Cynopsis 05/09/24: Apple Vision Pro asks, What If?

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Cynopsis Medias First Morning Read
Thursday May 9, 2024

Today’s Premieres
Hulu: Black Twitter: A People’s History
Max: Pretty Little Liars: Summer School
Netflix: Thank You, Next; Bodkin; Blood of Zeus
Peacock: Love Undercover
Prime Video: Maxton Hall: The World Between Us; The GOAT

Today’s Finales
Fox: Next Level Chef at 8p
HGTV: House Hunters: All Stars at 8p
UPtv: Hudson & Rex at 8p

IN THE NEWS

Peacock picked up a series set in universe that will be familiar to millions of TV viewers. “It’s been more than ten years since the final episode of ‘The Office’ aired on NBC, and the acclaimed comedy series continues to gain popularity and build new generations of fans on Peacock,” said Lisa Katz, President, NBCUniversal Entertainment. “In partnership with Universal Television and led by the creative team of Greg Daniels and Michael Koman, this new series set in the universe of Dunder Mifflin introduces a new cast of characters in a fresh setting ripe for comedic storytelling: a daily newspaper.” The mockumentary will feature an ensemble cast led by Domhnall Gleeson (“About Time”) and Sabrina Impacciatore (“The White Lotus”). Production starts in July.

WWE’s “Monday Night Raw” is moving to Netflix in January, but NBCU is holding on to rights to the franchise for USA Network through the end of the year. NBCU’s contract only ran through September, but the company paid $25 million for the extra months, said WWE owner TKO Group Holdings.

NBC gave a series order for comedy “Happy Place,” starring Reba McIntire, and renewed “Lopez vs Lopez” for a third season. Not so lucky was “Extended Family,” canceled by the net after one season.

“The Chi” has been renewed for a seventh season on Paramount+ with Showtime. “On the heels of a record-breaking season and ahead of this week’s return, we’re excited to provide fans with the promise of more – ensuring that they can continue to enjoy the raw, emotional stories and unforgettable characters that have made this seminal series a resounding success for Showtime,” said Nina L. Diaz, President of Content and Chief Creative Officer, Showtime/MTV Entertainment Studios and Paramount Media Networks.

Fiona Harvey, alleged inspiration for the stalker character in Netflix hit “Baby Reindeer,” will share her side of the story on YouTube talk show “Piers Morgan Uncensored” today. Harvey has labeled events described in the series, described as a true story, as a “load of rubbish.”

Consumer research panels will continue to have a role in measurement solutions for the foreseeable future, according to a study from CIMM. “The Future Role and Value of Panels in U.S. TV Measurement” notes that:
· Panel use cases include support for measurement of ad-supported TV/video, cross-media reach & frequency measurement, content measurement, personification, addressing non- or under-representation of different groups, correcting technographic skews/biases, acting as a source of truth and validation, supporting measurement of broadcast and local TV channels, and measuring attention and engagement.
· Panel data can serve as seed data into AI models and as an important reality check for AI-based measurements.
· Panel technologies continue to evolve with a focus on making panelist participation less burdensome, facilitating more complete collection and benefiting panelist retention by making it easier to participate.
· Panel development and maintenance is costly, running into the double-digit millions even for a panel of just 5,000 HHs. This cost can make it prohibitive for any single company to innovate, making the case for establishment of a common industry panel.

“There are enormous amounts of data, but not all data is purpose-built for measurement,” said Joan FitzGerald, CEO, Data ImpacX and co-author. “As the video advertising industry continues to push forward on measurement innovation and improvement, our study showcases how the role of panels is changing to support better measurement across a wider range of use cases.”

2024 Top Women in Media Awards

85% of companies with recognition programs saw a positive impact on employee engagement

And it just so happens that our Top Women in Media nominations are now open! Nominate a standout female colleague you know who’s making waves in the media industry. Winning this award will boosts their presence with a stamp of credibility in the media industry. Don’t wait – entry prices increase on 5/10!

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PRODUCTION & DEVELOPMENT

Production is underway on “Caregiving,” a two-hour documentary by executive producer Bradley Cooper. The film, featuring a diverse group of caregivers sharing their personal stories, is slated to premiere on PBS in Spring 2025.

