A CYNOPSIS MESSAGE FROM GAMUT Monday May 2, 2022 Gamut and AdGreetz Prove that Personalized OTT Is Not Just Feasible but Highly Effective by Kathryn Koegel With Upfront season reaching its peak, ad supported OTT has a new and highly effective buying option. Gamut, Cox Media Group’s automated intelligent advertising platform for […]
Friday March 25, 2022 Finally: End-to-End Media Workflow Solutions Debunked! Kaneisha Montague As video quality, size, and consumer demand continue to increase, and media operations grow more complex, an open ecosystem can help capitalize on the true value of data. In our March 24 webinar, moderator, Noah Gusdorff, President/CEO at Creative Mobile Solutions and experts […]
Wednesday March 9, 2022 Cynopsis’ First Look 2022: Virtual OTT Conference As OTT continues to dominate the video landscape and media spend accelerates, Cynopsis gathered thought leaders from across the industry for our inaugural Virtual OTT Conference on March 8. Sponsored by Conviva, Future Today, Gamut Total, New York Interconnect and Premion, the conference […]
body { font: 12pt Arial, Helvetica, sans-serif; background-color: #ffffff; } a { color: #000000; } p { margin-bottom: 1em; } a[href^=”x-apple-data-detectors:”] { color: inherit; text-decoration: inherit; } /* Mobile */ @media only screen and (min-width : 100px) and (max-width: 600px) { .wrapper { display: table !important; width: 100% !important; } .column { display: block !important; […]
A CYNOPSIS MESSAGE FROM WarnerMedia Wednesday December 15, 2021 Media Matters: The Trends That Defined 2021 – And What’s Ahead For 2022 We head into 2022 with economic recovery beginning, but Covid concerns remaining. From e-commerce to streaming to the metaverse to the collapse of the cookie, what trends defined […]
A CYNOPSIS MESSAGE FROM UPtv Wednesday November 3, 2020 Holiday Programming Guide 2021 ’Tis the season for holiday episodes, movies and more. Cynopsis helps you navigate a cornucopia of festive offerings with a listing of programming running through January 1. (To update a listing, contact Lynn@Cynopsis.com. Please note all […]
A CYNOPSIS MESSAGE FROM NEW YORK INTERCONNECT Thursday October 21, 2021 Insights and Highlights from Advertising Week New York 2021 Cathy Applefeld Olson Once again, cross-screen measurement is all the buzz. And once again, it’s still not happening fast enough but steps are more plentiful, and faster. There’s a pot of gold […]
A CYNOPSIS MESSAGE FROM NEW YORK INTERCONNECT Wednesday October 20, 2021 Insights and Highlights from Advertising Week New York 2021 Cathy Applefeld Olson The CTV environment is accelerating creative trends, including brands aligning different creatives with different target audiences. Marketers are looking for standardized measurement to justify their spend in the converged […]
A CYNOPSIS MESSAGE FROM NEW YORK INTERCONNECT Tuesday October 19, 2021 Insights and Highlights from Advertising Week New York 2021 Cathy Applefeld Olson Advertising Week New York is underway, and Cynopsis is spreading the news. Welcome to our coverage of the most noteworthy topics, panels and speakers, plus some enterprise […]
A CYNOPSIS MESSAGE FROM PREMION Thursday October 14, 2021 Premium Matters: Practical Advice for a Complex Ecosystem Cathy Applefeld Olson Fueled by the extraordinary streaming growth, and being inherently cookieless, connected television (CTV) shows no signs of slowing down. How can advertisers optimize the increasingly complex, yet infinitely promising ecosystem […]
© 2025 Access Intelligence, LLC – All Rights Reserved.
