Cynopsis Digital Out of Home 06/12/24: OUTFRONT takes Pride in June campaign; Las Vegas gets even brighter; Talon appoints new North America CEO

Cynopsis Digital Out of Home
Wednesday June 12, 2024

OUTFRONT Media launched the “Protect Our Pride” campaign in partnership with GLAAD to celebrate Pride during the month of June. For a donation of $25 to GLAAD, individuals can have their photo, name, and a personalized message – “Protect All Love,” “Protect My Love,” “Protect My Family,” “Protect My Friend,” or “Protect My Joy” – displayed on digital billboards nationwide. LGBTQ-owned businesses can choose the “Protect My Business” message with a $250 donation. “Corporate allyship is integral to GLAAD’s mission to accelerate acceptance for LGBTQ people,” said Raymond Dooley, VP, of Marketing at GLAAD. “By placing LGBTQ people, families and businesses at the center of this collaboration for Pride Month, OUTFRONT continues to demonstrate what’s possible when community connection meets authentic representation, leading the way for other brands and companies to do the same.”

In more OUTFRONT Media news, the company has closed the sale of its Canadian business to Bell Media for C$410 million in cash. “The sale of our Canadian business illustrates the inherent value of our out-of-home assets, and will enable us to proactively reduce our financial leverage and also focus entirely on operating what is now a fully domestic business here in the United States,” said Jeremy Male, Chairman and CEO of OUTFRONT Media.

DPAA announced the list of member networking events for its Curated Experience during Cannes Lions Advertising Festival, held June 17-21. Monday night features the return of The Global OOH DPAA Kickoff Dinner at Fred l’Ecailler; on Tuesday, DPAA and Madhive hold the Global DOOH Industry Cocktail Party; and Wednesday brings a DPAA and IRCODE-hosted evening aboard Grace yacht. “As DPAA continues to curate business acceleration experiences for our members, we will again be holding intimate discussions with leaders in marketing and media for our 7th year at The Cannes Lions International Festival of Creativity,” Barry Frey, President and CEO of DPAA, tells Cynopsis. “We continue to raise the awareness of the power of DOOH and OOH to myriad brands, and agencies through the introduction of hundreds of our DPAA members to this important advertising event and the OOH presence that we have created there.”

Aside from awards, rosé and the French Riviera, what does the Cannes event mean for the advertising world? “Cannes Lions Festival is a celebration of creativity that brings together the best and brightest minds in the ad industry,” Clive Punter, EVP, CRO of OUTFRONT, tells Cynopsis. “OOH continues to play a role in creative storytelling, creating impactful moments and connections between brands and consumers daily. As we immerse ourselves at the festival, we are reminded of the impact of creativity and our commitment to pushing the boundaries of innovation in our industry.”

A major digital signage renovation has lit up Las Vegas’ Miracle Mile (well, even more than it already was), part of a comprehensive makeover. Design consultant Sensory Interactive partnered with Miller Capital Advisory and the Miracle Mile Shops team to design, monetize, install, launch, and operate the digital Dynamic Real Estate® platform. Highlights of the modernization project include a 229-foot-long exterior façade display and another 130-foot-long LED spectacular, both of which face the Las Vegas Strip. SNA Displays built and installed LED spectaculars, direct-view LED throughout the Shops’ interior, and more than a dozen interactive and advertising kiosks.

An ad for lifestyle brand Swehl with an image of pregnant influencer Molly Baz courted controversy when it was pulled by Clear Channel and replaced with a more conservative image, but the story has a happy ending. While the Times Square billboard, which showed Baz holding lactation cookies over her bra with the line “Just add milk,” violated “guidelines on acceptable content,” said Clear Channel, probiotic company Seed stepped in and donated their billboard for the original ad, with the message, “Dear Molly, Thankfully we’re not (lactose) intolerant.” Lightyear Media, which powers Seed’s billboards, provided additional inventory. Swehl’s website saw a 500% increase in traffic, and the company’s sales on Amazon doubled, according to Swehl cofounder Elizabeth Myer.

Self-serve DSP platform AdLib Media Group announced a new partnership with Airtory, a creative management platform, to enable AdLib’s clients to create and launch rich media and CTV ads. Airtory’s tools transform social media content into dynamic programmatic ads across DOOH, CTV, video, and display. Airtory’s ADCTV tool converts video ads into interactive, shoppable units. The move follows AdLib’s recent integration with Kargo.

