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In a surprise move, Google said it will not be phasing out third-party cookies in Chrome after all (at least not yet), abandoning its plan to introduce a “user choice” button in the browser this year. “We’ve made the decision to maintain our current approach to offering users third-party cookie choice in Chrome, and will not be rolling out a new standalone prompt for third-party cookies,” wrote Anthony Chavez, VP Privacy Sandbox at Google, in a blog post. “Users can continue to choose the best option for themselves in Chrome’s Privacy and Security Settings.” Ad tech companies can still use the targeting technology in the web browser. “Added Chavez, “We understand that the Privacy Sandbox APIs may have a different role to play in supporting the ecosystem. We’ll engage with the industry to gather feedback and share an updated roadmap for these technologies, including our future areas of investment, in the coming months.”

So what does IAB Tech Lab – developer of technology standards for the digital media ecosystem – think about the Google news? “Chrome’s move to support third-party cookies showcases its continued support for interoperability across the open web,” says Anthony Katsur, CEO of IAB Tech Lab. “Tech Lab believes Chrome’s decision is a net positive for publishers particularly the mid- and long-tail. However, we caution the industry that this decision shouldn’t stop privacy innovation nor the pursuit of first-party addressability solutions.”

Captify’s Global Chief Product Officer, Amelia Waddington, for one, wasn’t surprised by the latest Google development. “They likely don’t want to do anything that would potentially hurt their ads business if they are ultimately forced to sell Chrome,” suggests Waddington. “Sandbox worked because it was based on them owning Chrome and having complete control of the supply chain. If they don’t have Chrome, they will need cookies for targeting, just like everyone else.”

Tell us what you really think: “It’s not a coincidence that this timing aligns right after a judge ruled that Google is running an adtech monopoly,” says Field Garthwaite, CEO and Co-Founder of IRIS.TV. “Google misled the industry on this topic, trying to push their own solutions to further bolster their monopoly in a masterclass of disingenuous subterfuge called privacy sandbox. Google doesn’t care about privacy, Google only cares about what provides margin advantageous to Google.”

Speaking of that judge’s ruling, Google’s second loss in a major legal case for monopolistic practices, the decision is expected to “‘reshape’ digital advertising,” says Sean Cunningham, President and CEO of the VAB. “It also gives marketers the chance to let Google know that the end of opacity in their video advertising practices should fall next. While marketers know that the depth and breadth of Google’s non-transparency in video advertising is not (yet) a crime, now is the time to say ‘it ought to be’ and demand and end to the industry’s double standards in transparency, that dynamic certainly needs ‘re-shaping’ as well.”

Newsmax has inked a multi-year distribution deal with Caribbean broadcaster Supercanal to bring the news network to the Dominican Republic, using AI to live dub programming in Spanish. “Newsmax is excited about its partnership with Supercanal, who are committed to advancing innovative technology to expand access to trusted journalism,” said Andy Biggers, Newsmax’s SVP of Distribution. “Newsmax saw this agreement as both an opportunity to join with an innovative leader in the Dominican Republic, but also to strengthen America’s ties with the country’s people.”

Max is trying to get password sharers to pony up with an “extra member add-on” deal for $7.99 per month. The Extra Member Add-On allows a primary account owner to share their Max account by inviting a friend or family member outside of their household to create a separate, standalone account with an adult profile under the same subscription.

