October 14th, City Winery, NYC

PRICES INCREASE AUGUST 28, 2025

Overview

For over two decades, Cynopsis has been the daily source media and marketing professionals turn to for a bird’s eye view of the key stories in their community. With the launch of ScreenShift Connect, we’re taking that trusted voice off the screen and into the room, bringing together the conversations, connections, and content that are shaping the future of the media industry.

As the worlds of streaming and linear converge, ScreenShift Connect brings together visionaries from brands, agencies, platforms, and tech to shape the future of consumer engagement. From traditional TV to CTV and digital video, this is where content meets commerce, platforms evolve, and audience attention drives strategy.

WHY ATTEND? 

  • Connect with decision-makers from brands, agencies, networks, streamers, and platforms.
  • Participate in collaborative formats that go beyond panels.
  • Discover how leading brands and platforms are using AI and data to drive results.
  • Explore the latest strategies in CTV, cross-platform measurement, and content monetization.

Key Themes

The Screen Economy
Growth and disruption in streaming, CTV, and digital video.
AI in Media
Real-world applications of AI transforming strategy, personalization, and monetization.
Ad Innovation
Smarter targeting, dynamic formats, and emerging monetization tactics.
Content Meets Commerce
Shoppable experiences and the evolving path from content to conversion.
Measurement in Motion
Modern tools and frameworks for tracking success across platforms.
Viewer Experience & Platform Strategy
FAST, gaming, UX, and how engagement models are evolving.
The Power of Live
Capturing attention and revenue through sports, events, and live digital formats.
GOT A BIG IDEA?
Sponsor ScreenShift and weave your theme into the conversation.

AGENDA

Tuesday, October 14

  1. 8:30 am - 9:00 am

    Registration, Coffee and Conversations

  2. 9:00 am - 9:05 am

    Welcome to ScreenShift 2025

  3. 9:05 am - 9:25 am

    Future Forward: Navigating Media's Next Era  

    With linear buying evolving fast, sports viewership hitting new highs, and ad innovation moving at lightning speed, Samantha Rose—EVP and Strategic Investment Lead at Horizon Media—is kicking off ScreenShift with a high-energy session packed with insights. She’ll dive into the shifting media landscape, from the growing pains of streaming and the reinvention of linear, to breakthrough tech and the power of smarter collaboration. Get ready for a fast-paced look at where the industry is now, where it’s headed next, and how agencies can stay ahead of the game.

  4. 9:25 am - 9:55 am

    Media Buyers & Planners: Ask Us Anything

    Ever wonder how media buying decisions are really made behind the scenes? Curious about what today’s media planners look for when building cross-platform campaigns or allocating budgets? This interactive session pulls back the curtain on their decision-making processes. 

    Bring your questions and get direct, unfiltered insights from the experts who shape the business.

VIEW FULL AGENDA

NEW: SCREENSHIFT CORNHOLE TOURNAMENT

We’re adding a little friendly competition to the mix. Join us onsite during the closing reception for the official ScreenShift Cornhole Tournament, hosted in partnership with the American Cornhole League.Whether you’re a seasoned pro or just in it for the bragging rights, it’s your chance to throw down with fellow attendees… and maybe walk away with a prize.

Register Now

In partnership with:

SPEAKERS

  • Samantha Rose

    Samantha Rose

    EVP, Strategic Investment Lead
    Horizon Media
  • Larry Allen

    Larry Allen

    VP, Global Strategy, Data, Measurement & Addressable
    FreeWheel
  • Kabir Bedi

    Kabir Bedi

    Head of Product for GenAI
    Amazon Ads
  • BFordLancer

    BFordLancer

    Content Creator
  • Elsa Castro Blumberg

    Elsa Castro Blumberg

    AVP, Analytics & Insights
    DIRECTV Advertising
  • Kerry Bradley

    Kerry Bradley

    Senior VP, Strategy
    Horizon Sports & Experiences
    Horizon Sports & Experiences
  • Liz Boylan

    Liz Boylan

    VP, Pricing & Planning
    Disney
  • Jim Brady

    Jim Brady

    Former VP, Journalism
    John S. and James L. Knight Foundation
  • Sal Candela

    Sal Candela

    VP Global Agency Partnerships
    Roku
  • Eric de Cholnoky

    Eric de Cholnoky

    EVP, Distribution & Business Development
    AMC Networks
  • Roy Cho

    Roy Cho

    President of Distribution & Partnerships
    Versant Media
  • Jeffrey Bustos

    Jeffrey Bustos

    SVP, Retail Media Analytics
    Merkle
  • Nadi Filsoof

    Nadi Filsoof

    Senior Talent Manager
    Underscore Talent
  • Luke Fowler

    Luke Fowler

    Director of Performance Media
    KSM Media
  • Melissa Grady Dias

    Melissa Grady Dias

    Former Chief Marketing Officer
    Cadillac
  • Caroline Giegerich

    Caroline Giegerich

    VP, AI Integration & Acceleration
    Interactive Advertising Bureau (IAB)
  • Bethany Eppner

