Cynopsis Sports 12/23/25: ESPN Gets Technical

A CYNOPSIS MESSAGE FROM PREMION

Cynopsis  
Tuesday December 23, 2025

Good morning! It’s Tuesday, and this is your monthly Cynopsis Sports newsletter. We hope everyone is having a wonderful holiday season. It’s a great time of year for fans with a seemingly endless amount of football and basketball to digest—not to mention hockey, soccer and another boxing match featuring Jake Paul. Plus, the takes surrounding the College Football Playoff have fueled plenty of hours for sports programs, and it might not stop after the opening round’s lackluster games (a tough sentence to write as a James Madison alum). At least the Dukes covered the spread.

   YOUTUBE’S NEW SKINNY BUNDLES

This year has seen multiple distributors introduce genre-specific plans for users, and YouTube TV will join that group soon. The vMVPD will unveil more than 10 genre-based packages in early 2026, including the YouTube TV Sports Plan. It didn’t have too many details (and didn’t disclose a price just yet), but the skinny bundle will include Fox Sports 1, NBC Sports Network and ESPN’s entire portfolio of networks, as well as authentication access to ESPN Unlimited. As we await the price, it’s safe to say it’ll be cheaper than the regular monthly rate of $82.99 that’s attached to YouTube TV’s Base Plan.

   TELEMUNDO’S WORLD CUP EXCITEMENT

Telemundo is getting ready to provide Spanish-language coverage of the 2026 World Cup, and advertisers are keen to make sure they don’t miss out. The network and NBCUniversal sold out 90% of all inventory so far and have seen advertisers double their spending since the 2022 World Cup in Qatar. Among the nearly 60 brand brand partners are Anheuser-Busch, AT&T, Bank of America, Coca-Cola, Diageo, McDonald’s, Toyota, Volkswagen and Comcast Xfinity. It’s easy to see why companies want to get in on soccer’s biggest festival: according to Telemundo, eight in 10 Spanish-language viewers already say that World Cup ads are enjoyable and a vital portion of the experience.

A CYNOPSIS MESSAGE FROM DADDI BRAND COMMUNICATIONS

   TROUBLE ON MAIN STREET

Sounds like Main Street Sports, the company that owns the portfolio of FanDuel Sports Network RSNs, could be in trouble. Sports Business Journal reports that the company missed its December payment to the St. Louis Cardinals. It comes as Main Street continues negotiations with DAZN for the latter to acquire a majority stake, but if the deal can’t cross the finish line by January, Main Street “will wind down and dissolve its business at the end of this year’s NBA and NHL regular seasons.” That means 30 MLB, NBA and NHL franchises will lose their local broadcast partner, though Main Street plans to finish the 2025-26 seasons and remains in ongoing discussions with the teams and leagues.

   PBS DOCU-SHORT FOCUSES ON ATHLETES’ MENTAL HEALTH

PBS recently released a new chapter in its “Well Beings” series on YouTube. “Out of the Dark: Jack Beer” is a docu-short that focuses on an American soccer player who stepped away from the game to address his battle with mental health challenges, before returning to the pitch to cap a storied collegiate career and professional stint overseas.

PBS’ production works alongside the nonprofit Athletes for Hope, which has high-profile advisors such as Stephen Curry, Katie Ledecky, Nathan Chen and Elena Delle Donne. To learn more about the series and what PBS and Athletes for Hope want to accomplish, Cynopsis Sports caught up with AFH’s Chief Wellbeing Officer Dr. Mena Mirhom.

Why was Jack’s story a fit for the ‘Out of the Dark’ series, and how does it reflect the broader mission of the Athletes for Hope Wellbeing program?
Jack’s story captures exactly what “Out of the Dark” is meant to do: illuminate the mental health struggles that often remain invisible in young people, especially athletes, and show how honesty, connection, and support can lead to real healing. His experience with anxiety and panic attacks pulled him away from the game and into isolation, a pattern we see far too often in sports. Research consistently shows that anxiety disorders are among the most common mental health conditions in young people, with nearly one in three adolescents experiencing clinically significant anxiety by early adulthood. Among college athletes, rates of anxiety and emotional distress are comparable to, and in some studies higher than, those of their non-athlete peers.

