All Girl Band: “You’ve never seen anything like this before.”

IMG_6013Linda Perry is thinking big for upcoming TV show, All Girl Band. “We’re looking for the female Rolling Stones,” says the Grammy nominated songwriter and producer. But it’s not just the “badass” band that’s got Perry excited – she’s anticipating a talent search with massive marketing and distribution potential. Perry shares her vision with Cynopsis.

 

 

Cynopsis: There are a lot of music competition shows out there. How will All Girl Band stand out?

Linda Perry: Nobody has ever launched a global search for an all girl band. There hasn’t been an all girl band to hit number one in decades. We’re putting together bassists, guitarists, drummers, keyboardists and singers, and giving the world a ring side seat to what it takes to make it in the music industry today. I am putting together the female Rolling Stones. The girls I want don’t necessary fit the mold of these shiny floor music competitions that saturate the market. My ears know music, and when I find talent I know exactly what I need to do. We’re putting together a badass rock and roll band. And it’s gonna be chicks. And we’re going number one. You’ve never seen anything like this before. 

Cynopsis: What is your distribution strategy? 

Perry: We are excited as we look forward and view everything that we create through the consumer’s lens. Our model is unique, delivering All Girl Band content and channel access across all social platforms, a traditional TV series, VOD, mobile, VR and AR. We are developing Direct To Fan exclusive content via the AGB App, servicing multiple digital storefronts and finalizing a large scale retail component. There will be numerous live events and recording studio broadcasts. 

Cynopsis: What kind of brand integration do you anticipate?

Perry: During the online and live audition process, we are targeting women between the ages of 18 and 24.  We have a multi-industry approach:  apparel, food and beverage, cosmetic, insurance, automotive, banking, musical instruments, telecom hardware and carriers, etc. Once the band is established, the consumer demographic is much broader.

Perry: How did you come up with this idea, and why is now the right time for it?

Cynopsis: Look at how broken our country and our world is right now. People are desperate for something to bring us all together. Music unites. Music is power. Music is the language that everyone speaks. We’re giving women a voice and we’re empowering young women by giving them an opportunity that they wouldn’t  otherwise have. There has never been a better time for this. Our world needs something positive and hopeful to invest in. 

 The Cynsiders column is a platform for industry leaders to reach out to colleagues, followers, and the public at large. In their own words and in targeted Q&As, columnists address breaking news, issues of the day, and the larger changes going on in the ever-evolving world of television, video and digital. Cynsiders columns live on Cynopsis’ main page and are promoted across all daily newsletters. We welcome readers’ comments, queries, and column ideas at [email protected].

Related Stories

Cynopsis 02/06/25: Fox News signs Lara Trump

Fox News signs Lara Trump

Thursday February 6, 2025    IN THE NEWS As requested, CBS News handed over the unedited video and transcript of its “60 Minutes” interview with Kamala Harris to the FCC – and the FCC made it public. The interview is the source of a lawsuit by then-presidential candidate Donald Trump, and its attendant FCC inquiry. […]

02/05/25: Cynopsis Jobs

jobs12

Interested in moderating a roundtable this fall? We need leaders comfortable with subject matter including media planning, buying, leveraging ai, cross-platform measurement and more. SUBMIT MY INTEREST Wednesday February 5, 2025    FEATURED JOB VICE PRESIDENT, POLITICAL SALES >> NEXSTAR MEDIA GROUP, INC./WASHINGTON, DC: Lead the company’s political advertising revenue across its […]

Cynopsis 02/05/25: “The Flip Off” a hit for HGTV

"The Flip Off" a hit for HGTV

Wednesday February 5, 2025    IN THE NEWS AMC Networks kicked off its Upfront on Tuesday with a technology breakfast, where the company unveiled AMCN Outcomes, a feature built into its Audience+ data and insights platform. The tool allows advertising partners to view the performance of their campaigns, across all platforms, in real-time based on […]

Cynopsis 02/04/25: Trump sits for Super Bowl interview

Trump sits for Super Bowl interview

Interested in moderating a roundtable this fall? We need leaders comfortable with subject matter including media planning, buying, leveraging ai, cross-platform measurement and more. SUBMIT MY INTEREST Tuesday February 4, 2025    IN THE NEWS After a four-month standoff, Paramount Global signed a multi-year contract with Nielsen. The deal includes measurement for […]

02/03/25: Cynopsis Media Tech Update

Video advertising

Monday February 3, 2025 Sweet 16: Apple reported record-breaking sales for 4Q24, the first full quarter its new iPhone 16 models were available. While iPhone sales were $69.1 billion, a tad down from $69.7 billion recorded the same period in 2023, CEO Tim Cook noted, “We’ve never seen a higher level of upgraders before. The […]

CynCity

Cynsiders

  • Super Bowl Strategy

    Audience are changing – and advertisers along with them. Martin Blich, Executive Director, Sports and...
  • Ahead of the Game

    How have Super Bowl advertising strategies evolved over the years, and what makes a winning campaign...
  • Marketing: The Next Frontier

    Jonathan Gudai, Co-Founder and CEO of AdOmni, sees a world where social media, video, and...