| A CYNOPSIS MESSAGE FROM A+E Global Media
From Content to Connection to Conversion
A+E transforms valuable moments of attention into consumer action.
Join us for hours of cross-platform content in 1Q26:
Duck Dynasty: The Revival | Customer Wars
History’s Greatest Picks with Mike Wolfe | Secrets Declassified with David Duchovny
Toni Braxton’s Breathe Again | Terry McMillan Presents
Oceanfront Property Hunt | Lakefront Luxury
For More in 1Q26, Contact Your A+E Rep
A&E | The HISTORY Channel | Lifetime | LMN | HOME.MADE.NATION
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| Wednesday December 10, 2025 |
 IN THE NEWS |
| With a kick from football, ad supported TV viewing in the third quarter peaked in September, representing 74.7% of overall TV viewership in that month. That stat comes from Nielsen’s new Q3 2025 Ad Supported Gauge, which notes that across the full quarter, ad supported TV accounted for 72.9% of overall TV viewing. Streaming captured 46.4% of the ad-supported viewing total, followed by cable (27.2%) and broadcast (26.4%). July marked one of the strongest months of the year for streaming consumption due to kids and teens being on summer vacation. |
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| Forty-five percent of consumers have purchased a product through a social media platform in the past month, with TikTok Shop leading the way, according to Horowitz Research’s annual “State of Media, Entertainment and Tech: Advertising in a Digital World.” Half of consumers agree that social media has become a primary way to learn about new brands and products, with adoption highest among women aged 18-34 and Latinx consumers. Among social media shoppers, 71% reported placing one to four orders in the past month, while 23% placed five or more orders. “Shoppable media is changing the game for everyone within the media ecosystem, creating new ways to increase consumer engagement with advertising, shortening the marketing funnel by driving product discovery and conversion in one experience, and providing media and tech companies with the opportunity to monetize additional revenue streams,” said Adriana Waterston, EVP and Insights & Strategy Lead for Horowitz Research. |
 Spotify is expanding music videos in beta to users in the US and Canada. Premium subscribers in beta markets can open Spotify on their TV, desktop, iOS, and Android device, select a supported track, and tap “Switch to video.” The music video will start playing where the song left off. What’s the value of video? “After a fan engages with an artist’s music video, they’re more likely to dive deeper into their artistry,” said Spotify on its website. “We’ve seen that when fans discover a track with a music video on Spotify, they’re 34% more likely to stream it again and 24% more likely to save or share it in the following week.”
Sheinelle Jones has been named permanent co-host of the 10a hour of NBC’s “Today,” joining Jenna Bush Hager. Jones will step away from her job as co-host of the third hour of the show, where Craig Melvin, Al Roker and Dylan Dreyer will remain. “Today with Jenna and Sheinelle” premieres Monday, January 12. Hager has been joined by guest co-hosts since Hoda Kotb left in January. |
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| CONVERGENT TV WORLD 2026
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VIP Passes are limited—apply today.
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| NEW & RETURNING SERIES |
| FOX has finessed its Winter 2026 premiere dates, adding special advance premieres of returning comedy “Animal Control” on Sunday, December 28 at 8p and new series “Best Medicine” on Sunday, January 4 at 8p, following FOX NFL doubleheaders. A two-night premiere event for new drama series “Memory of a Killer” is slated for Sunday, January 25 at 10p, after the NFC Championship Game.
The seventh and final season of Netflix comedy “The Upshaws” drops Thursday, January 15. The series stars Mike Epps, Wanda Sykes and Kim Fields.
Apple TV’s “Margo’s Got Money Troubles,” David E. Kelley’s series adaptation of the Rufi Thorpe novel, debuts with three episodes on Wednesday, April 15. Elle Fanning stars as an aspiring writer who needs to make money fast.
Season two of HBO Max’s hit medical drama “The Pitt” launches Thursday, January 8.
Financial intervention series “Maxxed Out,” premiering Saturday, January 10 at 9p on OWN, focuses on a financial expert who helps people overcome crushing debt.
Docudrama “David: King of Israel” will debut in 1Q26 on Fox Nation’s Fox Faith vertical. The four-parter tells the story of David, the shepherd boy who rose to become the greatest king in Israel’s history.
