Cynopsis: DIGITAL
04/11/08
Good morning, it’s Friday, April 11, 2008, and this is your first early morning digital briefing.
The plot thickened once again between Yahoo and Microsoft as Time Warner and News Corp. crept back into the picture, according to reports. Talks are underway to have Time Warner take a 20% stake in a combined Yahoo/AOL, giving the company the cash to buy back some of its shares from investors. Meanwhile, News Corp. is talking to Microsoft about making a joint bid for Yahoo, putting forth the prospect of a combined Yahoo/MSN/MySpace juggernaut. Yahoo’s directors are scheduled to meet this morning to mull their options. Analysts seem to think this all much ado about nothing and that the company will end up accepting Microsoft’s original offer, according to The Wall Street Journal.
Amidst all the hullaballoo, Yahoo found time to complete a distribution deal with Major League Baseball Advanced Media to feature a co-branded MLB.TV player on the Yahoo Sports portal in exchange for a share of the advertising and subscription revenue it generates. MLB.TV, which runs $119.95/year or $19.95/month, will continue to offer video subscriptions and manage ad sales on its own this season. Then Yahoo will take over subs and ad sales exclusively in 2009 and 2010, utilizing its Clickable format and new AMP management platform.
MySpace signed a deal to give exclusive international TV and DVD distribution rights to some of its original content such as Roommates and Special Delivery to ShineReveille, a distribution arm of the London-based Shine Group. No user generated content or branded channel content is included and MySpace will retain the rights to sell its shows online in international markets.
USANetwork.com is trumpeting some high growth Q1 numbers heading into the upfront, including 3.1 million average site visits and 6.5 million video streams – double and triple digit increases from last year – and an average time spent of 29 minutes/per user. Q1 was the first full quarter its Character Arcade casual gaming site was operational, which now has 211,000 registered users.
TVN Entertainment signed a deal to distribute feature films and specialty content from Gravitas Ventures as two separate on-demand offerings.
If only this were around in Dickens’ day. Online book distributor DailyLit signed a deal with publisher Grove/Atlantic to release Mike Lawson’s new thriller House Rules in daily bite-size email and RSS installments for set price of $9.95. DailyLit has signed similar deals with 20 publishers in all.
Online video start-up WorldTV is adding interoperability with mobile video broadcasting service Qik.com, allowing WorldTV users to create and share live broadcasts simultaneously on Qik and their WorldTV channel.
After chasing Netflix into the movie mailer & download business, Blockbuster is now out to enter the crowded movie-to-the-set top market by developing its own broadband connected device to stream movies directly to the TV, according to THR. The company acquired Movielink last year for $6.6 million, giving it online rights to about 6,000 movies. The Blockbuster chain also announced it will switch over to offering Blu-ray DVD rentals and sales in all 5,000 of its retail outlets starting this week.
A new report from media research firm Centris suggests the digital switchover next Feb. may leave more than half of the 17 million + households who rely on over-the-air broadcast signals without reception. The report, following up on an earlier one revealing potential “gaps” and geographical challenges to broadcasters, identifies 10 markets with reception issues including New York, Los Angeles, Boston, Washington, D.C., Seattle and San Francisco.
FCC chairman Kevin Martin vowed not to give up the fight to force cable operators to offer a la carte programming, according to Multichannel News, despite requests from the Senate Commerce Committee to refocus his energy on the digital transition.
The State Privacy and Security Coalition, a trade group representing prominent internet publishers including Google, Yahoo, AOL and Facebook, sent a letter to the Federal Trade Commission this week, apposing a New York state bill out to limit companies’ ability to collect information for behavioral marketing purposes. The group argues that the industry imposes sufficient self-regulation already, and that an effort by a state body to regulate interstate internet commerce would be unconstitutional.
Newspaper sites collected 26.9% of the $7.5 billion spent in local online ad dollars in 2007, down from a 35.9% share in 2006, according to a new study from Borrell Associates. Paper sites are losing ground to pure play internet companies such as Google and Yahoo, which are beginning to set their sites more on local markets. Papers still enjoy a sizeable lead over local TV web sites which got 9.5% of the pie, an identical share that went to Yellow Pages sites in 2007. Not surprisingly video is the fastest growing local online ad component, expected to jump from $363 million in 2007 to $1.2 billion in 2008.