Bowling Center Television announced the installation of its 1,000th screen. BCTV’s footprint now spans numerous major Designated Market Areas. “Bowlers, bowling centers, and advertisers are enthusiastically embracing the BCTV platform,” said John Harbuck, President of Strike Ten Entertainment. “The engaging content and targeted advertising opportunities offer increased customer engagement and revenue for our members, including entertainment alongside targeted promotional opportunities for bowling centers to drive food and beverage sales, game play, and event participation.”

A CYNOPSIS MESSAGE FROM DPAA Global

DPAA Global
UPCOMING EVENTS
Women’s Empowerment Webinar. [6/25]
Using AI to Bolster Impact & Confidence at Work – Contact
DPAA.
Research, Retail & Tech Webinar. [7/10]
FOOH (Fake Out Home) A Glimpse into the Augmented OOH Future? With
DOOH.com – Contact DPAA.
DPAA Global Summit. [10/15]
Omnivideo with leaders from GM, Danone and others – Contact
DPAA.

GOING GLOBAL

Global spending on OOH advertising reached $41.9 billion in 2023, up 16% from 2022, according to the World Out of Home Organization. OOH now accounts for 5.2% of global ad expenditure, up from 4.7%, and moving past the “5% syndrome” WOO president Tom Goddard bemoaned at last year’s Global Congress. During his opening address at this year’s WOO Annual Congress in Hong Kong, Goddard credited more effective measurement, consolidation among media owners and increased adtech investment for the growth. “We can now see an exciting new horizon for Out of Home as more and more advertisers and agencies acknowledge that we’re now a progressive medium, popular with consumers and the cities where the much-needed infrastructure we pay for adds to the quality of urban life,” he said. In DOOH spend, Europe now leads with 40%, with APAC and North America in the mid-thirties.

Omnicom Media Group Hong Kong declared its DOOH campaign for Blue Insurance Limited “a resounding success, with the retargeting strategy playing a crucial role.” To increase the awareness of Term Life Insurance, Blue displayed digital ads on TV screens in clinic waiting rooms to educate patients about of life insurance. Over 90% of the retargeted audience who were near the pDOOH ads were interested in insurance products, with 68% focused on life insurance products.

South African programmatic DOOH publisher network Polygon is expanding its network across Africa in June, offering advertisers inventory in Namibia, Botswana and Zambia. In August, Mauritius, Ghana and Kenya will also come online, and towards the end of the year, the publisher network will add screens in Nigeria, Uganda, Zimbabwe, Mozambique and Angola. This month’s rollout will be located at petrol station forecourts spearheaded under the Vivo brand, and made possible by Polygon’s partnership with media owner Oasis Digital Networks, which has the rights to build sites at these petrol stations.

Stratacache has acquired MasterPoint, a digital signage systems integration, operation and field services company based in Cologne, Germany. The move follows acquisitions of Idklic in Belgium, Scala in the Netherlands, Walkbase in Finland and Sys-Teams in the United Kingdom. “The acquisition of MasterPoint marks another milestone in Stratacache’s global strategy, and a further investment and commitment to supporting leading global brands,” said Stratacache CEO Chris Riegel. “Post pandemic, retailers, FMCG and hospitality brands are once again investing heavily in retail digital experiences. We want to make sure we can meet their operational objectives around the world with a single call.”

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CONTACT ALBERT NASSOUR, EXECUTIVE DIRECTOR OF SALES

EXECUTIVE MOVE

Talon has appointed Ryan Laul as its North American CEO. Laul will lead the growth of Talon’s business in North America, starting June 23. Laul joins Talon from Omnicom, where he spent the last 13 years, initially as President of Outdoor Media Group, managing OOH spend across over 200 clients, including 8 of the top 12 OOH spenders in the US. Most recently he served as President of OMnet, Omnicom’s principal investment group.