By opening up to his coach, Jack took a critical step out of the dark. That moment reflects the heart of the Athletes for Hope Wellbeing program: reducing stigma, normalizing mental health conversations and creating environments where athletes feel safe asking for help. Jack’s story reminds us that mental health challenges do not discriminate by talent, achievement or toughness, and that asking for help is not a weakness, but a necessary and courageous step forward.

How was the film designed to reach sports fans who might not actively seek out mental health-related content?
While the film centers on Jack’s mental health journey, the directors were intentional about leading with Jack the person, not just the struggle. Viewers first meet the young athlete who grew up loving soccer, earned a spot at Georgetown and delivered under pressure by converting a penalty kick in a national championship match his team went on to win. Those moments matter because sports fans connect first through identity, effort and performance.

By weaving Jack’s defining athletic experiences into the narrative, the film creates a natural entry point for audiences who may not be seeking out mental health content but deeply understand sport. His anxiety is not portrayed as separate from his athletic life, but as part of the whole human experience of being an athlete. That framing mirrors what we know clinically: mental health does not exist in a vacuum. It shapes performance, relationships and identity. The result is a story that feels familiar, honest and accessible to fans who might otherwise scroll past conversations about mental health.

What do you want viewers, coaches, athletic directors, or anyone involved in athletics to take away after watching the film?
Our hope is that this film continues to shift the culture of sports by reinforcing a simple but powerful truth: mental health deserves the same seriousness, care, and legitimacy as physical health. We would never expect an athlete to play through a torn muscle or an untreated concussion, yet too often, athletes are expected to endure anxiety, panic or emotional distress silently. The data are clear. Untreated mental health conditions impact performance, recovery, team dynamics and long-term well-being.

The film also underscores the importance of open, ongoing dialogue between athletes, teammates, coaches, and athletic leadership. Coach Brian Wiese, who is featured in the film, models what this can look like in practice. When Jack first opened up to him, that conversation became a turning point not just for Jack, but for the culture around him. By responding with support rather than judgment, Coach Wiese helped create an environment where mental health is acknowledged, supported, and never stigmatized. That kind of leadership does not just change individual lives. It reshapes entire programs and sets a new standard for what healthy, high-performing sports environments can be.

   MEDIA RIGHTS MAYHEM

The annual Heisman Trophy ceremony will remain ESPN’s responsibility. The network signed a multi-year deal with The Heisman Trophy Trust to keep the exclusive rights. ESPN first televised the ceremony in 1994. This year’s show, however, was aired on ABC for the first time, recording an average of 4.3 million viewers as Indiana quarterback Fernando Mendoza was crowned the winner. That’s the Heisman’s largest audience since 2012.

It may not be live sports, but Netflix inked a deal to grow its sports and podcast portfolio. The streaming giant announced a multi-year partnership with Barstool Sports to exclusively stream “Pardon My Take,” “The Ryen Russillo Podcast” and “Spittin’ Chiclets.” The deal kicks in early 2026 and only pertains to the video versions of the podcasts. Audio editions will remain available on other platforms.

AMC Networks is even getting into the sports realm after announcing a deal with TNA Wrestling. The multi-year pact will add TNA’s weekly flagship show “Thursday Night iMPACT!” to AMC and AMC+, beginning Jan. 15 from the Curtis Culwell Center in Dallas-Ft. Worth.

FloSports extended its media rights partnership with the NCAA Division II’s Great Lakes Intercollegiate Athletic Conference. The deal now lasts through the 2031 season.

   OLYMPIC DREAMS

It’s almost time for the 2026 Milan Cortina Winter Olympics, and NBCUniversal is gearing up for another round of coverage. One of the aspects it introduced for the 2024 Paris Summer Games was the Creator Collective, a tool to drive anticipation via social media. NBCU is bringing the initiative back for this go-around, partnering with YouTube, Meta and TikTok to have over 25 creators and influencers “tell the stories of the Games through their eyes” with on-the-ground access in Italy. The lineup includes Kylie Kelce, Molly Carlson, ATFrenchies and Matthew Meagher (MMG), as well as co-hosts of the “Las Culturistas” podcast Matt Rogers and Bowen Yang, who’ll produce a Winter Olympics edition of their “Two Guys, Five Rings” podcast. NBCU hopes to build on the success the Paris Collective had in expanding coverage, with the program accumulating nearly 300 million views. Additionally, the 2024 Games saw 6.55 billion impressions across NBC Sports social channels. See the full list of creators here.