The Generation Iron Network announced the production of a feature documentary exploring the underground world of the International Wrestling Syndicate. Vlad Yudin will direct the feature as the Montreal, Canada-based syndicate approaches its 25th anniversary.

Daughter-of-Kanye North West, Broadway star Heather Headley and the voice and spirit of “The Lion King,” Lebo M., will join “Lion King” franchise originals Billy Eichner, Bradley Gibson, Ernie Sabella, Jason Weaver, Jeremy Irons, Nathan Lane and special guest Jennifer Hudson for the previously announced “Disney’s The Lion King 30th Anniversary – A Live-to-Film Concert Event” on May 24 and May 25. Disney Branded Television and Fulwell 73 Productions will produce the second music concert installment in their franchise, with the Disney+ Original special “The Lion King at the Hollywood Bowl” streaming at a later date.

NEW & RETURNING SERIES

The HISTORY Channel’s “Alone” is back for season eleven on Thursday, June 13 at 9p. The new season – preceded by special “Before the Drop” at 8p – places ten survivalists within the Arctic Circle, the northernmost location in series history.

Animated musical series “Disney Jr.’s Ariel” premieres Thursday, June 27 at 9a on Disney Junior. A new series of shorts titled “Disney Jr.’s Ariel: Mermaid Tales” will be featured across Disney+, Disney Channel and Disney Jr. beginning Wednesday, June 5.

“Teen Mom: The Next Chapter” returns to MTV on a new night, Thursday, May 30 at 8p. The reality show previously aired on Wednesdays.

“Betty La Fea, The Story Continues” starts streaming Friday, July 19 on Prime Video. The dramedy is based on the 1999-2001 telenovela that inspired “Ugly Betty” (2006-10), “Yo soy Betty, la Fea,” and features members of the original’s cast.

CNN five-parter “Violent Earth with Liev Schreiber,” exploring the science behind epic natural events and hosted by the “Ray Donovan” star, premieres on Sunday, June 2 at 9p.

Apple TV+ limited series “Lady in the Lake” premieres Friday, July 19, with new episodes every week until August 23. The drama, based on the book by Laura Lippman, stars Natalie Portman as a housewife-turned-investigative journalist.

Season five of Hulu’s “The Kardashians” kicks off Thursday, May 23.

BY THE NUMBERS

Fox reported total quarterly revenues of $3.45 billion, versus $4.08 billion reported in the prior year quarter. Affiliate fee revenues increased 4%, driven by 9% growth at the Television segment and 1% growth at the Cable Network Programming segment. Advertising revenues were $1.24 billion, compared $1.88 billion last year, primarily due to the absence of the prior year broadcast of Super Bowl LVII and fewer NFL games at FOX Sports. “The strength and leadership of our core brands, coupled with our focus on live content and must-have event programming, is clearly valued by our audiences, advertisers and distribution partners,” said Executive Chair and Chief Executive Officer Lachlan Murdoch.

Comscore reported a net loss of $5.2 million for the first quarter, amid weak linear ad sales that impacted its cross-platform measurement business. That’s a big improvement from its $12.5 million loss a year ago. National TV revenue will continue to be impacted by linear ad spending, projected the company, and demand for customer digital products will continue to be unpredictable due to the macroeconomic environment. “While revenue came in slightly below our expectations, our teams continued to make encouraging progress against a number of key initiatives that are critical to our transformation,” said CEO Jon Carpenter.

Tegna’s 1Q24 results included total revenue of $714 million, down 4% year-over-year, primarily due to lower subscription revenue. Subscription revenue dipped 9% year-over-year, primarily due to subscriber declines, the temporary disruption of service with a distribution partner in January, and a year-end adjustment that benefited first quarter 2023 results, partially offset by contractual rate increases. Advertising and marketing services revenue was down 3% year-over-year. “Tegna remains focused on maximizing long-term value for our shareholders and delivering on our key priorities,” said Dave Lougee, President-CEO. “We returned more than $100 million of capital to shareholders during the quarter and announced today that we are increasing our quarterly dividend by 10%.”

