Friday, April 11th, 2008



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Cynopsis: Kids!


Good morning. It’s Friday, April 11, 2008, and this is your first early morning briefing.

Turner International expands into India, where it will begin produce animated feature films.  Additionally, Turner International has teamed with sister company Warner Bros. to form the Hollywood TV channel.  Turner, which is setting up its own animation studio in India, plans to produce two animated movie per year, beginning in 2009.  Meanwhile discussions are underway for carriage deals for the new Hollywood TV channel, which Turner aims to launch by years end.  Turner has a range of channels already available in India including kid-centric channels, Cartoon Network and Indian-kids channel Pogo.


doing whatever a spider can … and that makes for one very busy Spider-Man, in two different animated adaptations:

  • First, each Saturday, beginning tomorrow morning, April 12, Kids’ WB on The CW will air back-to-back episodes of the newest Spider-Man series, The Spectacular Spider-Man (9:30-10:30a).
  • Joining Kabillion, simultaneously on VOD and Broadband, is Spider-Man, The Animated Series (13×26) on May 1, 2008.  Spider-Man, The Animated Series will be available on Kabillion On-Demand (via Comcast & Bresnan Cable systems across the country) and the Kabillion broadband site (
  •  Bill Schultz, CEO, Kabillion says to expect multi-platform marketing and fan efforts based around the CGI series.  Starring Neil Patrick Harris, Spider-Man, The Animated series was produced by Mainframe Entertainment in association with Sony Pictures Television, and originally aired on MTV in 2003.

KidsCo, a 24/7 multiplatform channel, has entered into a sub-Saharan Africa broadcast deal with pan-African platform operator, Gateway Broadcast Services (GTV).  The channel debuted in the Saharan African territories including Kenya, Uganda, Tanzania, Rwanda, Zambia, Ghana, Ethiopia, Botswana, Namibia, Gambia, Sierra Leone, Malawi and Zimbabwe last week.  The channel, which had its initial launch this time last year, expects to be available in 40 or so territories, including Europe and Latin America, within the next 18-months. A joint venture of NBC Universal, DIC Entertainment and Corus Entertainment, KidsCo is targeted to K6-10 and families and offers a mix of live-action and animated TV series and feature films from the DIC and Nelvana libraries.  Last month KidsCo launched Sky Cable (Philippines), Hana TV (Korea), SingTel’s mio (Singapore) and PNCC (Palau), and is also available in Romania, Ukraine, Hungary, Russia, Turkey and Poland.

This weekend Portugal gets two new Sony Pictures Television International (SPTI) channels, with the launch of the general entertainment Sony Entertainment Television (SET) for People 16-49, and Animax, the Japanese anime channel aimed at viewers 15-35, on Saturday, April 12, 2008.  At launch both channels will be available via IPTV and DTH operator, MEO, part of Portugal Telecom.  Additionally, SPTI is in advanced negotiations with other Portuguese operators for carriage of the channel.  As previously announced, Saturday will also see the debut of Animax in Spain


7-Eleven launches a month-long Iron Man promotion that leads up to the release of Marvel Entertainment and Paramount Pictures’ live-action Iron Man movie on May 2, 2008.  The promotion features various themed cups and mugs: four 3D Slurpee cups that feature pictures of the movie’s stars in character including Tony Stark (aka Iron Man) and his nemesis Iron Monger, the Iron Monger cup features 24 frames from the Iron Man.  The store is also offering a refillable mug (28 oz) featuring the red and gold helmet of Iron Man’s Mark III suit of armor.  Additionally, 7-Eleven will offer three different Iron Man Slurpee spoon-straws with detachable Iron Man and Iron Monger figurines.  Ah, and the Slurpee flavor of the month is the AMP Energy Freeze, a frozen version of Pepsi’s AMP Energy, an exclusive for 7-Eleven.


Harry Potter fans get your quill pens and ink ready to vie for a chance to spend quality time with an oh so rare copy of J.K. Rowling’s handwritten stories, The Tales of Beedle the Bard (Lest I remind you there are only 7 copies of this book?), and the company of security guards. is offering fans a chance to do just that by entering its Beedle the Bar Ballad Writing Contest (,  OK, here is the scoop, first off to enter you have to be 13+, hey I’m just telling you the rules I don’t make them up.  Moving on, participants will need to submit a creative submission, in English, of 100 or fewer words answering one of the following questions:

  • What songs do wizards use to celebrate birthdays?
  • What other sports do wizards play besides Quidditch?
  • What have you learned from the Harry Potter series that you use in everyday life?

