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Retail Influence vs. Conversion: Turning Sports Advertising Awareness Into Action
By Murry Woronoff, Director of Research at Adtaxi Every year, brands invest billions to align...AI Won’t Save You From Your Bad Data
By Brian Silver, EVP of Global Marketing Solutions at TransUnion At CES this year, AI...Has CTV measurement Truly Caught Up to the Sophistication of Digital Advertising?
Connected TV was supposed to fix what traditional television never could: opaque measurement, broad assumptions,...