Cynopsis Team

Robbie Caploe
VP/Group Publisher
[email protected]

Lynn Leahey
Editorial Director
[email protected]

Kerry Smith
Division President
Access Intelligence

Albert Nassour
Executive Director of Sales
917-545-3129
[email protected]

Stephanie Cronk
Senior Marketing Director
[email protected]

 

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Check out more jobs in Cynopsis Classifieds »
Job of the day
ASSOCIATE, GLOBAL LICENSSING & DISTRIBUTION
HEARST MEDIA PRODUCTION GROUP
CHARLOTTE, NC

Coordinate and execute asset delivery to content distribution partners and assist with ideation and execution of marketing campaigns with channel partners as well as capture, analyze, and report viewership data. You will also follow and report on industry trends and create weekly programming schedules for FAST channels. Full info HERE

VICE PRESIDENT – NATIONAL AD SALES
FAMILY ENTERTAINMENT TV
NYC
Represent FETV and FMC to media community via ongoing communications and relationship building and maintain and develop strong working relationships with both agencies and internal departments in support of sales efforts as well as work with sales management and pricing & planning to achieve quarterly revenue goals. Full info HERE

DIRECTOR OF BUSINESS & LEGAL AFFAIRS >>
SONY PICTURES TELEVISION/CULVER CITY, CA: Sony Pictures Television is seeking a Director of Business & Legal Affairs. The Director’s primary role will be to develop and build deal structures, and analyze, negotiate, and draft various development and production agreements while providing ongoing business affairs counsel for any SPE game shows including Wheel of Fortune and Jeopardy! Full info HERE

LEAD BUSINESS DEVELOPMENT EXECUTIVE >>
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PAID SEARCH SPECIALIST
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AKA NYC/NEW YORK, NY: As Paid Search Specialist, you will be responsible for managing and optimizing paid search campaigns to drive targeted traffic and achieve business objectives. The ideal candidate should possess a strong understanding of search engine marketing (SEM), excellent data analytical skills, and the ability to stay updated on industry trends. Full info HERE

MARKETING ASSOCIATE MANAGER
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NEW YORK, NY – HYBRID REMOTE

Touch various teams within our group such as Marketing Solutions, Marketing Communications and Design. Our group develops thoughtful marketing and promotional programs alongside our business development team. We collaborate with teams across the organization to develop concepts that meet client needs and then bring the story to life. Full info HERE

MEDIA PLANNER >>
AKA NYC/NEW YORK, NY: Shape and executive innovative multi-channel media plans. Key responsibilities include developing campaign presentations and reporting materials and optimizing campaign performance using Google Campaign Manager. Ideal candidates possess 2-4 years of experience, strong communication skills, and a passion for entertainment. Full info HERE

TV HOST
>>
QVC/WESTCHESTER, PA: Credible while entertaining candidate w/exp hosting TV, digital, radio, spokesperson or live events. Masterful storyteller, enthusiastic & a love for products and shopping a must. Must be quick on their feet w/ability to improv & engage as well as have an elevated sense of style. Full info HERE

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GENERAL SALES MANAGER

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MANAGER, LEGAL & BUSINESS AFFAIRS

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SILVER SPRING, MD – HYBRID REMOTE

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>>
HAYSTACK NEWS/NYNY, LA, CHICAGO: Responsible for developing partnerships to drive strategic and creative solutions for clients also help advertisers build their brands by supporting the world’s most premium news publishers. Full info HERE

PERFORMANCE MARKETING DIRECTOR

AKA NYC
NEW YORK

Serve as a primary point of contact for our clients, cultivating strong relationships based on trust and delivering exceptional service. Collaborate closely to understand their goals, challenges, and market dynamics, providing strategic guidance and insights. Full info HERE

DIGITAL SALES ACCOUNT EXECUTIVE >>
OUTLAWS ENTERTAINMENT/Remote:
Looking for a senior level digital seller to drive national, regional and local O&O and 3rd Party Revenue for our Gen-Z targeted video content and entertainment division. Will have access to influencers, a strong creative services team and a multitude of media assets to leverage. Full info HERE

VP OF FINANCE & ACCOUNTING
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ACCOUNT REP: MPT NATIONAL CORPORATE SALES

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PAID SEARCH SPECIALIST
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Responsible for managing and optimizing paid search campaigns to drive targeted traffic and achieve business objectives. The ideal candidate should possess a strong understanding of search engine marketing (SEM), excellent data analytical skills, and the ability to stay updated on industry trends. Full info HERE

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Responsible for developing, implementing, and optimizing paid social media campaigns to drive brand awareness, engagement, and conversions. The ideal candidate will possess a deep understanding of social media platforms and data analytics and has a proven track record of delivering measurable results through paid social channels. Full info HERE