Dish Network parent EchoStar reported total revenue of $4.01 billion for the quarter, compared to $4.39 billion in the year ago quarter. Net loss attributable to EchoStar in the first quarter 2024 was $107.38 million, versus net income of $253.53 million in the year ago quarter. Net Pay-TV subscribers decreased approximately 348,000 in the first quarter, better than the loss of 552,000 last year. The company closed the quarter with 8.18 million Pay-TV subscribers including 6.26 million DISH TV subscribers and 1.92 million SLING TV subscribers. “The EchoStar team performed as planned in the first quarter of 2024. We concentrated efforts on integrating the EchoStar and DISH Network businesses in order to maximize synergies and cost savings, facilitate growth opportunities, and drive operational alignment,” said Hamid Akhavan, President and CEO, EchoStar Corporation.

STREAMING

NBCUniversal Local’s 15 NBC and Telemundo local and regional streaming news channels are launching on Pluto TV this month, giving Pluto TV customers access to 24/7 news coverage and other original content produced by NBC and Telemundo stations’ local newsrooms around the country. The FAST channels include 11 NBC channels, covering each NBC-owned station market, and four Spanish-language regional channels, which are collaborations between multiple Telemundo-owned stations.

During Fox’s earnings call, Lachlan Murdoch shared enthusiasm for, if not details about, the company’s upcoming streaming sports venture with Disney/ESPN and Warner Bros. Discovery. “It’s very innovative. It’s designed to be entirely focused on the cord-nevers, cord-cutters, people who are not in the cable bundle. And frankly you won’t be able to compare it to a tier of live channels,” said Murdoch. “It is a very different, digital-first product. When you eventually get it and get to enjoy it, you will understand how ground-breaking, certainly in this country, it really is.”

While SVOD viewership represented the largest group of respondents in Involved Media’s Connected Audience Spring 2024 Report, only 66% are watching SVOD ads. Key findings include:
· Amazon has successfully leveraged its ad-supported tier and live sports into double digit growth, on pace to overtake Netflix.
· FAST channels are losing momentum, with 39% of people who ever watched a FAST service saying they did not do so within the last month.
· Linear TV is still the clear leader with the most weekly+ viewers, but YouTube leads in daily viewers.
· Not including Netflix, approx. 25-30% of the standard SVOD audience are daily viewers, with less than 50% weekly viewers, and the rest, less consistent viewers.

Adsmovil has expanded access to its FAST service, Nuestra.TV on Apple TV, Android TV, Smart TVs, Android media players, and iOS/Android mobile and tablet devices in the US. “As we continue to super-serve this multi-generational Hispanic cohort, providing culturally relevant content anywhere and everywhere is vital as our consumers are as ubiquitous and varied as the platforms they utilize,” said Alberto Pardo, Co-founder, and CEO of Nuestra.TV.

RETAIL MEDIA

Disney Advertising and Walmart Connect are collaborating to bring the retailer’s audience solutions and measurement to Disney’s Addressable streaming inventory, enabling enhanced audience targeting and outcome-based measurement for brand campaigns across Disney’s streaming portfolio. “We are enabling advertisers to plan, buy and measure in an automated way while bringing marketers closer to understanding purchase intent and true outcomes,” said Jamie Power, SVP, Addressable Sales, Disney. “Walmart has incredible data insights for planning and measuring, that when combined with the most impactful streaming environments — is a winning combination for advertisers.” Advertisers will be able to apply Walmart’s proprietary omnichannel purchase data to campaigns for measurement enabled by a sync to Disney’s Audience Graph via clean room technology and enabled through a private marketplace programmatically.

TECH

Marvel Studios and ILM Immersive announced “What If…? – An Immersive Story,” the first interactive Disney+ Original story coming exclusively to Apple Vision Pro. “As a kid, my favorite stories were about worlds beyond my own, advanced technologies, and heroes traveling across space and time. ‘What If…? – An Immersive Story’ is the next evolution in how we tell our stories, where fans across generations can experience them and live out the adventure alongside their favorite heroes,” said director and executive producer Dave Bushore. “This experience kicks the door open to the Marvel Universe, and it’s a glimpse of what I’ve been waiting for my whole life.”

