Cynopsis 06/18/24: Jacqui Heinrich gets FOX News promotion

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Cynopsis Medias First Morning Read
Tuesday June 18, 2024

Today’s Premieres
Discovery: Sin City Tow at 9p
HGTV: Farmhouse Fixer: Camp Revamp at 9p
Netflix: Agents of Mystery
Paramount+: Chopper Cops
PBS: Disco: Soundtrack of a Revolution at 9p

Today’s Finale
CW: Hostage Rescue at 9p

IN THE NEWS

Half of Target guests report being likely to search for an item after seeing it on TV, and 33% say they will scan a QR code on their TV if they know it will take them to a familiar site. That’s according to Innovid’s CTV Commerce 2024 report, which also found:
– CTV has established itself as an integral part of the CPG video mix, accounting for 49% of total video impressions for the last two years. CPGs also have the highest average CTV campaign reach (25.24%) among all measured verticals, and are experiencing strong performance with the use of interactive ads, which see engagement rates 10x higher than standard video formats.
– Creative elements, including action-oriented calls to action like “Scan to Shop” or “Scan to Add to Cart,” are shown to create a sense of urgency and drive consumers to engage with shoppable ads. Shortening the number of “clicks” it takes to get to a desired action and maximizing QR codes’ time on screen were also found to be important components in creating successful interactive campaign experiences.
“CTV is playing a powerful role in driving both awareness and outcomes up and down the purchase funnel,” said Dan Mouradian, SVP, Global Client Solutions at Innovid. “It is an important and growing channel for advertisers when it comes to influencing consumer decisions and enabling shoppable experiences.”

Ad spend on made-for-advertising sites has dropped by 64%, according to the ANA’s Programmatic Transparency Benchmark Study. Last year, the trade association estimated that 15% of the media buys by major advertisers were spent on the fake sites, but the new report sets the number at 4%. The study, conducted by the ANA and Trustworthy Accountability Group (TAG)’s TrustNet, analyzed log-level data for 31 billion programmatic ad impressions representing $211 million in ad spending by 11 major advertisers between January and May.

In an update to its Global Ad Forecast, MAGNA is raising its 2024 growth forecast following a stronger-than-expected ad market in the first quarter (+12%) and an improvement in the economic outlook (real GDP growth +3.2%, US +2.5%). MAGNA predicts that global media owners’ advertising revenues will reach $927 billion this year, growing by +10%, and the US ad market will grow by +10.7% this year to $374 billion. Traditional Media Owners ad sales will grow by +4.4% to $111 billion while DPP ad revenues will expand by +13.5% to $263 billion. Automotive and CPG/FMCG brands will be among the fastest-growing ad spending verticals this year, as Finance re-accelerates and Government expands due to the many elections taking place.

NBCUniversal Syndication Studios has renewed “Access Hollywood” and “Access Daily with Mario & Kit” through 2026 in national syndication. The studio has sold the entertainment news shows to NBCUniversal Local’s NBC Owned Television Stations, along with station groups across the country. “‘Access Hollywood’ and ‘Access Daily’ deliver engaging and entertaining content to our audiences, which has made them an indelible part of our NBC stations’ lineups,” said Therese Gamba, Chief Marketing Officer & Executive Vice President of Acquired Programming, NBCUniversal Local.

The Biden-Harris team is getting ahead of CNN’s June 27 presidential debate with a $50 million paid media campaign targeting voters in battleground states. The campaign, “Character Matters,” includes seven-figure investments into reaching Black, Latino, and AANHPI voters, and is running on general market television and CTV as well as national cable.

FOX News Media has elevated Jacqui Heinrich and Peter Doocy to senior White House correspondent. Heinrich will continue covering the White House beat, as well as co-hosting FOX News Audio’s “FOX News Rundown” podcast. Doocy will continue to provide coverage of the president’s domestic and international activities and issues that affect the administration.

