Cynopsis 10/16/24: Sweet news for “Slow Horses”

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Cynopsis
Wednesday October 16, 2024

   IN THE NEWS

Roku has partnered with Estrella MediaCo, Canela Media, and Fuse Media to offer advertisers a curated marketplace of Hispanic and multicultural inventory. Advertisers can now run brand videos on top of ad-supported Hispanic and multicultural channels on the Roku platform. “Multicultural and bilingual audiences are vital to Roku and offer a huge growth market for advertisers,” said Dylan Moorhead, Director, Publisher Business Development and Programmatic Partnerships at Roku. “By uniting with specialist publishers, we’re strengthening our lead as the go-to destination for Hispanic and multicultural streamers, while providing powerful new options for brands to meaningfully reach these audiences.”

At its annual unBoxed event, Amazon Ads announced a series of innovations across the Amazon demand-side platform, including a new Amazon DSP experience that streamlines campaign planning, and simplified product launch and measurement solutions. “The digital advertising landscape is rapidly evolving, with streaming TV becoming mainstream and full-funnel, cross-channel reach and measurement taking center stage,” said Kelly MacLean, Vice President of Amazon DSP. “We’re inventing ad tech that makes it easier for all advertisers to navigate this evolution with precise reach, deeper insights, and direct measurement.”

Now hear this: Amazon Ads also unveiled a generative AI tool to create audio ads, enabling brands to conceptualize, create, and refresh content in one platform. The advertiser selects the product to promote, then AI analyzes the product’s details and customer reviews to create ad copy that’s read by a synthetic voice. The 30-second audio ads run across Alexa-enabled devices.

A restructuring of NBCUniversal’s sports ad sales teams has led to the exits of several employees, including ad sales chief Dan Lovinger. In a memo to staff, President of Advertising and Partnerships Allison Levin, who joined NBCU in late 2023 from Roku, said the Olympics and NBCU’s sports vertical will combine into an expanded team. “Our team must be hyper-focused on growing the business, selling audiences first, and maximizing revenue for our big moments,” she wrote. “To best achieve these goals, we need a structure that enables our sales team to do what they do best — sell — while bolstering our support functions to more effectively handle operational tasks, speed up decision-making and streamline processes.” Levin said an expanded team will now include all Olympic sales as well as NBCU’s Sports vertical, leveraging a unified strategy across all sports assets and be led by Peter Lazarus.

NBCUniversal Local introduced new weather products within the NBC Owned TV Stations’ and Telemundo Station Group’s mobile apps that feature customization tools, a streamlined layout and intuitive design to deliver faster and easier access local weather data. The English- and Spanish-language weather sections are available across all 35 NBC- and Telemundo-owned stations’ apps for iOS and Android devices. “This redesign was an extensive effort that relied on significant research and data, the expertise of our meteorologists and weather experts around the nation, and most importantly, our users, who provided considerable feedback,” said Lora Dennis, EVP of Multiplatform, NBCU Local.

Football helped boost broadcast’s share in Nielsen’s Total TV/Streaming 8% from August to September, to a 22.6% share, while Prime Video rose 12%, to a best ever 3.6%. Cable’s share was 26.1%, down from 26.3%.

The latest WFA Outlook report forecasts nine of the top 10 global media markets will see higher media prices in 2025 versus 2024, with US prices expected to rise from 2.1% in 2024 to 2.3% in 2025. Prices are expected to accelerate significantly in 2026, with the US expected to see inflation on 3.9%.

In his opening speech at the DPAA Summit on Tuesday, Barry Frey, President and CEO of the organization, touted DOOH as the launchpad for innovation. One example? “It’s retail media! Where others are talking about e-commerce, DPAA members are innovating and reaching consumers on the path to purchase…. Let’s face it, 85% of purchases are still being made in physical stores, and research shows 87% of consumers are accepting, or feel positively, about ads appearing inside retail establishments. And this is a huge opportunity for brand advertising, in addition to lower funnel promotional revenues!” (We’ve added exclamation points, which don’t justice to Frey’s enthusiasm.) “Our members…our global community… of hardware, software, data, programmatic, attribution, production companies and more, are leading all these experiences… throughout… the consumer journey!” Frey ended his talk by encouraging, “Go forth and innovate!”