Submissions will be accepted now through April 22, with winners chosen in two categories, Tweens/Teens 13-17, and People 18+.  On May 5, Amazon will post the semi-finalists from both demos, and then will ask its customers to vote for their favorite.  The contest is open to customers in 24 countries, including the US, UK, Germany, Japan, China and Canada.  But that ain’t all folks, the winner gets to wear a lovely pair of white gloves while visiting with the book.  How kind to provide guards and gloves, this will greatly reduce concerns of paper cuts.


John Paul Geurts is upped to VP and Creative Director, Nickelodeon Recreation
Geurts will have oversight for all creative and design development for Nickelodeon’s Recreation business segments, which includes hotels; theme parks; cruises; and live entertainment.  Geurts, who joined the company 15 years ag0, will continue to oversee Nickelodeon Recreation’s Design Studio based in Orlando, Florida.  Formerly, Nick’s Creative Director, Geurts will continue reporting to EVP, Howard Smith.

Ernest Martinez is promoted to Creative Director, Radio Disney.  Martinez will also continue as Radio Disney’s afternoon on-air personality, Ernie D.  Based in Dallas, Martinez is now responsible for programming, as well as overseeing feature and on-air promo content and on-air talent.  He will report to the radio networks’ VP/Programming, Ray De La Garza.


Top 10 Combined Broadcast/Basic Cable shows among Kids 2-11 for the week of 3/31-4/6/2008, 6a-6a:
K2-11                                              Total Delivery (000)
DSNY*: Wizards of Waverly Place (4/6; 8:30p)           2412
NICK:    iCarly (4/5; 8p)                                            2319
NICK:    SpongeBob SquarePants (4/5; 9:30a)            2237
NICK:    SpongeBob SquarePants (4/5; 9a)                 2199
NICK:    SpongeBob SquarePants (4/5; 11:30a)          2141
NICK:    SpongeBob SquarePants (3/31; 4:30p)          2101
NICK:    Back at the Barnyard (4/5; 10a)                    2098
DSNY*: Hannah Montana (4/3; 9p)                            2078
DSNY*: Suite Life of Zack & Cody (4/4; 8:30p)           2041
FOX:     American Idol (4/1; 8-9:01p)                        2039
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.

Top 10 Combined Broadcast/Basic Cable shows among Kids 6-11 for the week of 3/31-4/6/2008, 6a-6a:
K6-11                                                Total Delivery (000)
DSNY*: Wizards of Waverly Place (4/6; 8:30p)             1979
NICK:    iCarly (4/5; 8p)                                             1741
DSNY*: Hannah Montana (4/3; 9p)                              1692
DSNY*: Wizards of Waverly Place (4/6; 8p)                  1612
DSNY*: Suite Life of Zack & Cody (4/4; 8:30p)             1601
NICK:    SpongeBob SquarePants (4/5; 9a)                   1548
DSNY*: Suite Life of Zack & Cody (4/3; 8:30p)             1511
NICK:    SpongeBob SquarePants (4/5; 9:30a)              1452
NICK:    SpongeBob SquarePants (4/5; 11:30a)            1354
NICK:    Fairly OddParents (4/5; 8:30a)                        1345
NICK:    Back at the Barnyard (4/5; 10a)                      1345
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.

Top 10 Combined Broadcast/Basic Cable shows among Tweens 9-14 for the week of 3/31-4/6/2008, 6a-6a:
Tweens 9-14                                    Total Delivery (000)
DSNY*: Wizards of Waverly Place (4/6; 8:30p)             1983
DSNY*: Wizards of Waverly Place (4/6; 8p)                  1634
NICK:    iCarly (4/5; 8p)                                             1609
FOX:     American Idol (4/1; 8-9:01p)                          1469
DSNY*: Hannah Montana (4/3; 9p)                              1423
DSNY*: Suite Life of Zack & Cody (4/3; 8:30p)             1260
DSNY*: Suite Life of Zack & Cody (4/4; 8:30p)             1259
FOX:     American Idol (4/2; 9-10p)                             1153
DSNY*: Wizards of Waverly Place (4/6; 7:30p)             1145
NICK:   Drake & Josh (4/1; 5:30p)                               1131
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.

