 IN THE NEWS |
| Streaming’s share of total television usage outpaced the combined share of broadcast and cable for the first time ever in May, according to Nielsen’s monthly The Gauge™ report. Streaming represented 44.8% of TV viewership, its largest share of viewing to date, while broadcast accounted for 20.1% of viewing, and cable 24.1%. |
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Engagement with traditional news media sources such as TV, print, and news websites continues to fall, while dependence on social media, video platforms, and online aggregators grows, according to a poll from Reuters and the University of Oxford. Fifty-four percent of respondents surveyed reported accessing news via social media and video networks in the US in the last week, compared to 50% who accessed TV news and 48% who accessed websites/apps in the same period. Additional findings include:
· Across all markets the proportion consuming social video has grown from 52% in 2020 to 65% in 2025 and any video from 67% to 75%.
· 58% of those surveyed said they remain concerned about their ability to tell what is true from what is false when it comes to news online, a similar proportion to last year. Concern is highest in Africa (73%) and the US (73%), with the lowest levels in Western Europe (46%).
· When it comes to underlying sources of false or misleading information, online influencers and personalities are seen as the biggest threat worldwide (47%), along with national politicians (47%). |
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| Will President Trump approve an extension of the deadline for ByteDance to sell TikTok? “Probably, yeah. Probably have to get China approval but think we’ll get it. I think President Xi will ultimately approve it,” he told reporters on Tuesday. A law requiring the divestiture went into effect on January 19, but Trump has granted two extensions since he took office, the first until February and then until tomorrow, June 19. |
 Weigel Broadcasting announced a fall 2025 launch for WEST (Western Entertainment Series Television), its tenth over-the-air national broadcast television network. WEST will showcase Western TV series including “Gunsmoke,” “Bonanza,” “Maverick,” and more, available on the broadcast television stations of Weigel Broadcasting, with additional carriage and distribution partners to be announced.
TV metadata company Global Listings has launched GL-SEO, an AI-powered platform designed to enhance visibility across all formats. Using genre-specific SEO logic, multilingual localization, and platform-optimized formatting, Global Listings aims to increase content visibility and platform reach. “We’re not just writing synopses. We’re engineering discoverability,” said Thalia Droussioti, CEO, Global Listings. |
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| Cynopsis Top Women in Media
Not just in the spotlight—setting the standard
Last year’s Luminary Honoree Bethenny Frankel went from the stage to the NYFW runway—because being a Top Woman means the spotlight follows.
From content chiefs to data disruptors, this is where leadership gets recognized.
NOMINATE A LEADER |
| NEW & RETURNING SHOWS |
 Spinoff series “NCIS: Tony & Ziva” debuts Thursday, September 4 with three episodes on Paramount+. “We’re beyond excited to finally share Tony and Ziva’s next chapter with the incredible fans around the world who never stopped believing this day would come,” said stars and executive producers Cote de Pablo and Michael Weatherly. “Returning to these roles together on screen after more than a decade has been an unforgettable journey packed with lies, spies, danger, desire….and self-driving murder cars!” |
 Season two of Hulu’s “Such Brave Girls” debuts Monday, July 7. The comedy follows a family trying to escape the reality of their cramped, debt-ridden home.
“Jake Makes it Easy” returns for season two on FYI on Monday, July 7 at 10p. The culinary series stars best-selling cookbook author Jake Cohen.
On A&E, new episodes of “Oceanfront Property Hunt” debut Saturday, July 12 at 11a, followed by “48 Hours to Buy” at 12p.
Back-to-back new episodes of “My Lottery Dream Home” and “Zillow Gone Wild” premiere Friday, July 18, at 9p and 9:30p on HGTV. |
Today’ Premieres
Apple TV+: The Buccaneers
BritBox: Outrageous at 8p
CW: Children Ruin Everything at 9p
Discovery: Expedition Unknown at 9p; Mystery at Blind Frog Ranch at 10p
Netflix: Dallas Cowboys Cheerleaders: America’s Sweethearts; Somebody Feed Phil; Yolanthe
Prime Video: We Were Liars
Vice: Sports Gone Wrong at 9p
Thursday’s Premieres
Netflix: The Waterfront; The Many Deaths of Nora Dalmasso |
| MEASUREMENT |
| Relo Metrics and VideoAmp announced the official launch of Total Sports Performance, a measurement and attribution solution purpose-built for the sports media ecosystem, at Cannes Lions. The solution takes the real-time detection data from Relo’s computer vision AI models and resolves them to households, leveraging VideoAmp’s VALID™ identity graph and commingled TV viewership data for a precise view of audiences and outcomes. “The disconnect between advertising, content, and sponsorship measurement has long limited the sports ecosystem’s ability to prove true ROI,” said Jay Prasad, CEO of Relo Metrics. “With Total Sports Performance, we’re changing that.”