Only 6% of consumers often click on ads for products that look interesting, according to Infillion report, “Is CTR Really Dead? The State of Advertising’s Most Famous Metric.” Insights include:
· 79% of consumers agree with the statement, “I see more ads than I used to,” but less than a third say they’re clicking on more ads than they were five years ago.
· Consumers are three times more likely to go directly to the brand’s website in a different browser window or use a search engine to look up the brand, than they are to click on the ad.
· 73% of consumers said that when they choose not to click on an ad it’s because they worry they won’t land on a safe page, and 78% said they don’t want the advertiser to track them.
· 63% of consumers said that when they make the choice to click on an ad, what makes them most likely to do so is that they already know about a brand and have been considering it.

“What consumers are saying loud and clear is that they’re tired of seeing their attention exploited, whether it’s through unwanted barrages of interruptive ads or messaging that they don’t entirely trust,” said Laurel Rossi, CRO and CMO, Infillion. “This research underscores the importance of giving consumers a meaningful incentive to click on an ad when there are so many other ways they could potentially learn about a product or service.”

Meta announced the rollout of full image and text generation, enabling advertisers to create full image variations based on their original ad creative with text overlay capabilities that generate new backgrounds around product images and alter images to better fit multiple surfaces. Meta’s text generator can create variations for ad headlines in addition to primary text; the company is training the AI tool to reflect brands’ specific tone and voice by highlighting key selling points based on their previous campaigns. The feature will run on Meta’s newest large language model, Llama 3.

How would a ban of TikTok affect creators? According to a survey from Collectively, 66% of creators rated TikTok as a crucial platform for their content creation, with 36% earning 76-100% of their income from it. Among the 74% of respondents who are continuing to use TikTok but are also expanding to other platforms, YouTube (92%) and Instagram (87%) are the top choices for creators. Half of the creators are considering developing their “owned” channels, such as blogs, podcasts, and subscription services.

COMING UP

HBO Original concert special “Gaga Chromatic Ball” debuts Saturday, May 25 at 8p, showcasing a Lady Gaga performance at LA’s Dodger Stadium.

A special edition of NewsNation’s “Dan Abrams Live,” Crisis on the Border, airs tonight at 9p. The one-hour program will take a comprehensive look at what’s taking place at the border.

Netflix special “Jo Koy: Live from Brooklyn” premieres Tuesday, June 4. It’s Koy’s fifth special for the streamer.

SPORTS REPORT

Cynopsis has launched a new, monthly newsletter, focused on the business of sports. Please email [email protected] to learn more, or to submit news for the edition. You can subscribe for free here. We look forward to hearing from you!

Tegna and the WNBA’s Indiana Fever struck a deal that enables more viewers to watch Caitlin Clark and the Fever roster for free. Eleven additional markets will join WTHR, Tegna’s Indianapolis NBC affiliate, to create a 12-market footprint to air 17 Indiana Fever games this season. “This is a pivotal moment for our Fever team and women’s basketball, more broadly, and this groundbreaking partnership with Tegna will ensure more fans than ever will be able to watch this historic season,” said Rick Fuson, Pacers Sports and Entertainment CEO.

Speaking of the Fever, Caitlin Clark’s regular season debut with the team will stream on Disney+ on Tuesday, May 14, as Indiana faces the Connecticut Sun. The WNBA’s Phoenix Mercury and Las Vegas Aces will also stream on Disney, along with ESPN+ and ESPN2.

Cast Iron Media, a sports media and marketing company, has introduced “The Foundry,” a Live Sports Advertising Platform aimed at ensuring precise ad delivery within live games. Through strategic partnerships with leagues, teams, and vMVPD)s, Cast Iron Media offers commercial inventory across live MLB, NBA, NHL, and NCAA games on CTV.

iHeartMedia will serve as exclusive audio partner for the Olympic Games Paris 2024. The deal calls for iHeartRadio to provide 24/7 play-by-play audio channels of select NBCU linear coverage of the Games; create an original Olympic iHeartPodcast hosted by “SNL” star Bowen Yang and his podcast partner, Matt Rogers (“I Love That for You”); produce Olympic-specific episodes from some of iHeart’s podcasts; and promote tune-in for NBCU’s comprehensive coverage.

