SPECIAL REPORT: CYNOPSIS MEDIA PRESENTS: Inside Today’s Family Co-Viewing Craze 04.30.14 By Cathy Applefeld Olson Family co-viewing. Not since "TV dinner" has a phrase been so widely extolled in the kids media market. Networks’ drive to offer TV together time is, of course, largely advertiser-driven. Having mom and dad in the room means they […]
Special Editions
SPECIAL REPORT: CYNOPSIS MEDIA PRESENTS – Upfront Weekly Wrap-up 04.28.14
A CYNOPSIS MESSAGE FROM AMC AMC delivers something more something REVOLUTIONARY: TURN something POWERFUL: MAD MEN something INFECTIOUS: The Walking Dead AMC something more SPECIAL REPORT: CYNOPSIS MEDIA PRESENTS – Upfront Weekly Wrap-up 04.28.14 By Lynn Leahey Their methods may have been different, but the network message to Madison Avenue was the same: We […]
Special Report: CYNOPSIS MEDIA PRESENTS: NewFronts Heads Into Third Year With Much Learning Under Its Belt
SPECIAL REPORT: CYNOPSIS MEDIA PRESENTS: NewFronts Heads Into Third Year With Much Learning Under Its Belt 04.24.14 By Mark J. Miller The NewFronts, digital video’s premier annual event, will reach its three-year milestone when it kicks off on April 28, and this year’s edition is indeed more focused than in years past, while reaping the […]
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Cynopsis Media Presents: Upfront Special Report – Advertising in the Cable Market 04.03.14
A CYNOPSIS MESSAGE FROM WE tv WE tv TOP 10 FASTEST GROWING CABLE NETWORK UP EVERY KEY DEMO UP EVERY DAYPART UP EVERY NIGHT Click here for sourcing CYNOPSIS MEDIA PRESENTS: Upfront Special Report – Advertising in the Cable Market 04.03.14 By Randee Dawn Year after year, cable networks have proved adaptable and nimble […]
CYNOPSIS MEDIA PRESENTS: Upfront Special Report – Advertising in the Cable Market
A CYNOPSIS MESSAGE FROM WE tv WE tv TOP 10 FASTEST GROWING CABLE NETWORK UP EVERY KEY DEMOUP EVERY DAYPART UP EVERY NIGHT Click here for sourcing CYNOPSIS MEDIA PRESENTS: Upfront Special Report – Advertising in the Cable Market 04.03.14 By Randee Dawn Year after year, cable networks have proved adaptable and nimble […]
Cynopsis Media Special: 2014 Black History Month Programming Guide
A CYNOPSIS MESSAGE FROM SMITHSONIAN CHANNEL WHEN THE WAR WAS OVER, THEIR FIGHT BEGAN. BREATH OF FREEDOM BLACK SOLDIERS AND THE BATTLE FOR CIVIL RIGHTS PREMIERES Monday Feb 17, at 8pm et/pt Smithsonian Channel smithsonianchannel.com. Cynopsis Media Special: 2014Black History Month Programming Guide 02.04.14 By Lynn Leahey The February celebration of the […]
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The Pharma Ad Ban and the Future of CTV
By James Ramelli, Partner, Fyllo The federal government’s move to ban pharmaceutical advertising on linear...Let’s Make a (Bundle) Deal
Companies are getting inventive in the converged TV space, finding new ways to bridge linear...Restoring the Balance Between Platforms and Publishers
The manufactured complexity of CTV Is rigging the game against publishers, contends Scott Ryan, founder...
