Cynopsis 03/28/24: GroupM doubles commitment to women’s sports

Cynopsis Medias First Morning Read
Thursday March 28, 2024

Today’s Premieres
Hulu: We Were the Lucky Ones
Netflix: Bad Dinosaurs; Ronja the Robber’s Daughter
Prime Video: The Baxters; Hope on the Street

Today’s Finale
A&E: Taking the Stand at 9p

IN THE NEWS

FOX Entertainment CEO Rob Wade is restructuring the company’s creative and business operations into three primary business segments: FOX Entertainment Studios, the FOX Television Network and FOX Entertainment Global. Fernando Szew has been named Head of FOX Entertainment Studios and Michael Thorn, President of the FOX Television Network. “Under this new structure, every division of FOX Entertainment is now poised for growth and creative excellence as we super-serve our audiences everywhere. Now the work begins,” said Wade.

Credit rating service S&P Global cut Paramount Global’s rating to BB-plus from BBB-minus, citing continuing cord cutting and ongoing challenges with free cash flow generation relative to the company’s debt. “Paramount will need to execute its plan to substantially improve streaming losses over the next two years to mitigate further downside ratings pressure,” said S&P, adding that Paramount’s credit metrics are weak even for the BB-plus rating. On the bright side, noted S&P, “Streaming losses will improve by more than $700 million due to strong average revenue per user (ARPU) growth from price increases enacted in mid-2023 and ongoing, albeit more modest, subscriber growth.” And linear could stabilize with next year’s Super Bowl and this year’s political advertising revenue, added the service.

The explosion of interest in women’s sports hasn’t been lost on GroupM. The media buyer plans to double its media spend commitment to women’s sports, and create a standalone women’s sports marketplace. “With heightened demand for women’s sports, and a responsibility to enhance the women’s sports marketplace, our team is committed to delivering our advertisers with bespoke and bountiful opportunities that will drive brand impact, increase ad effectiveness and optimize business outcomes,” said Denise Ocasio, Executive Director of Investment, GroupM. “Fast-growing audiences are watching at a high clip, and subsequently, women’s sports programming is in the ranks with some of the highest rated broadcasts overall. Advertising alongside women’s sports works.” Clients that already have committed to raise their women’s sports spend during the spring/summer upfront include Adidas, Unilever, Google, Discover, Mars, Nationwide and Universal Pictures.

NBC’s decision to oust Ronna McDaniel on Tuesday, just four days after announcing her hire as a paid political analyst, is likely to be a costly one. According to Politico, the former RNC chair expects to be paid in full for her $300,000, two-year contract, which involved all of a 20-minute interview on “Meet the Press.” After NBC and MSNBC journalists publicly denounced the hire of McDaniel, who was involved in efforts to overturn the 2020 election, NBCUniversal News Group President Cesar Conde told staffers McDaniel was cut loose. “I want to personally apologize to our team members who felt we let them down,” wrote Conde in a memo. “While this was a collective recommendation by some members of our leadership team, I approved it and take full responsibility for it.”

The US ad market was up 10.4% last month versus February 2023, according to Guideline’s US Ad Market Tracker. It was the 11th consecutive month to post growth.

Non-cyclical advertising revenues grew by 9.1% in 4Q23, the strongest quarterly growth in almost two years, bringing full-year 2023 ad market growth to 5.7%. That’s based on MAGNA’s analysis of media companies’ financials, which also found:
· Because of an improving macro-economic outlook, the momentum of digital media and streaming, and the impact of cyclical events, MAGNA anticipates more growth in 2024: total media owners ad revenues will increase by 9.2% to reach $369 billion. That’s nearly one percentage point above the previous forecast (up 8.4% in Dec. 2023).
· Most industry verticals will grow ad spend in 2024 led by Retail (9%), Travel (9%), Food & Drinks and Automotive (both 6%). On the other hand, MAGNA anticipates stagnating or declining advertising activity for Entertainment (-4%) and Technology (+1%).
· Digital pure players will capture most of the market growth in 2024, with non-cyclical advertising sales growing by +12% to $261 billion (a 72% market share) while the advertising revenues of traditional media owners will grow by 3.5% (as the influx of cyclical dollars offsets a 3% decline in non-cyclical ad sales).
· Several media channels will outperform in 2024. Premium long-form streaming (CTV, AVOD, FAST) will expand ad sales by 13% this year, driven by the introduction of advertising on Amazon Prime Video, to reach the $10 billion milestone (22% of total national TV). Social Media advertising will also grow by 13% while the ad sales of Search/Retail formats will grow by 12%.

