Friday, April 22nd, 2011

Cynopsis: Kids!


Good morning. It’s Friday, April 22, 2011, and this is your first early morning Kids briefing. 

Turner Broadcasting is set to launch its UK preschool channel Cartoonito in Europe, the Middle East and Africa (EMEA).  Cartoonito will debut as a branded programming block across several EMEA territories in September 2011, which brings its distribution to 125 million homes in 112 territories.  The Cartoonito block will run on Cartoon Network in Turkey and the Middle East.  Turner has acquired the new CGI animated Bananas in Pyjamas series for the new Cartoonito block.  The series is produced by Southern Star Entertainment/Southern Star Singapore, a division of Endemol Group), in association with Australian Broadcasting Corporation.  The programming line up will also feature the new 3D animated series Jelly Jamm, co-produced by Spanish indies Vodka Capital, 737 Shaker and RTVE (Radio Television Espanola).  Several additional pan-EMEA preschool series are expected to be unveiled for 2012 in the coming months.  Additionally, joining Cartoonito in EMEA are the Cartoonitos, six animated character shapes (Lolly, Bubble, Cuba, Spike, Ting, and Ringo), who are featured in interstitial wraparounds.


Chris Colfer, better known as Kurt on Glee, is writing a new pilot based on Florence Laughlin’s kid’s book, The Little Leftover Witch, for Disney Channel, per THR.  The book tells the story of a young witch, Felina, who is taken in by a mortal family when her broom breaks and she is stranded.  Sheila Greenwald illustrated the book.


CBBC (UK) furthers its commitment to its new Salford home in the North of England as Damian Kavanagh, Controller CBBC, unveils the drama line-up of new and returning series for its in-house production for next year.  Three of these series will be produced in the region.  CBBC picks up the new series The 4 O’Clock Club (13×30)  a new comedy/drama revolving around brothers at the same school, Nathan, a teacher, and Josh his student.  Josh dreams of becoming a rapper, the series features raps, and Nathan wants to prevent him from making the same mistakes he made  all of this finds the two in conflict and frequently in the detention room  also known as “The 4 O’Clock Club.”  The series is set to begin production near Salford in the next few months and stars former rapper Doc Brown.  CBBC gives the go ahead for returning series: Young Dracula for a third season (13×30) that will be produced in Liverpool; Sadie J returns for a second season (13×30) to be produced at BBC Studios in Elstree (near London); and, as previously announced, Trace Beaker Returns gets a season three pickup (13×30), which will shoot this summer in Newcastle.

Beyond Distribution finalizes a multi-title content deal with Thai Public Broadcasting Service.  The license agreement features kid-targeted series as well as documentaries: Wild Animal Baby Explorers (52×15)  a preschool aimed natural science program that looks at the world up close in detail; Backyard Science (26×30)  a science activity series for kids and featuring kids; Hyper Parents & Coddled Kids (1×60)  aimed at adults the documentary looks at today’s overprotective parents; Riverdance Live From Beijing (1×60).

Disney Junior will premiere new episodes of its short-form series A Poem Is…, Monday-Friday, April 25-29 at 9:55a.  Designed to introduce preschoolers to poetry, these new installments of A Poem Is… will feature Caroline Kennedy, Kenneth Branagh and Vanessa Williams reading poems by A.A. Milne, Sara Coleridge, Eliza Lee Follen and Anny and Jane Taylor.

Mattel enters into VOD licensing and distribution deal with Avail-TVN, a North American digital media services provider, for its Barbie series.  Under the deal, Barbie content (including some 20 titles initially released as direct to DVD titles) will be available via VOD in both English and Spanish beginning tomorrow, Saturday, April 23, 2011, beginning with Barbie of Swain Lake and Barbie Fairytopia.  Two new movies will be added each month through the end of the year.


Marvel Entertainment launches a merchandise program based on the teen-targeted super hero video game franchise Marvel vs. Capcom.  The co-branded program comes on the heels of the latest release in the gaming franchise, Marvel vs. Capcom 3: Fate of Two Worlds.  Marvel extends franchise and console gaming experience by signing on deals with manufacturers for products in a range of categories:

  • Mad Engine will develop apparel featuring t-shirts and sweatshirts with the Marvel Super Heroes and Capcom characters. Product is currently available at Hot Topic stores.
  • Philcos Enterpriser is producing a line of t-shirts and sweatshirts available this April exclusively in Canada at retailers including HMV, Spencer Gifts, Blockbuster and Winners. Sears will also carry a youth line in stores from July 2011.
  • Diamond Select Toys and Collectibles will release Marvel vs. Capcom Minimates. The two-pack set will be available at Toys”R”Us stores and comic/specialty stores from August 2011.
  • Hollywood Collectibles Group will debut high-end collectible statue sets based on characters featured in Marvel vs. Capcom 3.  Each set will include one character from each universe. Product will be available September 2011 through Diamond Distribution and
  •  .

