Friday, April 22nd, 2011

Cynopsis: DIGITAL


Good morning, it’s Friday, April 22, 2011, and this is your first early morning digital briefing.  If you would like to read this or any other Cynopsis edition online, click here

Verizon Wireless announced 2.2 million iPhone 4 activations during Q1 of 2011, accumulating them during a period of less than 2 months since the device’s Feb. release on the platform, with 22% coming from new customers. More than half of Verizon’s new customers signed up for either an iPhone or 4G HTC Thunderbolt, released in March. The company reiterated its goal of placing a smartphone in 50% of its subscribers’ hands by the end of the year.


Amazon launched a Kindle Store in Germany, Europe’s top market for eBooks, with some 650,000 titles. Selections include 250,000 German-language titles, thousands of free classics and a wide collection of independent newspapers and magazines. Germany’s writers and publishers will also have the Kindle Direct Publishing service at their disposal to make their works instantly available on the new store.
The New York Times signed up 100,000 new subscribers to its digital subscription service, introduced in Canada in mid-March and rolling out globally during Q2. Digital advertising grew by 4.5% and made up 28% of the company’s total Q1 ad revenues, but did not offset losses in print revenue – down 7.5% for the quarter.
is adding HBO and Cinemax content to its TV Everywhere offering for authenticated users, adding some 1,800 movies and TV shows to the service. Dish also offers remote access to AMC, MTV, HGTV, Starz, TNT, Nickelodeon and Sony Movie Channel.


The Boston Red Sox took the wraps off of a new website yesterday,, leading up to the celebration of the 100th anniversary of the historic park. Designed in conjunction with Major League Baseball Advanced Media, it features an array of info and images on Fenway’s history and architecture, along with biographies of former owners and managers and video clips about special features that make Fenway Park such a storied venue.
San Francisco-based social game publisher Rivet Games, led by former Playdom Executive, Jesse Janosov, closed on a $15 million round of series B financing from existing investors Softbank Capital, Baseline Ventures, and Floodgate and joined by new investor Outpoint Capital.

announced a partnership with Playwire, a new online video platform from Intergi Entertainment, to enable online video publishers using the Playwire platform to seamlessly connect with brand-name advertisers inside the Marketplace.
The 4A’s announced its inaugural “CreateTech” conference, acknowledging the role played by creative technologists in the current advertising landscape. The one-day conference is to be held Friday, May 20 at the Sentry Midtown Conference Center in New York.


Microsoft has completed a major partnership agreement with Nokia ahead of schedule to develop a “new global mobile ecosystem” that will make the Windows Phone OS the defacto operating system of Nokia handsets. Nokia will receive royalty payments in the “billions of dollars” for installing Windows software on its phones beginning in 2012. Plans include the development of a new global mobile app store built on the Windows Marketplace infrastructure.
got a win in a ruling in its long-running patent case against EchoStar, with the U.S. Court of Appeals claiming that EchoStar did violate its “multimedia time warp” system. The decision clears the way for Tivo to finally force Dish Network to disable any infringing set-top boxes in current subscribers homes.
A coalition of privacy groups called for the government to adopt industrywide measures to protect users’ privacy in the wake of Google‘s settlement over its infractions with the Buzz social network. Suggested requirements include to endorse Do Not Track legislation, to require the deletion of search histories and to beef up cloud encryption technologies. Google admitted problems with the launch of Buzz, admitting it “fell short of our usual standards for transparency and user control.” 
said its agreement to buy T-Mobile would enable the company to build out high speed wireless internet services across 97% of the U.S. by integrating a significant portion of T-Mobile cell sites into the AT&T network. The telco also claims that the merger would spur economic growth and innovation.


