Friday, April 15th, 2011


Braxton Family Values
The #1 show of the night.

WE tv’s new original hit series Braxton Family Values was
the #1 show of the night among all women’s networks.

“Watch your back, Kardashians!” – US Weekly
Click here for a Braxton Family Values sneak peek

Source: The Nielsen Company, Live+SD. 4/12/11. WE tv – Braxton Family Values (9:01p-10:01p) vs ad-supp cable TCs 8p-11p. W18-49 & W25-54 (000s). Women’s nets incl: Lif, Oxy Brav, E!, TLC. Subj to quals upon request.

Cynopsis: DIGITAL


Good morning, it’s Friday, April 15, 2011, and this is your first early morning digital briefing.  If you would like to read this or any other Cynopsis edition online, click here

Bandwidth is like chocolate – too much is never enough. Comcast is rolling out its next tier of DOCSIS 3.0 superfast internet service, dubbed “Extreme 105.” The 105 refers to a blinding maximum download speed of 105 Mbps, capable of downloading a 4GB HD movie in 5 minutes, a feat that takes an hour an a half with a standard 6 Mbps Comcast connection. The service is now available in most major Comcast markets including San Francisco, Seattle, Chicago, Washington D.C. and Boston. It’s being offered at an introductory rate of $105/mo for triple play customers but costs $200/mo. as a standalone. (Who cares if cable becomes a dumb pipe if that pipe costs $200 a month?)

wrapped up the 2010-11 season with a total of 1.94 billion videos viewed according to Nielsen, an increase of more than 140% from last season. The NBA GameTime app, now available on Apple TV, Google TV, Roku, Vizio, LG, iPhone, Android, Blackberry, iPad, Panasonic and Samsung, delivered an increase of 130% in downloaded content from last year, according to Turner Sports/NBA Digital.
is reporting record gains growing its user base by over 35% during Feb. and March. Average visits to registered 29% increases and user engagement levels rose 18% year on year, per ComScore ratings.


Video search engine VideoSurf raised $16 million in further capital in a round led by Pitango Venture Capital, per AllThingsD, nearly doubling its seed money. Videosurf pulls video from sites such as Hulu, Metacafe, Dailymotion and Fancast with an emphasis on entertainment.
Hillcrest Labs
, developer of the Kylo OTT TV browser and the loopy Loop pointer, has raised an additional $5.5 million in funding from unnamed investors, according to an SEC filing. The company’s last round, led by AllicanceBernstein, totaled $25 million in 2008.
Developers were most excited by the anticipated release of the Kinect developers kit at Microsoft‘s MIX 11 conference this week. It’s due out later this spring but you can sign up now to be notified.
NATPE||Content First
is renaming its summertime multiplatform-themed LATV Fest “PitchCon 2011,” emphasizing it as an avenue for creative types to gain access to producers and industry insiders. The early June event will include pitch presentations and classes on budgeting, scheduling, web video production and multiplatform writing.


is sending repeat copyright defenders to the YouTube Copyright School, required coursework for folks who upload videos that are requested to be taken down by their copyright owners.  In the past, the site operated under a three strikes rule, disabling accounts after their third copyright complaint.


While search is still the primary way publishers direct traffic to their content pages, representing 41% of external referrals, social referrals are catching up, responsible for 11% during Q1, according Outbrain‘s inaugural Content Discovery and Engagement Report. (Outbrain draws data from sites where its platform is installed.) Of the six content verticals examined, stories in the news, entertainment and lifestyle categories were the most likely to receive traffic from social sources. Traffic coming from social media sources has the highest tendency to “bounce” to another site but readers who go from one content site to another are most likely to be engaged in what they’re reading.
With all the talk of cord cutting, global pay TV subscribers actually increased 6% in 2010 over the previous year, according to In-Stat. But many of the top providers lost basic subs as cable was impacted by gains in satellite and IPTV services, according to the researcher, with only Western Europe logging cable TV gains. China has the largest payTV subscriber base with 160 million and Western Europe is the largest regional market for IPTV services with nearly 17.5 million subscribers. 
Top Global Pay TV Services by Total Subscribers, year-end 2010
Provider               Subscribers
Comcast                 22,802,000
DirecTV                  19,597,000
Dish Network          14,133,000
Time Warner Cable  12,257,000
Kabei Deutschland   10,153,000
BSkyB                    10,096,000
UPC Broadband         8,852,000
Dish TV                    8,263,000
Tricolor & NTV+        8,200,000
Tata Sky                  6,400,000
Source: In-Stat
Google and Microsoft’s Bing each added search market share through March, according to ComScore, with Google growing from a 65.4% share in February to 65.7% share in March and Bing up .3 percentage points to 13.9%. Yahoo, which is testing its new Yahoo Search Direct engine, continued its slow slide, falling to a 15.7% share of the U.S. search market.