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Contribute strategic thinking and new ideas to the building and development of consumers promotions and marketing campaigns and work on marketing strategies, in partnership with the internal research team and media agency, for programming initiatives to inform our understanding of the target audience. Full info HERE

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Conceptualize, develop, design and animate digital & social videos across various content verticals including entertainment, lifestyle, fashion/beauty and TV One Networks’ show extensions and develop designs for promo campaigns, original movies, and original and acquired series, original movies, and all network and branding initiatives. Full info HERE

PRODUCER/WRITER
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Responsible for writing, producing and supervising edit sessions for assigned on-air promos and cross department promotional initiatives and develop and execute ideas for image and brand campaigns. Manage shoots as necessary. Full info HERE

SR. PROJECT MANAGER
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Coordinate off-channel marketing and creative services projects, timing, administrative coordination, and processes to ensure that our projects are delivered on time, budget and produce the desired results. You will be the go-to person for everything involving a project’s organization, client communication, planning, and timeline. Full info HERE

DIRECTOR, CUSTOMER ACQUISITION

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Golden Hippo is hiring a Director, Customer Acquisition to be responsible for leading a direct response marketing team to test, optimize, and scale new product campaigns. This role will help to identify opportunities and the strategy for overall Customer Acquisition initiatives. Anticipated Salary Range is $131.6k – $175.5k + bonuses. Full info HERE

SR. YOUTUBE ADS SPECIALIST
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Golden Hippo is hiring a Sr. YouTube Ads Specialist to lead YouTube media buying. This role is involved in the entire campaign cycle, including creating and testing new ads and targeting options, launching and overseeing campaigns, and scaling budgets while maintaining KPI’s. Anticipated Salary Range is $86.4k – $115.2k + bonuses. Full info HERE

FACEBOOK ADS SPECIALIST
GOLDEN HIPPO
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Golden Hippo is hiring a Facebook Ads Specialist to manage Facebook ad campaigns and craft highly converting ad creatives. This role is involved in the entire campaign cycle, including creating and testing new ads and targeting options, launching and overseeing campaigns, and scaling budget. Anticipated Salary Range is $75.7k – $101k + bonuses. Full info HERE

SVP-DIGITAL REVENUE DEVELOPMENT
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CLIENT SOLUTIONS COORDINATOR

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ACCOUNT EXECUTIVE

INTERSECTION
LOS ANGELES, CA

Drive new revenue for our media around Los Angeles and beyond as well as building relationships with prospects and clients. Full info HERE

ACCOUNT EXECUTIVE DIRECT RESPONSE >>
OPPORTUNITY MEDIA/NY(REMOTE/HYBRID):
Seeking an energetic achiever with excellent written & organizational skills for role to assist in growing revenue for dynamic Direct Response Team: required: BA Degree, Min 2 yrs DR Experience. Bilingual (English/Spanish) Wide Orbit Exp a +. Full info HERE

MEDIA COORDIATOR DIRECT RESPONSE >>
OPPORTUNITY MEDIA/NY(REMOTE/HYBRID):
Seeking an energetic achiever with excellent written & organizational skills for role to assist in growing revenue for dynamic Direct Response Team: required: BA Degree, Bilingual (English/Spanish) Wide Orbit Exp a +. Full info HERE

ACCOUNT EXECUTIVE

INTERSECTION
SEATTLE, WA

Grow in billings, income, and experience on a team that continues to lead our industry. Take your career to the next level with a company that is transforming cities and delivering on our promises to our clients and to our long-standing Municipal and Transit Authority partners. Full info HERE

ACCOUNT EXECUTIVE
INTERSECTION
PORTLAND, OR

Grow in billings, income, and experience on a team that continues to lead our industry. Take your career to the next level with a company that is transforming cities and delivering on our promises to our clients and to our long-standing Municipal and Transit Authority partners. Full info HERE

ACCOUNT EXECUTIVE, AD SALES >>
FUSE MEDIA/NEW YORK, NY:
Support the Ad Sales team by prospecting, selling and expanding the Company’s advertising revenue base. The candidate will have a strong media sales background with a network of industry clients and prospects as well as establish a book of business and exceed pre-established activity and sales quota utilizing CRM tools to document sales activity. Full info HERE

ACCOUNT EXECUTIVE, EAST COAST ADVERTISING SALES

THE ALLEN MEDIA GROUP
NYC (Hybrid)

