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Cynopsis: DIGITAL
04/17/09
Good morning, it’s Friday, April 17, 2009, and this is your first early morning digital briefing.
Worries about Google proved to be much ado about nothing. The search giant posted better-than-expected net income of $1.42 billion during Q1, up 8% from Q1 2008. Net revenues did actually decline slightly for the quarter – a first for the company, yet they were up 6% over the previous year. Google’s partner sites generated revenues, through AdSense programs, of $1.64 billion in the first quarter of 2009 – a 3% decrease from first quarter 2008. “These results underline both the resilience of our business model and the ongoing potential of the web as users and advertisers shift online,” claimed Google CEO Eric Schmidt in a statement. “Going forward, our priority remains investing for the long term to drive future growth in our core and emerging businesses.”
A CYNOPSIS MESSAGE FROM IAB
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NBC.com reached a milestone – its NBC Rewind streaming video player has delivered over one billion full episode streams, just 18 months since the launch of the player in October 2006. NBC also says its mobile website served 2.4 million video streams in Q1 2000 – more than the total number of streams served in all of 2008.
History unveiled a multiplatform programming and marketing initiative around the democracy-themed documentary film The People Speak, to help develop co-branded curriculums for a countrywide educational initiative. Celebrities including Matt Damon and Josh Brolin, both executive producers on the project, will lend their talents to a series of 24 interstitials promoting the concept of democracy to be distributed online, on air and via VOD.
The Canadian Film Centre (CFC) announced the launch of the NBC Universal Content Creator Program, offering Canadian content creators cross-border relationship building and mentorship to help with the development and packaging of original concepts destined for an international audience.
All MTV On Demand providers will feature full episodes from MTV’s new reality game show “The Phone,” produced by FremantleMedia North America, premiering April 21 at 10 pm. Each week 4 strangers receive an invite on their phones to play the game, testing their resolve, courage and loyalty. AT&T Mobile TV and AT&T U-verse TV subscribers can gain exclusive access to the pilot this week, a full week before the premiere.
King Features Syndicate’s online Comic Kingdom service finalized additional deals with online divisions of several major market newspapers, including the New York Daily News, Denver Post, San Antonio Express-News, Toronto Star, Las Vegas Review Journal, Santa Fe New Mexican, Spokesman Review, Sarasota Herald-Tribune and Tulsa World. The service also unveiled a new look and several new features including the launch of Zits Motion Comics, combining video animation, audio, text, music and other interactive elements.
~ DIGITAL ADVERTISING ~
Online advertising start-up FetchBack announced the launch of a progressive Sequential Ad Serving program, providing a way for publishers and networks to serve a series of ads to “Retargeted” consumers in a specific order, with each ad offering a different incentive than the previous ad served.
Continuing with its price cutting maneuvers, Yahoo announced it is shuttering video sharing service Jumpcut as of June 15, a company it acquired back in 2006 for its best-in-class photo editing tools. The company is also gearing up for another round of job cuts, according to a report in the NYTimes. Yahoo shed some 2,400 employees last year, beginning 2009 with some 13,600 staffers.
A federal appeals court barred the webcasting of a live courtroom proceedings of a Recording Industry Association of America file sharing trial yesterday. Harvard Law professor Charles Neeson, representing accused file-swapper and Boston student Joel Tenenbaum, had made the request that the trial be made available online, due to the public interest in such file-sharing litigation. It would have been the first time an RIAA filesharing hearing would have been broadcast.
There seem to be three things we can all count on regardless of economic trends: death, taxes and the steady rise in cable prices. Despite the deep recession, cable bills rose by $5 on average to $71 per household, according to Centris‘ semi-annual market analysis. Nearly 40 million TV homes now subscribe to digital cable. Other findings included:
- Households (HH) that reported having a large screen TV set (32″+) grew from 49% to 55%, a 15% gain this period compared to the 9% growth between 2006 and 2007
- Fifty million HHs report having a digital TV set
- 64% of all US HHs access the internet each month, a 9% annual gain
- Nearly 35 million HHs or 46% of active internet HHs made a web purchase each month (+18%)
- 80% of all HHs accessing the internet did so via broadband, up 17% from last year
- HDTV service still lags behind HDTV hardware; nearly 46 million HHs report owning an HDTV set while only about 34 million HHs have HDTV service
- Pay Per View Usage remained flat, with 12.6 million HHs ordered PPV programs monthly
- Internet service bills increased to $36.74, a 10% increase from a year ago
The WE tv marketing team has created a new embeddable widget that operates as a desktop client app, mobile app or social network app to serve as a custom media calculator. The handy app, developed in partnership with Media Storm, will provide popular media math formulas, daily industry news and events from AdAge, WE tv videos and downloadable WE tv assets.
Google announced that former President of International Operations Nikesh Arora will take on a new role as President of Global Sales Operations and Business Development. He takes over for Omid Kordestani, who moves into the advisory role of Senior Advisor, Office of the CEO and Founders. Nikesh will have responsibility for all Google’s revenue and customer operations, as well as marketing and partnerships.
Either Twitter has gotten too hot for it’s own good or the micro-blogging service is truly ready to take its place among the web 2.0 giants in the industry. Kingmaker Oprah Winfrey (remember what she did for Amazon’s Kindle) will have Ashton Kutcher on her show on Friday to help her with her first on-air tweet. (Here‘s Oprah’s new Twitter page.) Ashton and his wife Demi Moore have been two of the service’s biggest proponents, using tweets as a way to allow fans share in their personal lives and lending Twitter an air of celebrity glamour. The producer of Blah Girls is second only to CNN in Twitter followers, according to Twitterholic, (above Britney Spears, Ellen DeGeneres, Barack Obama and Jimmy Fallon.) The two are fast approaching 1 million groupies and their rivalry has become the biggest slice of free publicity to come along since that Domino’s scandalous YouTube video. (Sorry, bad example.) Meanwhile advertisers continue to find innovative ways to use the service to promote premium brands. Volvo just spent a bundle to promote the Twitter feed for its new XC60 crossover SUV, featured Wednesday on YouTube’s top-of-page banner ad. The ad provided a live feed of the car’s Twitter updates from the New York auto show, among several rich media options.
A CYNOPSIS MESSAGE FROM ACADEMY OF TELEVISION ARTS & SCIENCES
Thursday, April 30, 2009
“What was important for me in making this story is that one person really can make a
difference…and to show a woman from my part of the world that wasn’t oppressed or
meek, but was instead strong and powerful.”–Mohammed Naqvi, accepting for Shame, 2008 Television Academy Honors
Television has the power to enlighten, create awareness and encourage positive change.
CELEBRATE THIS YEAR’S HONOREES; CELEBRATE TELEVISION WITH A CONSCIENCE
For more information or to buy tickets, click here.
Later — Wayne
Wayne Karrfalt for Cynopsis: Digital
04.17.09
Cynopsis Ad Sales:
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SITUATION WANTED: NYC: Enthusiastic, hard-working SALES & MKTG PROF. 15+ yrs TV exp, 10 yrs on THE Sports & Family Affil team. Need results-driven/strategic/creative? You need me! [email protected] www.linkedin.com/in/davidwmsweeney (4/22)
SITUATION WANTED: RESEARCH DIRECTOR 20+ yrs Media, Nielsen, Hispanic, & Sales experience. National and Local. Email: [email protected] (4/21)
SITUATION WANTED: 5 PRIME TIME EMMYS/ DOC. PROD, DIR., WRITER in L.A. Credits: National Geo, PBS, Discovery, History CH, TLC and MSNBC. Contact email: [email protected] (4/21)
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