The National Anthem sounds different on Gray Media nowadays. On Tuesday, the company, which has played the National Anthem on its stations every day since 2019, started airing a new version that features a performance by a youth orchestra, accompanied by a soloist who is a Gray Media employee. “This project represents both the future and the foundation of our nation,” said Hilton H. Howell Jr., Gray chairman-CEO. “This is one of the most wonderful countries anywhere in the world, and we should be proud of it. One of the things that we focus on as local broadcasters is our local communities, but that also means our national community.”

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   PRODUCTION & DEVELOPMENT

Hulu handed a series order to a family drama set within the NFL from “This Is Us” creator Dan Fogelman. Fogelman serves as writer and executive producer, with Jess Rosenthal also executive producing via his and Fogleman’s Rhode Island Ave. Productions along with David Ellison, Jesse Sisgold, and Jason T. Reed for Skydance Sports. 20th Television and Skydance Sports will produce. The streamer already has Fogelman’s “Only Murder in the Building” and upcoming thriller “Paradise” in its series stable.

“Slow Horses” had barely crossed the season four finish line when Apple TV+ announced a six-episode sixth season. The darkly comedic spy drama starring Gary Oldman follows a dysfunctional team of British intelligence agents who serve in a dumping ground department of MI5.

Disney Jr. greenlit “Marvel’s Iron Man and his Awesome Friends,” the first preschool Iron Man series. From Disney Branded Television, the series is currently in production and slated for a summer 2025 premiere on Disney Jr. and Disney+. The new series is part of Disney and Marvel’s expanded strategy to introduce Avengers characters and stories to a new generation of fans.

Can you dig it? BBC Factual announced “Secret Garden,” a series for BBC One and iPlayer from Plimsoll Productions. “Last year, BBC One’s Wild Isles became the highest rating factual series of the year, showing there’s a huge audience who are excited by the wildlife of Britain and Ireland,” said Jack Bootle, Head of Commissioning, Specialist Factual. “Now, in ‘Secret Garden,’ we’re looking at animal dramas that are even closer to home – the unbelievable true stories playing out right now in gardens up and down the UK. It’s a major three-year production that gives our gardens the blue chip treatment.”

Korean reality show “Culinary Class Wars” has been renewed for season two at Netflix. The series, which premiered in September, topped the streamer’s Global Top 10 TV (Non-English) list for three consecutive weeks.

New global production company Weirdbunch Entertainment will focus on Middle Eastern stories, characters, myths and legends for a global audience. The first original IP out of the gate is “The Legend of Soloman,” featuring Saudi Arabia’s first superhero family.

Anime streaming service Crunchyroll and NGLmitú, the Latino-focused digital media and entertainment company, struck a new partnership bridging the connection between Latino culture and love for Japanese animation. As part of the campaign, Crunchyroll and NGLmitú will debut a special video sketch to be featured on “mitú Daily,” mitú’s 3x weekly show, highlighting the parallels between anime and telenovelas.

FuboTV and The Athletic announced an in-depth partnership making Fubo the official live TV streaming partner of The Athletic. The multi-year agreement incorporates content and product integrations as well as plans to co-market the two brands to their respective audiences. Fubo will be integrated into live game blogs and additional content on The Athletic’s leading sports platform, and The Athletic will work with Fubo to provide an engaging content experience through custom in-content modules that will feature relevant game information.

Australia’s Cheeky Little Media and Canada’s Sinking Ship Entertainment are teaming to co-produce a new animated series, “Flower & Flour.” Created by Dan Mansour, the is inspired by Mansour’s and his wife Romy’s childhood experiences, with many of the adventures drawing from Romy’s upbringing in her family’s restaurant, which serves as the inspiration for the show’s central setting.

