Friday, April 1st, 2011

Cynopsis: DIGITAL


Good morning, it’s Friday, April 1, 2011, and this is your first early morning digital briefing.  If you would like to read this or any other Cynopsis edition online, click here

The controversial window of (super pricey) premium VOD has arrived. DirecTV announced it will begin offering 48-hour movie rentals from four major studios (Warner Bros., Fox, Sony and Universal) beginning at the end of April approximately 60 days after their theatrical release, reports THR. The satellite broadcaster will be the first distributor to offer the service nationwide, while Comcast and Vudu reportedly test a similar offering in select markets. Each movie will cost $30 to rent – that’s about 62 cents for each hour you get to keep the movie.


CBS announced on Thursday that it will feature eight nights of programming in the coming days emphasizing Twitter, with performers and personalities from shows such as The Big Bang Theory and Hawaii Five-O tweeting in real time. #CBSTweetWeek, (note the Twitter hashtag), will run from Sunday through April 11, kicking off with Sunday’s 8 pm telecast of the Academy of Country Music Awards. Too bad “$#*! My Dad Says is on hiatus.
James Cameron told CinemaCon audiences that he planned to make the Avatar sequels using higher frame rates in order to improve the resolution of the 3D imagery, according to reports. Cameron, George Lucas and Jeffery Katzenberg extolled the virtues of theaters as a social venue and encouraged exhibitors to utilize the 3D medium to feature alternative content including live concerts and sporting events. Cameron and Lucas also announced plans to re-release versions of “Titanic” and “Star Wars Episode 1: the Phantom Menace” in 3D.
As if on cue at the Las Vegas event, the Digital Cinema unit at Sony announced it has selected Arqiva as its technology partner for the live global 3D distribution of the Wimbledon Lawn Tennis Championships to worldwide cinemas in 2011.


Video ad network TidalTV has raised an additional $30 million from New Enterprise Associates, Comcast Interactive and Vahalla Partners to continue its international expansion and develop new multi-screen applications for advertisers, agencies and publishers. The investment nearly doubles the company’s last two financing rounds.
Bellevue, WA-based social media monitoring firm Visible Technologies announced a $6 million round of funding from existing investors, Investor Growth Capital (IGC), Centurion Holdings, Ignition Partners, In-Q-Tel and WPP. Visible builds enterprise software and services to extract value from social networking communities. It has raised a total of $45 million to date.


An increasing number of advertisers drove customers to download their mobile apps in February, according to mobile ad network Millennial Media. The top verticals driving downloads were Auto and Finance, contributing to the 14% growth of app downloads as a post-click campaign action month-over-month. Other trends for Feb. on the 91+ million user network included:

  • Local Market Targeting grew 22% month-over-month with Telecoms, Restaurants, and Insurance advertisers using geotargeting to provide customized content and deals
  • m-Commerce as a post-click campaign action more than doubled during the month as retail advertisers incorporated elements into Valentine’s Day and President’s Day promotions. Many offered additional discounts for items purchased via the mobile web or in the advertiser’s retail app
  • Watch Video as a post-click campaign action grew 13% month-over-month with Consumer Electronics and Auto Verticals leveraging the use of video in product launches



Once the object of attacks itself (resulting in huge settlements and record fines), Microsoft is now acting as the put upon party. The company filed in Brussels a formal antitrust complaint against Google on Thursday, urging EU regulators to take action against the search giant for uncompetitive practices. The crux of the complaint is that Google uses its dominant search engine to promote its products over rivals. This is especially in true in the smartphone space, says Microsoft, where Google is purposely withholding technology Windows Phone 7 users need to access YouTube metadata the way Android and iPhones do. The company also says Google is blocking access to content owned by book publishers and preventing advertisers from accessing their own campaign data.
News Corp.
, parent of several popular cable networks including Fox News and FX, joined the chorus of content companies to send a cease and desist letter to Time Warner Cable to get the company to stop streaming live shows to the iPad, according to the LATimes.
is looking to add its own “near-field communications” (NFC) mobile payment system for smart phones to allow users to purchase items at retail stores with a wave of their phones, reports Bloomberg. NFC-enabled handsets are expected to double next year to 35 million units shipped according to ABI Research.
Meanwhile, Google and Intel are among 32 new members to join the NFC Forum, a non-profit industry group assembled to hasten the adoption of near field communications. 
The next big high tech hub could be…Kansas City? Google announced that Kansas City, MO will be the city to receive an ultra-high-speed internet network capable of I gigabit download speeds, up to 100 times faster than what passes for broadband from some DSL providers.
Sony Pictures Entertainment signed on with Thought Equity Motion to utilize its T3 Metadata Editor to better manage content and clearance information. The platform, which includes tools such as facial recognition, scene detection, and script synching, will enable Sony to create interactive features allowing users to search content by actor, location, line of dialogue as well as manage restrictions around music clearances, product placements, etc.