Mad Catz released its Marvel Vs. Capcom 3: Fate of Two Worlds  Arcade FightStick: Tournament Edition for Xbox 360 and PlayStation 3, currently available via and .
UDON will release an art book this summer featuring a compilation of existing Marvel vs. Capcom imagery along with all-new art from noted comic artists.


Top 10 Combined Broadcast/Basic Cable shows among Kids 2-11 for the week of 4/11-4/17/11 , 6a-6a:
K2-11                                        Total Delivery (000)
DSNY*:  Lemonade Mouth (4/15; 8-9:55p)           2880
NICK:    SpongeBob SquarePants (4/16; 10a)       2687
NICK:    SpongeBob SquarePants (4/16; 9:30a)    2563
DSNY*:  Lemonade Mouth (4/17; 8-9:55p)           2318
NICK:    SpongeBob SquarePants (4/16; 9a)         2308
NICK:    iCarly (4/11; 6p)                                    2187
NICK:    T.U.F.F. Puppy (4/16; 10:30a)                 2154
NICK:    SpongeBob SquarePants (4/11; 5:30p)    2119
NICK:    SpongeBob SquarePants (4/13; 5:30p)    2104
NICK:    SpongeBob SquarePants (4/17; 9:30a)    2093
Source: Disney from Nielsen Media Research Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.

Top 10 Combined Broadcast/Basic Cable shows among Kids 6-11 for the week of 4/11-4/17/11 , 6a-6a:
K6-11                                         Total Delivery (000)
DSNY*:  Lemonade Mouth (4/15; 8-9:55p)           2337
DSNY*:  Lemonade Mouth (4/17; 8-9:55p)           1849
NICK:    Victorious (4/16; 8p)                              1740
DSNY*:  Good Luck Charlie (4/15; 7:30p)             1539
NICK:    SpongeBob SquarePants (4/16; 10a)       1488
NICK:    iCarly (4/11; 6p)                                    1487
NICK:    SpongeBob SquarePants (4/16; 9:30a)    1386
NICK:    Supah Ninjas (4/16; 8:30p)                    1363
DSNY*:  Good Luck Charlie (4/15; 9:55-10:25p)   1356
NICK:    SpongeBob SquarePants (4/16; 9a)         1326
Source: Disney from Nielsen Media Research Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.

Top 10 Combined Broadcast/Basic Cable shows among Tweens 9-14 for the week of 4/11-4/17/11 , 6a-6a:
Tweens 9-14                               Total Delivery (000)
DSNY*:  Lemonade Mouth (4/15; 8-9:55p)             2076
DSNY*:  Lemonade Mouth (4/17; 8-9:55p)             1744
NICK:    Victorious (4/16; 8p)                                1498
DSNY*:  Good Luck Charlie (4/15; 7:30p)               1282
NICK:    iCarly (4/11; 6p)                                      1253
DSNY*:  Another Cinderella Story (4/13; 9-10:40p) 1201
DSNY*:  Good Luck Charlie (4/15; 9:55-10:25p)     1171
FOX:      American Idol (4/14; 8-9:01p)                  1103
DSNY*:  Good Luck Charlie (4/16; 10p)                  1080
DSNY*:  Good Luck Charlie (4/15; 10:30p)             1067
Source: Disney from Nielsen Media Research Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.

Top 10 Combined Broadcast/Basic Cable shows among Teens 12-17 for the week of 4/11-4/17/11 , 6a-6a:
Teens 12-17                                 Total Delivery (000)
DSNY*:   Lemonade Mouth (4/15; 8-9:55p)             1171
FOX:       American Idol (4/13; 8-9:31p)                  1043
FOX:       American Idol (4/14; 8-9:01p)                    978
DSNY*:   Lemonade Mouth (4/17; 8-9:55p)               949
DSNY*:   Good Luck Charlie (4/15; 9:55-10:25p)       783
NICK:      iCarly (4/11; 6p)                                       757
ADSM**: Family Guy (4/14; 11p)                              731
NICK:      Victorious (4/16; 8p)                                  687
ADSM**: Family Guy (4/14; 11:30p)                          684
NICK:      iCarly (4/11; 7p)                                        682
Source: Disney from Nielsen Media Research Data
*Disney Channel is not spot ad-supported, although it does accept select sponsors.
**Abbreviation for Adult Swim, which airs on Cartoon Network