Out of Home advertising delivers meaningful results across major product categories, from job recruitment to beverages, personal care, real estate, and fine dining, according to a new report from the Out of Home Advertising Association of America (OAAA) and Harris Poll. The numbers tell the story:
• 86% of adults take action after seeing sit-down restaurant OOH ads
• 83% of adults act after seeing personal care product ads
• 75% take action after seeing job recruitment ads, with 1 in 3 applying to a position
• 73% act on non-alcoholic beverage ads, with 43% making a purchase
• 59% of consumers take action after seeing real estate ad

Netflix’s “Heartstopper” isn’t getting a fourth season, but it is getting a series finale. That will come in the form of a movie starring and executive produced by the show’s leads, Joe Locke and Kit Connor, and directed by Wash Westmoreland (“Still Alice”). “I am completely overjoyed that we will get to tell the end of the ‘Heartstopper’ story,” said writer Alice Oseman, on whose graphic novels the romantic drama is based. “I’m so grateful to everyone who has worked hard to make this possible and to the incredible fans of ‘Heartstopper’ for your patience and passion. I cannot wait to bring this story to a magical conclusion.”

CBS has canceled “Poppa’s House,” starring Damon Wayans and Damon Wayans Jr., after one season, along with one-and-done reality competition “The Summit.” The shows join the network’s axed dramas “FBI: International,” “FBI: Most Wanted” and “S.W.A.T.”

On a brighter note, CBS handed series orders to comedy “DMV,” from Dana Klein and Kapital Entertainment, and dramas “Einstein,” from Andy Breckman and Randy ZIsk (“Monk”), and “CIA,” from Wolf Entertainment and CBS Studios.

ABC’s “Who Wants to Be a Millionaire” has been renewed for season four. Jimmy Kimmel will return as host. The game show is produced by Sony Pictures Television’s Embassy Row and Kimmelot.

Writer/producer/director Paul Feig (“Bridesmaids”) and his producing partner Laura Fischer have signed a first-look television deal with Warner Bros. Television Group. Under the new agreement, Feig will develop and create original programming to be produced through his Feigco Entertainment production company for all platforms, including, potentially, Warner Bros. Discovery’s HBO and Max, external streaming services, and the broadcast networks.

Animation production company The Hive Studio has launched a Greek base, The Hive Greece, in partnership with ANIMASYROS productions. The new base in Athens and partnership aims to unite talent and resources of the South Mediterranean region to strengthen the local animation industry and foster partnerships and European-wide co-productions.

“Totally Funny Animals” was renewed for season two, with a 100-episode order from The CW. The clip-based reality format is hosted by comedian Andy Woodhull. “As one of the largest single-season broadcast network orders, the renewal underscores the versatility, repeatability, and mass appeal of clip-based formats,” said Carter Skeath, President of the show’s producer, V10 Entertainment. “Audiences have overwhelmingly embraced Andy and these wildly comical captured moments.”

BritBox has set the US launch date for “Outrageous,” based on Mary Lovell’s biography of the Mitford sisters. The series debuts Wednesday, June 18 with two episodes.

Season 12 of “Below Deck” launches Monday, June 2 at 8p on Bravo. Capt. Kerry Titheradge returns to Motoryacht St. David alongside Chief Stew Fraser Olender and deckhand Kyle Stillie.

Turner Classic Movies’ limited series “Two for One” returns with 12 nights of double features curated by celebrated filmmakers beginning Saturday, May 3. Each week, TCM Primetime Host Ben Mankiewicz will be joined by guests including Kathy Bates, John Carpenter, and Lin Manuel Miranda to introduce the two films of their choice.

Kanopy announced that its first original series, “America’s Next Great Author,” will begin production later this year. In casting calls across the country, aspiring authors will have one minute to pitch their book ideas to a panel of celebrity judges. After the audition round, six winners are chosen and will live together in a house for one month, competing to complete 50,000 words. Created by Kwame Alexander, Arielle Eckstut and David Henry Sterry, the series will launch under the Kanopy Originals brand.

Great American Media will celebrate the 5th anniversary of its Great American Christmas programming this year. The event kicks off on Great American Family in October and streaming on Pure Flix in early November. To mark the milestone, Great American Media announced the first original holiday movie of the Christmas line-up: “A Christmas Spark,” starring Mario Lopez (“Access Hollywood”) and Ali Cobrin (“The Baxters”).

