A CYNOPSIS MESSAGE FROM FAMILY ENTERTAINMENT TV
Family Entertainment Television
Allows You to Increase Reach and Efficiency
FETV gives you access to a unique audience with low duplication
The majority of our audience does not watch networks
with similar audience compositions
Source |
 IN THE NEWS |
| The Coalition for Innovative Media Measurement is launching an initiative to explore how the economics of operating a currency-grade national TV measurement solution are evolving. The study will analyze the costs, revenues and competitive dynamics of the multi-currency marketplace, drawing insights from end-users and industry participants including media buyers, TV networks, data providers and vendors. “The industry is keen to support the growth and development of a multi-currency marketplace backed by solutions from independent, commercially funded companies – but much uncertainty remains about the true economics required to invest, build, and maintain in a high-quality solution,” said Jon Watts, Managing Director of CIMM. “At the same time, however, new methodologies, collaborative approaches, and lower-cost substitutions are becoming available – creating potential opportunities for interventions that would materially improve the economics of the measurement marketplace as a whole.” |
 Paramount+ with Showtime’s “Dexter: Original Sin” has been renewed for season two, with showrunner and executive producer Clyde Phillips onboard for another round. The prequel series debuted in December with 2.1 million global viewers in its first three days.
MSNBC has tagged two more hosts for its upcoming new show, “The Weekend: Primetime,” set to debut in May. Antonia Hylton and Elise Jordan, both familiar faces on NBC News and MSNBC, will join Ayman Mohyeldin and Catherine Rampell. MSNBC is also expanding the morning edition of “The Weekend” to three hours, starting at 7a, with Jonathan Capehart, Eugene Daniels and Jackie Alemany as hosts. Symone Sanders Townsend, Michael Steele and Alicia Menendez have been handed the 7p weekday slot.
Steve Kornacki is leaving MSNBC as the news net prepares to be spun off from Comcast. Instead, he’ll serve as contributor and Chief Data Analyst at NBC News and NBC Sports.
Streaming’s on the rise, but linear TV remains a preferred and trusted source for a wide range of content. So says “The New Life of the Living Room,” a study from RTL AdAlliance that looks at viewing habits across Europe and the US. The report found that 59% of CTV users start with broadcaster-produced content when they switch on their TV. While US viewers lean more towards digital content (49% watch SVOD daily), European audiences tend to favor linear TV. Spanish viewers are the most loyal to linear TV with 61% watching daily.
Revry, the LGBTQ+ streaming network, and Black-owned multimedia company REVOLT, are collaborating to grow the audiences available to brands and platforms under Revry’s PrismRiot Ad Exchange. “Joining forces with REVOLT is a game-changer in audience targeting,” said Alia J. Daniels, co-founder and Chief Operating Officer at Revry. “By integrating REVOLT’s influential audience into PrismRiot, we are creating a one-stop-shop for brands to reach diverse communities with more precision and intent.” |
 |
| SPORTS MEDIA AWARDS
Final (Final) Call! Entries Close TONIGHT
No more extensions. No more timeouts. This is your last shot to enter the Cynopsis Sports Media Awards.
Celebrate your team. Elevate your brand.
Join past winners from FOX Sports, CBS, UFC, Harlem Globetrotters, and more.
Deadline: Midnight ET tonight
$499 with code: IWANNAWIN
Ceremony: June 4, City Winery, NYC
Enter Before The Clock Runs Out |
| PRODUCTION & DEVELOPMENT |
| “The Handmaid’s Tale” will live on at Hulu. Sequel series “The Testaments,” also based on a book by Margaret Atwood, comes from executive producers Bruce Miller and Warren Littlefield.
Recently launched drama indie Mill Bay Media is developing two new projects. Following a deal to adapt broadcaster Jeremy Vine’s upcoming novel Murder on Line One, a second cozy crime project, written by Jim Cartwright (“The Rise and Fall of Little Voice”), is in development for a major UK broadcaster.
The scripted division of Harry King Television announced a new drama series, “True Sherlock,” based on Nicholas Sercombe’s book series The Unexpurgated Adventures of Sherlock Holmes. The first four episodes are in pre-production with shooting scheduled to start in the UK in January 2026. Oli Higginson (“Bridgerton”) has been cast as Sherlock Holmes.
UK’s TV Studios has acquired a majority stake in independent producer Moonage Pictures (“The Gentlemen,” “A Good Girl’s Guide to Murder”). As part of the acquisition, BBC Studios has exited its stake in Moonage and will continue to distribute returning series.
ITV Studios is partnering with home products manufacturer Core Home to launch a “Love Island”-themed collection in the US and Canada. So what might a fan of the steamy reality show want? Hydration products, glassware, barware, and travel accessories inspired by the show, it turns out, in a deal brokered by Richard Oren, President of licensing consultancy Brand Equity Solutions. |
| NEW & RETURNING SHOWS |
| For trailers, head to Cynopsis Trailer Park.