Responsible for coverage of assigned advertising agencies and clients specifically dedicated to representing AMG linear, digital and streaming platforms. Also grow and maintain existing clients as well as prospect and close new business. Work closely with clients and advertising holding companies ensuring AMG is a ‘must-buy’ for advertisers. Full info HERE

VP/HEAD OF ADVERTISING SALES

FREEBEE
FL/NYC Remote

Lead, manage, develop, and grow Ad Sales teams. Attract and retain the best talent. Work with leadership team to set, achieve, and grow revenue targets across OOH, Digital and Experiential. Instrumental in driving the team to exceed all expectations and goals. 15+ years’ experience in advertising, media, and relevant sales management roles. Full info HERE

ACCOUNT EXECUTIVE
FREEBEE
MIAMI

Achieve revenue and growth targets across linear and digital. Identify and execute strategies which result in exceeding revenue targets. Develop and execute effective sales strategies that showcase as well as maximize overall revenues for the overarching National Sales division. 7-10 yrs exp. in advertising, media & relevant sales management roles. Full info HERE

SENIOR AUDIO/VIDEO PROMOTION PRODUCER >>
WHYY/PHILADELPHIA:
Produce best-in-class promotional spots, accurately reflecting WHYY’s brand mission, from strategy through management approvals. Write killer scripts for audio and video to engage audiences. Organize promotional spot production schedule for video and audio spots needed for TV, FM, digital and social platforms. 10-15+ years’ experience. Full info HERE

DIGITAL DIRECTOR, NEWS >>
WHYY/PHILADELPHIA:
Develop a cogent strategy for developing and publishing WHYY news content across social media and emerging digital platforms. Convey and create SEO, social media and digital best practices in concert with the digital staff with the focus of informing and developing the newsroom’s digital muscles. Five or more years of journalism experience. Full info HERE

ACCOUNT EXECUTIVE
FAMILY ENTERTAINMENT TV
NYC
Represent FETV & FMC to media community via ongoing communications & relationship building. Maintain & develop strong working relationships w/both agencies & internal departments in support of sales efforts. Work w/sales management, pricing & planning to achieve quarterly revenue goals. 5+ yrs media sales exp. preferably in cable TV- agency exp. +. Full info HERE

TV/VIDEO SPONSORSHIP-PRODUCT INTEGRATION SALES REPRESENTATIVE
>>
GAME ON MEDIA SOLUTIONS/Remote: Game On Media Solutions is looking for an independent business development oriented sponsorship sales representative. Focus will be on TV/Streaming project opportunities for brands that include product integration and placement. This is an Independent Contractor performance compensated opening. Attractive fees can be earned for closed deals. Full info HERE

BRAND ASSISTANT
>>
THE LEDE COMPANY/NYC: Full-service communication, strategy, and social impact consulting firm, specializing in corporate, brand, entertainment, and nonprofit sectors, is seeking a Brand Assistant to join the Brand team in our New York office. The Assistant will play an integral role in supporting accounts for a wide variety of Fashion, Beauty, CPG and Lifestyle clients. Full info HERE

TALENT ASSISTANT >>
THE LEDE COMPANY/LA: Full-service strategy, communications and social impact consulting firm, specializing in corporate, entertainment and nonprofit sectors. We are looking for a Talent Assistant to a Talent Publicist in Los Angeles. We are seeking enthusiastic candidates who can work in a fast-paced environment, are driven & have strong communication and writing skills. Full info HERE

EXECUTIVE PRODUCER FOR NATIONAL POLITICAL SHOW >>
BAHAKEL COMMUNICATIONS/CHARLOTTE NC: Develop and oversee the production of a daily or weekly national political show that covers the most important political news and events of the day. Develop and execute strategies to increase the show’s audience and engagement. At least 5 years of experience as an executive producer for a political show or similar program. Full info HERE

EXECUTIVE PRODUCER OF NEWS/ENTERTAINMENT
>>
BAHAKEL COMMUNICATIONS/CHARLOTTE NC:
Oversee all editorial and entertainment content, news production and presentation. Responsible for day-to-day operations of the show: producing, writing, and guiding creative. Develop content for the News @ TEN, plan, assign and create production schedules. 7 years of experience as executive producer or show producer. Network experience preferred. Full info HERE

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