Ad platform National CineMedia and iSpot are expanding their partnership, with NCM integrating its household level exposure data with iSpot’s Unified and Outcomes measurement solutions. “We’re excited to deepen our collaboration with National CineMedia to bring continuous, cross-platform audience measurement to theaters,” said Stuart Schwartzapfel, EVP of Media Partnerships, iSpot. “Helping them harness iSpot data to drive clear measurement innovation will provide immediate value to brands looking to leverage the power of pop culture to reach a highly engaged, often younger, consumer.” |
| RETAIL MEDIA |
| Criteo has launched its Auction-Based Display technology, which brings programmatic flexibility to retail media and helps players like Costco access biddable trading optionality, new buying options and advanced controls for ad relevancy. “Display advertising is a proven retail media format, but the needs of advertisers and retailers are evolving,” said Melanie Zimmermann, General Manager of Global Retail Media at Criteo. “Our new auction-based offering is modernizing display technology – creating a flexible, automated solution that’s tailored to the retail environment.” |
| PRODUCTION |
| Netflix is working on a reboot of “Land of the Lost,” the 1974 kids’ series produced by Sid and Marty Krofft. The Kroffts, along with Marty’s daughter Deanna Krofft Pope, who is Vice President of Development and Production at their company, will produce the project. |
 HappyNest Entertainment and Chuck E. Cheese are teaming for “The Chuck E. Cheese Christmas Special,” currently in production with a release date scheduled for this holiday season. Zac Moncrief and Jon Coltan Barry (“Phineas & Ferb”) are executive producers and co-writers. |
| CYNOPSIS SCREENSHIFT
Confirmed speakers just dropped
Samantha Rose (Horizon Media), Greg Stuart (MMA Global), and Helen Katz (Publicis Media) are taking the ScreenShift stage. Join media’s sharpest minds as they tackle the future of streaming, personalization, and AI.
One day. One stage. A powerful speaker lineup.
VIEW THE AGENDA |
| ADVERTISING |
| Uber Advertising is announcing the international expansion of Ride Offers, an ad product that enables brands to reward Uber riders with offers on their next eligible ride. This initiative launched in late 2022; since then, Uber Advertising has surpassed $1.5 billion in annual revenue run rate (Q1’25), a growth of over 60% year over year.
Amplified released a new report revealing how much of their budgets brands are wasting on ineffective advertising. In “The Eye-Watering Cost of Dull Media,” Amplified sought to explore what happens when the media mix fails, even if ad creative quality is good. Campaigns were categorized into four groups based on how many people viewed the ad and for how long in proportion to the total ad time-in-view – from Non-Dull and Moderately Dull to Very Dull and Extremely Dull. Analysis revealed Non-Dull media is approximately 11 times more effective than Very Dull and Extremely Dull formats. Other findings include:
· Low-performing campaigns invest more heavily in “fast-decay” formats, hitting diminishing returns more quickly and wasting more impressions.
· In Non-Dull campaigns, around 80% of formats were slow decay. However, in Extremely Dull campaigns, that mix flips with only 20% of formats being slow decay.
· Very and extremely dull campaigns produce 37% lower STAS (short term advertising strength). As attention fades, so does influence.
· Very and Extremely Dull campaigns saw a 130% increase in wastage (the space above the viewing curve i.e. the portion of time that an ad was on screen but never looked at).
“The Cost of Dull Media isn’t just theoretical – itʼs a measurable, financial penalty being levied on well-intentioned marketers every day, like a hidden tax on brands that pay full price for media that simply isnʼt doing its job,” said Karen Nelson-Field, Founder of Amplified. “This is media inefficiency in its rawest form.”