Final K6-11 Ratings for Saturday, April 16, 2011 Broadcast Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
CW (Toonzai) 1.1/5 Avg. (7a-12p)
Magi Nation 0.2/2; Magi-Nation 0.5/4; Sonic X 1.0/6; Sonic X 1.4/7; Yu-Gi-Oh 1.2/5; Sonic X 1.4/6; Dragon Ball Z Kai 1.5/6; Dragon Ball Z Kai 1.6/6; Yu-Gi-Oh 1.1/4; Yu-Gi-Oh 5D 0.7/3
ABC 0.9/4 Avg. (9a-12p)
The Emperor’s New School 0.4/2; The Replacements 0.7/3; That’s So Raven 1.0/4; That’s So Raven 1.3/5; Hannah Montana 1.0/4; Suite Life of Zack & Cody 0.9/4
CBS (CookieJarTV) 0.3/1 Avg. (7-10a/10a-12p)
Busytown Mysteries 0.1/1; Busytown Mysteries 0.3/2; Doodlebops Rockin Road Show 0.4/2; Horseland 0.3/1; Horseland 0.2/1; Trollz 0.3/1
NBC (Qubo on NBC) Avg. 0.2/1 (10a-1p)
Turbo Dogs 0.2/1; Shelldon 0.2/1; Magic School Bus 0.4/2; Babar 0.3/1; Willa’s Wild Life 0.2/1; Pearlie 0.2/1

Final K6-11 Ratings for Saturday, April 16, 2011 Cable Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
NICKELODEON 3.8/18 Avg. (7a-1p)
Fairly OddParents 1.7/19; Fanboy & Chum Chum 2.2/18; Planet Sheen 2.8/17; SpongeBob SquarePants 4.2/20; SpongeBob SquarePants 5.4/22; SpongeBob SquarePants 5.6/22; SpongeBob SquarePants 6.0/23; T.U.F.F. Puppy 4.5/17; Penguins of Madagascar 3.6/15; SpongeBob SquarePants 3.8/15; Power Rangers Samurai 3.4/14; SpongeBob SquarePants 3.0/13
DISNEY CHANNEL 3.7/17 Avg. (7a-1p)
Mickey’s Great Clubhouse (1×55) 2.1/21; Mickey Mouse Clubhouse 2.7/17; Jake and the Never Land Pirates 3.5/17; Kick Buttowski 3.1/13; Phineas and Ferb 4.0/15; Phineas and Ferb 4.4/17; Fish Hooks 4.2/16; Suite Life On Deck 4.7/19; Suite Life On Deck 4.7/19; Wizards of Waverly Place 4.7/20; Wizards of Waverly Place 4.4/19
CARTOON NETWORK 1.4/7 Avg. (7a-1p)
Ben 10: Ultimate Alien 0.9/11; Generator Rex 1.0/8; Star Wars: Clone Wars 1.6/9; Beyblade: Metal Fusion 1.5/7; Pokemon: Black & White 2.1/9; Bakugan: Mechtanium Surge 1.3/5; Hot Wheels: Battle Force 1.2/5; Generator Rex 1.0/4; Generator Rex 1.3/5; Generator Rex 1.6/6; Generator Rex 1.8/8; Garfield Show 1.7/8
DISNEY XD 0.8/4 Avg. (7a-1p)
Kid Vs. Kat 0.3/3; Phineas and Ferb 0.6/5; Phineas and Ferb 0.9/5; Kick Buttowski 0.8/4; Pair of Kings 1.0/4; Zeke and Luther 0.9/4; Kid Vs. Kat 0.7/3; Jimmy Two Shoes 0.5/2; Suite Life On Deck 0.9/4; Suite Life On Deck 1.1/4; Suite Life On Deck 1.0/4; Suite Life On Deck 1.1/5

Live + Same Day Ratings Kids Cable Network Averages (000) for Wednesday, April 20, 2011, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1009; K6-11 482; TWEENS 9-14 373
DISNEY CHANNEL:     K2-11 1022; K6-11 584; TWEENS 9-14 473
CARTOON NETWORK: K2-11   530; K6-11 311; TWEENS 9-14 241
DISNEY XD:               K2-11   262; K6-11 170; TWEENS 9-14 138
NICKTOONS:              K2-11   105; K6-11   68; TWEENS 9-14   53
Source: MTVN Research from Nielsen Media Research Data


Upcoming Upfront 2011 Special Editions:
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Friday Fun Fact:  It takes 110 domestic silkworm cocoons to make a man’s tie

Answer to Yesterday’s Trivia: She drove a very practical all-American sedan on this NEW version of the classic sitcom.  The license plate on her car read “NO. 1 MOM”.  Who was she?  JUNE CLEAVER on THE NEW LEAVE IT TO BEAVER  Kudos to  … none.  Ah well. Give this next one a shot ….

Today’s Trivia Question:  Who used to frequent the Pizza Bowl?   (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later —
Gwen Billings for Cynopsis Kids!

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SITUATION WANTED: RESEARCH DIR/SALES Media, Nielsen, Hispanic Mkt, Research, Sales, and Presentation experience. Email: [email protected] (4/23)

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