 IN THE NEWS |
| Netflix drops out. The board of Warner Bros. Discovery said Thursday that it had determined that Paramount’s sweetened offer of $31 per share qualifies as a “superior proposal,” activating a four-business-day window for Netflix to match or exceed the bid – and Netflix dropped out. “This transaction was always a ‘nice to have’ at the right price, not a ‘must have’ at any price,” Netflix co-chief executives, Ted Sarandos and Greg Peters, said in a statement. WBD still must secure the necessary regulatory approval for a deal with Paramount.
CNBC is restructuring its newsroom to unify digital and TV news operations under Editor-in-Chief David Cho. The move will lead to the elimination of fewer than a dozen roles and is not driven by cost-cutting, said a CNBC spokesperson. “The changes made today are to align CNBC’s newsroom structure for the future,” said the rep. “We expect to hire more than 40 new editorial roles over the next year across TV, Digital and direct-to-consumer platforms.” Reuters, which was first to report the news, said the network is planning to launch a paywall.
Nearly 9 in 10 US adults engage with streaming or connected TV, according Adtaxi’s 2026 CTV Streaming Survey and Study. Key findings include:
· More than 70% of adults now say streaming is their default way to watch TV and video. For adults under age 45, 80% or more turn to digital video as their first choice for consuming content.
· Households now subscribe to an average of 3.5 paid streaming services alongside an average of 3.3 free ad-supported platforms, spending $56 per month on subscriptions.
· The fastest-growing segment of viewers splits time between streaming and linear TV, often relying on digital platforms for most content while maintaining traditional TV for certain live sports and news. Meanwhile, linear-only audiences continue to decline.
· Consumers watch video across three or more devices on average, including TVs, smartphones, laptops, and tablets. Mobile now leads all screens for video consumption.
· Digital video has evolved into a performance channel. 16% of respondents report purchasing after seeing a streaming ad, while many more visit websites, research products, or engage with brands.
· While 36% say digital video ads feel more personalized, over half perceive no difference versus traditional TV.
“This is a moment the media industry has been moving toward for years,” said Murry Woronoff, Director of Research at Ataxic. “Streaming is no longer an emerging channel. It is now the foundation of how we consume content.”
TVB, representing the local broadcast industry, has a different focus. The trade organization released findings from a new study analyzing multimedia use and effectiveness, and found that TV viewed on a television screen has the highest reach and time spent of all media platforms studied, for all age groups and categories measured. Additional highlights include:
· Broadcast reaches 94% of those streaming with ads on their TV sets.
· 85% of broadcast viewing is on the larger TV screen, while 51% of viewing time on platforms like YouTube is on smaller digital devices.
· Broadcast websites, and broadcast TV on a digital device, added more reach to broadcast TV than cable and AVOD.
· 47% of respondents cite local broadcast television assets as most involved in their community.
· When looking at long-form ad-supported programming, linear TV represents 68% of viewing time, while streaming represents 32%. |
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| During a quarterly earnings call, Nexstar CEO Perry Sook told analysts that the company’s merger with Tegna is on track to close by June 30. Sook also said the company appreciates the support of President Trump in Nextstar’s effort to secure a waiver of the federal ownership cap of 39% of US stations (that would reach 80% after a merger). “Letting Good Deals get done like Nexstar – Tegna will help knock out the Fake News because there will be more competition, and at a higher and more sophisticated level,” wrote Trump in a February 7 post on Truth Social.
In an unusual shared rights deal, season eight of Netflix’s Formula 1: Drive to Survive will for the first time be available to stream on both Netflix (globally) and Apple TV (US only). As Netflix notes, this year, Apple TV becomes the exclusive US broadcaster for Formula 1, and as part of the collaboration, Netflix is bringing the 2026 Canadian Grand Prix live to viewers in the US from May 22-24, “giving ‘Drive to Survive’ fans a chance to see the rivalries they’ve watched for years play out in real-time.”
