CYNOPSISMEDIA Presents: 6 Things You Missed at the Univision Communications Upfront



A CYNOPSIS MESSAGE FROM UNIVISION


Most Networks Have Viewers
Univision Has Loyalists

73% of Univision Network’s primetime audience
does not watch any of the top English-language networks.

United We Stand. Together We Grow.

Click here for source


CYNOPSISMEDIA Presents: 6 Things You Missed at the Univision Communications Upfront

6 Things You Missed at the Univision Communications Upfront
 

1.  A New Content Ecosystem

EVP of Ad Sales Steve Mandala outlined another way for clients to buy UCI content, which is now organized into a system of 17 verticals, cutting across genres, demos and psychographics: “Like-content is distributed across all platforms to create something infinitely more valuable for advertisers.” The presentation focused on four multi-platform verticals Sports, Music, Drama and Comedy, with the latter stressed as the best way to reach young audiences in Spanish and English.
 

2. Digital Growth

Mandala also touched on UCI’s digital growth, which, due to organic growth and the fruits of acquisitions, has increased to over 34 million, or 52 million if you count extended network reach, across Univision.com, Flama, The Univision Creator Network, Fusion, The Root, and The Onion
 

3. Univision Deportes “Freaking Loves” Soccer

Always-fun Sports President Juan Carlos Rodriguez began his presentation by ripping off his suit jacket to put on a team warm-up, which he said better suited him…and what followed supported his claim! Sports highlights included expanded weekday soccer offerings due to the acquisition of rights to UEFA European competitions, and the launch of new franchise, Sabado Futbolero (Saturday Night Fútbol), six hours of Liga MX soccer nearly every week: “For the first time ever, soccer fans can count on top matches every Saturday in primetime.”
 

4. Evolution in the Novela Genre

Jessica Rodriguez, Univision CMO and head of program scheduling, talked about the evolution of telenovelas, with a powerful assist from Televisa President José Baston, who appeared in a video showcasing developments in the genre. Those changes include shorter storylines, topical subjects and depictions of empowered women, all designed to grow the genre’s appeal for generations to come.  Rodriguez highlighted four in a slate of 15 for the coming season, describing one, Mujeres de Negro (The Women in Black) as “dark, twisty and fabulous.”
 

5.  Regional Mexican Music

UCI also revealed a new focus around the #1 radio format for Hispanic Millennials, Regional Mexican. The content strategy includes two biopics telling the epic life stories of Jenni Rivera and Joan Sebastian, two concert specials featuring legendary acts Los Tigres del Norte and Vicente Fernandez, and Cancion de Mujer (Song of a Woman), a new reality competition. What UCI’s hit La Banda did for pop, Cancion de Mujer will do for Regional Mexican, in its quest to find the next big female star of the genre.
 

6.  An Exclusive Collaboration

Maybe the biggest news of the week was the announcement of a collaboration between UCI and Netflix, allowing the world’s leading internet television network to leverage the bond UCI has with their audience to introduce millions of additional Hispanic viewers to Narcos and Club de Cuervos for the first time ever on broadcast television in the U.S.  The collaboration also incudes the co-production of a new series about the life of Joaquin “El Chapo” Guzman.

Roberta Caploe: Publisher @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group

Cynopsis Ad Sales: Mike Farina | VP, Sales | 203-218-6480
Cynopsis Job Listings Sales: Trish Pihonak | Director of Operations | 203-899-8459

Cynopsis Media: a division of Access Intelligence, LLC * 10 Norden Place * Norwalk, CT * 06855 * USA

Copyright Cynopsis 2016

All outgoing e-mails are scanned and sent out virus free. Copyright Cynopsis 2016

Related Stories

Cynopsis 02/06/25: Fox News signs Lara Trump

Fox News signs Lara Trump

Thursday February 6, 2025    IN THE NEWS As requested, CBS News handed over the unedited video and transcript of its “60 Minutes” interview with Kamala Harris to the FCC – and the FCC made it public. The interview is the source of a lawsuit by then-presidential candidate Donald Trump, and its attendant FCC inquiry. […]

02/05/25: Cynopsis Jobs

jobs12

Interested in moderating a roundtable this fall? We need leaders comfortable with subject matter including media planning, buying, leveraging ai, cross-platform measurement and more. SUBMIT MY INTEREST Wednesday February 5, 2025    FEATURED JOB VICE PRESIDENT, POLITICAL SALES >> NEXSTAR MEDIA GROUP, INC./WASHINGTON, DC: Lead the company’s political advertising revenue across its […]

Cynopsis 02/05/25: “The Flip Off” a hit for HGTV

"The Flip Off" a hit for HGTV

Wednesday February 5, 2025    IN THE NEWS AMC Networks kicked off its Upfront on Tuesday with a technology breakfast, where the company unveiled AMCN Outcomes, a feature built into its Audience+ data and insights platform. The tool allows advertising partners to view the performance of their campaigns, across all platforms, in real-time based on […]

Cynopsis 02/04/25: Trump sits for Super Bowl interview

Trump sits for Super Bowl interview

Interested in moderating a roundtable this fall? We need leaders comfortable with subject matter including media planning, buying, leveraging ai, cross-platform measurement and more. SUBMIT MY INTEREST Tuesday February 4, 2025    IN THE NEWS After a four-month standoff, Paramount Global signed a multi-year contract with Nielsen. The deal includes measurement for […]

02/03/25: Cynopsis Media Tech Update

Video advertising

Monday February 3, 2025 Sweet 16: Apple reported record-breaking sales for 4Q24, the first full quarter its new iPhone 16 models were available. While iPhone sales were $69.1 billion, a tad down from $69.7 billion recorded the same period in 2023, CEO Tim Cook noted, “We’ve never seen a higher level of upgraders before. The […]

CynCity

Cynsiders