Seattle-based media technology firm RDPA and Nielsen Outdoor have developed a proprietary GPS device called the Nielsen Personal Outdoor Device, or Npod, to measure out-of-home advertising exposure by reading WiFi signals. The sample member’s path and travel speed is aligned with the “visibility zone” of out-of-home advertising sites, taking into consideration each site’s precise position, size, illumination status and direction it is facing. The resulting measurement of opportunity to see delivers reach, frequency and site-specific ratings data.
CBS Television Distribution created a new position to manage branded advertising online. Greg Bennett was hired as SVP/Branded Integration and Online, overseeing product integration and other unique marketing opportunities on multiple platforms. He will be based in New York and report directly to John Nogawski, CTD President.
Mark Dawson was named VP/Programming Services for the ICTV ActiveMedia Group. Mark will oversee the creation and launch of ActiveVideo programming from brands such as Fox, CNN and Reuters. He joins the iTV platform provider from Gemstar-TV Guide.
The Apple trailers site has an exclusive of the newest Iron Man trailer, available in small, medium, large, 480p, 720p, 1080p or optimized for the iPhone. The presentation is much more impressive than on the cluttered MySpace Trailer Park site, which got to debut the first Iron Man trailer. The movie has all the makings of being the biggest box-office extravaganza of the summer. Offering consumers a pristine taste of the experience is as compelling an argument for the need for more bandwidth as the industry can make.
Correction: The head of BBC America’s new multiplatform in-house sales team Mark Gall’s name was misspelled in yesterday’s edition. We regret the error.
Later — Wayne
Wayne Karrfalt for Cynopsis: Digital
04.11.08
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JOB OPENING: DRTV MEDIA BUYER/Chicago area: Minimum 2-3 years experience and proficiency in COREMedia, MS Office/Access required. Understanding of media planning and Nielsen a plus -. Send resume to [email protected] (4/18)
JOB OPENING: VP, NEW PRODUCT STRATEGY/MTVN Digital Ops/NYC: BA/BS; 10+yrs digital advrtsng exp. Resp for strat & implementation of new ad products; manage
new product lifecycles. EOE/M/F/D/AAP. Apply www.mtvncareers.com (4/18)
JOB OPENING: VP, INT, MKTG/ABC Kids/NY: Lead mrktg teams on all cross-platform proposals from creative dev through execution provide guidance/leadership on strat,ideas presentation for integ proposals disneycareers.com Req 135965 (4/18)
JOB OPENING: DIRECTOR, MUSIC LICENSING/Current TV/LA, CA: Oversee & manage music licensing, clearances, libraries, incl. international negotiation & licensing. 3-5 yrs. exp. [email protected], www.current.com. EOE (4/18)
JOB OPENING: SR RSRCH DIR/Ent. Rsrch Co/LA: Mng end to end custom projects, proposals, methodology, survey design, analyze data/write reports. Knwldg of ent ind & vendor exp + http://www.epollresearch.com/corp/aboutus/careers.view (4/18)
JOB OPENING: RSRCH MGR/Ent. Research Co/LA: Mng custom/synd. rsrch. Prepare proposals, questionnaires, banner & tab specs, sample, analysis & reports. Knwldg of ent ind. + http://www.epollresearch.com/corp/aboutus/careers.view (4/18)
JOB OPENING: EMERGING MEDIA SALES MGR/Fox/NY: Fox Broadcast Ad Sales Team. Exp w/ digital & mobile sales. Exp w/ Mediavisor and Atlas a plus. BS/BA. Please apply at www.foxcareers.com (4/18)
