5G and the Transformation of the Video Experience

As video content continues to evolve, interactive opportunities will redefine viewer engagement.Alex Wallace, GM of News, Entertainment, and Studios at Verizon Media, talks about how the consumer experience will be transformed.

How will 5G impact the media industry?

5G will dramatically change not just how media is consumed but also how it is created. It will provide increased mobile bandwidth, speed, and access for the media industry, unlocking unprecedented opportunities for immersive content. We know 5G will markedly improve issues of latency and allow audiences deeper in-the-moment experiences.  At Verizon Media’s 5G Studio RYOT, we are incubating these formats of the future with our partners to create how this will come to life for the consumer. Picture, for instance, the realism AR integrations can conjure by capturing and digitizing 3D objects and people and placing them into real-time content, without lag.

Greater bandwidth will also give audiences more autonomy and agency in how they view content, keeping them engaged. For example, expect interactive video feeds that allow consumers to switch between Ultra HD views of a live sports or music experience. The speed that 5G brings will also allow content creators to experiment with new mediums as varied as live animated broadcasts and combined live-action/computer generated performances.

How can we expect news delivery to evolve?

We recently launched Yahoo News’ XR partner program, which we believe will be the future of journalism, incorporating immersive experiences like AR and VR. 5G will play a major part in XR integration, making sure people are reading and watching and experiencing news on all devices and screens. In the next few years, the delivery of this type of content will involve less friction so that its consumption becomes intuitive and seamless and multi-screened. XR deepens the experience by bringing users closer to the stories they are consuming in a way that can increase both understanding and empathy.

How can AR and VR experiences bring social issues to life?

AR and VR have the unrivaled ability to put consumers at the center of news stories and in another person’s shoes. It’s the closest we can get to experiencing the news on the ground as it’s happening without actually being there physically. The more visceral and immediate stories are, the more readers and viewers can connect with them. 

Related Stories

Fastly Introduces Direct Private Network Connection

Fastly, provider of a global edge cloud platform, announced Origin Connect, a direct private network connection between an organization’s origin server and a Fastly Shield point of presence. Comparing Origin Connect to plugging directly into an outlet instead of connecting to an extension cord first, Fastly says companies will be able to reduce transit costs […]

Mouthpeace with Michael and Pele Bennett Arrives Jan. 31

The first episode of Mouthpeace with Michael and Pele Bennett, the fourth weekly podcast series from podcast network Lemonada Media, will be available January 31, with new episodes released on Fridays. Hosted and executive produced by Michael Bennett, the NFL defensive lineman for the Dallas Cowboys and best-selling author, and his wife Pele, food advocate […]

01/17/20: NBCU unveils Peacock

    Friday, January 17, 2020 Tonight’s PremieresFYI: The Liquidator at 11:30pHBO: Real Time with Bill Maher at 10p Tonight’s FinalesFYI: The Liquidator at 11pNickelodeon: America’s Most Musical Family at 8pReelz: How to Survive a Murder at 10p Saturday’s PremieresAMC: Seven Worlds, One Planet at 9pBBC America: Seven Worlds, One Planet at 9pDIY: First Time […]

01/17/20: Nitro Circus is becoming part of Thrill One Sports & Entertainment

    Friday January 17, 2020 Nitro Circus, Street League Skateboarding (SLS) and Superjacket Productions are moving under one “roof.” The Raine Group and Causeway Media Partners, with backing provided by commercial finance firm MidCap Financial, partnered to create Thrill One Sports & Entertainment featuring the three companies with Joe Carr, former UFC and World […]

FreeWheel Survey Looks at the Changing Face of TV Advertising

A survey of over 300 marketers and agencies showed that advanced TV is being used by the majority of advertisers to reach their target audiences. According to “The Changing Face of TV Advertising: 2019, 2020 and Beyond,” from FreeWheel, a Comcast company,  OTT/CTV was purchased by the highest percentage (66%) of advertisers over the past […]