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PRODUCTION & DEVELOPMENT

For the first time, the “Hard Knocks” franchise will chronicle an entire NFL division with “Hard Knocks: In Season with the AFC North,” debuting Tuesday, December 3 at 9p on HBO. Episodes featuring the Baltimore Ravens, Cincinnati Bengals, Cleveland Browns, and Pittsburgh Steelers will premiere on subsequent Tuesdays through the end of the NFL regular season and continue into the NFL playoffs in January 2025. Last month it was announced that “Hard Knocks” will now be covering the NFL offseason with “Hard Knocks: Offseason with the New York Giants,” debuting Tuesday, July 2.

Radar Pictures and For Us By Us are developing a scripted series about how the Fubu hip hop clothing brand, founded in 1992, grew into a $6 billion empire. “We see this collaboration as an opportunity to not only celebrate the vibrant culture of hip hop but also to honor the unsung heroes who have shaped its fashion landscape,” said Radar Pictures’ Ted Field. “Through their stories, we aim to inspire and empower audiences, while highlighting the transformative power of creativity and self-expression.”

Canadian producer Incendo and audio entertainment company Meet Cute, are teaming to co-develop a slate of Met Cute Originals for film and television. “Incendo and Meet Cute feels like a match made in heaven,” said Meet Cute CEO Naomi Shah. “From our first conversation, we knew that we wanted to curate a diverse slate from our library that speaks to modern audiences. Each story is uniquely its own, but they all have the same backbone of hope, with a feel-good through line connecting them.”

“Orphan Black” lead Tatiana Maslany will star in and produce the pilot for “The Nightbeast,” a darkly comedic tale for Amazon. MGM Studios. Executive producers include Executive producers include Peter Warren, Justin Levy, Fred Berger and Brian Kavanaugh-Jones (Station26, A Range Company), Kristen Campo (Campout) and Jamie Babbit.

Added to the cast of “The Gilded Age” for season three are Phylicia Rashad (“The Cosby Show”) and Jordan Donica (“Hamilton”) in recurring roles, and Victoria Clark (“The Blacklist”) and Brian Stokes Mitchell (“tick, tick…BOOM!”) as guest stars.

NEW & RETURNING SERIES

Season three of JLTV thriller “Fauda” premieres Thursday, June 20 at 8p. The series tells the story of an undercover unit in the Israeli Defense Forces whose mission is to disrupt Hamas’s terrorist aims in the West Bank.

COMING UP

“The Daily Show” is launching a campaign, “InDogCision 2024: Rescuing Democracy,” aimed at getting voters to the polls, and animals adopted. The Comedy Central network has partnered with voter registration organization HeadCount and animal rescues across the country to host events in New York, Milwaukee and Chicago, where fans can meet pets up for adoption, and register to vote in 2024. The campaign kicks off Friday, June 21 at Animal Haven in New York.

This month, The Africa Channel celebrates Black Music Month and Juneteenth with a special lineup and focus on musical genre Afrobeats. Programming includes “Afrobeats: From Nigeria to the World”; “Music for Wildlife”; and “Muzik Ni.”

The Cowboy Way channel will be airing special programming in honor of Juneteenth on Wednesday, starting at 4p with “Freedom on the Range.”

TECH TALK

Stagwell and in-game advertising platform Anzu announced a strategic partnership. Stagwell’s clients will leverage Anzu’s platform for executing, measuring, and optimizing programmatic intrinsic in-game ads, and the Stagwell network of agencies, beginning with its digital transformation network Code and Theory, will collaborate with Anzu to develop new ad formats, content innovation, and dynamic activations. “Gaming, with its vast scale, attention-rich environments, and brand-safe 3D worlds, has all the ingredients to become a multi-billion-dollar ad medium,” said Itamar Benedy, Co-Founder and CEO of Anzu. “The collaboration with the Stagwell worldwide network and the creative minds at Code and Theory, combined with our unique technology, represents a significant leap forward for in-game advertising. This partnership will elevate the creative approach to advertising within games and push the boundaries of what’s possible in this medium.”