Gamers spend 25% more time watching streaming TV than non-gamers. That’s according to a study from Samsung Ads, Engaging Gamers, released at IAB PlayFronts, which also found:
· 65% of respondents regularly switch between playing games and streaming entertainment content within one hour.
· On average, gamers spend nearly two hours a day viewing streamed content with 92% consuming games and entertainment in the same day.
· More than one-third (36%) of console gamers surveyed spread their time across multiple games and play 2-3 games within a week, while 64% play just one game within a week.

“We wanted to better understand how gamers are spending their time, what they see as intrusive, and what they appreciate as communicative and relevant when it comes to advertising,” said Justin Fromm, Head of Insights at Samsung Ads. “We know that gamers are passionate about their games, but this study codifies the notion that they are also passionate about their entertainment content and are leaving behind outdated linear TV models. The numbers tell us that advertisers must leverage CTV to reach gamers and make meaningful and organic connections with them.”

2024 Sports Media Awards

Who will YOU sit next to?

Whether it’s our luminaries from Next 3, Harlem Globetrotters, Nickelodeon or CBS Sports, or our Brands of the Year CarMax and Toyota, there’s no shortage of big names that will be in attendance for this event. Join us for our in-person awards ceremony on April 11th in NYC, where host Colin Cosell, PA Announcer of the Mets, will be bringing the house down, joined by presenters Bonnie Bernstein and former NFL-player Nate Burleson. Interested in attending?

SAVE MY SEAT

PRODUCTION & DEVELOPMENT

Darren Star (“Sex and the City,” “Beverly Hills, 90210”) has inked a multi-year overall deal with Universal Television, calling for him to develop and produce new series projects for broadcast and streaming through his Darren Star Productions. He will continue as creator/EP/showrunner of Netflix’s “Emily in Paris.” “I am thrilled to embark on this new creative partnership with NBCUniversal, where I will have the unique ability to develop shows for the internal portfolio, including Peacock, as well as outside platforms and networks,” said Star. Star was previously housed at Paramount Global.

Point Grey Pictures (“The Boys”), headed by Seth Rogan, Evan Goldberg and James Weaver, has extended its agreement with Lionsgate Television. “Seth, Evan and James are the masters of subversive, renegade humor who make coming to work both fun and funny every single day,” said Lionsgate Television Group Chair & Chief Creative Officer Kevin Beggs. “From The Boys to Sausage Party, they are true trendsetters with their fingers on the pulse of what’s funny in entertainment.”

FOX Nation has signed a deal for a partnership with filmmaker Martin Scorsese for an eight-part docudrama series. Slated for November 2024, “Martin Scorsese Presents: The Saints” will explore the stories of eight men and women who risked everything for faith. Developed by Scorsese for Lionsgate Alternative Television, the series was created by Matti Leshem and written by frequent Scorsese collaborator Kent Jones. Additional executive producers alongside Scorsese and Leshem include Julie Yorn, Rick Yorn, Christopher Donnelly, Yoshi Stone and Craig Piligian. Along with Lionsgate, the series was produced by Sikelia Productions, Weimaraner Republic Pictures, LBI Entertainment and Halcyon.

John Leguizamo will star along with Taron Egerton in Apple TV+’s “Firebug.” The drama series from Apple Studios and creator Dennis Lehane follows a troubled detective and enigmatic arson investigator as they pursue serial arsonists.

RENEWALS

OWN has renewed “Ready to Love” for a tenth season. No surprise there – the dating show ranks as Friday night’s number one non-sports series on cable among African American Persons & Women 18+ and P2+, per Nielsen.

Coming back for season 18 is nationally syndicated “The Steve Wilkos Show,” from NBCUniversal Syndication Studios. “For 17 seasons, Steve Wilkos has not only evolved as a host, but also has the unique ability to relate to people from all walks of life,” said Tracie Wilson, EVP, NBCUniversal Syndication Studios & E! News.