Megan Thee Stallion announced a feature length documentary, “In Her Words,” set to drop on Prime Video on Thursday, October 31. “I’m nervous and excited for yall to see it butttt it’s finally here,” the “Her” singer posted on Instagram.

   NEW & RETURNING SHOWS

Today’s Premieres
A&E: Fugitives Caught on Tape at 10p
ABC: Scamanda at 10p
Apple TV+: Shrinking
BET: Sistas at 9p
ESPN+: Taking One for the Team
Hulu: Nemesis
Netflix: I Am a Killer
Prime Video: Are You Smarter Than a Celebrity?

“Wonder Pets: In The City” premieres Friday, December 13 on Apple TV+. The new animated preschool original series focuses on a trio of pets in an NYC kindergarten classroom.

HGTV’s “Christina in the Country” returns Tuesday, November 12 at 9p. The series starring real estate expert Christina Haack focuses on Nashville-area renovations.

Adult animated superhero series “Invincible” returns to Prime Video for season three on Thursday, February 6.

   TECH

Over two dozen updates are headed to YouTube, including features like fine-tunable playback speed, allowing for adjustments in 0.05 increments; improved browsing in landscape with greater responsiveness, and larger thumbnails and bigger text; and visual improvements across YouTube to simplify the app. Also rolling out are a new miniplayer, new customization tools for playlists, and enhancements to the YouTube experience on TV. “Whether it was greater control, richer personalization, or useful features, we’ve been hearing from our users that they wanted to get the most out of YouTube in a way that’s unique to them,” said the company in a blog post. “These updates are a direct result of that valuable feedback, and they represent just the beginning of our ongoing effort to make YouTube better for everyone.”

IAB Tech Lab has launched ADMaP (Attribution Data Matching Protocol) for public comment. Built by privacy, measurement, and data clean room experts, ADMaP enables advertisers and publishers to securely share and measure conversion data without revealing user-specific details. “The shift away from traditional identifiers and associated techniques used for attribution has created an urgent need for new, privacy-forward solutions. Signal loss limits advertisers’ ability to measure campaigns accurately and ultimately impacts publishers’ revenues,” said Anthony Katsur, CEO, IAB Tech Lab. “ADMaP is a game-changer, enabling advertisers and publishers to collaborate safely and accurately determine measurement and attribution, while fully protecting their audience’s privacy.”

InMobi Advertising, provider of monetization and marketing technologies has chosen Scope3, the collaborative sustainability platform decarbonizing media and advertising, to pioneer a green media offering, purpose-built for mobile and in-app. The Scope3-powered solution allows InMobi Advertising’s clients to buy against low carbon emissions and supply path optimization-compliant media, access carbon emissions measurement data at the placement level, and inform their overall media strategy to reduce their emissions in the long term.

   COMING UP

Matteo Lane has joined the “Hulularious” comedy brand, taping a stand-up special on October 24 that will air later on the platform. “I am thrilled to be part of the Disney Hulu family,” said Lane. “This is the closest I’ll get to becoming the 5th Golden Girl.”

Lifetime announced the final original movie for its annual It’s A Wonderful Lifetime movie slate, “BeBe Winans’ We Three Kings.” Gospel and R&B legend BeBe Winans executive produces and stars alongside his niece, Deborah Joy Winans, in the story of a father attempting to reunite his estranged daughters at the holidays.

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   SPORTS REPORT

TNT Sports inked a multi-year renewal with Brian Anderson. Anderson, the voice of TNT Sports’ coverage of Major League Baseball, joined the company in 2008 to commentate TBS baseball games and is currently calling his ninth League Championship Series. Anderson is also on the call for NBA on TNT regular season and playoffs, college basketball (including TNT Sports’ and CBS Sports’ joint coverage of the NCAA Men’s Division I Basketball Tournament), and will be a key member of TNT Sports’ inaugural US coverage of Roland-Garros starting in 2025.

   GOING GLOBAL

Warner Bros. Discovery streaming service Max will launch on November 19 in Indonesia, Malaysia, Philippines, Singapore and Thailand, as well as Taiwan and Hong Kong. “Building on successful launches in the US, Latin America and Europe, Asia Pacific represents the next phase of Max’s globalization, making Max available now in over 72 markets with more to come in 2025,” said JB Perrette, CEO and President of Global Streaming & Games at Warner Bros. Discovery.