Sell-side advertising company Magnite and Spectrum Reach, the advertising sales business of Charter Communications, struck an agreement that will have Spectrum Reach expand on the current use of Magnite’s technology, which is focused on delivering targeted ads in a programmatic fashion in a privacy-focused way to consumers watching TV via the Spectrum TV App. The two parties’ agreement extends Magnite’s full programmatic capabilities to Spectrum’s video delivery technology, allowing ad buyers to bid on individual impression opportunities available on the app in real-time.

Viant Technology announced the launch of the latest version of its AI Bid Optimizer, an upgrade to the AI-driven bidding solution offered within its demand-side platform. The upgraded AI Bid Optimizer is powered by a deep learning neural network trained on Viant’s entire bid stream and is capable of processing millions of requests per second. Viant introduced the first version of AI Bid Optimizer last year.

Digital commerce agency Bukwild, partner to brands including CLIF Bar, Happy Family Organics and more, has rebranded as Goodness. What’s in a name? “The pandemic really clarified what’s important to us — in our agency culture, in our team, and in the work we do,” said Goodness CEO Ryan Vanni. “And the truth is, our ethos really revolves around service. Great services — whether for our employees, our client partners or consumers — are how you build great connections. It’s a more personalized, empathetic DTC mindset that we think is essential to the future of ecommerce.”

Max is heralding the return of “House of the Dragon” with a “Raise Your Banners” campaign in NYC. Institutions, sports teams, brands, and local businesses pledged their loyalty to either Team Green or Team Black, culminating in a takeover of the Empire State Building by Team Green with a 270-foot installation of Vhagar the Dragon coiled around the building’s mast. The building will be illuminated green and will have fan photo opportunities through tomorrow, June 19.

Lotame is enhancing its collaboration with The Weather Company by integrating AWS Clean Rooms to optimize its data collaboration and analytics capabilities. “Working with Lotame and leveraging AWS Clean Rooms has allowed us to push the boundaries of what’s possible with data analytics,” said Dave Olesnevich, Head of Data & Advertising Products at The Weather Company. “We’ve not only accelerated our insight generation but also enhanced the granularity and relevance of the data we provide to our clients and partners.”

SiriusXM Media announced Pandora Media as the first audio publisher to adopt Unified ID 2.0, offering advertisers an identity solution with precision targeting, frequency management and measurement. An agreement between AdsWizz Inc., the technology engine powering the monetization of audio content around the world, and The Trade Desk will allow AdsWizz to enable UID2 across Pandora.

SPORTS UPDATE

Telemundo’s Olympic fútbol coverage kicks off on Wednesday, July 24 with the Men’s Soccer Competitions live on Telemundo, Universo, and Peacock at 8a. Live Spanish-language coverage of the Opening Ceremony on July 26 begins at 1p on Telemundo and Peacock. Telemundo’s on-the-ground announce team will be led by Andres Cantor calling key matches in venue, joined in France by Olympic soccer player and analyst Manuel Sol, and professional soccer coach and analyst Natalia Astrain.

The Harlem Globetrotters will have a 10-day sports residency, from August 16-25, at American Dream in New Jersey. “The Harlem Globetrotters have a long and storied history of ‘firsts’ in its almost 100 years of existence and we continue that tradition by partnering with American Dream; making history by creating the first ever sports residency,” said Keith Dawkins, President, Harlem Globetrotters & Herschend Entertainment Studios . of fans. We are excited about its potential to be replicated around the world.”

GOING GLOBAL

Keshet International inked a licensing deal that will see its Israeli romcom “The Baker and the Beautyadapted in France by Marathon Studio and Terence Films (both part of Banijay France) for TF1.

Merck Foundation has released the first episode of “Our Africa by Merck Foundation” on their social media handles. The pan African program features African fashion designers, singers, and prominent experts from various domains with the goal of prompting a culture shift across Africa.