TNT Sports’ 2024 Stanley Cup Playoffs coverage will continue with up to 14 Second Round games beginning with a doubleheader tonight. Game 3 of the New York Rangers vs. Carolina Hurricanes series starts at 7p on TNT, truTV and Max’s B/R Sports Add On. Kenny Albert will call the action with commentary from Brian Boucher and Jody Shelley. Game 2 of the Colorado Avalanche vs. Dallas Stars kicks off at 9:30p; John Forslund will be on the call, with commentary from Eddie Olczyk and Kathryn Tappen.

The National Hockey League, the National Hockey League Players’ Association and SAP are once again teaming to honor teachers through the Future Goals™ Most Valuable Teacher of the Year presented by SAP program. Fans can go to NHL.com/MVT between May 6-10 to vote.

GOING GLOBAL

TeamTO’s animated comedy, “Angelo Rules” is headed for a sixth season with co-production partners France Télévisions, Canal+ and SUPER RTL. The new season is scheduled to launch in France and Germany in early 2026.

Cynopsis BIG TV Summit: New Strategies for Reaching Target Audiences, for Agencies & Networks

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RATINGS

The second week of HGTV’s “Ugliest House in America” delivered a .61 Live+3 rating among P25-54, the best performance for the series since August 2022.

EXECUTIVE MOVES

Moonbug Entertainment has appointed Manuel Reveiz as Head of Distribution and Partnerships, Latin America. Reveiz joins Moonbug from Paramount, where he most recently served as VP of Sales.

Andrew Swinland has joined UK agency Inspired Thinking Group as CEO. Swinland’s past positions include CEO of Leo Burnett, and President of Starcom MediaVest Group.

Appointees to the Television Academy Executive Committee for 2024 include returning members Pearlena Igbokwe (Universal Studio Group) and John Landgraf (FX Content and FX Productions), along with Brandon Riegg (Netflix), Paul Buccieri (A+E Networks), Dany Garcia (The Garcia Companies, Seven Bucks Productions), and Amy Reisenbach (CBS Entertainment).

MINT, the enterprise software solution for advertising resource management, has appointed Federico Salvitti as VP of Growth, US. Prior to joining MINT, Salvitti was Chief Marketing Officer Operating Partner at venture development firm SevenTrainVentures.

This Day in History
1974 – The US House Judiciary Committee began formal hearings in the impeachment investigation of President Richard M. Nixon.

Answer to Our Last Trivia Question
How many sequels have there been to “Tales of the City” (1993)? Three: “More Tales of the City” (1998); “Further Tales of the City” (2001); and “Tales of the City” (2019). Kudos to: Justin Pierce-JP Consulting Group/LA; Charlie Conner-KOKI Fox 23/Tulsa; Tom Moore-Kalt Productions/LA; David Westberg-SAG-AFTRA Credit Union/Burbank; Larry Hutchings/Pismo Beach, CA

Today’s Trivia Question
Bullets prompted a detective in which short-lives series to start break dancing? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: a limit of four answers per time zone.)

Cynopsis Team

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Kerry Smith
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Albert Nassour
Executive Director of Sales
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Stephanie Cronk
Senior Marketing Director
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FUTURE TODAY
CHICAGO

Represent Future Today, selling an expansive portfolio of O&O CTV apps, inclusive of HappyKids, Fawesome, The LEGO Channel, FilmRise, Blippi. 5+years selling linear/streaming/OLV exp req. Biz dev position inclusive of direct, pmp/pg. Solid relationships; agency & client. Full info HERE

VP/HEAD OF ADVERTISING SALES

FREEBEE
FL/NYC Remote

Lead, manage, develop, and grow Ad Sales teams. Attract and retain the best talent. Work with leadership team to set, achieve, and grow revenue targets across OOH, Digital and Experiential. Instrumental in driving the team to exceed all expectations and goals. 15+ years’ experience in advertising, media, and relevant sales management roles. Full info HERE

ACCOUNT EXECUTIVE
FREEBEE
MIAMI

Achieve revenue and growth targets across linear and digital. Identify and execute strategies which result in exceeding revenue targets. Develop and execute effective sales strategies that showcase as well as maximize overall revenues for the overarching National Sales division. 7-10 yrs exp. in advertising, media & relevant sales management roles. Full info HERE

