pre-Nomination Special
A 5-part series publishing from May 26 – June 17, 2010

Daisy Whitney explores the major Categories before Nominees are determined.
Comedy, Drama, Reality & Reality Host, Actor/Actress, and Specials & Non-Fiction

Who are this year’s biggest programming successes, strongest nomination contenders,
and the underdogs with potential to surprise us all?

To Advertise contact Mike Farina – [email protected], 203.218.6480

Later – Wayne
Wayne Karrfalt for Cynopsis: Digital
[email protected]

Cynopsis Ad Sales:
Mike Farina – Sr. Dir/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

Member of Interactive Advertising Bureau (iab)

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here .

JOB OPENING: RSCH DIRECTOR/TLC/SS or NYC: Temp assgn wrkg @Discovery thru agency: expert in Nielsen ratings & systems. Need analysis pro to supp VP & ntwrk’s day 2 day bus. strategies. contact:  [email protected] (5/6)

JOB OPENING: DIR. PRGRMNG/HGTV/NY: Mng all aspects of commiss’d shows. Maintains & evolves ongoing series. Showrunning exp req’d along w/ 6 yrs cbl nets exp in prgrm prod or mngmnt w/sig. creative input. #1584 (5/6)

JOB OPENING: FREELANCE RSRCH ANALYST/CNBC/Englewood Cliffs NJ: Anlyz ratings, traff & aud data for CNBC TV & digital. Req’d: BA, 1-2 yrs media rsrch.  Nielsen Galaxy Expl, NPower, MRI, Omniture. Apply: [email protected] Sub: Rsrch Anlyst  (5/6)

JOB OPENING:  DIRECTOR, MKT RESEARCH/BET/NY:  Must have Mkt research/Nielsen Ratings/Cable/Media (5-7) yrs. send resumes to  [email protected] (5/6)

JOB OPENING: EXEC ASST/BET/NY:2+yrs exp.strong orgnztnl/comm skills; detail oriented w/ability to multi-task in fast-paced enviro. Exc oral/written skills. Must be proficient in PP, MS Word & Excel. Res: [email protected]    (5/6)

JOB OPENING:  RSRCH MGRS (2) & RSRCH ANALYSTS (2)/MediaCo/NYC: (mgrs) Lead client rsrch needs across all media. 4-7yrs exp media rsrch ind. ad agency. Exc in Nielsen, MRI & other media rsrch. Apply: careers  (5/6)

JOB OPENING: RESEARCH ANALYST/DISNEY ABC/CA: min 1 yrs exp in TV research, apt at Nielsen, strong written & analytical skills, college degree pref. Apply at: (ID236692) (5/5)

JOB OPENING: AD SALES ACCT MANGERS/SIRIUS XM Radio/NYC: Responsible for business development and full sales cycle acct management. Visit , job 5006 for detailed JD and to apply. (5/5)

JOB OPENING: VP BIZ DEV/ Music Library/NYC: 7+ yrs exp selling licensed content/audio to producers. Must know prod process & have good TV/Content rolodex. No Relo. Great oppty for growth. Resume to: [email protected] (5/5)

JOB OPENING: P/T GRAPHICS TRAFFIC COORD/NNLP/NYC: Traffic & follow-up on all assigned graphic material dist. Track rec of success in trafficking graphic materials for major nat’l media agency or print pub. Resume: [email protected] (5/5)

JOB OPENING: MGR, WORLDWIDE PROGRAM STRATEGY/DISNEY/BURBANK: Devlp program strategy, region/local. Eval launch plans. Schdule and Acquisitions. Chldrn program 2+ yrs exp Intrnatl exp a + REQ 244015 (5/5)

JOB OPENING: SUPR VIDEO DIST/Rainbow/NYC: SuppDigital Video initiatives for multi nets. Supv meta data prod & delivery. Exp w/XML & data mngmnt. Must be detail oriented. XML Knwlg & foreign lang a + res 10845BR (5/5)