Look for prosperous virtual goods market to more than double by 2014. Thanks to explosive growth from Facebook and Twitter, more than 10 billion social networking and online world (SNOW for short) accounts have been created as of the end of 2010, according to In-Stat with some 4.5 billion still active. The increasing proliferation of smartphones has provided always-available access to the networks and virtual worlds, greatly enhancing the opportunity for purveyors of virtual goods to sell their ware. The market for mobile virtual goods has already expanded to $2 billion globally. The top 10 virtual goods companies earn 73% of current worldwide revenues. While Asia still dominates, The Americas and European/Middle East/Africa regions now have grown to account for well over a quarter of all virtual goods sales.


has delayed the launch of its Live TV iPad app as it awaits Apple’s approval, per the WSJ. The application, which isn’t being delayed because of the programming conflicts over Time Warner Cable’s version, provides access to 32 live cable channels from within the customer’s home. The app was originally slated to be released by the end of March.
ESPN has developed its customizable ESPN ScoreCenter app for the Windows Phone 7 devices. The app, downloaded more than 13 million times for iOS and Andriod, gives easy-to-navigate access to scores and stats from 15 major sports.


Current Media has hired Jane Mote is to join the broadcaster as Managing Director for the UK to oversee the multiplatform network from the company’s London office. James DuBern, SVP/Programming for Current, will continue to act as interim GM during the next few months until Jane takes on her new role.
Dailymotion named sales veteran Roland Hamilton as the new GM of Dailymotion, US. Roland joined the video sharing site as SVP/Sales in April 2009 to oversee direct advertising sales and manage the East and West coast regional sales teams. He replaces outgoing Joy Marcus, who had headed U.S. operations for the site since Jan. 2007.
Complex Media Network has tapped former IGN Entertainment manager Ji Krinsky as the Northwest Sales Director and Russ Bengtson as the company’s new Sneaker Editor.



Cyn opsis presents: Upfront 2011- The Cable Market
The 2nd in the Upfront 2011 Special Edition Series publishing Wednesday.

The Cable Market will provide an in-depth look at the 2011 selling season from the Buyer and Seller perspectives.

Upcoming Upfront 2011 Special Editions
Syndication (4/19), Spanish Language (5/3), Broadcast (5/16)

Ad Space for The Cable Market, Spanish Language & Broadcast  Editions are Sold Out.
Contact Mike Farina for advertising opportunities:
  [email protected], 203.218.6480


Mountain View, CA-based boutique animation company Pandoodle is hosting a contest around its WishStix mobile app that allows users to create customized, voice-recorded wishes from an iPhone or Android handset and post them directly on friends’ Facebook walls. Create a short animation to be used in Pandoodle’s next big personalized message app. The company will build the app and launch it across multiple platforms. The creator retains ownership rights and shares in any profits that Pandoodle generates based upon their animation. Submissions are due by April 30 and first prize is $5,000 in cash. (Rainn Wilson from The Office is among the judges, so make it funny.)
Note : To try out the Google +1 button you must join the experimental Google Labs program. Here’s the link. Thanks to Garrett Ewald for the reminder.

Later – Wayne
Wayne Karrfalt for Cynopsis: Digital

Cynopsis Ad Sales:
Mike Farina – VP/Business Development & Sales – 203-218-6480 / [email protected]
Classifieds – Trish Pihonak- 203-381-9096 / [email protected]

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the  classifieds page here  .