Leading All3Media’s MIPCOM lineup are two dramas based on real-life events: “Joan,” the true story of the UK’s most infamous jewel thief, Joan Hannington, and “The Gold,” inspired by the 1983 Brink’s-Mat robbery.

DCD Rights has acquired new music title “Life in Six Strings with Kylie Olsson.” The series, produced by LISS Films, sees TV host and music Journalist, Kylie Olsson, take viewers into the homes and sanctuaries of iconic guitarists.

The quiz show formerly known as “Celtel Africa Challenge” and then “Zain Africa Challenge” is making a comeback as “University Challenge Africa” in late 2025. The competition, a member of the family of academic competitions created by the College Bowl Company, sees students from universities across Africa matching wits in a televised question-and-answer game show.

Insight TV will feature over 22 titles and 170 hours of programming at MIPCOM, highlighting a move towards co-productions and third-party programming that reflects a strategic pivot from lifestyle content to more mainstream in-demand genres such as factual, travel & food, adventure/outdoors, auto, and sports.

   RATINGS

The fourth episode of Max’s “The Penguin” delivered 1.7 million cross-platform viewers, a season-high premiere night audience. The drama’s first episode has now racked up 13 million viewers.

Major League Baseball post season is averaging 3.33 million viewers, up 18% versus last year’s average. The Division Series averaged 3.56 million viewers for 18 games, a 14% lift from last year, while NLCS Game 1 delivered the most-watched Game 1 LCS on any network since 2009, with 8.5 million viewers across FOX, FOX Deportes and FOX sports streaming services.

The season two premiere of CBS’ “Tracker” delivered 8.3 million Live+SD linear viewers, to rank as the most-watched linear premiere of the 2024-25 broadcast season.

Basic Cable Top 10 for the week of October 7
P2+ AA (000)
Primetime
ESPN 2856
Fox News 2487
TBS 1543
MSNBC 1241
Fox Sports 1 1184
CNN 766
The Weather Channel 761
Hallmark Channel 613
USA 528
TNT 520
Total Day
Fox News 1560
ESPN 878
MSNBC 874
CNN 558
TBS 532
The Weather Channel 513
Fox Sports 1 421
Hallmark Channel 355
HGTV 282
TNT 247
Source: Nielsen

   EXECUTIVE MOVES

Horizon Media has elevated Gene Turner to President Global Chief Client Officer, and David Campanelli to President, Global Investment. “As the industry continues to evolve, speed, agility, integration, and precision are more important than ever,” stated Bill Koenigsberg, adding he is “excited to elevate leaders who have played key roles in advancing our client-first approach, fostering team collaboration, and driving growth. At Horizon, entrepreneurialism is in our DNA, and we put that spirit into action every day.”

Spectrum promoted Rohan Kumar to Senior Vice President, Digital Sales & Retail. Kumar will oversee Spectrum’s strategic retail relationships, while continuing to lead digital sales operations.

Global advertising platform MGID has appointed Alex Distadio as Regional Head of Publisher Acquisition, Americas, and Ela Krief as Global Head of Account Management.

StackAdapt has announced three new hires: Sanghita Majumder joins as Regional Vice President, Client Services, West; Stephen McBride steps in as Regional Vice President, Client Services, East; and David Laverty joins as Director of Sales Engineering.

A CYNOPSIS MESSAGE FROM PREMION

This Day in History
1916 – Margaret Sanger opened the first birth control clinic in the United States, in Brooklyn, New York.