Blue Ant Media has ordered factual series “Boss Shark: Whale Hunter” (w/t), and season four of “Wildlife ER.” The titles will premiere on Blue Ant brand Love Nature.
Erotic thriller “56 Days” drops Wednesday, February 18 on Prime Video. The series is based on Catherine Ryan Howard’s 2021 bestseller. |
Today’s Premieres
Disney+/Hulu: Percey Jackson and the Olympians
Netflix: The Accident; Record of Ragnorak; Simon Cowell: The Next Act |
| PRODUCTION |
| Hulu is developing “Vatican City,” written and executive produced by Robert and Michelle King (“The Good Wife”). The drama, focused on the Vatican’s first female spokesperson, comes from Scott Free and CBS Studios.
Matt Gutman is leaving ABC News to join CBS News as chief correspondent, effective January 5. CBS will keep him busy – Gutman will report for “CBS Mornings” and “CBS Evening News,” serve as a lead correspondent for “48 Hours” and contribute to “60 Minutes,” and serve as a fill-in anchor for the network’s flagship broadcasts. |
| SPORTS REPORT |
| NBCUniversal reports Telemundo is 90% sold out of inventory for its Spanish-Language presentation of the 2026 FIFA World Cup. To date, the company has seen double the spend from advertisers since the 2022 FIFA World Cup with more digital participation from brands, a diversified client base, and greater sponsorship activations. “The growth of soccer in the United States coupled with the domestic nature of the 2026 FIFA World Cup and rising demand for both live sports and Spanish language content has proved to be the winning formula for our company, as NBCUniversal sits in its strongest position ever this far out from a FIFA World Cup tournament,” said Peter Lazarus EVP, NBC Sports & Olympics, Advertising and Partnerships. “The upcoming competition in Spanish-Language on Telemundo and Peacock will captivate a highly engaged and passionate audience that our partners are eager to connect with.”
The Overtime Nationals High School Football Championship, launched in partnership between Overtime and Omaha Productions, airs today, Wednesday, December 10 at 7p on ESPN2. After this year, the game will be held annually to crown a national high school football champion. Subway serves as presenting sponsor.
Indiana Pacers guard Tyrese Haliburton has joined NBA on Prime as a player contributor. As part of his role, Haliburton will document his recovery from an Achilles injury sustained during the NBA Finals. The content will be integrated into NBA on Prime coverage throughout the season. |
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| COMING UP |
| Family Movie Classics will ring in 2026 with its third annual “Singin’ in the New Year” stunt December 31 through January 2. Featured musicals include “West Side Story” (1961), “Viva Las Vegas” (1964), “Seven Brides for Seven Brothers” (1954), and more.
Fuel retailer network GSTV is featuring exclusive content for its Holiday Rush event, including a special edition of the game show “Name That Tune” called “Name That Tune Holiday Hits,” the “What’s Trending Holiday Shopping Guide,” and Tank Sinatra’s “Tanksgiving.” In addition, GSTV’s IGNITE Studios has teamed with Amazon MGM Studios for exclusive content offering shoppers and travelers a taste of the film “Oh. What. Fun.”
The 93rd Annual Hollywood Christmas Parade Supporting Marine Toys for Tots, produced by Associated Television International, will air on The CW on Friday, December 12 at 8p.
BET+ Original film “A Soulful Christmas” streams exclusively on BET+ on Thursday, December 25. |
| TECH |
| Predictive advertising company Cadent has acquired VuePlanner, specilaist in YouTube video ad planning, optimization, and measurement. “This acquisition fortifies Cadent’s commitment to building a truly unified platform, one that reflects today’s converged media landscape and evolving consumption habits,” said Nick Troiano, CEO, Cadent. “With VuePlanner, Cadent is the only platform that enables advertisers to activate YouTube’s premium creator inventory alongside linear and CTV.”