BlackBerry maker Research in Motion is launching its PlayBook tablet on Tuesday, despite challenges in getting developers to make apps for it. The 7″-screen device is priced at $500 (the starting price of the 10″ iPad), but it has the ability download Flash video and multitask with a broadband connected TV – in other words it can stream video on the TV while running related apps on the tablet.
The Civil War is getting more attention in this its 150-year anniversary with the launch of History‘s $7.99 “The Civil War Today” iPad app, chosen as the iPad “App of the Week” on the iTunes store. Cool features include the ability to tweet from app using Morse Code and view continually updated content about the war including original newspapers, photos, battle maps and journals. In fact, the network is promising to update the app daily for the next 4 years.
The popular Stitcher SmartRadio app is now available for free for the iPad. The app “stitches” together audio programming from thousands of media outlets and the larger iPad screen displays a wider variety of curated topics that change with trending news and topics.
Comcast’s E! Online is offering up a live stream broadcast of the Royal Wedding on the morning of April 29, delivered directly to your Facebook page, where you can cobble together your own snarky viewing parties. Log on to, go to the events tab and RSVP to attend the ‘Live From the Royal Wedding – The E! Online Livestream.’


AOL marketer Debbie Menin was named Industry Practice Head, AOL Entertainment, charged with partnering with sales leadership to execute a national Entertainment industry strategy. She is based in AOL’s LA office.
Mobile ad platform Verve Wireless has tapped AP’s former head of sales Dan Hodges to run national advertising sales as Chief Revenue Officer, and former AOL VP Aimee Irwin, who will serve as SVP/Business Development and Publisher Network. Dan will be based in Verve’s New York City office while Aimee will be based in Bethesda, MD.


Academy of Television Arts & Sciences

Deadline to join or renew your membership and vote for this year’s Primetime Emmys: APRIL 15

Go to
for details and membership applications!


New personalized social media-driven iPad app Flipboard has hitched its wagon to a megabrand. Flipboard is an elegant content aggregation app that is refreshes itself constantly with articles, images and videos your social networking friends recommend to you. Reading recommended articles is something we all already do – this just makes it so much easier- to both share and consume. (It also curates content from around the web in several categories.) Now Oprah Winfrey herself has become a partner. The social news service has struck a deal with Oprah and Discovery’s new OWN network in a deal that will give the TV host a prominent place on its home page and Flipboard users access to exclusive scenes from the Queen of Daytime’s final season. It is the first exclusive deal the start-up has struck and looks to be a win-win, giving Oprah a hot new brand to tie to in the digital space. The Palo Alto-based start-up has certainly impressed investors thus far. It recently landed a huge $50 million second round of funding largely from New York-based Insight Venture Partners, confirms AllThingsD, giving it a valuation of a nice round $200 million.



Cyn opsis Media presents:
 Upfront 2011 – The Syndication Market
Publishing Tuesday

The Syndication Market will provide an in-depth look at the 2011 Syndication selling season.

Special Editions and more Upfront information are available at Upfront Overview.

Advertising space is limited. Contact Mike Farina to reserve your space today.
[email protected] | 203.218.6480

Later – Wayne
Wayne Karrfalt for Cynopsis: Digital

Cynopsis Ad Sales:
Mike Farina – VP/Business Development & Sales – 203-218-6480 / [email protected]
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Cyn opsis CLASSIFIEDSFor More classifieds, visit the  classifieds page here  .

JOB OPENING: AD SALES ASST/GMC/NY: Seeking a recent grad w/ previous ad sales/advertising internship exp to asst ad sales dept. Strong Excel & multi-tasking a +. Apply: [email protected] (4/22)

JOB OPENING: SOCIAL MEDIA ANALYST/NY: Social media and content analysis, synthesize & data for entertainment and fashion client reporting, work w/account team to make actionable recommendations. Apply: [email protected] (4/22)

JOB OPENING: SR MGR CONTENT INTEGRATION/ESPN/Bristol CT: BA deg/6+yrs Dig Exp. Media req: develop SEO and biz dev strategy for ESPN3. Apply: & email: [email protected] w/posting  (4/22)

JOB OPENING: RESEARCH ANALYST/NBCUniversal/NY: cutting edge opportunity for Research Analyst in area of alternative metrics across all NBCU media properties. To apply, please visit job #1598BR (4/22)

JOB OPENING:  DIRECTOR/DIGITAL MEDIA RESEARCH & ANALYTICS/ESPN/NYC: Lead collection, analysis & communication of audience data for ESPN’s digital media properties. 10+ yrs exp. [email protected] (4/21)

JOB OPENING:  SR. ANALYST/TV Land Programming Research/MTVN/NYC: 2+ yr cable/bcast exp. Strong analytical/numeric skills Advanced Nielsen systems. Attn to details. BA/BS. EOE/M/F/D/AAP (4/21)