Power Book III: Raising Kanan” scored an early renewal for a fifth season on Starz. The third installment in the “Power” franchise, “Raising Kanan” recently concluded season three and is currently filming season four in New York.

Prime Video’s “Harlem” is gearing up for season three. Added to the cast in recurring roles are Kofi Siriboe (“Queen Sugar”), Logan Browning (“Dear White People”), Robin Givens (“Batwoman”) and Gail Bean (“Snowfall”).

NEW & RETURNING SERIES

New series “Mud Madness,” following the off-road subculture of extreme Big-Tire UTV mud racing, debuts Tuesday, April 9 at 9p on Discovery Channel.

E! competition elimination series “House of Villains” is back for season two this fall and among the new crew of scheming reality stars are Teresa Giudice (“The Real Housewives of New Jersey”), Richard Hatch (“Survivor”) and Larissa Lima (“90 Day Fiancé”).

Netflix’s “Good Times” reboot – this time in animated form – drops Friday, April 12. The original aired from 1974-79.

Season two of Fuse’s “Bollywed” kicks off Tuesday, April 9 at 9:30p. The docuseries is centered around a family that has been operating a bridal shop in Toronto’s Little India for the past 37 years.

New Food Network competition “Next Baking Master: Paris” premieres Monday, May 6. Look for the show to make the most of its locale. “As the world’s attention turns to the city of lights leading up to this summer’s Olympic games, Paris is not only a location in ‘Next Baking Master: Paris,’ it’s a main character,” said Betsy Ayala, Head of Content, Food, Warner Bros. Discovery.

Season three of HGTV’s “Farmhouse Fixer” kicks off Tuesday, April 23 at 9p. Restoration expert and New Kids on the Block member Jonathan Knight takes on new risky renovations, starting with an infamous house tied to the Salem Witch Trials.

COMING UP

Ariana DeBose (“West Side Story”) will take another turn – her third – at hosting the Tony Awards. The 77th annual show airs Sunday, June 16 at 8p on CBS.

Lifetime announced a greenlight for a new addition to its Ripped from the Headlines slate. “One Tree Hill” stars Jana Kramer and Austin Nichols reunite for original movie, “Gaslit By My Husband: The Morgan Metzer Story,” filming this month for a summer debut.

STREAMING

Bye-bye, beta. Yesterday was the official launch of Hulu on Disney+ in the US for Disney Bundle subscribers. The new experience allows Bundle subscribers (or those who hold subscriptions to both standalone apps) to stream extensive Hulu content, including “Grey’s Anatomy,” “Only Murders in the Building,” “Poor Things” and “The Bear,” directly in the Disney+ app. Bundle plans are available starting at $9.99/month, while Disney+ and Hulu each remain available as standalone offerings. ​“This marks the most significant technical, operational, and product evolution for Disney+ since its launch – one that reflects a wider technology transformation that we have been undertaking,” said Aaron LaBerge, President & CTO, Disney Entertainment & ESPN. “That work is going to drive an enhanced, more engaging user experience with Disney+ and lays the foundation for the innovations and enhancements we are planning for the future.”

Bill Maher (“Real Time with Bill Maher”) is launching a podcast network, an expansion of his podcast, “Club Random.” First out of the gate is “The Sage Steele Show,” starring the former ESPN anchor Maher calls “the perfect choice to be our first new host because, like me, she pissed off Disney.” The network is described as spanning “a wide variety of personalities and interests.”

TECH TALK

The US Joint Industry Committee put out a statement about the JIC’s responsibilities versus those of the Media Rating Council, explaining that the groups are intended to be complementary, not in competition with each other. “While the JIC is focused on evaluating the transactional readiness of national, cross-platform, measurement solutions, the MRC goes much further in conducting intensive audits of measurement methodology,” reads the statement. “The JIC’s goal is for measurement companies to hold both JIC certification as well as MRC accreditation.” Added George Ivie, Executive Director and CEO of the MRC, “It is ultimately up to the buyer and seller to determine the currencies on which they are willing to transact. The work the JIC is doing to bring forward a baseline for transactability inclusive of privacy requirements is valuable to enable first party data in television measurement.”

SPORTS ROUNDUP

The Pro Padel League and AFP Courts announced a strategic partnership agreement making adidas the official court of the PPL. The adidas brand will be featured on PPL courts throughout the season, which begins with back-to-back events at the Ultra Club in Miami starting April 2.