Top 10 Combined Broadcast/Basic Cable shows among Teens 12-17 for the week of 3/31-4/6/2008, 6a-6a:
Teens 12-17                                      Total Delivery (000)
FOX:     American Idol (4/1; 8-9:01p)                          1426
FOX:     American Idol (4/2; 9-10p)                             1279
DSNY*: Wizards of Waverly Place (4/6; 8:30p)             1022
NICK:    iCarly (4/5; 8p)                                               877
USA:     WWE Entertainment (4/6; 8p)                          820
DSNY*: Wizards of Waverly Place (4/6; 8p)                   766
DSNY*: Hannah Montana (4/3; 9p)                               733
FOX:     Hell’s Kitchen (4/1; 9:01-10p)                          730
FOX:     Family Guy (4/6; 9-10p)                                  723
NICK:    Zoey 101 (4/1; 6:30p)                                    718
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**New abbreviation for Adult Swim, which airs on Cartoon Network

Final K6-11 Ratings for Saturday, April 5, 2008 Broadcast Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
CW (Kids’ WB!) 1.1/5 Avg. (7a-12p)
Will & DeWitt 0.3/3; Magi Nation 0.9/6; Skunk Fu 1.0/5; Tom and Jerry Tales 1.2/6; Tom and Jerry Tales 1.6/7; Legion of Super Heroes 1.4/6; Spectacular Spider-Man 1.3/5; World of Quest 1.1/5; Johnny Test 1.2/6; Eon Kid 0.9/4
FOX (4Kids TV) 0.9/4 Avg. (8a-12n)
Viva Pinata 0.2/2; Viva Pinata 0.6/3; Chaotic 1.0/5; Chaotic 1.3/6; TMNT Lost Episodes 1.7/7; Dinosaur King 1.2/5; Yu-Gi-Oh 1.0/5; Adrenaline Project 0.3/2
ABC 0.8/4 Avg. (9a-1p)
The Emperor’s New School 0.5/2; The Replacements 0.8/4; That’s So Raven 0.9/4; That’s So Raven 1.2/5; Hannah Montana 1.3/6; Suite Life of Zack & Cody 1.1/5; Power Rangers Jungle Fury 0.5/3; Power Rangers Jungle Fury 0.5/2
CBS (KEWLopolis on CBS) 0.3/2 Avg. (7-10a/10a-1p*)
Care Bears 0.2/1; Strawberry Shortcake 0.4/2; Cake 0.5/2; Sushi Pack 0.2/1; Dino Squad 0.3/2; Horseland 0.4/2
*Times vary from market to market
NBC (Qubo on NBC) Avg. 0.3/1 (7:30a-12p)
Jacob Two Two 0.1/1; Dragon 0.2/1; My Friend Rabbit 0.1/1; 321 Penguins/Larryboy Adventures 0.4/2; Veggie Tales 0.4/2; Jane and the Dragon 0.4/2

Final K6-11 Ratings for Saturday, April 5, 2008 Cable Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
NICKELODEON 4.8/25 Avg. (7a-1p)
Jimmy Neutron 2.5/28; Jimmy Neutron 3.6/30; Fairly OddParents 4.7/30; Fairly OddParents 5.5/28; SpongeBob SquarePants 6.4/28; SpongeBob SquarePants 6.0/26; Back at the Barnyard 5.5/23; Tak and the Power of Juju 3.8/16; SpongeBob SquarePants 4.5/21; SpongeBob SquarePants 5.6/27; SpongeBob SquarePants 4.7/24; SpongeBob SquarePants 4.5/24
DISNEY CHANNEL 1.7/9 Avg. (7a-1p)
The Wiggles 1.5/17; Johnny and the Sprites 1.7/14; My Friends Tigger & Pooh 1.8/11; My Friends Tigger & Pooh 1.6/8; Mickey Mouse Clubhouse 1.7/7; Mickey Mouse Clubhouse 1.7/7; Bunnytown 1.4/6; Handy Manny 1.5/7; Little Einsteins 1.2/6; Charlie and Lola 1.1/5; The Luck of the Irish (100 min) 3.2/17
CARTOON NETWORK 1.6/8 Avg. (7:30a-1p)
Cartoon Cartoon Top 5 (60 min) 1.4/10; Chop Socky Chooks 2.1/10; Blue Dragon 1.5/7; Blue Dragon 2.1/9; Ben 10 2.1/8; Transformers Animated 2.1/9; Bakugan 1.7/8; Robotboy 1.6/8; Cartoon Cartoon (60 min) 1.3/7
TOON DISNEY (Jetix) 0.4/2 Avg. (8a-1p)
Legend of the Dragon 0.1/1; Jackie Chan Adventures 0.1/0; Power Rangers: Mystic Force 0.2/1; Power Rangers Jungle Fury 0.3/1; The Extremely Goofy Movie 0.7/3; Emperors New School Short (15 min) 0.4/2; Goof Troop 0.6/3; Goof Troop 0.4/2; Goof Troop 0.6/3; Goof Troop 0.4/2