The 32nd Annual Screen Actors Guild Awards will take place on Sunday, March 1, 2026, and stream live on Netflix at 8p. Submissions for nomination consideration will open Monday, August 25.

“American Thunder: NASCAR to Le Mans,” a feature-length documentary about NASCAR’s 2023 endeavor to compete in the historic 24 Hours of Le Mans race with an American stock car, makes its debut Thursday, June 12 on Prime Video.

NBCUniversal Local will present half-hour documentary “Animals in the Aftermath,” highlighting the efforts to rescue animals impacted by the 2025 LA wildfires, beginning this weekend on NBC- and Telemundo-owned stations’ platforms following “Saturday Night Live.”

Tubi has acquired as a Tubi Original Film the Asian American ensemble romantic comedy “Worth the Wait,” focused on Asian-American strangers whose lives intertwine as they navigate budding love, confront loss and encounter old flames. Premiere date: Friday, May 23.

Teads, the omnichannel outcomes platform, announced an immersive way for advertisers to reach audiences at incremental moments of high attention. CTV HomeScreen enables advertisers to place content directly on the first screen consumers see when turning on their connected televisions. “By placing high-impact native ads directly on smart TV home screens, we provide brands with premium, brand-safe placements that capture superior attention at the moment of content discovery,” said Jeremy Arditi, Co-President, Chief Business Officer of the Americas. “This approach ensures brands own the first moment on TV screens, maximizing both visibility and engagement in an uncluttered environment.”

Cadent has launched The Cadent Platform, a unified advertising system that brings AI-powered predictive intelligence to all stages of advertising, from audience planning to media activation to outcome measurement. “Today’s advertisers require more than delivery — they demand real outcomes from their advertising spend,” said Nick Troiano, CEO of Cadent. “The new Cadent meets that demand by putting the most advanced predictive models in the market at the center.”

Lockr, by Viant, has expanded its audience integration management platform, giving publishers a single point of access to alternative identity solutions. With the addition of Viant Household ID, Yahoo ConnectID, First-ID, The Trade Desk’s EUID, and Criteo HEM, Lockr now supports five of the top seven most absorbed IDs, representing over 70% of industry adoption, according to recent Sincera data.

Advertising marketplace Infolinks announced a partnership with StackAdapt, enabling StackAdapt advertisers to tap into Infolinks’ brand-safe, curated supply across more than 25,000 publishing partners. Uniting StackAdapt’s precision targeting capabilities – including contextual, behavioral, and geographic segmentation – with Infolinks’ Smart Algorithm™ and exclusive inventory is aimed at giving advertisers stronger ROAS and improved engagement across display, video, and CTV.

Basic Cable Top 10 for the week of April 14
P2+ AA (000)
Primetime
Fox News 2494
TNT 1289
MSNBC 1198
ESPN 1139
HGTV 606
TBS 521
History 496
USA 493
CNN 470
Food Network 461
Total Day
Fox News 1606
MSNBC 641
ESPN 612
TNT 399
CNN 382
HGTV 339
TBS 264
Hallmark Channel 255
Food Network 254
USA 254
Source: Nielsen

…take the position of President of Distribution and Partnerships at SpinCo, Comcast’s planned spinoff of select cable networks. Also joining SpinCo are Matt Hong as President of Sports and Jeff Behnke as Executive Producer and SVP of Sports Production. Hong was previously President and Chief Operating Officer of PlayOn!, while Behnke joined NBC Sports Group in 2013.

Andrew Fleming is joining the KemperSports team as Executive Vice President of Strategy. Fleming, most recently COO at StreamLayer, previously was a KemperSports team member from 2014-2018 while serving as Senior Vice President of Strategy and Business Affairs.

Today’s Trivia Question
How did Danny die on “Bloodline” (2015-2017)? (Email your answer to trivia@cynopsis.com and be sure to include your name, company, city and time zone. Unofficial rules: a limit of four answers per time zone.)