SENIOR AUDIO/VIDEO PROMOTION PRODUCER >>
WHYY/PHILADELPHIA:
Produce best-in-class promotional spots, accurately reflecting WHYY’s brand mission, from strategy through management approvals. Write killer scripts for audio and video to engage audiences. Organize promotional spot production schedule for video and audio spots needed for TV, FM, digital and social platforms. 10-15+ years’ experience. Full info HERE

DIGITAL DIRECTOR, NEWS >>
WHYY/PHILADELPHIA:
Develop a cogent strategy for developing and publishing WHYY news content across social media and emerging digital platforms. Convey and create SEO, social media and digital best practices in concert with the digital staff with the focus of informing and developing the newsroom’s digital muscles. Five or more years of journalism experience. Full info HERE

ACCOUNT EXECUTIVE
FAMILY ENTERTAINMENT TV
NYC
Represent FETV & FMC to media community via ongoing communications & relationship building. Maintain & develop strong working relationships w/both agencies & internal departments in support of sales efforts. Work w/sales management, pricing & planning to achieve quarterly revenue goals. 5+ yrs media sales exp. preferably in cable TV- agency exp. +. Full info HERE

BUSINESS PARTNERSHIPS AND DEVELOPMENT EXECUTIVE >>
HEARST MEDIA PRODUCTION GROUP/CHARLOTTE, NC:
Proactively identify, research, and develop new opportunities for our family-friendly programming blocks on ABC, CBS, NBC, The CW, Telemundo, & other media & digital/social outlets. Support creation and present strategic, cross-media concepts to multiple stakeholder groups that meet our client’s business objectives. 8 + yrs of business dev. exp. Full info HERE

TV/VIDEO SPONSORSHIP-PRODUCT INTEGRATION SALES REPRESENTATIVE >>
GAME ON MEDIA SOLUTIONS/Remote: Game On Media Solutions is looking for an independent business development oriented sponsorship sales representative. Focus will be on TV/Streaming project opportunities for brands that include product integration and placement. This is an Independent Contractor performance compensated opening. Attractive fees can be earned for closed deals. Full info HERE

BRAND ASSISTANT
>>
THE LEDE COMPANY/NYC: Full-service communication, strategy, and social impact consulting firm, specializing in corporate, brand, entertainment, and nonprofit sectors, is seeking a Brand Assistant to join the Brand team in our New York office. The Assistant will play an integral role in supporting accounts for a wide variety of Fashion, Beauty, CPG and Lifestyle clients. Full info HERE

TALENT ASSISTANT >>
THE LEDE COMPANY/LA: Full-service strategy, communications and social impact consulting firm, specializing in corporate, entertainment and nonprofit sectors. We are looking for a Talent Assistant to a Talent Publicist in Los Angeles. We are seeking enthusiastic candidates who can work in a fast-paced environment, are driven & have strong communication and writing skills. Full info HERE

EXECUTIVE PRODUCER FOR NATIONAL POLITICAL SHOW >>
BAHAKEL COMMUNICATIONS/CHARLOTTE NC: Develop and oversee the production of a daily or weekly national political show that covers the most important political news and events of the day. Develop and execute strategies to increase the show’s audience and engagement. At least 5 years of experience as an executive producer for a political show or similar program. Full info HERE

EXECUTIVE PRODUCER OF NEWS/ENTERTAINMENT
>>
BAHAKEL COMMUNICATIONS/CHARLOTTE NC:
Oversee all editorial and entertainment content, news production and presentation. Responsible for day-to-day operations of the show: producing, writing, and guiding creative. Develop content for the News @ TEN, plan, assign and create production schedules. 7 years of experience as executive producer or show producer. Network experience preferred. Full info HERE

THURSDAY MAY 9
ABC: 9-1-1, Grey’s Anatomy, Station 19
CBS: Young Sheldon, Young Sheldon, So Help Me Todd, Elsbeth
CW: Patti Stanger: The Matchmaker; Lovers and Liars
FOX: Next Level Chef [f], Farmer Wants a Wife
NBC: Law & Order, Law & Order: Special Victims Unit, Law & Order: Organized Crime
PBS: NYC Arts, Roy Orbison & Friends: A Black & White Night, Lang Lang – Favorite Melodies
Telemundo: La Casa de Los Famosos, El Senor de Los Cielos
Univision: Tu Vida Es Me Vida, El Gallo de Oro, El Amor no Tiene Receta

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