Live + Same Day Ratings Kids Cable Network Averages (000) for Wednesday, April 9, 2008, 6am-11pm, ranked by K2-11:
NICKELODEON:          K2-11 1067; K6-11 417; TWEENS 9-14 303
DISNEY CHANNEL:     K2-11   783; K6-11 474; TWEENS 9-14 364
CARTOON NETWORK: K2-11   538; K6-11 291; TWEENS 9-14 208
TOON DISNEY:           K2-11   121; K6-11   58; TWEENS 9-14   39
Source: MTVN Research from Nielsen Media Research Data

Friday Fun Fact: 
The ears of a cricket are located on the front legs, just below the knee.

Answer to Yesterday’s Trivia Question:  What is the name of Gargamel’s evil cat which The Smurfs had to constantly protect themselves from? AZRAEL   Kudos to:  Jacque Alberta- ZONDERKIDZ/Grand Rapids, MI; Rachael Guadagno-Nickelodeon/NY; Crissie Miller-Cartoon Network/Atlanta; Sara Resnick-WLIW/NY; Aaron H., IL; Tom Boyd-WGN/Chicago; Heather Floore-KDAF/Dallas; Jason Bielski-Jimmy Kimmel Live/LA; Katie Laveary-Comar/LA; Carrie R. Wheadon-Common Sense Media/San Francisco; Betsy Bozdech-Common Sense Media/San Francisco; Mike Schulz-Canwest Media/Toronto; Sherry McCleod-Corus Entertainment Inc./Toronto; Judi Handelman-Family Channel/Toronto

Today’s Trivia Question:  On the animated series Fairly Oddparents, what is the name of the teen singing sensation everyone loves? (Click here with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
Gwen Billings for Cynopsis: Kids!

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CableU – Know Networks Better. Pitch Smarter. Click here


What would a year be without something new from Cynopsis?  Introducing …

Cynopsis Media: Top Tier
Executive Search Division

High level executive search, candidates fully screened and vetted, meeting precisely your criteria.

For more information, call Trish Pihonak 203.926.9878
if you’re looking to make an executive change, or are looking for a change of scenery yourself.
[email protected]

Cynopsis CLASSIFIEDSFor More classifieds, visit the classifieds page here

JOB OPENING: DRTV MEDIA BUYER/Chicago area: Minimum 2-3 years experience and proficiency in COREMedia, MS Office/Access required. Understanding of media planning and Nielsen a plus -. Send resume to [email protected] (4/18)

JOB OPENING: VP, NEW PRODUCT STRATEGY/MTVN Digital Ops/NYC: BA/BS; 10+yrs digital advrtsng exp. Resp for strat & implementation of new ad products; manage
new product lifecycles. EOE/M/F/D/AAP. Apply (4/18)

JOB OPENING: VP, INT, MKTG/ABC Kids/NY: Lead mrktg teams on all cross-platform proposals from creative dev through execution provide guidance/leadership on strat,ideas presentation for integ proposals Req 135965 (4/18)

JOB OPENING:  DIRECTOR, MUSIC LICENSING/Current TV/LA, CA:  Oversee & manage music licensing, clearances, libraries, incl. international negotiation & licensing.  3-5 yrs. exp.  [email protected],  EOE (4/18)

JOB OPENING:  SR RSRCH DIR/Ent. Rsrch Co/LA: Mng end to end custom projects, proposals, methodology, survey design, analyze data/write reports. Knwldg of ent ind & vendor exp + (4/18)