JOB OPENING: BIZ DVLP/TPE/LA or NYC: Exp. Sales’n Mktg specialist for dvlping new & existing biz ptnershps. Strong sales leader. Cable exp req’d. Exclnt Opportunity LA pref’d. Rez: [email protected] Click here for details. (5/4)  

JOB OPENING: MGR, AD SALES MARKETING/Nat Geo Channel/DC: Manages ad sales revenue generating ideas for on-air, online, and off-air sponsorship promotions; 3+ yrs exp in ad sales mktg.To apply:, ref FNG18920  (5/4) 

JOB OPENING:  COORD, PRGM PLNG & SCHED/ABC Primetime, LA. Min 2+yrs related wk exper; high detail, organized; fast-paced, team env. Top comp skills incl proficiency w/Excel & PPT a Must. Apply , Req# 244124 (5/1)

JOB OPENING:  SR MANAGER DISTRIBUTION & AFFILIATE MARKETING/Tennis Channel/Santa Monica, CA: 2-4 years experience in Cable TV Distr. Marketing background pref’d. Strong Excel/P’point. Resumes to [email protected] (5/1)

JOB OPENING:  DIRECTOR, PRICING & PLANNING/The Hub/NYC: Must have pricing and inventory management exp for broadcast net and/or major cable net. Apply at (5/1)

JOB OPENING:  DIRECTOR, CONSUMER MARKETING/The Hub/LA: Must have consumer mktg exp for broadcast net and/or major cable net. Apply at (5/1)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: MGR OF BROADCAST OPERATIONS/AD SALES TRAFFIC: Experience in Network start ups i.e YES Network and NFL Network. Highly organized, fast learner & great w/ multi-tasking projects. FT work desired [email protected] (5/8)

SITUATION WANTED: EXEC ASST DEV/PRODUCTION/PR– LA and NY -TV experience in London, print, radio & advertising in NY. Highly organized, fast learner, & great connector. FT/PT/freelance. [email protected] (5/6)

SITUATION WANTED:  EXECUTIVE ASSISTANT position film/TV (NY) 7 years experience: Interned for a President, Executive Assistant to SVP/VP/film director/celebrity [email protected] (5/6)

SITUATION WANTED:  DIGITAL CONTENT WRITER/COPYWRITER: Bkgrd Radio, TV, Comedy, Quiz, Contests, Trivia. Photoshp, CMS, Exp. Seeks creative environment to work & thrive!  Freelance/PT only– [email protected]  (5/6)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER. Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (5/5)

SITUATION WANTED: DIGITAL MEDIA/TECHNOLOGY/CABLE ATTORNEY Broad in-house exp incontent prod& distribution, new media, technology, cable affiliate & ad sales. Avail for project/consultant/FT. Contact [email protected] (5/4) 

SITUATION WANTED: MEDIA SALES/MARKETING MANAGER/LA: 15+ years experience in educational, documentary, advertising media sales,product,biz development True Closer!!!!! [email protected]  (5/4) 

SITUATION WANTED: ART/CREATIVE DIRECTOR (NYC) Concept through completion. Portfolio: Email: [email protected] (5/1)

SITUATION WANTED: Hard working, organized PRODUCTION MANAGER (NY) with Field Producing and Post Supervisor experience seeks challenging new position. Past companies include HBO, MTV, A&E, Thirteen & Nat Geo. [email protected] (5/1)

SITUATION WANTED: PRODUCER/WRITER/DIRECTOR (NY) Ultra-creative, award winning, all formats, all genres, all major networks and major cable. Fast, frugal and fun! [email protected] (5/1)

SITUATION WANTED:  E-NAMES SPECIALIST: Not enough time or manpower to enter schedules? Trouble meeting re-titling deadlines? E-names/program titling expert at your service.Reasonable rates. [email protected] (5/1)

SITUATION WANTED: MEDIA PLANNING/Los Angeles Full Time/Freelance; 10+ yrs exp. Experience-General Market and Hispanic. Works independently or manages staff. Large and small agency exp. [email protected]  (5/1)

E-mail [email protected] or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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