    Bethany Eppner

    VP, Global Business Marketing
    Fandom
  • Marcy Greenberger

    Marcy Greenberger

    Chief Investment Officer
    UM Worldwide
  • Philippe Guelton

    Philippe Guelton

    Global President
    Canela Media
  • Jon Giegengack

    Jon Giegengack

    Founder and Principal
    Hub Entertainment Research
  • Julie Haleluk

    Julie Haleluk

    Global Head of Growth, Amazon Shopping Videos
    Amazon Ads
  • Tim Hanlon

    Tim Hanlon

    Founder & CEO
    Vertere Group, LLC
  • Veronica Hart

    Veronica Hart

    Chief Growth Officer
    RWS Global
  • Renee Hauch

    Renee Hauch

    Principal
    JM Search
  • Tim Hill

    Tim Hill

    Chief Partnerships Officer, Initiative
    IPG Mediabrands
  • Ray Hopkins

    Ray Hopkins

    President, Paramount U.S. Distribution
    Paramount Global
  • Helen Katz

    Helen Katz

    EVP, Research, Data Sciences Practice
    Publicis Media
  • Lynne d Johnson

    Lynne d Johnson

    Content Director, Communities, AdMonsters + AdExchanger
    AdMonsters
  • Jen Kavanagh

    Jen Kavanagh

    SVP, Media & Marketing
    Philadelphia Eagles
  • Tameka Kee

    Tameka Kee

    SVP, Programming & Operations
    Coalition for Innovative Media Measurement (CIMM)
  • Laura Lamattina

    Laura Lamattina

    VP, Branded Entertainment
    Nexstar Media Group
  • Todd Landfried

    Todd Landfried

    CoFounder & CEO
    n2 Media Holdings
  • Lynn Leahey

    Lynn Leahey

    Editorial Director
    Cynopsis
  • Anmol Malhotra

    Anmol Malhotra

    Head of Sports & Media Partnerships
    Snap Inc.
  • Yasmin Mitchell

    Yasmin Mitchell

    Head of Business Intelligence & Insights
    Fuse Media
  • Jennifer Monson

    Jennifer Monson

    VP, Ad Sales
    Fubo
  • Jason Keath

    Jason Keath

    Co-Founder
    Social Fresh
  • Tom Montemagno

    Tom Montemagno

    Executive VP, Programming Acquisition
    Charter Communications
  • Phaith Montoya

    Phaith Montoya

    Influencer & Content Creator
  • E.B. Moss

    E.B. Moss

    Writer, Podcaster & Strategist
    Moss Appeal
  • Cathy Rasenberger

    Cathy Rasenberger

    Founder/President, Rasenberger Media & Co-Founder/Co-President, Sports Studio and FreeLiveSports.tv
    Rasenberger Media
  • Jessica Rosenworcel

    Jessica Rosenworcel

    Former Chairwoman
    Federal Communications Commission (FCC)
    Federal Communications Commission (FCC)
  • Ameeth Sankaran

    Ameeth Sankaran

    CEO
    Religion of Sports
  • Stuart Schneiderman

    Stuart Schneiderman

    GM, AP Ad Insights Hub
    Advertiser Perceptions
  • Andy Schonfeld

    Andy Schonfeld

    Chief Revenue Officer
    Tatari, Inc.
  • Russell Schneider

    Russell Schneider

    VP, Head of Sales & Brand Partnerships
    BLAST
  • Brandon Stewart

    Brandon Stewart

    CEO
    Brandon Studios
  • Albert Thompson

    Albert Thompson

    Director, Digital Innovation
    Walton Isaacson
  • Benjamin Vandegrift

    Benjamin Vandegrift

    VP, Measurement Strategy & Innovation
    VAB
  • Seth Walters

    Seth Walters

    VP, Head of CTV Sales
    The E.W. Scripps Company
  • Fang Xu

    Fang Xu

    Head of Talent Acquisition
    A+E Global Media
  • Eli Zang

    Eli Zang

    VP, Head of Sales
    XUMO
  • Greg Stuart

    Greg Stuart

    CEO
    MMA Global

Who Attends

Senior leaders with titles ranging in levels from Managers to Senior Directors and SVP’s, and primary job functions focused on media buying & planning, programming, strategy, research, sales and marketing.

Need approval to attend this year’s ScreenShift Conference?

Download one of our letters below and send it directly to your boss. 
*Need a different type of letter? Contact us now. 

Pricing

  • GENERAL ATTENDEE

    $699
    Summer expires 08/29/2025

    This pass is valid for ad agencies, brands, networks & streamers, content creators, publishers, consultants, and education.

    Fall & Final
    $899
    Register

  • SOLUTIONS PROVIDER

    $1,250
    Summer expires 08/29/2025

    This pass type is valid for ad and marketing tech, measurement companies, investment firms, DSP/SSPs, and Trade Desks.

    Fall & Final
    $1,500
    Register

  • Roundtables + Reception Pass (Entry from 3pm)

    $199
    Summer expires 08/29/2025

    This pass type is for entry after 3pm – an opportunity to attend the afternoon roundtables and network with attendees and this year’s awards honorees.

    Fall & Final
    $299
    Register

  • BRAND MARKETER PASS

    $0
    Rate

    If you are a Director or above from a consumer brand, you may qualify to attend for free.

    Opportunity to claim complimentary pass expires 8/29/2025.

    REQUEST FREE PASS

Sponsors

Omeda
Philo
Premion
Tatari, Inc.
VAB

Location

City Winery | Pier 57 | 25 11th Avenue | NYC, NY

Contact Us

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