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RATINGS

The two-hour season premiere of Discovery Channel’s “Deadliest Catch” on Tuesday, June 11 delivered more than 2.2 million total viewers and was the first time in 10 years that viewership for the series increased over a previous season premiere. The episode earned a .64 Live+3 rating among A25-54, a 5% ratings increase over the prior season premiere. The premiere episode also averaged a .78 Live+3 rating among Men 25-54, a 4% increase and, excluding news and sports, ranked as Tuesday night’s #2 cable program in the demo.

EXECUTIVE MOVES

Michael Steib will succeed David Lougee as President of Tegna, effective August 12. Steib is currently CEO of Artsy, an art platform. Lougee is retiring, transitioning to the role of senior advisor.

Rob Kligman has been named Chief Revenue Officer of Anthem Sports Group. Prior to joining Anthem, Kligman served as Vice President of Marketing Operations & Sales at G Fuel.

This Day in History
1812 – President James Madison signed a declaration of war against Great Britain.

Answer to Our Last Trivia Question
What was Saul Goodman’s original name on “Better Call Saul” (2015-22)? Jimmy McGill. Kudos to: David Koppelman-Billups/NYC; Greg Moloznik-GLM Media Focus/Lakewood Ranch, FL; Lou Vasquez-OMD/NYC; Eddie Dunn-MLB Network/Secaucus, NJ; Tom Moore-Kalt Productions/LA; David Garber-Loyola Marymount University/Playa Vista, CA; Betsy Joseph-Imagine/Denver; Aaron Paquette-AccelerateSG/Fort Worth, TX; Charles Conner-KMYT My4/Tulsa; Kevin Moran-Blarney Productions/Pasadena, CA; Lorrie Shilling/El Segunda, CA.

Today’s Trivia Question
In which US sitcom did the series creator play the title role, which he’d also played in the Australian version on which it was based? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: a limit of four answers per time zone.)

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NEW YORK, NY – HYBRID REMOTE

Touch various teams within our group such as Marketing Solutions, Marketing Communications and Design. Our group develops thoughtful marketing and promotional programs alongside our business development team. We collaborate with teams across the organization to develop concepts that meet client needs and then bring the story to life. Full info HERE

MEDIA PLANNER >>
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ACCOUNT REP: MPT NATIONAL CORPORATE SALES

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PAID SEARCH SPECIALIST
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Responsible for managing and optimizing paid search campaigns to drive targeted traffic and achieve business objectives. The ideal candidate should possess a strong understanding of search engine marketing (SEM), excellent data analytical skills, and the ability to stay updated on industry trends. Full info HERE

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MOTION GRAPHIC DESIGNER
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OPPORTUNITY MEDIA/NY(REMOTE/HYBRID):
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Responsible for coverage of assigned advertising agencies and clients specifically dedicated to representing AMG linear, digital and streaming platforms. Also grow and maintain existing clients as well as prospect and close new business. Work closely with clients and advertising holding companies ensuring AMG is a ‘must-buy’ for advertisers. Full info HERE

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Lead, manage, develop, and grow Ad Sales teams. Attract and retain the best talent. Work with leadership team to set, achieve, and grow revenue targets across OOH, Digital and Experiential. Instrumental in driving the team to exceed all expectations and goals. 15+ years’ experience in advertising, media, and relevant sales management roles. Full info HERE

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Produce best-in-class promotional spots, accurately reflecting WHYY’s brand mission, from strategy through management approvals. Write killer scripts for audio and video to engage audiences. Organize promotional spot production schedule for video and audio spots needed for TV, FM, digital and social platforms. 10-15+ years’ experience. Full info HERE

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WHYY/PHILADELPHIA:
Develop a cogent strategy for developing and publishing WHYY news content across social media and emerging digital platforms. Convey and create SEO, social media and digital best practices in concert with the digital staff with the focus of informing and developing the newsroom’s digital muscles. Five or more years of journalism experience. Full info HERE