Add another feather to the cap of sports broadcaster James Brown, who will receive Lifetime Achievement honors at the 45th Annual Sports Emmy® Awards ceremony on Tuesday, May 21 in NYC. “James is a world-class talent who has had a profound impact on sports media,” said Adam Sharp, President, NATAS. “From his Super Bowl and championship game coverage to his work on CBS Sports’ ‘The NFL Today,’ ‘Inside the NFL’ and as a correspondent for CBS News, he has been a significant influence and a consistent presence in sports broadcasting.”

It’s opening day for Major League Baseball, and MLB Network will air an unprecedented number of live games this season, starting with a “Showcase” telecast of the Dodgers and Cardinals today, March 28 at 4p. As the network heads into its 16th season, Bill Morningstar, President MLB Network & MLB EVP Sponsorship Sales, talks about the beauty of baseball, and what’s ahead, in Cynsiders.

NESN begins its coverage of the Red Sox 2024 regular season with its pregame show tonight at 8:30p, as the Red Sox visit the Seattle Mariners for their first series of the season. The Red Sox kick-off their season with a road trip on the West Coast which will also include matchups against the Oakland Athletics and Los Angeles Angels, before returning home to Boston on April 9.

State Farm is re-upping as title sponsor of Ion’s “State Farm WNBA Friday Night Spotlight.” State Farm has also taken primary brand positioning and in-game sponsorship for National Women’s League Soccer’s “Saturday Night Soccer.” “State Farm is a champion for women’s sports, and this sponsorship is one way we’re committed to bringing more awareness and visibility,” said Kristyn Cook, State Farm Chief Agency, Sales & Marketing Officer. “We believe that few things in today’s world capture our attention, ignite our passion and connect our communities like sports.”

Cosm struck a multi-year agreement with ESPN to bring live events across college and professional sports to Cosm’s forthcoming immersive venues in “Shared Reality,” an experience bridging the virtual and physical worlds through Cosm’s technology and 87-foot diameter, 8K+ LED domes. The agreement includes events such as the NBA, NHL, US Open Tennis, College Football Regular Season and Playoff, Men’s and Women’s College Basketball, College Baseball and Softball, and select UFC Fight Nights.

Samsung, a Worldwide Olympic and Paralympic Partner, announced three new partnerships with the World Surf League, Street League Skateboarding, and Cros One / Pro Breaking Tour. The partnerships will see Samsung engage WSL, SLS and PBT athletes and fan bases at key events in the lead-up to the Games.

GOING GLOBAL

ITV is on track to meeting its net zero target with emissions it controls down 52% compared to a 2019 baseline, and emissions it influences down 17% in the same period, according to its initial Climate Transition Plan report. Moves include installing solar panels in company offices, switching to company hybrid or electric vehicles, and innovations on ITV’s productions including the use of virtual studios by ITV Sport and electric batteries replacing diesel generators.

Lineup Industries has sold a package of over 50 episodes of format “Long Lost Family,” originally produced for the UK’s ITV by Wall to Wall, to Warner Bros. Discovery UK & Ireland. The deal includes seasons 8-12 of the UK series, seasons 3-8 of follow-up show “What Happened Next,” spin-off show “Long Lost Family: Born Without A Trace” seasons 1-5 and “Born Without a Trace: What Happened Next” seasons 1-2.

Insight TV, Netherlands-based production company JOIIN, and CGTN (China Global Television Network) have completed co-production on docuseries “Sweet Planet.” The six-parter explores cultural importance of food rituals.

Cynopsis BIG TV Summit: New Strategies for Reaching Target Audiences

Speaking sponsorships selling quickly! Act fast

Establish yourself among the industry’s most impactful agencies, brands, and networks by amplifying your influence, spotlighting your expertise and illuminating your brand. Want to know more?

CONTACT ALBERT NASSOUR, EXECUTIVE DIRECTOR OF SALES

RATINGS

In its first five days, March Madness averaged 9.0 million viewers across CBS, TBS, TNT and TruTV, according to Nielsen. That’s the best the tournament has ever done during that period, reports the NCAA.

For the fourth consecutive week, Telemundo ranked as the most-watched Spanish-language broadcast network for the week of March 18 (Monday-Sunday 7-11p). The network delivered and average of 383,000 viewers A18-49, 131,000 A18-34 and 1.2 million total viewers, according to Nielsen.