Season two of Netflix comedy “Tires” kicks off Thursday, June 5. The series was created by and stars Shane Gillis as a man working at an auto repair chain with his cousin. |
 “The Playboy Murders” returns to ID for season three on Monday, May 5 at 9p. Holly Madison will be back as host and executive producer, recounting intersections of murder and mystery within the world of the adult men’s magazine. |
Today’ Premieres
HGTV: Fix My Frankenhouse at 9p
Nat Geo: Oklahoma City Bombing: One Day in America at 8p
Netflix: Garnachas Glorious Street Food!; Love on the Spectrum |
| MEDIA IMPACT AWARDS
Introducing the Cynopsis Media Impact Awards
Where innovation meets recognition.
Launching at the Cynopsis Media Summit, this brand-new program honors the ad tech, data strategies, and visionary leaders redefining media, advertising, and content distribution.
With U.S. digital ad spend expected to top $300B in 2025, now’s the time to showcase how your work is shaping what’s next.
Be part of the inaugural class—submit your entry today. |
| TECH |
| Google announced the expansion of Immersive Ads – which give advertisers a way to connect with people in the moment with relevant ads – to more publishers across AdMob and Ad Manager, as well as a partnership with Roblox. Immersive Ads exist within the gaming experience, blending into the game environment. The new partnership between Roblox and Ad Manager will enable Roblox to scale Rewarded Video and other immersive formats to brands. |
| SPORTS REPORT |
| The New York Yankees and YES Network struck an eleventh-hour deal for a new carriage agreement that averted a blackout in Xfinity households in parts of New Jersey, the lower Hudson Valley, Connecticut and Pennsylvania. FCC Chairman Brendan Carr had warned on X that the commission “does have authority to step in and address claims of discriminatory conduct.” In a statement, YES Network head Randy Levine thanked Carr and President Trump for helping resolve the dispute.
The National Football League is likely to opt out of its domestic media rights contracts four years early, sources have told Front Office Sports. The NFL’s current deals with Amazon, CBS, ESPN, Fox, and NBC run through the 2033 season, but the league has opt-out provisions with Amazon, Fox and NBC after the 2029 season, and with ESPN in 2030. Asked about an early exit, NFL EVP and Chief Media and Business Officer Brian Rolapp told Front Office Sports, “How we think about the opt-outs, we haven’t made any decisions, but they are there because in a media environment that is changing rapidly, we want to make sure we have the flexibility to make any, all, or no changes at all.
TruTV and Max have acquired “Dreambreaker: A Pickleball Story,” a humorous look at the paddle sport that has swept the nation. The documentary is set to premiere Friday, April 11 on truTV.
The United Football League, the professional spring football league, and DAZN have signed a new global partnership that will see DAZN broadcast every game of the UFL’s 2025 season. The UFL began play in 2024 following the merger of the United States Football League (USFL) and the XFL.
Betsy Riley is decamping from Prime Video to return to NBC Olympics as SVP & Coordinating Producer, NBC Olympics, overseeing production of the Olympic Primetime Show, beginning with Milan Cortina 2026. Riley rejoins NBC Olympics after serving as Senior Coordinating Producer for Prime Video.
The Minnesota Twins have a new free, over-the-air TV home. The MLB team struck a multi-year partnership deal with Gray Media to broadcast 10 Tuesday night regular season games per season. All 10 simulcasts will air live in the Twin Cities on the main KMSP channel, beginning with an exclusive 40-minute Fox 9 pregame show. Select Gray Media stations in Minnesota, North Dakota, South Dakota and Iowa, will carry each of the 10 Tuesday games, enabling local over-the-air coverage of Twins baseball across Twins Territory for the first time since 1988.
All Sports Television Network announced a strategic partnership with Clickvizion, developer of advanced advertising technology. Under the agreement, Clickvizion will integrate its advertising platform into All Sports’ entertainment content and advertisements.
FloSports, a sports media company focused on underserved sports communities, announced the closing of its Series D funding round, led by Dream Sports, a sports technology company based in India. Dream Sports joins existing investors including Warner Bros. Discovery. |
| RATINGS |
| CBS has 10 programs delivering 10 million or more multiplatform viewers across the network and Paramount+ within 35 days of viewing, according to Nielsen: |
 |
| FOX News delivered its highest-rated quarter in cable news history with weekday total day viewers, securing 2.2 million viewers, according to Nielsen. The net also secured its highest quarter cable news share ever, with 65% of the audience in total day and 66% in primetime.
NASCAR competition drove 2.42 million viewers to FS1 on Sunday, up 11% from last year, to rank as the most-watched cable telecast on Sunday.