Timeshifting continues to be a significant factor in how consumers watch TV, according to Nielsen data released leading up to this year’s Upfronts, with DVR penetration now topping 38%. Mobile Video viewing has also increased 41% from last year, with the heaviest usage coming from teens ages 12-17 who watch 7 hours 13 minutes of mobile video a month. Other trends include: 

  • Viewing video online also continues to rise, with 143.9 million Americans viewing video online in Jan. 2011
  • The audience overlap between visitors to network and broadcast media sites and social networking & blog sites is significant. In January 2011 alone, 49% of social networking & blog site visitors also visited TV network and broadcast media sites

A growing number of mobile phone users are concerned about their privacy, particularly when “checking in” or using location-based, GPS-powered apps, according to a new Nielsen study. The concern is more pronounced among women app downloaders, with 59% reporting they have privacy concerns compared to 52% of male app downloaders. Privacy is also more of an issue for users 45 years or older, with 61% of the demo claiming concern.
Annual mobile payment transactions will increase to 45 billion in 2015, according to In-Stat, sparked by an increased level of interest shown by banks, credit card companies, mobile operators and handset/operating system providers. Areas of the largest growth include mobile web payments, app store billings and micropayment transactions.


Research in Motion’s
new PlayBook tablet may be a bigger hit than initially expected, according to a research note from RBC Capital Markets, which projects as many as 50,000 units sold during the first day across 70 retail outlets (including pre-sales.) The tablet, currently starting at $500 for the 16 MB Wi-Fi-only version, has been taken to task by reviewers for the lack of apps developed for the device.
‘s popular unofficial Facebook iPad app Friendly for Facebook continues to win converts, reaching over 3 million monthly users, according to the developer. Oecoway recently released their latest 3.5 version of the app, which included support for the iPad 2’s dual cameras, a new photo editor and improved user notifications.
unveiled an update to its Kindle app for Android that brings new features including integrated shopping and users recommendations and adds support for tablet computers running Android’s Honeycomb, including the Motorola Xoom.


Briggs Ferguson is joining Meredith Integrated Marketing in the newly-created position of COO – Digital, effective April 25, 2011. He will report to Martin Reidy, President, Meredith Integrated Marketing.
Online personal site Spark Networks appointed Greg Liberman, as its new President & CEO, effective immediately.  Adam Berger, who joined Spark as a board member in 2006 and then served as its Chairman and CEO since 2007, has resigned his positions as CEO and Chairman, but will remain with Spark as a Director.
Daniel Johnson who has been promoted to Senior Director of Professional Services for local online media publishing platform WorldNow.


Freedom Interactive took the wraps off its first daily iPad app this week around the group’s O.C. Register. The daily edition, free for now but scheduled to cost about 99 cents/week going forward, presents news, information, video content, photos and interactive features across 6 categories with 6 major advertisers attached, according to Doug Bennett, President of Freedom Interactive. The company’s approach included creating a separate crew of production staffers familiar with HTML5 and setting up a syndication structure to help publish digital content out to Freedom’s 27 dailies and 8 TV stations. “Developing the basic template was where the heavy initial development costs lied,” said Mr. Bennett, who says Freedom’s Colorado Springs Gazette will be its next publication to get an iPad app.


You’re invited to An Evening with “Cougar Town
Go to Http://
For the inside scoop and a revealing conversation with

Later – Wayne
Wayne Karrfalt for Cynopsis: Digital

Cynopsis Ad Sales:
Mike Farina – VP/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-381-9096 / [email protected]

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here .

JOB OPENING: EDITORIAL WEB PRODUCER/TV Land/NYC: TV Land Digital ( has an amaz opportunity for a digital producer (5+yrs) w/ writing, social media & video production exp. EOE/M/F/D/AAP Apply (4/29)

JOB OPENING: VICE PRESIDENT, FP&A /Crown Media Networks/LA: 5+ yrs Financial Planning and Analysis exp in Media/Entertainment. See full posting and apply @   (4/29)

JOB OPENING: SALES ADMINISTRATOR/New York: Sales project work. Database management. Spanish Language. 1-3 years TV Program sales experience. (4/29)

JOB OPENING: PROG. RESEARCH MGR/Nickelodeon/NYC: 4+ yrs TV ratings research; expertise Nielsen (Startrak, Npower, Aud Watch), Deep knwlg TV ind, ratings, media math. EOE/M/F/D/AAP. Apply (4/29)

JOB OPENING:  RESEARCH ANALYST/ESPN/CT: Resp for reporting, tracking, forecasting national & local data for ESPN Deportes. Proficiency in MS Office/Nielsen data preferred. Apply: / [email protected] (4/29)