For NBC’s daytime coverage, Rebecca Lowe will be the host for a seventh consecutive Olympics. That’s the longest hosting streak among current NBC Olympics broadcasters, with her debut coming in 2014 for the Sochi Winter Games. Lowe will also host the “Milan Cortina Olympic Preview Show” on Feb. 5 at 8pm on NBC and Peacock. She first joined NBC Sports in 2013 as a host for Premier League coverage—a role she’s maintained since. Lowe will also be involved in another major event in 2026. More on that in “What to Watch For.”

   TECHNICALLY SPEAKING…

Monday night’s Colts-49ers game saw the introduction of ESPN’s analytics-focused broadcast. “MNF Playbook with Next Gen Stats” showcases real-time data, advanced metrics and commentary through the lens of analytics, using NFL’s Next Gen Stats and Adrenaline’s TruPlay AI technology. MNF Playbook will be available for the remaining games ESPN is carrying this NFL season. Fans will be able to view enhancements such as an all-22 camera view, but those watching via the ESPN app can see additional developments like integrated game stats, betting odds and Fantasy Sports updates. It’ll air on ESPN2 and stream for ESPN Unlimited subscribers for the Week 17 battle between the Rams and Falcons, before becoming an ESPN Unlimited-exclusive for the Week 18 regular-season game and two playoff games on ESPN.

Houston’s Space City Home Network launched a direct-to-consumer product. SCHN+ allows fans to access Rockets and Astros games at a price of $19.99 per month or $199.99 per year. It’s initially available on iOS and Android devices, as well as Apple TV and Amazon Fire TV, but more distribution platforms will be added soon.

Netflix Games is joining the World Cup fun, partnering with Delphi Interactive to release a “newly imagined FIFA football simulation game.” More details will trickle out in 2026.

CourtsApp, an AI-powered platform designed to modernize court marketing and reservations for tennis, pickleball and other racquet sports, officially soft-launched in the New York tri-state area. CourtsApp helps players find and reserve courts while helping facilities monetize unused inventory. It integrates with existing court management systems and allows operators full control over pricing and rules. The soft-launch currently encapsulates over 1,500 courts across 150 facilities, with plans to expand throughout the East Coast by 1Q26. Additional markets, including Southern California, Texas and the Pacific Northwest, will join in 2026 as well. CourtsApp also signed a deal with DUPR to enhance player progression and verified ratings data.

   GETTING THE WORD OUT

ESPN has been putting on a full-court press to promote its direct-to-consumer offering. Now it’s underway on the next phase of marketing after debuting its “Always in Season” campaign. New creative was rolled out throughout ESPN’s platforms, led by two spots titled “Always in Season” and “Always Trophy Season.” Beyond promoting ESPN DTC, it also shines a light on the 47,000 live events ESPN hosts per year. Additionally, ESPN is collaborating with Best Buy, Vizio, Uber and other brands to amplify its message “in a variety of unique ways.”

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   GIVING GRACE(NOTE)

Nielsen’s content data business unit, Gracenote, introduced new enhancements to help TV providers maintain engagement between viewers and sports programming. Gracenote On Sports, which encompasses more than 160 sports leagues around the world, now enables clients to offer a unified sports hub that includes documentaries, highlights, analyses and other related content. Gracenote will link the related content and shoulder programming to live events. Images of games, teams and athletes can also be added to the interface to enhance personalization. Why is Gracenote increasing the capabilities for non-live events? According to Nielsen’s Tops of Sports Report, streaming sports documentaries accounted for 16.9 million minutes of total viewing in the U.S. during 2024. That’s up 260% from 2021 (4.7 million minutes).

   PARTNER UP

FloSports signed deals with sportswear brand On and running retailer Fleet Feet to become presenting sponsors of FloTrack coverage. FloTrack will integrate both brands throughout Wanda Diamond League programming, including presenting sponsorship of the watch-along franchise “The Athlete’s Lounge.” The collaboration also includes in-store activations to live events and athlete-driven content.

Yahoo Sports named Gametime its official ticketing partner. Gametime will be integrated throughout Yahoo Sports’ digital platforms. Select website and app experiences will include related ticketing offers, while Gametime will provide data and insights for Yahoo Sports’ editorial coverage.