JOB OPENING: PRODUCT MANAGER/THE SIMS (ELECTRONIC ARTS)/REDWOOD CITY CA: Apply to this position, please click on this link: http://jobs.ea.com/pljb/ElectronicArts/United_States/applicant/jobClick.jsp?count=1&id=7455 (4/17)
JOB OPENING: ACCT COORD/Orange,CA. Adhere to production scheds, screen TV/movies, adhere to standards, coord docs & ad hoc productions/duplication/encoding, support clients & AM. 2-3 yrs entertmt or traffic reqd. [email protected] (4/17)
JOB OPENING: WRITER/PRODUCER, CREATIVE SERVICES/FINE LIVING Knoxville TN: Develop, write & produce on air promotions & special projects. 4 yrs+ TV Station/Cable Network experience req’d. Apply online: www.scrippsnetworks.com (4/17)
JOB OPENING: DESIGNER, CREATIVE SERVICES/FINE LIVING Knoxville TN: Design product for on-air spots, show packages & other creative projects. 4+ yrs TV Station/cable network experience required. Apply: www.scrippsnetworks.com (4/17)
JOB OPENING: SALES PLANNER/DISH Network/NY: BA pref. 2+ yrs exp in advertising/buying/planning. Knowledge/exp in broadcast/cable TV Ent. industry a+. Proficient in MS Office. Submit resumes to [email protected] (4/17)
JOB OPENING: P&I Analyst/DISH Network/NY: BA pref. 2+ yrs exp in inventory/planning/research. Knowledge/exp in broadcast/cable TV Ent. industry a+. Proficient in MS Office. Submit resumes to [email protected]. (4/17)
JOB OPENING: SENIOR WEB PRODUCER/SHOWS/MTV Digital/NYC: 4+yrs online prod. exp, Exp overseeing creative Web Dev & Implement, Strng knwldg MTV Brand & Youth culture, HTML/DHTML/Flash/XML EOE/M/F/D/AAP. Apply www.mtvncareers.com (4/17)
JOB OPENING: Retail/Brand Coordinator/HIT ENTERTAINMENT/NYC: Manage retail & promotional programs for major retail accts. 2-4 years exp in brand licensing and retail marketing. Resume to [email protected]. EEO/M/F/V/H (4/17)
JOB OPENING: MKTG SPECIALIST/OUTDOOR CHANNEL: 3+years of mktg experience. Media experience pref. Superior writing skills. E-mail [email protected]. (4/17)
JOB OPENING: PAID MKTG INTERN/OUTDOOR CHANNEL: Part-time. Not for credit. Recent grad or current student. Top-notch writing skills. E-mail [email protected] (4/17)
JOB OPENING:PERFORMANCE MEDIA ANALYST/WebMD/NY: Det. oriented, multi-tasker, self starter, great comm/orgnzt’l skills. Excel Knwlg. 2+ yrs dig. media exp pref’d. Apply:
https://sh.webhire.com/servlet/av/jd?ai=796&ji=2194204&sn=I (4/17)
JOB OPENING: SR. MGR, DISTRIBUTION/GSN/SANTA MONICA CA: Reports to VP. Resp. for subscriber acquisition, retention and related activities. BA + 3 yrs min exp in ent/mktg/sales, cable exp preferred. Res/cvr letter: [email protected] (4/16)
JOB OPENING: MKTG DIR /VeggieTales/Nashville:Create/execute strategies & plans for VeggieTales & other Big Idea brands, dvlp & mng budgets. Exc leadership & presentation skills req’d. 5+ yrs exp. Apply: http://bigidea.com/jobs (4/16)
JOB OPENING: VP RESEARCH/Fuse/NY: Dvlps & directs all prim & scndry resrch supporting Pgrm, Mktg, Ad Sales & Sr Mgmt. Skg strong leader to expand understdg of viewer behave & awareness. Rez to: [email protected] “VPR” in subj (4/16)
JOB OPENING: SALES PLANNER/Discovery/Atlanta: Supp AE’s dev. proposals/presentations. Strong comm. Exp w/ rsrch, advrtsng, acct mgmnt. Nat’l Ad Sales exp via ad agency/cable TV vendor a must. Apply: www.discovery.com Req#7806 (4/16)
JOB OPENING: ACCT MGR-DIRECT RESPONSE/BET-NY: CABLE SALESPERSON W/STRONG PRESENTATION SKILLS. COMFORTABLE W/MULTI-PLATFORM & INTEGRATED OPPS. SALES/AGENCY EXP. REQUIRED. EMAIL: [email protected] (4/16)