Fox comedy “Animal Control” has been renewed for a fifth season. “With the writing, ensemble, and audience response all landing at new levels, renewing ‘Animal Control’ was an easy decision,” said Michael Thorn, President of FOX Television Network. “The series launched to new highs in its fourth season, which is a direct reflection of the show’s continued creative growth, outstanding producing team, and the incredible Joel McHale as our lead.”
Feed the Children is teaming up with Fox’s “Next Level Chef” to fight childhood hunger through the organization’s Put Child Hunger to Bed campaign. The campaign message will be presented by “Next Level Chef” mentors Gordon Ramsay, Nyesha Arrington, and Richard Blais in a public service announcement that will air on Fox during the new season. Fox says it also made a significant contribution in support of Feed the Children’s Put Child Hunger to Bed initiative. |
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CYNOPSIS SPORTS AWARDS
Help Decide What Defines the Future of Sports Media
The 2026 Cynopsis Sports Awards are assembling an elite panel of judges to evaluate the year’s most innovative work across sports content, platforms, marketing, and technology.
If you’re a senior leader in sports media, advertising, streaming, or brand strategy, we invite you to lend your expertise and help recognize the industry’s best.
SIGN UP TODAY |
| NEW & RETURNING SERIES |
| “Star City,” spinoff of Apple TV’s “For All Mankind,” premieres with two episodes on Friday, May 29. The series explores the Soviet space program from behind the Iron Curtain.
Crime procedural “Taste for Murder” debuts Tuesday, April 7 on BritBox with two episodes. Classic Italian cuisine is the main ingredient in each episode’s central murder mystery.
Political news analyst David Pollack is joining OAN as host of a new one-hour political talk show, “David Pollack Primetime.” The program debuts Monday, Apri 6. |
Today’s Premieres
Apple TV: Monarch: Legacy of Monsters; Formula 1: Drive to Survive
Netflix: Agents of Mystery; Formula 1: Drive to Survive
Saturday’s Premiere
A&E: Storage Wars at 9p
Sunday’s Premieres
CBS: Marshals at 8p
CNN: Disaster: The Chernobyl Meltdown at 9p
HBO: DTF St. Louis at 9p
MGM+: American Classic
Nat Geo: Extreme Catch at 9p |
| PRODUCTION |
| Starz and Sky have co-commissioned “Fightland,” a crime drama set in the world of British boxing, executive produced buy Curtis “50 Cent” Jackson. “Fightland” is Starz’s first wholly owned series, part of a strategy to build a fully owned pipeline as a standalone company.
Fox Nation has ordered a new reality dating series fronted by Chris Harrison, the longtime face of “The Bachelor” and its offshoots, according to Deadline. The series appears to take a more restrained approach than its predecessors, with contestants seeking a “traditional, marriage-minded partnership” centered on commitment and shared values rather than high drama. Harrison left the “Bachelor” universe in 2021 after 19 years, following backlash for defending a contestant’s photos taken at an antebellum-themed party. |
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| THE TOP WOMEN NETWORK
Rise Together. Lead Boldly.
A cross-industry community designed to amplify women across media and marketing—through recognition, mentorship, and meaningful connection.
This is your power circle.
JOIN THE TOP WOMEN NETWORK |
| TECH |
| JamLoop announced the launch of ActiveVoter, a political CTV advertising product that dynamically excludes voters who’ve already cast a ballot. Eliminating wasted impressions has been a challenge for political advertisers – according to the US Census Bureau, 60% of voters cast their ballots early or by mail in 2024. In partnership with political data company Aristotle, ActiveVoter provides political advertisers with early and absentee voting data natively within JamLoop audience segments. |
| COMING UP |
| The third installment of the “A Prince in Paradise” movie franchise will premiere later this year on Great American Media platforms. “A Prince in Paradise: A Royal Wedding” follows a couple ready to wed when a bitter lord invokes ancient laws to block the union.
Canela Media is spotlighting International Women’s History Month this March with curated programming celebrating women’s voices and stories. Among the highlights: joining Canela.TV’s extensive Cine de Oro collection is “Señora Ama,” featuring the legendary Dolores del Río, widely recognized as the first major Latin American female crossover star in Hollywood.