Answer to Our Last Trivia Question
How many seasons did “I Love Lucy” air? Six (1951-57). Kudos to: Mark Prince-denstu Media/NYC; Gerry Bixenspan-TV Marketing Inc./NYC; Marni C. Gold/Hawthorne, NJ; John Kukla-KDFW Fox 4/Dallas; Susan Nessanbaum-Goldberg-M and S Entertainment/LA; Tom Moore-Kalt Productions/LA; Justin Pierce-JP Consulting Group/LA; Vic Lowry/LA

Today’s Trivia Question
Who played Karen’s mother on “Will & Grace” (1998-2006)? (Email [email protected] your answer and be sure to include your name, company, city and time zone. Unofficial rules: a limit of four answers per time zone.)

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INTERNATIONAL SALES EXECUTIVE
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ASSOCIATE, GLOBAL LICENSING & DISTRIBUTION
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Coordinate and execute asset delivery to content distribution partners and assist with ideation and execution of marketing campaigns with channel partners as well as capture, analyze, and report viewership data. You will also follow and report on industry trends and create weekly programming schedules for FAST channels. Full info HERE

DIRECTOR OF BUSINESS & LEGAL AFFAIRS >>
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LEAD BUSINESS DEVELOPMENT EXECUTIVE >>
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PAID SEARCH SPECIALIST
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MARKETING ASSOCIATE MANAGER
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Touch various teams within our group such as Marketing Solutions, Marketing Communications and Design. Our group develops thoughtful marketing and promotional programs alongside our business development team. We collaborate with teams across the organization to develop concepts that meet client needs and then bring the story to life. Full info HERE

MEDIA PLANNER >>
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TV HOST
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ACCOUNT EXECUTIVE, EAST COAST ADVERTISING SALES

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Responsible for coverage of assigned advertising agencies and clients specifically dedicated to representing AMG linear, digital and streaming platforms. Also grow and maintain existing clients as well as prospect and close new business. Work closely with clients and advertising holding companies ensuring AMG is a ‘must-buy’ for advertisers. Full info HERE

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Lead, manage, develop, and grow Ad Sales teams. Attract and retain the best talent. Work with leadership team to set, achieve, and grow revenue targets across OOH, Digital and Experiential. Instrumental in driving the team to exceed all expectations and goals. 15+ years’ experience in advertising, media, and relevant sales management roles. Full info HERE

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TV/VIDEO SPONSORSHIP-PRODUCT INTEGRATION SALES REPRESENTATIVE
>>
GAME ON MEDIA SOLUTIONS/Remote: Game On Media Solutions is looking for an independent business development oriented sponsorship sales representative. Focus will be on TV/Streaming project opportunities for brands that include product integration and placement. This is an Independent Contractor performance compensated opening. Attractive fees can be earned for closed deals. Full info HERE

BRAND ASSISTANT
>>
THE LEDE COMPANY/NYC: Full-service communication, strategy, and social impact consulting firm, specializing in corporate, brand, entertainment, and nonprofit sectors, is seeking a Brand Assistant to join the Brand team in our New York office. The Assistant will play an integral role in supporting accounts for a wide variety of Fashion, Beauty, CPG and Lifestyle clients. Full info HERE

TALENT ASSISTANT >>
THE LEDE COMPANY/LA: Full-service strategy, communications and social impact consulting firm, specializing in corporate, entertainment and nonprofit sectors. We are looking for a Talent Assistant to a Talent Publicist in Los Angeles. We are seeking enthusiastic candidates who can work in a fast-paced environment, are driven & have strong communication and writing skills. Full info HERE

EXECUTIVE PRODUCER FOR NATIONAL POLITICAL SHOW >>
BAHAKEL COMMUNICATIONS/CHARLOTTE NC: Develop and oversee the production of a daily or weekly national political show that covers the most important political news and events of the day. Develop and execute strategies to increase the show’s audience and engagement. At least 5 years of experience as an executive producer for a political show or similar program. Full info HERE

EXECUTIVE PRODUCER OF NEWS/ENTERTAINMENT
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BAHAKEL COMMUNICATIONS/CHARLOTTE NC:
Oversee all editorial and entertainment content, news production and presentation. Responsible for day-to-day operations of the show: producing, writing, and guiding creative. Develop content for the News @ TEN, plan, assign and create production schedules. 7 years of experience as executive producer or show producer. Network experience preferred. Full info HERE

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