JWP Connatix, the independent platform for video publishing and monetization, has rebranded as JWX. Rather than focus exclusively on video, JWX will support a wider range of content formats and distribution channels. “The media landscape has changed, with new issues that need immediate attention – from discovery dynamics to platform dependencies,” said JWX CEO John Nardone. “We are building JWX to stand with them in this moment: to serve as a partner that understands their challenges and provides technology to help them adapt and thrive.” |
| DISTRIBUTION |
| Autentic has launched new FAST channel Wheels & Steel on Samsung TV Plus in the UK, Ireland, the Netherlands and Belgium, with further rollouts on additional platforms and confirmed launches in North America scheduled for the coming months. The English-language channel showcases the world of heavy machinery. Samsung TV Plus has also expanded the availability of Autentic History and Autentic Travel to the UK and Ireland. |
| RATINGS |
| The CW Network’s 2025 regular season college football slate featuring games from the ACC and Pac-12 conferences saw year-over-year viewership gains of 10% in total audience, averaging 456,000 total viewers per week, according to Nielsen (Big Data + Panel). ACC football experienced the largest year-over-year growth, up 26% in total audience compared to 2024. The CW’s most-watched game of the year was the double overtime showdown between the Baylor Bears and the SMU Mustangs on September 6, which drew an average of 1.13 million total viewers and peaked at more than two million viewers, to rank as the second most-watched college football game to date on the network. |
| EXECUTIVE MOVES |
| Allen Media Group has hired John Kozack as Chief Revenue Officer of Advertising Sales. Kozack joins AMG from his 22-year tenure at TelevisaUnivision, where he was most recently EVP of Multimedia Sales.
Primitives has appointed Simone de Pruyssenaere de la Woestyne as Managing Director. De Pruyssenaere de la Woestyne joined the company in 2022.
AMC Networks has tapped Annie Luo to serve as President, Streaming Growth. Luo most recently served as EVP, Head of Global Partnerships & Strategic Development for NBCUniversal’s Peacock.
Sachin Telang has been named Keynes Digital first Chief Technology Officer. Telang has led technical transformations at Yahoo, Amobee, and SmartMedia Technologies.
Julie Meisner Eagle has joined Pioneer as EVP, Production and Development (US). Meisner Eagle previously served as EVP at Change Content in Washington.
Secret Level, the AI-native entertainment studio, has named former Netflix and Dreamworks Animation executive Christina Lee Storm as the head of its new narrative studio. |
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This Day in History
1906 – President Theodore Roosevelt became the first American to be awarded the Nobel Peace Prize.
Answer to Our Last Trivia Question
“The Crying Game” and “Scent of a Woman” were the first two films to air on which network? STARZ, in 1994. Kudos to: Justin Pierce-JP Consulting Group/LA; Gerry Bixenspan-TV Marketing Inc./NYC; Rev. Mark Wajda/Clermont, FL; Lorrie Shilling/El Segundo, CA; Tom Moore-Kalt Productions/LA; Susan Nessanbaum-Goldberg-M and S Entertainment/LA
Today’s Trivia Question
Why was Nikki (played by Kim Karsdashian) thrown in jail on “Drop Dead Diva” (2009-14)? (Email your answer to trivia@cynopsis.com and be sure to include your name, company, city and time zone. Unofficial rules: a limit of four answers per time zone. |
DIRECTOR OF PERFORMANCE MARKETING >>
ATHLETE TO ATHLETE/SANTA MONICA, CA: Lead the performance marketing team across Meta Ads and new paid digital channels (TikTok, YouTube, Google, etc.) as well as build and execute a roadmap for channel expansion and profitable scale. Develop and run structured testing frameworks. Partner with Creative Strategist on ad briefs, testing priorities, and creative feedback loops. Full info HERE
SENIOR MANAGER, TRAFFIC >>
INSP, LLC./CHARLOTTE, SC: Oversee the Traffic staff and manage and monitor the day-to-day operations. Responsible for the prompt and accurate execution of broadcast logs for three networks. The manager assumes a leadership role within our Network Operations and consistently looks to streamline processes and increasing the effectiveness and efficiency of the Traffic department. Full info HERE
MANAGER, DISTRIBUTION MARKETING >>
INSP, LLC./INDIAN LAND, SC: Develop and manage B2B and B2C campaigns in partnership with multichannel video programming distributors (MVPDs), virtual MVPDs (vMVPDs), and streaming platforms to increase viewership, drive tune-in, and support carriage initiatives. Execute marketing strategies. Strong multi-tasking skills, and the ability to manage competing priorities. Full info HERE