JOB OPENING: PUBLICIST, ACCT SPRVSR/DKC/NYC: Exp’d Sr level for Sports/Ent Group. 5+yrs est PR exp w/specific. knwlg of kids, family and licensed properties space. General video game industry knwldg a + [email protected] (4/28)

JOB OPENING: SR. DIR OF TRAFF/TV One/NYC: operational logistics & train, eval & supp sales operation, devlop strategies/process, manage inventory, Ad Sales/Sales exp required, Broadway exp a+; Sal DOE Visit: (4/28)

JOB OPENING: FT/PRGRM HOST/QVC/W CHESTER PA: Background in hosting TV, internet brdcsts, radio or live events. Energetic /upbeat a must & passion/drive for sales. Res/photo/previous links to on air work: [email protected] (4/28)

JOB OPENING: VP, DIG.RSRCH/A&E TV/NY: Manage all digital research for the AETN portfolio inc primary & quantitative. 10+ yrs in digital research.Apply: (4/28)

JOB OPENING:  MANAGER, RETAIL DEVELOPMENT/Nickelodeon/NYC: 3+yrs exp in retail sales/development, promo mktg or buying. Execute successful promo opps at retail. Strng analytical skills EOE/M/F/D/AAP.Apply (4/27)

JOB OPENING:  WRITER, NICK CREATIVE RESOURCES/Nickelodeon/NYC: 4+yrs exp writing ad campaign concepts. Strong knowledge of relation b/w script & visual. Knowledge of pop-culture EOE/M/F/D/AAP.Apply (4/27)

JOB OPENING:  SR. DIR, DIGITAL CONTENT/ PBS Kids Sprout/PHL PA: Mng dvlpmnt/exec of dig. content for Sprout, incl content for preschoolers & their families. Mng website ( Reply: [email protected] (4/27)

JOB OPENING:  PARALEGAL/CONTRACTS ADMNSTR/Atty’s On-Site Rep @ TV Prog/HLWD: Orgnzd/exp’d indv’l who can work under pressure w/ grt people skills! 4 days/wk, 27 of 30 wks, starts May. Resume/Stmnt of Int/Sal Req [email protected] (4/27)

JOB OPENING:  EXEC DIR, OPS/ABCNews/NY: Oversee all tech ops associated with ABC News bureaus. Oversee all field ENG, logistics, bureau technical personnel, & the News Acquisition Center. Apply @ ID# 293025 (4/27)

JOB OPENING:  SR MGR DIGITAL SALES OPS/ABC Fam/NY: Manage dig acc mgmt team & responsible for digital campaign execution, full campaign delivery, deal optimization, & client communication. Apply @ ID# 294583 (4/27)
JOB OPENING: ACCOUNT MGR/BLUE SKY AGENCY/ATLANTA: Hiring talented acct mgr to grow/manage cable biz. 3-5+ yrs exp, superb project mngmnt/communication skills and exp working on/in cable industry. Send res: [email protected] (4/26)

JOB OPENING: COORDINATOR, REVENUE PLANNING/ABC FAM/NY: Works with team to compile & distribute important ad sales revenue data. Primary functions are financial reporting / forecasting. Apply @ ID# 294638.;232289579;60595525;x? (4/26)

JOB OPENING: DIR, PRGRM PLAN’G & ACQUISITIONS/TBS, Inc/ATL: 4yr Degree req’d. 2+ yrs buying and selling in TV ind. Exp at studios, cable ntwrks, or cable sales as an AE desired. Exc presentation skills. Apply (4/26)

JOB OPENING: SENIOR DIRECTOR, DIGITAL MARKETING/Nickelodeon/NYC: 8+yrs MKTG focus on digital, thorough knowledge of online mktg including Social media, CRM, traffic driving, SEO, SEM. EOE/M/F/D/AAP.Apply (4/26)

JOB OPENING: DIRECTOR, DIGITAL CREATIVE ADVERTISING Movies & Video Games/Nickelodeon/NYC: 7+yrs exp in studio, agency or entertain field. Present at high-level clients/agency mtgs. EOE/M/F/D/AAP.Apply (4/26)

JOB OPENING: MGR, MKTG/MARVEL ANIMATION/LA: Support mtkg animation dept: interfacing w/ licensees & promotional partners, comm w/ brdcst & home video partners, handling internal brand approval processe. Res: [email protected] (4/26)

