In today’s rapidly evolving media landscape, a successful content distribution strategy is crucial. As a leader in the TV distribution industry for over twenty years, Patricia Jasin has firsthand experience of the obstacles and challenges the business faces. The executive overseeing syndication and sales strategy for WBD in LATAM offers five tips for thriving in an increasingly competitive market.
1) Content is King: The distributor must have titles with strong intellectual property (“IP”); rights are a pillar of economic strength and good leadership in this business. Additionally, curate a diverse and appealing portfolio of titles tailored to various audiences. A robust content library should strike a balance between quantity and quality, featuring both popular hits and faster-selling lesser-known titles.
2) Financial Savvy: The distribution professional must be financially responsible and coherent when making a business plan because current distribution costs are very high. In an era of tightening budgets, prioritizing efficiency is paramount for executives.
3) Patience is Key: Executives must demonstrate patience and allow each product the necessary time for distribution and marketing cycles. Securing lucrative deals and meeting objectives requires persistent effort, lot of follow-ups, and patience over time.
4) Reputation Matters: A good reputation is essential to longevity in the distribution business. Adhering to the ‘golden rule’ of honesty and transparency with clients and suppliers is imperative, as dishonesty can prove costly in this sector.
5) Networking & Building Professional Relationships: Distribution professionals should excel in public relations, fostering connections, and cultivating enduring business relationships. Strategic networking plays a pivotal role in this industry, making it crucial.