JOB OPENING: Sr. PROJECT MANAGER, NCR ADVERTISING/Nickelodeon/NYC: 4+ yrs account mgmt exp from ad agency or on-air promo production. Strong understanding of movie mkting & promotion EOE/M/F/D/AAP.Apply   (4/8)

JOB OPENING:  DIGITAL AE/Fuse/NY: Sell dig media & multi-platform. Incr exst’ing clnts, gen new biz rev. Prsnt new prgm’ing, brand pos, mktg opps. Excl. interpers’l/org skills/MS Excel & PP. Rez to: [email protected] AENY in sub  (4/8)

JOB OPENING:  Sr. WEB PRODUCER-DIG MEDIA/IFC/NY: Mnge non-video contnt creation, crtv strat & executn of IFC site. 2+yr interactve contnt w/editrl exp, immersive bkgnd in indie cultre (music/films/games). Rez [email protected]    (4/8)

JOB OPENING:   DESIGNERS (Jr & Sr)/Lunchbox/LA: Conceptualize/Visualize/Design for print & online. Jr=1 yr exp; Sr=4 yrs exp. Apply and request full posting at [email protected]  (4/8)

JOB OPENING:  SR PROMOTIONS MGR/NYC: Resp for dvlpng innovative client solutions and sales presentations to help drive revenue & reinforce Turner Ent Ntwks (tbs/tnt/tru) mktg leadership in ind. Apply: (#123369BR) (4/7)

JOB OPENING:  RESEARCH ANALYST/Sportsman Channel/NY: 2+ yrs broadcast or cable/media buying agency exp, Nielsen/MRI knowledge a must, proficient in media math. Apply: [email protected] (4/7)

JOB OPENING:  AD SALES ASST/Sportsman Channel/NY: Seeking a recent grad w/ previous ad sales/advertising internship exp to asst ad sales dept. Strong Excel & multi-tasking a +. Apply: [email protected] (4/7)

JOB OPENING: ACCOUNT EXECUTIVE/Sportsman Channel/NY: AE w/ 3+ yrs national ad sales AE exp a must. Sports sales preferred. Excellent agency relationships & proven track record. Apply: [email protected] (4/7)

JOB OPENING:  SALES PLANNER/OVATION TV/NY: Create sales proposals, steward accounts, interface w/agency buyers + clients. Min 2+ yrs ad sales  dealmaker, media math. BA/BS req’d.  Send resume: [email protected] (4/6)

JOB OPENING:  ANALYSTS, NETWORK RESEARCH/UNIVISION/Positions avail in NYC & Miami: Sales presentations & estimates. 2+ yrs Rsrch/Mktg at media co/ad agency. Proficiency in MS Office and Nielsen sftwr. [email protected] (4/6)

JOB OPENING:  DIGITAL ACCT MGR/CNBC/SFO & CHICAGO: 2 Positions needed. Mng the day-to-day partner relationships and sales processes of the digital ad sales team. Job # SFO #1372 Chicago – # 906 (4/6)

JOB OPENING: DIRECTOR, PUBLICITY/LA: Resp fr dev/impl of PR strtges/cmpgns/plcmnt fr A&E/BIO/CI, prog, & initves; 10+ yrs exp in TV/Pub/PR. (4/6)

JOB OPENING: MANAGER, INTEGRATED MARKETING/Nickelodeon/NYC: 4+years TV integrated or ad sales MKTG. Skillful presentation skills. Strng creative ideation and problem-solving skills. EOE/M/F/D/AAP Apply (4/5)

JOB OPENING: AD SALES MKTG MGR/Current TV/NY preferred: – Xfnctnal role: Promo Dev, cmpagn mgt, client srvcs w/focus supporting commnty content creation prog,3-5 yrs TV/Media/Mktg/Ad/or Online [email protected] EOE (4/5)

JOB OPENING: VP DISTRIBUTION & LEGAL/BBC/NYC: Mng lgl for ntwrk sls & mrktng in US for BBCA, BBC Wrld News etc. Neg & draft distribution agreements. JD required (4/5)

JOB OPENING: DIGITAL AD SALES AE/BBC/LA: sell ad space on BBC digital properties. Must have agency & accnt mngmnt exp, comm skills & knowledge of US media. (4/5)

JOB OPENING: DIGITAL AD SALES AE/BBC/Chicago: sell ad space on BBC digital properties. Must have agency & accnt mngmnt exp, comm skills & knowledge of US media. (4/5)

JOB OPENING: DIGITAL AD OPS SPECIALIST/BBC/NYC: run daily dig adops for review creative’s, monitor delivery & optimize campaigns. (4/5)