“Reunion: Laguna Beach” premieres Friday, April 10 on The Roku Channel. The special features the cast of “Laguna Beach: The Real Orange County,” the reality show that ran on MTV from 2004-06.
Prime Video has set Thursday, March 19 as the premiere date for “Meal Ticket,” a feature-length documentary chronicling the history of the McDonald’s All American Games. |
| SPORTS REPORT |
| The World Baseball Classic returns to FOX Sports on Wednesday, March 4. Headlining FOX MLB’s coverage of Team USA matchups are play-by-play announcers Joe Davis, Adam Amin and Kevin Kugler; expert analysts John Smoltz, A.J. Pierzynski and Adam Wainwright; and veteran reporters Ken Rosenthal and Tom Verducci.
Samsung TV Plus has inked a multi-year partnership with MotoAmerica for coverage of the 2026-2027 seasons. The DAYTONA 200 kicks off Friday, March 6 on the Samsung TV Network, followed by the debut of “MotoAmericaTV,” the Samsung FAST destination slated to launch later this spring.
The Gotham Sports App, the direct-to-consumer streaming home of MSG Networks and the YES Network, is now available for purchase through Prime Video. |
| DISTRIBUTION |
| Fifth Season has inked a first look distribution agreement with Media Res International, extending the existing relationship between the two companies. Fifth Season has acquired global distribution rights for Media Res’ Swedish psychological drama “Summer of 1985” as the first title under this new deal.
TV5MONDE, the French-language media company, announced a distribution deal to bring its FAST channels to Plex in Australia, New Zealand, Europe, and Latin America. |
| RATINGS |
| The season finale of “Game of Thrones” spinoff “A Knight of the Seven Kingdoms” drew a series high 9.5 million viewers in its first three days of viewing across HBO and HBO Max, according to Nielsen. That’s up +42% from the premiere episode.
ABC’s “American Idol” delivered 5.52 million viewers in Live+SD ratings for part one of Hollywood Week, according to Nielsen, up +16% over the week prior, and up +27% versus the same time last year.
Following the highest Opening Weekend attendance in league history, Major League Soccer delivered 9.7 million live match viewers across linear and streaming platforms, a +59% year-over-year increase.
Six streaming titles exceeded the billion-minute mark during the week of January 26 – the most in a single week since July 7-13l in 2025, according to Nielsen’s Streaming Top 10 chart. |
| EXECUTIVE MOVES |
| The Brandtech Group has filled three newly created roles. Former Huge Global CEO Lisa De Bonis joins to lead Brandtech UK; former Global President of Eightbar Jeff Matisoff has been named North America lead; and Julie Hardy, CEO of TWBA’s Digital Art Network Paris, will head Brandtech France. |
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This Day in History
1991 – President George H.W. Bush declared victory in the Persian Gulf War.
Answer to Our Last Trivia Question
What was the second Peanuts TV special, after 1965’s “A Charlie Brown Christmas”? 1966’s “Charlie Brown’s All Stars!”. Kudos to: Justin Pierce-JP Consulting Group/LA; Phyllis McQuillan-MSG Networks/NYC; Susan Nessanbaum-Goldberg-M and S Entertainment/LA; Gerry Bixenspan-TV Marketing Inc./NYC; Marni C. Gold/Hawthorne, NJ; Tom Moore-Kalt Productions/LA; Rosemary Cunningham-MeTV/Chicago
Today’s Trivia Question
The title of which 1950s sitcom was changed when it went into syndication? (Email trivia@cynopsis.com with your answer and be sure to include your name, company, city and time zone. Unofficial rules: a limit of four answers per time zone.) |
PRINT TRAFFICKER AND TECHNICAL COORDINATOR >>
FILM FEST DC/WASHINGTON, DC: Coordinate direct communication between print sources and the festival to ensure the on-time inbound and outbound delivery of all film materials and work with venue staff to deliver and test each film and KDM. Request and collect KDMs for all encrypted DCPs and maintain a spreadsheet that contains all the aspects of the film. Full info HERE
MANAGER, MEMBER ENGAGEMENT AND ANALYTICS >>
TELEVISION ACADEMY/NORTH HOLLYWOOD, CA:
Lead the execution of initiatives such as the Peer Circle program and Your Voice Matters, reviewing data to enhance program participation and ensure metrics are achieved; collaborate with the Senior Director of Engagement and Retention and stakeholders across marketing to manage delivery and optimization of the Member Benefits Perks newsletter. Full info HERE
BROADCAST ENGINEER >>
HIGH POINT UNIVERSITY/HIGH POINT, NC: Ensure high-quality production environments and provide technical leadership to faculty, staff, and students in live and recorded productions and play a role in supporting the school’s mission to provide industry-standard production experiences for students and will have opportunities to contribute to the development of emerging media technologies. More info HERE
ASSOCIATE PROFESSOR OF THE PRACTICE, MULTI-EPISODE TELEVISION PRODUCING >>
BOSTON UNIVERSITY – COLLEGE OF COMMUNICATION/BOSTON, MA: Develope, produce, and manage scripted and unscripted multi-episodic series for linear television and/or streaming. Qualified applicants will be distinguished multi-platform practitioners with a significant body of “boots on the ground” work in the TV and streaming industry. The position will require in-class instruction and on-set exercises. Full info HERE
PROFESSOR OF THE PRACTICE: STUDIO AND/OR FIELD DIRECTING; MULTIPLE CAMERAS >>
BOSTON UNIVERSITY – COLLEGE OF COMMUNICATION/BOSTON, MA: We seek a colleague with a significant body of practical work in television directing using multiple cameras for linear television and/or streaming platforms. Familiarity with visual effects and AI-supported tools is considered a plus. This position includes teaching directing of scripted and/or unscripted content using multiple cameras at many levels. Full info HERE
ASSOCIATE PROFESSOR OF THE PRACTICE: VERTICAL FILMMAKING/CONTENT CREATOR >>
BOSTON UNIVERSITY – COLLEGE OF COMMUNICATION/BOSTON, MA: We seek a colleague with a professional track record in the creation and development of original short-form content aimed at promoting, activating, and motivating young people through social activism, experimentation, entertainment, brand building, and audience engagement across today’s leading content platforms and social media ecosystems. More info HERE
SALES MANAGER – AP AD INSIGHTS HUB >>
ADVERTISER PERCEPTIONS/NEW YORK, NY: Drive direct sales of the platform offering, focusing heavily on new client acquisition. Reporting to and working closely with the GM of the Ad Insights Hub, this individual contributor will partner cross-functionally with Sales, Business Intelligence, Operations, and Client Services teams to build awareness and engagement with new clients. Full info HERE
SALES DIRECTOR – OMG
MOONBUG ENTERTAINMENT
NEW YORK, NY
Deliver and exceed sales revenue targets as well as build, manage and grow a strategic account list with a focus on Omnicom agencies and their clients directly, within the northeast. Ability to navigate holding company structure and negotiate strategic partnerships with key stakeholders (ratecards, preferred programmatic deals, content deals, etc.). More info HERE
DIRECTOR OF PERFORMANCE MARKETING >>
ATHLETE TO ATHLETE/SANTA MONICA, CA: Lead the performance marketing team across Meta Ads and new paid digital channels (TikTok, YouTube, Google, etc.) as well as build and execute a roadmap for channel expansion and profitable scale. Develop and run structured testing frameworks. Partner with Creative Strategist on ad briefs, testing priorities, and creative feedback loops. Full info HERE
SENIOR MANAGER, TRAFFIC >>
INSP, LLC./CHARLOTTE, SC: Oversee the Traffic staff and manage and monitor the day-to-day operations. Responsible for the prompt and accurate execution of broadcast logs for three networks. The manager assumes a leadership role within our Network Operations and consistently looks to streamline processes and increasing the effectiveness and efficiency of the Traffic department. Full info HERE
NATIONAL SALES MANAGER>>
HEARST MEDIA PRODUCTION GROUP/CHARLOTTE, NC: Oversee daily sales pipeline operations focused on national sponsorships, integrations, and branded content tied to unscripted programming. Manage and coach the Business Development team, drive outbound activity, shape proposals and pricing, and lead CRM strategy, reporting, and optimizations via Salesforce. Full info HERE