JOB OPENING:  DIGITAL PUBLICIST/Discovery/LA: Traditional/digital spprt for comm team; implementation of prg publicity campaigns; 2+ yrs hands on public relations exp, pref’d digital media space; job3588  (4/21)

JOB OPENING:  SR MGR PRIMARY RESEARCH/NBC UNIVERSAL/NY: NBCUniversal is looking for a Senior Manager, Primary Research in the Strategic Research group. Please visit for more information and go to Req#842BR (4/21)

JOB OPENING:  SALES OPS ASST TEMP/TV One/NYC: copy & order entry, data validation entry; crspond w/clnts. Attn detail MS Suite min 2 yrs office exp req’d. Brdway Sys; Ad Sales/Sales exp a+; Sal DOE Visit: (4/21)

JOB OPENING:  DIR, DIGITAL RSRCH/AETN/NY:Direct Dig Rsch initiatives for AETN Strategic Insights. Expert online quant rsch; knwlg of comScore, Nielsen Online, Omniture prefd. 8+ yrs exp, pref  Ad Sales. (4/21)

JOB OPENING:  DIRECTOR, DEVELOPMENT- REALITY/MTV/NYC: 5+ yrs exp. reality TV Development (all formats); strong industry relationships a must; BA req. EOE/M/F/D/AAP apply at (4/21)

JOB OPENING:  SR. DIRECTOR, MULTIPLATFORM MARKETING/VH1/NYC: 8+ yrs Mktg exp for a digital or entertainment property.; Agency exp. desired; SEO, SEM, & Email Mktg a must; BA req. EOE/M/F/D/AAP apply at (4/21)

JOB OPENING:  SCHEDULING COORDINATOR,  PROGRAMMING DEPARTMENT/GSN/SM: Report to Director. BA Degree + 1-2yrs TV exp. Send res +CL to  [email protected] (4/21)

JOB OPENING: CLIENT SERVICES SPECIALIST/PHX AZ: Rsp for Mktng/Rsch-related tasks that support ad-sales company wide. 2+ yrs exp, strng excel and rsch software a plus. Apply: (Job ID 36419) (4/20)

JOB OPENING: RESEARCH ANALYST/TELEMUNDO/HIALEAH FL: Telemundo Network has an exciting opportunity for Research Analyst position at their Hialeah, FL offices. More information, please visit job #1542BR (4/20)

JOB OPENING:  ACCOUNT DIRECTOR/PumpTopTV/CHI:  Drive ad sales for emerging video net. Creative media sales professional with strong work ethic and established agency/client relationships a must. Apply:  [email protected] (4/20)

JOB OPENING: TRAFFIC MGR/Vme TV/NYC: Use brdcst media sftwr to mng prgrmng sched, commercial inventory & traffic instructions; coord/create/edit & reconcile logs; monthly billing; 5+ yrs exp.  Resume to: [email protected] (4/20)

JOB OPENING:  WRITER, ONAIR CREATIVE/Nickelodeon Preschool/NYC: Strong writer, big ideas, strong ‘voice’, excellent humor, strategic, 4 years writing experience, producing exp A+ EOE/M/F/D/AAP. Apply (4/20)

JOB OPENING: KICK BUTT RESEARCH /MTV/NY: Brand new Nickelodeon International team! Ad Sales & editorial, strong ratings bkgrd. Cons prods interface/exp a huge plus. Nielsen. Apply: / [email protected] (4/19)

JOB OPENING: VP, DIG AD SALES New Business/MTV/NY: Dynamic leader, passionate about digital, Provide solutions for new & existing accts for MTVN’s dig brands, best-in-class ideas & service, 6yrs min exp. Apply: (4/19)

JOB OPENING: MARKETING MANAGER/BeautyRx Skincare/NY: Dvlp & exe innovate social, ecomm, offline cmpgns; Manage SEO/PPC (training provided if needed); Req: self-starter & 1+ yrs mktg exp; Room to grow; More @ (4/19)

JOB OPENING: COORDINATOR, CONSUMER MARKETING & PARTNERSHIPS/Nickelodeon/NYC 2+ yrs MKTG, AD and/or research exp. Exp in developing and analyzing quantitative and qualitative info EOE/M/F/D/AAP.Apply (4/19)

JOB OPENING: MGR, RSRCH (PROG & MKTG)/AETN/NY:Provide Rsrch-based analysis & insight for Prgrmng/Mktg/Sched/PR. 3+ yrs cbl TV rsrch &/or ntwrk, rep firm, synd, brdcst or ad agency. Knwlg-Nielsen data reqd. (4/19)