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JOB OPENING:  EMERGING MEDIA SALES MGR/Fox/NY: Fox Broadcast Ad Sales Team. Exp w/ digital & mobile sales. Exp w/ Mediavisor and Atlas a plus. BS/BA. Please apply at (4/18)

JOB OPENING: PRODUCT MANAGER/THE SIMS (ELECTRONIC ARTS)/REDWOOD CITY CA: Apply to this position, please click on this link: (4/17)

JOB OPENING: ACCT COORD/Orange,CA. Adhere to production scheds, screen TV/movies, adhere to standards, coord docs & ad hoc productions/duplication/encoding, support clients & AM. 2-3 yrs entertmt or traffic reqd. [email protected] (4/17)

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JOB OPENING:  DESIGNER, CREATIVE SERVICES/FINE LIVING Knoxville TN: Design product for on-air spots, show packages & other creative projects. 4+ yrs TV Station/cable network experience required. Apply: (4/17)

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JOB OPENING:  P&I Analyst/DISH Network/NY: BA pref. 2+ yrs exp in inventory/planning/research. Knowledge/exp in broadcast/cable TV Ent. industry a+. Proficient in MS Office. Submit resumes to [email protected]. (4/17)

JOB OPENING:  SENIOR WEB PRODUCER/SHOWS/MTV Digital/NYC: 4+yrs online prod. exp, Exp overseeing creative Web Dev & Implement, Strng knwldg MTV Brand & Youth culture, HTML/DHTML/Flash/XML EOE/M/F/D/AAP. Apply (4/17)

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JOB OPENING:  MKTG SPECIALIST/OUTDOOR CHANNEL: 3+years of mktg experience.  Media experience pref.  Superior writing skills.  E-mail [email protected].  (4/17)

JOB OPENING:  PAID MKTG INTERN/OUTDOOR CHANNEL:  Part-time. Not for credit.  Recent grad or current student.  Top-notch writing skills.  E-mail [email protected]  (4/17)
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JOB OPENINGSR. MGR, DISTRIBUTION/GSN/SANTA MONICA CA: Reports to VP. Resp. for subscriber acquisition, retention and related activities. BA + 3 yrs min exp in ent/mktg/sales, cable exp preferred. Res/cvr letter: [email protected] (4/16)

JOB OPENINGMKTG DIR /VeggieTales/Nashville:Create/execute strategies & plans for VeggieTales & other Big Idea brands, dvlp & mng budgets. Exc leadership & presentation skills req’d. 5+ yrs exp. Apply: (4/16)

JOB OPENINGVP  RESEARCH/Fuse/NY:  Dvlps & directs all prim & scndry resrch supporting Pgrm, Mktg, Ad Sales & Sr Mgmt. Skg strong leader to expand understdg of viewer behave & awareness. Rez to: [email protected] “VPR” in subj  (4/16)

JOB OPENING: SALES PLANNER/Discovery/Atlanta: Supp AE’s dev. proposals/presentations. Strong comm.  Exp w/ rsrch, advrtsng, acct mgmnt. Nat’l Ad Sales exp via ad agency/cable TV vendor a must. Apply: Req#7806 (4/16)


JOB OPENINGRESEARCH DIRECTOR/TVB, New York City: Experience in media sales research/market research. Knowledge of Nielsen NTI & NSI, TNS, Polk, Scarborough, MRI, Excel/PowerPoint. Email resume to [email protected]. EOE (4/16)

JOB OPENINGPR MGR/HIT ENTERTAINMENT/NYC: Handle full spectrum of PR programs/initiatives from creation through execution. Min 5 yrs in communications/media/public relations. Resume to [email protected]. EEO/M/F/V/H (4/16)

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JOB OPENING:  ASST SALES MGR/ Rainbow Advertising Sales Corp / Litchfield, CT:  Min 3yrs ad sales exp.  Supervisory exp pref. Oversee AE’s. & support Staff. See full posting and apply to req id 5883BR (4/12)

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SPRING/SUMMER INTERNSHIP CREDITS ONLYINTERN for LA public relations firm specializing in entertainment, visual, culinary and performing arts. DUTIES: manage blogs, research, write press releases, pitch media, learn the business. [email protected] (4/17)

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SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED … Interested in posting your Video Resume?  Contact [email protected] for more information ….

E-mail  [email protected] for rates and specs for Job Openings. 

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Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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