Meta is bringing ads to WhatsApp’s “Updates” tab. Brands will be ableto launch sponsored content in the tab, delivered to target audiences based on personal data, such as users’ location. The new format will roll out over the next few months. |
| QUOTES FROM CANNES |
· “This shift from the information and internet age to the artificial intelligence age is going to happen over the next three to five years…We need to be ready for that, and it is going to be a tumultuous couple of years.” – Dan Schulman, Just Capital chairman of the board
· “People see AI as globalization 2.0.” – Richard Edelman, CEO of Edelman
· “It’s not just the big giants anymore. New players and category leaders are turning commerce data into media engines and redefining how advertisers reach consumers.” – Lauren Wiener, Global lead of the marketing, sales and pricing practice of the Boston Consulting Group
· “I do think the M&A landscape and entertainment will get a little busy once the Paramount deal is done.” – Michael Kassan, 3C Ventures CEO |
| SPORTS REPORT |
| BIG3 has partnered with the East Asia Super League (EASL) to bring the BIG3 to Asia in 2026. The two leagues will work together to promote 3-on-3, showcase BIG3 and its athletes across Asia next year, and build goodwill. This is the second showcase-type agreement that the BIG3 has entered into this year, following the announcement of the league’s deal with the NBL to bring the BIG3 to Australia in fall 2025. “BIG3 was built to change how people experience basketball,”said BIG3 Co-CEO Ice Cube. “The EASL has done an incredible job elevating the gameplay across Asia and specifically, growing its popularity with young sports fans. This partnership will set the stage for the future of the BIG3.”
Competitive entertainment company BLAST and GamingMalta, an independent non-profit foundation set up by the Government of Malta, have struck a partnership that will see Malta become a destination for esports events and innovation, with BLAST debuting in Malta with the BLAST Premier Bounty S2 in August 2025.
Sunday’s Bommarito Automotive Group 500 at WWT Raceway event on Fox drew 1.102 million viewers, up 88% from last year’s WWT Raceway race, and up 17% from the eighth race of the 2024 season. |
| RATINGS |
 FOX News’ “Army 250 Parade” coverage was the number one cable program on Saturday, June 14, averaging 4.9 million viewers and 700,000 A25-54 from 6p-10p. The program peaked during the 8p hour with 5.5 million viewers, enough to make FOX News Channel the number one network in primetime for the day.
With over 2.6 million cross platform viewers, “The Mortician” is HBO’s most-watched docuseries in five years. The three-parter tells the story of the inhumane practices unearthed at a Southern California funeral home.
Season seven of newly-returned “Love Island USA” scored 1.2 billion minutes viewed the week of June 6, up 244% from the premiere episodes that dropped the week prior. By the same point in its season six run, the reality show had tallied 500.7 million minutes viewed.
Basic Cable Top 10 for the week of June 9
P2+ AA (000)
Primetime
Fox News 3155
MSNBC 1113
TNT 1036
ESPN 832
CNN 775
HGTV 882
TBS 524
USA 470
History 453
Hallmark Channel 445
Total Day
Fox News 1925
MSNBC 699
CNN 561
ESPN 395
HGTV 315
USA 315
TNT 278
Hallmark Channel 255
TBS 263
Hallmark Mystery 237
Source: Nielsen |
| EXECUTIVE MOVES |
| Dan Callahan has been promoted to Senior Vice President and Chief Revenue Officer at Spectrum Reach. Callahan succeeds Jason Brown, who was named Executive Vice President of Spectrum Reach earlier this year.
Charlotte Wells has been elevated to the newly created position of Chief Executive Officer at the SAG-AFTRA Foundation, succeeding current Executive Director Cyd Wilson, who is retiring and stepping into an advisory and special projects role. Wells is currently the Foundation’s Chief Operating Officer.
Michael Kronish has been appointed President of Canada’s C3 Media. Krinish joins from Muse Entertainment, where he was Senior Vice President, Unscripted and Documentary.
Former Sony/B17 chief operating officer Gregg Moscot has launched Moscot Global Production Services, a physical production and post-production services operation created to help navigate the challenges of the global television marketplace. |
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This Day in History
1912 – Delegates at the Chicago national Republican Convention were split between President Taft and Theodore Roosevelt. They ended up nominating Taft, prompting Roosevelt delegates to form the Progressive Party (aka the Bull Moose Party).