JOB OPENING: MGR BBC.COM/BBC/NYC: Dev/deliver advrtsr focused products for US mkt. Mng relationship w/ US sls team & global prod dev team to make sure that advertiser needs are met in dig landscape. (4/5)

JOB OPENING: DIR ON-AIR PROMO PLNG/Lifetime/NY: Dev on-air media plng strategies that support ntwrk. Build on-air media plns that drive ratings. 5 yrs exp plng/executing promo logs for brdcst/cable. Apply: (4/5)

JOB OPENING: SVP, STRATEGIC INSIGHTS/Bravo&Style/NY:Mng all phases of rsrch & strategic insights for Bravo & Style; incl target/brand dvlpmnt, content dvlpment & execution. 10+ yrs exp. # 1396BR (4/5)

JOB OPENING: ASSOC MGR DIG PROD MKTG/HBO/NY: Resp for on-demand, HD & 3D mktng. 3-5 yrs exp required and exp working w/creative teams and external agencies. Knwldge of new tech platforms a +. Apply here: (4/5)

JOB OPENING: ONLINE PRODUCER/HBO.Com/HBO/NY: 4-6 yrs interactive exp. Project mngmnt, digital story-telling, design skills and CMS/HTML skills required. Prof in MS Project & Office. Apply here: (4/5)

JOB OPENING: FUNCTIONAL ANALYST/HBO/NY: 5-7 yrs online technical exp with CMS tools/systems. Project mngmnt and documentation skills required. Knwldg of SEO practices a +. Apply here: (4/5)

JOB OPENING: DIGITAL ASR/ABC FAMILY/NY: Responsible for pre-sale digital sales management for ABC Family’s digital properties. Develop digital plans & structure plans that meet client needs. Apply: ID 289296 (4/2)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SUMMER INTERNSHIP CREDITS ONLY: SOCIAL MEDIA INTERN/Apparel/NYC: Jrs & ladies sleep/loungewear maker needs help extending its online and social ntwrk presence. Rsrch, create & post content (news, photos, video, etc.). Resumes to [email protected] (4/2)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED:  Jeanne Intile Burns, Voice-Over Artist, Cell: 845-721-9681 E-Mail: [email protected], Web Links To Hear My Voice: , and   (4/8)

SITUATION WANTED:   Credited screenwriter, producer and former development writer with ten years of experience seeking mid-level development position in Los Angeles. Contact:  [email protected]   (4/8)

SITUATION WANTED:  Seeking full- or part-time work as COPYWRITER in film or tv. Ten years’ experience in home entertainment; eleven years at top Hollywood talent agency. BA, English. Email: [email protected] (4/6)

SITUATION WANTED: WRITERS ASSIST./WRITERS P.A/LA): Aspiring TV & Feature Film Screenwriter with 4yrs of industry experience. Film Fest, & Writing Contest award winner. Excellent references available. Contact: [email protected] (4/5)

SITUATION WANTED PRIME TIME EMMY DOCUMENTARY. PRODUCER, DIRECTOR, WRITER/L.A: Credits: National Geo, PBS, Discovery, History CH, TLC and MSNBC. Contact email: [email protected] (4/5)

SITUATION WANTED Seeking mid-level PRODUCER/EDITOR position.10-yrs exp (TV, film, and corporate videos).References available (Includes Oscar-nominated & Emmy winning Director/DP). Contact Michelle Ngo, [email protected] (4/5)

SITUATION WANTED: COMMUNICATIONS MEDIA MIND Seeking to assist, Entry level-Junior level positions, B.A. & Communications/Media background, 3-5 years of experience domestically and internationally. Please contact, [email protected] (4/5)

SITUATION WANTED: ASSOCIATE PRODUCER/NY: 6+ years experience at: Food Network, ABC, NBC, CBS, BBC, Nick, MTV, CNN, History Channel, Sesame Street,TLC, NY1.Website: Contact: (4/5) (917) 692-3229 [email protected] (4/5)

SITUATION WANTED: Dedicated & Experienced ADV. SALES PLANNER (NY) Sales proposals, resolving client discrepancies, quarterly post analysis, special sales service projects, expert computer skills. Contact- [email protected] (4/2)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

Cynopsis Media LLC
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