JOB OPENING: RESEARCH DIRECTOR/TVB, New York City: Experience in media sales research/market research. Knowledge of Nielsen NTI & NSI, TNS, Polk, Scarborough, MRI, Excel/PowerPoint. Email resume to [email protected]. EOE (4/16)
JOB OPENING: PR MGR/HIT ENTERTAINMENT/NYC: Handle full spectrum of PR programs/initiatives from creation through execution. Min 5 yrs in communications/media/public relations. Resume to [email protected]. EEO/M/F/V/H (4/16)
JOB OPENING: PUBLICIST/VH1/NYC: BA/BS; 3-4 yrs PR exp. TV experience a must. Strong interpersonal and writing skills; ability to work on multiple tasks simultaneously. EOE/M/F/D/AAP. Apply www.mtvncareers.com (4/15)
JOB OPENING: DIR OF MARKETING/LA entertainment research co: Implement marketing/PR to sell full line of prod/serv. Degree + min 5 yrs mktg mgmt w/PR exp Resume/salary hist to http://www.epollresearch.com/corp/aboutus/careers.view (4/15)
JOB OPENING: DIR CLIENT DEVELOPMENT/Ent/Media research co/LA-based: Mng sales team, build new synd/custom biz. Min 3 yrs sales mgmt exp in mrkt resrch sales. http://www.epollresearch.com/corp/aboutus/careers.view (4/15)
JOB OPENING: MGR CLIENT DVLPMNT/Ent research co/LA-based: Mgr Client Development. Aggressively build new business. Proven track record w/3 yrs Mkt Rsrch sales exp essential. http://www.epollresearch.com/corp/aboutus/careers.view (4/15)
JOB OPENING: ACCOUNT EXECT/Ent research co/LA-based: Aggressively sell full line of syndicated products. Min 2 years sales exp & ability to demonstrate sales success required. http://www.epollresearch.com/corp/aboutus/careers.view (4/15)
JOB OPENING: WEB PRODUCER/Sesame Workshop/NY: Come and play on Sesame Street. Run projects from conception to execution. 3+ years experience required. Apply [email protected] (4/15)
JOB OPENING: ASST SALES MGR/ Rainbow Advertising Sales Corp / Litchfield, CT: Min 3yrs ad sales exp. Supervisory exp pref. Oversee AE’s. & support Staff. See full posting and apply to www.cablevision.jobs req id 5883BR (4/12)
JOB OPENING: RESEARCH ANALYST/(The CW/New York): 1-2 years exp. Proficient w/Galaxy Explorer, NPower, Adviews MRI knowledge a +. Email: [email protected] RE:UCTC/98308BR. (4/12)
JOB OPENING: VP, SALES/ DELUXE VANCOUVER:Report to VP & GM. Lead external Vancouver sales agenda supporting film laboratory opps & an array of dig. srvcs in picture post prod mastering & dlvrbls. Reply: [email protected] (4/12)
JOB OPENING: FREELANCE COORD/USA Strategic Marketing: Support creation of client programs inc. sponsorships, finances, etc. 2+ yrs integrated mktg exp in TV or ad agency preferred.Resumes to [email protected] (4/19)
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SPRING/SUMMER INTERNSHIP CREDITS ONLY: INTERN for LA public relations firm specializing in entertainment, visual, culinary and performing arts. DUTIES: manage blogs, research, write press releases, pitch media, learn the business. [email protected] (4/17)
SUMMER INTERNSHIP CREDITS ONLY: PUBLIC RELATIONS INTERN/NY/NY: Interns will have the opportunity to learn the mechanics of a major cable network tv communications dept. For more info/submit resume, visit www.cablevision.jobs req ID 5913BR (4/15)
SUMMER INTERNSHIP CREDITS ONLY: INTERN for global event, Solstice Sing for Peace. DUTIES: manage blog, upload a/v files, call sponsors & participants, organize. REQ: hi-speed internet, MS Word, Excel & HTML. www.solsticesing.wordpress.com (4/12)
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