NATIONAL SALES MANAGER >>
HEARST MEDIA PRODUCTION GROUP/CHARLOTTE, NC: Oversee daily sales pipeline operations focused on national sponsorships, integrations, and branded content tied to unscripted programming. Manage and coach the Business Development team, drive outbound activity, shape proposals and pricing, and lead CRM strategy, reporting, and optimizations via Salesforce. Full info HERE
ASSOCIATE PRODUCER >>
NTD/WASHINGTON, DC: Pitch story ideas and write scripts/segment outlines as well as research guests and interview topics. Book guests and coordinate interviews. Help with logistics and sometimes field production. Support shoots and ensure production runs smoothly. Review footage and work with editors to shape final episodes. Write headlines, teasers, and social posts. Full info HERE
DIRECTOR, HUMAN RESOURCES AND ADMINISTRATION >>
THE JIM HENSON COMPANY/HOLLYWOOD, CA: Responsible for all HR functions and oversight of administrative and management needs. This strategic role is charged with operating from a customer service driven viewpoint that prioritizes employee satisfaction as well as enforce legally compliant policies, increase efficiency by implementing administrative and record-keeping best practices. Full info HERE
SENIOR DESIGNER >>
REELZ CHANNEL/ALBUQUERQUE, NM: Responsible for the concept, design and execution of various motion graphics projects for on-air promo and sales presentations. Will be required to design and create graphics for social media, digital and print. Must be able to follow brand guidelines and expand and change the brand look when necessary. Full info HERE
EVP, COMMERCIAL & TECHNOLOGY TRANSACTIONS, LEGAL & BUSINESS AFFAIRS >>
A+E GLOBAL MEDIA/NY(HYBRID): Oversee the three major areas of commercial transactions (comprised of supporting the Distribution, Total Media Solutions and Global Content Sales divisions) and the adjacent areas supported by the attorney teams that principally support those divisions (including vendor management and privacy). Full info HERE
SR. DIRECTOR OF SALES, KSTU & KUPX >>
THE E.W. SCRIPPS COMPANY/SALT LAKE CITY: Leverage our suite of advertising solutions to unlock growth opportunities for local and national businesses. Play a role in driving the station’s revenue goals as well as serving as the home station for Utah’s new NHL team. Collaborate with our production team to create campaigns that connect our clients with their customers in meaningful ways. Full info HERE
DIGITAL MEDIA BUYER >>
FURMAN ROTH ADVERTISING/NY(HYBRID): Plan, launch, and optimize digital marketing campaigns across various paid media channels (including Display, Google products, Paid Social, CTV, and Programmatic, etc.) while managing budgets effectively. Support the execution of media plans across platforms, overseeing targeting, budget allocation, and performance tracking to drive campaign success. Full info HERE
ACCOUNT DIRECTOR; CTV BRAND PARTNERSHIPS – MID WEST/WEST COAST
FUTURE TODAY
REMOTE
Build, maintain and expand a pipeline of sales targets, contacts, and sales opportunities leveraging your relationships with a heavy focus on new business revenue. Build/nurture relationships with the investment, strategy, precision and digital agencies as well as clients. Also maintain an ongoing knowledge of the streaming media landscape. Full info HERE
DIRECTOR, AD MARKETING & SALES >>
THE SHADE ROOM/REMOTE: Develop and execute a revenue growth strategy to drive direct advertising, branded content, and sponsorship sales as well as lead the development of compelling advertising and branded content offerings tailored for TSR’s audience and cultivate and maintain strong relationships with key advertisers, media agencies, and brand partners. Full info HERE
PROFESSIONAL LECTURER OF COMMUNICATION/SPORTS BROADCASTING >>
MARIST UNIVERSITY/ POUGHKEEPSIE, NY: Teach studio and field broadcasting and new media courses in sports media and journalism as well as be able to teach a studio course on producing a newscast and help students live stream a podcast or produce short-form feature content suitable for social media streaming. Also demonstrate through their teaching, professional activity, and service. Full info HERE
SALES LEAD – AGENCY PARTNERSHIPS
UPWAVE
NEW YORK, NY
Build and manage relationships with our agency partners – mostly targeting media buyers and planners – and help them see the value of adding Upwave measurement to The Trade Desk campaigns. You will both leverage your existing network and open new doors to achieve aggressive but achievable sales targets. Full info HERE |
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