EXECUTIVE MOVES

Amazon MGM Studios Head of Worldwide Production Tim Clawson is stepping down after nearly five years. Kim Rach, Head of TV Production, will take on additional responsibilities.

David Gibber has been promoted to EVP and Chief Legal Officer at Sinclair. Gibber was most recently SVP/General Counsel.

Amanda Richman, former North American CEO of Mindshare, has joined Microsoft Advertising head of the global media sales team.

Confluential Films has tapped Liliane Bedford to serve as SVP of Film and Television. Bedford had been VP of Development and Production at Shiny Penny Productions.

Anton Parfenyuk has joined MEM as Director, Finance and Susanne Ritzau as Director, Business Affairs. Parfenyuk’s most recent role was Financial Controller at Banger Films, while Ritzau was Head of Business Affairs at Yap Films.

A CYNOPSIS MESSAGE FROM PREMION

This Day in History
1854 – Great Britain and France declared war on Russia.

Answer to Our Last Trivia Question
How many minutes did Michael Scott work at the office on “The Office” (2005-13)? 9,986,000. Kudos to: Synda Kollman-Charter Marketing Group/Boca Raton, FL; Creed Heliskov-ImOn Communications/Cedar Rapids, IA; Emma Nelson-WBD/NYC; Mike Khorasanchi-Wavemaker/NYC; Colleen McGovern-Vivvix/NYC; David Westberg-SAG-AFTRA Credit Union/Burbank; Tom Moore-Kalt Productions/LA; David Garber-Loyola Marymount University/Playa Vista, CA; Susan Nessanbaum-Goldberg-M and S Entertainment/LA

Today’s Trivia Question
Which History docuseries was narrated by Liev Schreiber? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: a limit of four answers per time zone.)

Cynopsis Team

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Lynn Leahey
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Kerry Smith
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Albert Nassour
Executive Director of Sales
917-545-3129
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Stephanie Cronk
Senior Marketing Director
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BRAND ASSISTANT
>>
THE LEDE COMPANY/NYC: Full-service communication, strategy, and social impact consulting firm, specializing in corporate, brand, entertainment, and nonprofit sectors, is seeking a Brand Assistant to join the Brand team in our New York office. The Assistant will play an integral role in supporting accounts for a wide variety of Fashion, Beauty, CPG and Lifestyle clients. Full info HERE

TALENT ASSISTANT >>
THE LEDE COMPANY/LA: Full-service strategy, communications and social impact consulting firm, specializing in corporate, entertainment and nonprofit sectors. We are looking for a Talent Assistant to a Talent Publicist in Los Angeles. We are seeking enthusiastic candidates who can work in a fast-paced environment, are driven & have strong communication and writing skills. Full info HERE

EXECUTIVE PRODUCER FOR NATIONAL POLITICAL SHOW >>
BAHAKEL COMMUNICATIONS/CHARLOTTE NC: Develop and oversee the production of a daily or weekly national political show that covers the most important political news and events of the day. Develop and execute strategies to increase the show’s audience and engagement. At least 5 years of experience as an executive producer for a political show or similar program. Full info HERE

EXECUTIVE PRODUCER OF NEWS/ENTERTAINMENT
>>
BAHAKEL COMMUNICATIONS/CHARLOTTE NC:
Oversee all editorial and entertainment content, news production and presentation. Responsible for day-to-day operations of the show: producing, writing, and guiding creative. Develop content for the News @ TEN, plan, assign and create production schedules. 7 years of experience as executive producer or show producer. Network experience preferred. Full info HERE

THURSDAY MARCH 28
ABC: 9-1-1, Grey’s Anatomy, Station 19
CBS: NCAA Men’s Basketball
CW: The Conners, The Conners, Son of a Critch, Son of a Critch
FOX: Next Level Chef, Farmer Wants a Wife
NBC: Law & Order, Law & Order: Special Victims Unit, Law & Order: Organized Crime
PBS: NYC Arts, The US and the Holocaust: Insight and Understanding, America: The Land We Live In
Telemundo: La Casa de Los Famosos, El Senor de Los Cielos
Univision: Tu Vida Es Mi Vida, Mujer, El Amor No Tiene Receta

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