ACCOUNT EXECUTIVE
FAMILY ENTERTAINMENT TV
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Represent FETV & FMC to media community via ongoing communications & relationship building. Maintain & develop strong working relationships w/both agencies & internal departments in support of sales efforts. Work w/sales management, pricing & planning to achieve quarterly revenue goals. 5+ yrs media sales exp. preferably in cable TV- agency exp. +. Full info HERE

TV/VIDEO SPONSORSHIP-PRODUCT INTEGRATION SALES REPRESENTATIVE
>>
GAME ON MEDIA SOLUTIONS/Remote: Game On Media Solutions is looking for an independent business development oriented sponsorship sales representative. Focus will be on TV/Streaming project opportunities for brands that include product integration and placement. This is an Independent Contractor performance compensated opening. Attractive fees can be earned for closed deals. Full info HERE

BRAND ASSISTANT
>>
THE LEDE COMPANY/NYC: Full-service communication, strategy, and social impact consulting firm, specializing in corporate, brand, entertainment, and nonprofit sectors, is seeking a Brand Assistant to join the Brand team in our New York office. The Assistant will play an integral role in supporting accounts for a wide variety of Fashion, Beauty, CPG and Lifestyle clients. Full info HERE

TALENT ASSISTANT >>
THE LEDE COMPANY/LA: Full-service strategy, communications and social impact consulting firm, specializing in corporate, entertainment and nonprofit sectors. We are looking for a Talent Assistant to a Talent Publicist in Los Angeles. We are seeking enthusiastic candidates who can work in a fast-paced environment, are driven & have strong communication and writing skills. Full info HERE

EXECUTIVE PRODUCER FOR NATIONAL POLITICAL SHOW >>
BAHAKEL COMMUNICATIONS/CHARLOTTE NC: Develop and oversee the production of a daily or weekly national political show that covers the most important political news and events of the day. Develop and execute strategies to increase the show’s audience and engagement. At least 5 years of experience as an executive producer for a political show or similar program. Full info HERE

EXECUTIVE PRODUCER OF NEWS/ENTERTAINMENT
>>
BAHAKEL COMMUNICATIONS/CHARLOTTE NC:
Oversee all editorial and entertainment content, news production and presentation. Responsible for day-to-day operations of the show: producing, writing, and guiding creative. Develop content for the News @ TEN, plan, assign and create production schedules. 7 years of experience as executive producer or show producer. Network experience preferred. Full info HERE

TUESDAY JUNE 18
ABC: Stanley Cup Final
CBS: FBI, FBI: International, FBI: Most Wanted
CW: Police 24/7, Hostage Rescue [f]
FOX: Beat Shazam, The Quiz with Balls
NBC: US Olympic Trials
PBS: Finding Your Roots with Henry Louis Gates, Jr.; Disco: Soundtrack of a Revolution [p], Art and Pep
Telemundo: Top Chef VIP, El Senor de los Cielos
Univision: Golpe de Suerte, El Amor No Tiene Receta

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07/21/24: Cynopsis Jobs

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ASSOCIATE, GLOBAL LICENSING & DISTRIBUTION HEARST MEDIA PRODUCTION GROUP CHARLOTTE, NC Coordinate and execute asset delivery to content distribution partners and assist with ideation and execution of marketing campaigns with channel partners as well as capture, analyze, and report viewership data. You will also follow and report on industry trends and create weekly programming schedules […]

Cynopsis 07/19/24: Beloved Bob Newhart dies at 94

Beloved Bob Newhart dies at 94

Friday July 19, 2024 Today’s Premieres A+E: Cold Case Files: DNA Speaks at 9p; Tell Me How I Died at 10p AppleTV+: Omnivore; Lady in the Lake PrimeVideo: Betty La Fea: The Story Continues Today’s Finale WeTV: Mama June: From Not to Hot at 9p; Deb’s House at 10p Saturday’s Premiere A&E: New House No […]

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