JOB OPENING: ACCT MGR/ChaCha/NYC: Resp 4 mgt and exec of campaigns. Own sls process/invtry/rsrch/supt/client intrctn – 3-5 yrs exp w/online or mobile/gr8 cust svc skills/fast pace/team envmt.Snd Rsme [email protected] (4/26)

JOB OPENING: MARKETING DIRECTOR/FOOD NETWORK & COOKING CH/NY: Resp for marketing of Networks’ brand, talent & prgrmng priorities as a means to drive revenue & ratings. 6-8 yrs ent and/or mktg exp req. #2004 (4/26)

JOB OPENING: INTERACTIVE TV PRODUCER/Showtime Networks/NYC: Exp w/ software devel., TV and web prod, project mgmt skills, strong Photoshop, creativity a must. Exp w/ ITV & evolving video technologies a +. Apply at (4/23)

JOB OPENING: DEVELOPMENT PRODUCER/Discovery/FL: 7+yrs exp. Resp for mngng & expanding dev slate for DSC LATAM Networks, seeking new factual, lifestyle prog ideas, talents & formats, Speak Eng/Sp a must. #3458 (4/23)

JOB OPENING: WRITER/PRODUCER, CREATIVE SERVICES/HGTV/Knoxville, TN: Develop, write & produce on air promotions & special projects. 4 yrs+ TV Station/Cable Network experience req’d. Apply online: , job #2276 (4/23)

JOB OPENING: EXECUTIVE ASSISTANT/Hallmark Channel/NY: 5+ yrs exp supporting multiple senior execs. MS Office proficiency + advanced PowerPoint exp a must. See full posting and apply @ (4/23)

JOB OPENING: MGR, AD SALES MKTG/Food Network & Cooking Channel/NY: 5+ yrs exp. On- air Activation team that works w/ Ad Sales on 360 programs, integrations & short form. Full details, www., req. 2313 (4/23)

JOB OPENING: ACCOUNT EXECUTIVE/CNN LA: College Degree, 3+ yrs sales exp., proven track of acquiring new biz & bldg/maintaining client relationships. Meet & exceed budget. Apply: (#123422BR) (4/23)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SUMMER INTERNSHIP CREDITS ONLY: SOCIAL MEDIA MARKETING/CHEER CHANNEL/LA/AUSTIN: Ideal opp to learn and manage social media platforms increase traffic, syndicate video content. 2-3 days per wk; Stipend. info: [email protected] (4/22)

SUMMER INTERNSHIPS CREDITS ONLY: Entertainment firm/NYC: 15-25 hrs wkly. Fluent read/write Chinese reqd. Fluent read/write English reqd. Apply: [email protected] (put “Internship” in subject) (4/28)

SUMMER INTERNSHIPS CREDITS ONLY: Media firm/Beijing: 20 hrs wkly. Unique/exciting media internship overseas. Fluent Chinese reqd. Fluent English reqd. Apply: [email protected] (put “Beijing” in subject) (4/28)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: Ultra creative Tv producer with 20 years in reality, live talk, news and longform seeks position as producer or developer. New York based. Immediate. [email protected] (4/29)

SITUATION WANTED: MEDIA BUYER/PA: 20 years experience in (network & Spot) TV, radio, print & Cable. Seeking Freelance media buying position working from home  [email protected] (4/28)

SITUATION WANTED: ASSISTANT/ASSOCIATE PRODUCER, COORDINATOR/LA: 6yrs creative & management. Segment produced, transcribed, pre-pro, live, taped, & post experience. Recent credits: OWN TV & BET. Contact [email protected] (4/28)

SITUATION WANTED: CREATIVE MEDIA MIND/BRONX RIVERDALE NY: Seeking to asst, Entry- Jr level positions, B.A. & Comm/Media background, 3-5 yrs of exp domestically & internationally. NY based. Please contact, [email protected] (4/28)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NY) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (4/26)

SITUATION WANTED: RESEARCH DIR/SALES Media, Nielsen, Hispanic Mkt, Research, Sales, and Presentation experience. Email: [email protected] (4/23)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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