The American Association of Professional Baseball (AAPB) is working with Home Team Network to introduce a hybrid broadcast model that leans on artificial intelligence tools and traditional production practices. The collab will begin this upcoming season as the league “aims to create a production model that is both more efficient and more consistent while also enhancing the final product for fans and national media partners.” AAPB specified that its partnership will complement the human elements that shape broadcasts, rather than replacing them. Home Team Network’s technology will be used across functions such as camera operation, graphics, advertising and sponsorship asset insertion.

   BY THE NUMBERS

CBS had its most-watched Week 15 doubleheader ever. The Broncos’ 34-26 win over the Packers secured 24.5 million viewers in the late-afternoon window. That followed the Chargers’ win over the Chiefs in the 1pm ET slot, which garnered 18.93 million viewers and helped CBS average 21.75 million viewers for the day. Season-to-date, CBS is having its most-watched NFL campaign since 1998 with an average of 21.67 million viewers.

One week prior, ESPN had its most-watched Week 14 audience for Monday Night Football since obtaining the rights in 2006. The Chargers’ win against the Eagles had 20.4 million viewers, up 9% compared to last year’s Week 14 duel between the Bengals and Cowboys. Chargers-Eagles also included the “Monsters Funday Football” animated telecast on ESPN2, Disney+, Disney Channel and Disney XD. Sulley and Mike Wazowski helped contribute 563,000 viewers.

ESPN finished the 2025 college football regular season with an average of 2.2 million viewers across ESPN, ESPN2, ESPNU and ABC, its highest mark since 2011 and a 16% improvement YOY. While the broadcast network ABC had its best season since 2006 with 6.9 million viewers, the cable networks improved YOY as well: ESPN was up 14%, ESPN2 up 18% and ESPNU up 23%. “College GameDay” also set a record with 2.7 million viewers, up 23% YOY.

Although ESPN is saying “so long” to Formula 1 coverage, it ended its run on a high note. The network’s final campaign set an all-time single-season record for U.S. TV with an average race audience of 1.3 million viewers. That breaks the previous record—also set by ESPN, in 2022—of 1.21 million. All but three of the 24 total races had YOY audience growth.

It was a happy Thanksgiving for CBS Sports after it posted the most-watched regular-season college basketball game in more than 32 years on any network. Duke’s win over Arkansas had 6.81 million viewers, a 32% improvement compared to last year’s Thanksgiving Classic game. That still comes short of the 7.23 million viewers who tuned into CBS’ broadcast of Purdue-Indiana in February 1993, when the Bob Knight-led Hoosiers took down their in-state rivals.

   DOING GOOD

The Betty Wold Johnston Foundation committed $1 million to the Eastern College Athletic Conference (ECAC) to help create the largest collegiate women’s flag football league in the U.S. Each of the 15 ECAC schools will receive a portion of the funding. The competition is slated to begin in Spring 2026, but it’ll start with a Media Day hosted at MetLife Stadium and a USA Football Talent ID Camp the following day.

   WHAT TO WATCH FOR

Peacock will exclusively stream the Ravens-Packers matchup on Dec. 27. It’ll be the fourth exclusive NFL telecast in the streamer’s five-and-a-half-year history, with the first taking place back in December 2023 when the Bills beat the Chargers in a regular-season matchup. Local NBC-affiliate stations in Baltimore (WBAL), Green Bay (WGBA) and Milwaukee (WTMJ) will air the game alongside Peacock. Both the Ravens and Packers are looking to secure their spots in this year’s NFL Playoffs. Kickoff is set for 8pm ET.

With Elle Duncan headed to Netflix, ESPN upped Christine Williamson to co-anchor the 6pm edition of “SportsCenter” with Kevin Negandhi starting in January. Williamson will also step in as the company’s lead women’s college basketball host.

Fox Sports is thinking outside the company to build its 2026 World Cup roster. Rebecca Lowe, a mainstay on NBC Sports’ Premier League coverage, will join the Fox Sports broadcast team for the tournament. Fox Sports President, Production and Operations/Executive Producer Brad Zager thanked NBC for allowing Lowe to bolster Fox’s coverage of the World Cup, which will run from June 11-July 19 in the U.S., Canada and Mexico.