Netflix drama “Adolescence” counted 30.4 million views from March 24-30, for a total of 96.7 million views since it premiered.
Basic Cable Top 10 for the week of March 24
P2+ AA (000)
PrimetIme
Fox News 3133
MSNBC 1175
ESPN 1107
TBS 1025
HGTV 660
TNT 643
CNN 591
Hallmark Channel 546
History 515
Food Network 450
Total Day
Fox News 1867
MSNBC 629
ESPN 553
CNN 432
TBS 404
HGTV 349
Hallmark Channel 289
Food Network 256
TNT 248
Hallmark Mystery 245
Source: Nielsen |
| EXECUTIVE MOVES |
| NBCUniversal Telemundo Enterprises has promoted Javier Pons to Chief Content Officer & Head of Telemundo Studios. Pons Telemundo joined Telemundo as EVP, Telemundo Studios last year.
Jeremy Woodlee has joined Infillion as General Manager of Infillion’s newly launched Enterprise business unit. Woodlee was most recently CEO of Santa Ynez Studios.
Phyllis Hurwitz Marcus has been named Vice President, BBB National Programs’ National Advertising Division. Marcus joins from Hunton Andrews Kurth, LLP, where she led the firm’s Advertising Compliance and Counseling team. |
|
This Day in History
2005 – Pope John Paul II died.
Answer to Our Last Trivia Question
What was the name of the precinct bowling team on “Hill Street Blues” (1981-87)? The Hill Street Blue Ballers. Kudos to: Johny Jan-MauimanMedia/Germantown, MD; Tom Moore-Kalt Productions/LA; Ray Mendelsohn-FanDuel Sports Network/Cincinnati; Phyllis McQuillan-MSG Networks/NYC; JoAnn DiNapoli-DeSales Media Group/Brooklyn; Gerry Bixenspan-TV Marketing Inc./NYC
Today’s Trivia Question
What breed was Buck on “Married…with Children” (1987-97)? (Email your answer to trivia@cynopsis.com and be sure to include your name, company, city and time zone. Unofficial rules: a limit of four answers per time zone.) |
ACCOUNT DIRECTOR; CTV BRAND PARTNERSHIPS – MID WEST/WEST COAST
FUTURE TODAY
REMOTE
Build, maintain and expand a pipeline of sales targets, contacts, and sales opportunities leveraging your relationships with a heavy focus on new business revenue. Build/nurture relationships with the investment, strategy, precision and digital agencies as well as clients. Also maintain an ongoing knowledge of the streaming media landscape. Full info HERE
DIRECTOR, AD MARKETING & SALES >>
THE SHADE ROOM/REMOTE: Develop and execute a revenue growth strategy to drive direct advertising, branded content, and sponsorship sales as well as lead the development of compelling advertising and branded content offerings tailored for TSR’s audience and cultivate and maintain strong relationships with key advertisers, media agencies, and brand partners. Full info HERE
ACCOUNT EXECUTIVE DIRECT RESPONSE >>
OPPORTUNITY MEDIA/NY(REMOTE/HYBRID): Seeking an energetic achiever with excellent written & organizational skills for role to assist in growing revenue for dynamic Direct Response Team: required: BA Degree, Min 2 yrs DR Experience. Wide Orbit Exp a +. Full info HERE
PROFESSIONAL LECTURER OF COMMUNICATION/SPORTS BROADCASTING >>
MARIST UNIVERSITY/ POUGHKEEPSIE, NY: Teach studio and field broadcasting and new media courses in sports media and journalism as well as be able to teach a studio course on producing a newscast and help students live stream a podcast or produce short-form feature content suitable for social media streaming. Also demonstrate through their teaching, professional activity, and service. Full info HERE
DIGITAL MEDIA PLANNER/BUYER >>
BEACON MEDIA GROUP/ LYNDHURST, NJ: Management of paid social media campaigns, strong written & verbal communication skills, knowledge of various targeting methodologies, and basic understanding of traditional media. Familiarity with media planning and buying software. Proficient in website analytics tools. Experience in pixel implementation and conversion tracking. Full info HERE
VICE PRESIDENT BUSINESS AFFAIRS >>
HEARST MEDIA PRODUCTION GROUP/CHARLOTTE, NC: Focus on FCC compliance, brand integrity for all current series and day-to-day business affairs for development and production. Strategize with management and outside counsel on business issues, and draft, review and execute various short-form business documents. Legal background and/or related media experience is required. Full info HERE
SALES LEAD – AGENCY PARTNERSHIPS
UPWAVE
NEW YORK, NY
Build and manage relationships with our agency partners – mostly targeting media buyers and planners – and help them see the value of adding Upwave measurement to The Trade Desk campaigns. You will both leverage your existing network and open new doors to achieve aggressive but achievable sales targets. Full info HERE |
|
|