ASSOCIATE PRODUCER >>
NTD/WASHINGTON, DC: Pitch story ideas and write scripts/segment outlines as well as research guests and interview topics. Book guests and coordinate interviews. Help with logistics and sometimes field production. Support shoots and ensure production runs smoothly. Review footage and work with editors to shape final episodes. Write headlines, teasers, and social posts. Full info HERE
DIRECTOR, HUMAN RESOURCES AND ADMINISTRATION >>
THE JIM HENSON COMPANY/HOLLYWOOD, CA: Responsible for all HR functions and oversight of administrative and management needs. This strategic role is charged with operating from a customer service driven viewpoint that prioritizes employee satisfaction as well as enforce legally compliant policies, increase efficiency by implementing administrative and record-keeping best practices. Full info HERE
SENIOR DESIGNER >>
REELZ CHANNEL/ALBUQUERQUE, NM: Responsible for the concept, design and execution of various motion graphics projects for on-air promo and sales presentations. Will be required to design and create graphics for social media, digital and print. Must be able to follow brand guidelines and expand and change the brand look when necessary. Full info HERE
EVP, COMMERCIAL & TECHNOLOGY TRANSACTIONS, LEGAL & BUSINESS AFFAIRS >>
A+E GLOBAL MEDIA/NY(HYBRID): Oversee the three major areas of commercial transactions (comprised of supporting the Distribution, Total Media Solutions and Global Content Sales divisions) and the adjacent areas supported by the attorney teams that principally support those divisions (including vendor management and privacy). Full info HERE
SR. DIRECTOR OF SALES, KSTU & KUPX >>
THE E.W. SCRIPPS COMPANY/SALT LAKE CITY: Leverage our suite of advertising solutions to unlock growth opportunities for local and national businesses. Play a role in driving the station’s revenue goals as well as serving as the home station for Utah’s new NHL team. Collaborate with our production team to create campaigns that connect our clients with their customers in meaningful ways. Full info HERE
DIGITAL MEDIA BUYER >>
FURMAN ROTH ADVERTISING/NY(HYBRID): Plan, launch, and optimize digital marketing campaigns across various paid media channels (including Display, Google products, Paid Social, CTV, and Programmatic, etc.) while managing budgets effectively. Support the execution of media plans across platforms, overseeing targeting, budget allocation, and performance tracking to drive campaign success. Full info HERE
ACCOUNT DIRECTOR; CTV BRAND PARTNERSHIPS – MID WEST/WEST COAST
FUTURE TODAY
REMOTE
Build, maintain and expand a pipeline of sales targets, contacts, and sales opportunities leveraging your relationships with a heavy focus on new business revenue. Build/nurture relationships with the investment, strategy, precision and digital agencies as well as clients. Also maintain an ongoing knowledge of the streaming media landscape. Full info HERE
DIRECTOR, AD MARKETING & SALES >>
THE SHADE ROOM/REMOTE: Develop and execute a revenue growth strategy to drive direct advertising, branded content, and sponsorship sales as well as lead the development of compelling advertising and branded content offerings tailored for TSR’s audience and cultivate and maintain strong relationships with key advertisers, media agencies, and brand partners. Full info HERE
PROFESSIONAL LECTURER OF COMMUNICATION/SPORTS BROADCASTING >>
MARIST UNIVERSITY/ POUGHKEEPSIE, NY: Teach studio and field broadcasting and new media courses in sports media and journalism as well as be able to teach a studio course on producing a newscast and help students live stream a podcast or produce short-form feature content suitable for social media streaming. Also demonstrate through their teaching, professional activity, and service. Full info HERE
SALES LEAD – AGENCY PARTNERSHIPS
UPWAVE
NEW YORK, NY
Build and manage relationships with our agency partners – mostly targeting media buyers and planners – and help them see the value of adding Upwave measurement to The Trade Desk campaigns. You will both leverage your existing network and open new doors to achieve aggressive but achievable sales targets. Full info HERE |
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