Lowe isn’t the only star Fox Sports is bringing in on loan. Former World Cup champion and French national team star Thierry Henry will be a lead analyst for the event. Henry currently headlines CBS Sports’ coverage of the UEFA Champions League alongside Kate Scott, Jamie Carragher and Micah Richards.

Speaking of CBS Sports, it tapped three-time PGA Tour winner Johnson Wagner as an on-course reporter and contributor to CBS Sports’ digital platforms. Wagner will officially join the company in January after spending the past couple of years with NBC Sports and Golf Channel. He replaces Collin Knost, who’ll become an analyst alongside Jim Nantz, Trevor Immelman and Frank Nobilo.

Confused about the state of college sports? ESPN’s upcoming E60 special may help. “Paid to Play: Understanding College Sports in 2025” will premiere Dec. 28 at 8:30pm ET on ESPN. The one-hour program “explores and reveals the forces reshaping the billion-dollar industry” and evaluates “how schools are now paying players, the explosive rise of the NIL industry, how the transfer portal really works and what the role of the NCAA is in a landscape it no longer fully controls.”

   EXECUTIVE MOVES

Peter Jung joined TMRW Sports as Chief Marketing Officer. He’ll lead marketing and communications for the company after spending over a decade with NASCAR. Jung fills in for Regina O’Brien, who now serves as Chief of Staff.

   ON THIS DAY

1972: The “Immaculate Reception.” With 22 seconds remaining in a playoff game between the Steelers and Raiders, Pittsburgh quarterback Terry Bradshaw’s pass was nearly intercepted by Jack Tatum. It would’ve ended the game and given the Raiders a 7-6 win—except it bounced off Tatum’s helmet and landed in the hands of Franco Harris, who sprinted toward the end zone for a game-winning Steelers touchdown.

1997: Then-Bulls head coach Phil Jackson became the fastest to reach 500 wins, doing so in 682 games. Jackson ended his career with a record of 1,155-485, winning 11 NBA championships along the way with the Bulls and Lakers.

See everyone in 2026!

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DIRECTOR OF PERFORMANCE MARKETING >>
ATHLETE TO ATHLETE/SANTA MONICA, CA: Lead the performance marketing team across Meta Ads and new paid digital channels (TikTok, YouTube, Google, etc.) as well as build and execute a roadmap for channel expansion and profitable scale. Develop and run structured testing frameworks. Partner with Creative Strategist on ad briefs, testing priorities, and creative feedback loops. Full info HERE

SENIOR MANAGER, TRAFFIC >>
INSP, LLC./CHARLOTTE, SC: Oversee the Traffic staff and manage and monitor the day-to-day operations. Responsible for the prompt and accurate execution of broadcast logs for three networks. The manager assumes a leadership role within our Network Operations and consistently looks to streamline processes and increasing the effectiveness and efficiency of the Traffic department. Full info HERE

NATIONAL SALES MANAGER>>
HEARST MEDIA PRODUCTION GROUP/CHARLOTTE, NC: Oversee daily sales pipeline operations focused on national sponsorships, integrations, and branded content tied to unscripted programming. Manage and coach the Business Development team, drive outbound activity, shape proposals and pricing, and lead CRM strategy, reporting, and optimizations via Salesforce. Full info HERE

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REELZ CHANNEL/ALBUQUERQUE, NM: Responsible for the concept, design and execution of various motion graphics projects for on-air promo and sales presentations. Will be required to design and create graphics for social media, digital and print. Must be able to follow brand guidelines and expand and change the brand look when necessary. Full info HERE

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THE E.W. SCRIPPS COMPANY/SALT LAKE CITY: Leverage our suite of advertising solutions to unlock growth opportunities for local and national businesses. Play a role in driving the station’s revenue goals as well as serving as the home station for Utah’s new NHL team. Collaborate with our production team to create campaigns that connect our clients with their customers in meaningful ways. Full info HERE

DIGITAL MEDIA BUYER >>
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MARIST UNIVERSITY/ POUGHKEEPSIE, NY: Teach studio and field broadcasting and new media courses in sports media and journalism as well as be able to teach a studio course on producing a newscast and help students live stream a podcast or produce short-form feature content suitable for social media streaming. Also demonstrate through their teaching, professional activity, and service. Full info HERE

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