JOB OPENING: SALES EXECUTIVE/NY-Warner Bros. TV Group Digital: Drives revenue, strong presentation skills.3 yrs min digital ad sales experience (mobile and cross platform preferred) (4/16)

JOB OPENING: SHOWRUNNER /NYC: Needed for home construction show. Must have recent, extensive construction show experience as EP or Showrunner. Please send resume to [email protected] (4/16)

JOB OPENING: SR MGR, DIG. MEDIA/Showtime/NYC: Daily mngmnt of Smithsonian Channel’s digital platforms & digital mktg activities. 5-7 yrs of dig.mktg exp. Apply: (4/16)

JOB OPENING: Licensing Coordinator/NYC: Kids Ed TV co. seeks college grad w/strong verbal & written comm skills/organiz’l & computer skills/high initiative Fax cover letter/resume to 212-764-7275 (4/16)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

SUMMER INTERNSHIP CREDITS ONLY: SOCIAL MEDIA MARKETING/CHEER CHANNEL/LA/AUSTIN: Ideal opp to learn and manage social media platforms increase traffic, syndicate video content. 2-3 days per wk; Stipend. info: [email protected] (4/22)

SUMMER INTERNSHIP  CREDITS ONLY:  ENTERTAINMENT FIRM/NYC: 15-25 hrs wkly. Fluent read/write Chinese reqd. Fluent read/write English reqd. Apply: [email protected] (put “Internship” in subject). (4/20)

SUMMER INTERNSHIP  CREDITS ONLY:   Established TV production company is seeking to fill its Student Spring Internship Program: hard worker, attentive to detail, and background/interest in TV PRODUCTION. Contact JL Rivera: Email [email protected] (4/20)

SUMMER INTERNSHIP CREDITS ONLY:  MKTG/ADVERTISING MAJOR/Spanish-Language Television Network/NYC Sales Department, learn marketing and all ad sales functions. EMAIL RES: [email protected]  (4/20)

SUMMER INTERNSHIP CREDITS ONLY:  Summer internship at Clarion New Media/Chicago, . Must be a self-starter with a passion for sales. Role involves cold calling and closing deals. Resumes: to [email protected] (4/20)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: MANAGER/DIRECTOR FINANCIAL PLANNING AND ANALYSIS/LA. 10+ yrs exp in corporate entertainment finance. Extensive background in financial budgeting, planning, modeling and executive presentations. [email protected] (4/22)

SITUATION WANTED: AGENT’S ASSISTANT in publishing, film, or TV. Seeking entry-junior level position, B.A., English & Film, 2+ years publishing industry experience w/ literary agents. Contact [email protected] (4/22)

SITUATION WANTED: PRIME TIME EMMY DOCUMENTARY, PRODUCER, DIRECTOR, WRITER in L.A. Credits: National Geo, PBS, Discovery, History CH, TLC and MSNBC. Contact email: [email protected] (4/21)

SITUATION WANTED: AGENT’S ASSISTANT in publishing, film, or TV. Seeking entry-junior level position, B.A., English&Film, 2+ years publishing industry experience w/ literary agents. Contact [email protected] (4/21)

SITUATION WANTED: HIRED PEN (MA/NY) will write new words or make old ones prettier. Written for travel guides, textbooks, blogs, and job ads.Two Harvard degrees. Rates vary by coolness of project. Google me. [email protected] (4/20)

SITUATION WANTED: ADVERTISING SALES PLANNER/NY: 6 yrs exp in building/customizing client pckgs/avails, campaign posting/ADU delivery recaps, PowerPoint/Excel proficient, market updates and special sales projects. [email protected] (4/20)

SITUATION WANTED: ENTERTAINMENT MARKETING/LA:  Entertainment marketer with 8+ years of experience looking for my next opportunity. Full-time or freelance welcome. Can work locally or remote. Email for resume. [email protected]   (4/20)

SITUATION WANTED: CREATIVE MEDIA MIND Seeking to assist, Entry- Junior level positions, B.A. & Communications/Media background, 3-5 years of experience domestically & internationally. NY based. Please contact, [email protected] (4/19)

SITUATION WANTED: MEDIA RELATIONS/PRODUCER(NY/NJ/PA) : 7 yrs Exp producing TV news seeking FT position outside of the newsroom in Media Relations/PR/Producer role. Track record of success. Email: [email protected] (4/19)

SITUATION WANTED: ACCOUNTING/FINANCE – 20+ yrs. experience in TV Broadcasting &Cable. Seeking FT/PT or Temp-to-Perm position: [email protected] (4/16)

SITUATION WANTED: Jeanne Intile Burns, Voice-Over Artist, Cell: 845-721-9681, E-Mail: [email protected], Web Links to Hear My Voice: , and (4/16)

E-mail [email protected] or call Trish Pihonak at 203.381.9096 for rates and specs for Job Openings.

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