Answer to Our Last Trivia Question
How did “Sex and the City” (1998-2004) pals Charlotte and Carrie meet? When a drunk man on the subway flashed them. Kudos to: Justin Pierce-JP Consulting Group/LA; Gerry Bixenspan-TV Marketing Inc./NYC; Traci Liner-IPG Mediabrands/NYC; Susan Nessanbaum-Goldberg-M and S Entertainment//LA; Tom Moore-Kalt Productions/LA
Today’s Trivia Question
Which Emmy-winning soap opera actress later played a daytime drama executive on a Hallmark Channel movie? (Email your answer to trivia@cynopsis.com and be sure to include your name, company, city and time zone. Unofficial rules: a limit of four answers per time zone.) |
EVP, COMMERCIAL & TECHNOLOGY TRANSACTIONS, LEGAL & BUSINESS AFFAIRS >>
A+E GLOBAL MEDIA/NY(HYBRID): Oversee the three major areas of commercial transactions (comprised of supporting the Distribution, Total Media Solutions and Global Content Sales divisions) and the adjacent areas supported by the attorney teams that principally support those divisions (including vendor management and privacy). Full info HERE
SR. DIRECTOR OF SALES, KSTU & KUPX >>
THE E.W. SCRIPPS COMPANY/SALT LAKE CITY: Leverage our suite of advertising solutions to unlock growth opportunities for local and national businesses. Play a role in driving the station’s revenue goals as well as serving as the home station for Utah’s new NHL team. Collaborate with our production team to create campaigns that connect our clients with their customers in meaningful ways. Full info HERE
CHIEF REVENUE OFFICER>>
ORIGIN/NY(HYBRID): Overseeing full time sales team of 2 remote sellers, an account director, a sales operations manager and sales strategist. Accelerating the adoption of award-winning suite of CTV ad formats. Ensuring we exceed our current targets and ultimately making sure we continue growing at the pace we are in an increasingly competitive market. Full Info HERE.
DIGITAL MEDIA BUYER >>
FURMAN ROTH ADVERTISING/NY(HYBRID): Plan, launch, and optimize digital marketing campaigns across various paid media channels (including Display, Google products, Paid Social, CTV, and Programmatic, etc.) while managing budgets effectively. Support the execution of media plans across platforms, overseeing targeting, budget allocation, and performance tracking to drive campaign success. Full info HERE
ACCOUNT DIRECTOR; CTV BRAND PARTNERSHIPS – MID WEST/WEST COAST
FUTURE TODAY
REMOTE
Build, maintain and expand a pipeline of sales targets, contacts, and sales opportunities leveraging your relationships with a heavy focus on new business revenue. Build/nurture relationships with the investment, strategy, precision and digital agencies as well as clients. Also maintain an ongoing knowledge of the streaming media landscape. Full info HERE
DIRECTOR, AD MARKETING & SALES >>
THE SHADE ROOM/REMOTE: Develop and execute a revenue growth strategy to drive direct advertising, branded content, and sponsorship sales as well as lead the development of compelling advertising and branded content offerings tailored for TSR’s audience and cultivate and maintain strong relationships with key advertisers, media agencies, and brand partners. Full info HERE
ACCOUNT EXECUTIVE DIRECT RESPONSE >>
OPPORTUNITY MEDIA/NY(REMOTE/HYBRID): Seeking an energetic achiever with excellent written & organizational skills for role to assist in growing revenue for dynamic Direct Response Team: required: BA Degree, Min 2 yrs DR Experience. Wide Orbit Exp a +. Full info HERE
PROFESSIONAL LECTURER OF COMMUNICATION/SPORTS BROADCASTING >>
MARIST UNIVERSITY/ POUGHKEEPSIE, NY: Teach studio and field broadcasting and new media courses in sports media and journalism as well as be able to teach a studio course on producing a newscast and help students live stream a podcast or produce short-form feature content suitable for social media streaming. Also demonstrate through their teaching, professional activity, and service. Full info HERE
SALES LEAD – AGENCY PARTNERSHIPS
UPWAVE
NEW YORK, NY
Build and manage relationships with our agency partners – mostly targeting media buyers and planners – and help them see the value of adding Upwave measurement to The Trade Desk campaigns. You will both leverage your existing network and open new doors to achieve aggressive but achievable sales targets. Full info HERE |
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