A CYNOPSIS MESSAGE FROM AMC AMC delivers something more something REVOLUTIONARY: TURN something POWERFUL: MAD MEN something INFECTIOUS: The Walking Dead AMC something more SPECIAL REPORT: CYNOPSIS MEDIA PRESENTS – Upfront Weekly Wrap-up 05.19.14 By Lynn Leahey Sliding into home, advertisers traversed Gotham for no fewer than fifteen presentations during the final week of […]
Special Editions
05/16/15: SPECIAL REPORT: CYNOPSIS MEDIA PRESENTS: Sports Upfront 05.16.14
A CYNOPSIS MESSAGE FROM BIG TEN NETWORK BTN is the premier national college sports network born from the nation’s most storied conference. With nearly half of its 180 football and men’s basketball games featuring a top 25 team & deeper coverage than anyone else, BTN delivers 450+ live events & Emmy-nominated programming yearly. The Big […]
SPECIAL REPORT: CYNOPSIS MEDIA PRESENTS: Upfront Spanish Language 05.13.14
A CYNOPSIS MESSAGE FROM beIN SPORTS beIN SPORTS, The International Sports Network, is the multi- platform sports destination that brings the passionate sports fan live action, news, and analysis of the top soccer leagues and sporting events from around the planet, including: Spain’s La Liga, Italy’s Serie A, France’s Ligue 1 […]
Special Report: CYNOPSIS MEDIA PRESENTS: Upfront Weekly Wrap-up 05.12.14
A CYNOPSIS MESSAGE FROM AMC AMC delivers something more something REVOLUTIONARY: TURN something POWERFUL: MAD MEN something INFECTIOUS: The Walking Dead AMC something more SPECIAL REPORT: CYNOPSIS MEDIA PRESENTS – Upfront Weekly Wrap-up 05.12.14 By Lynn Leahey Whether it was at glitzy bashes or more low-key, private meetings, networks continued the push to promote […]
SPECIAL REPORT: CYNOPSIS MEDIA PRESENTS: NewFronts Wrap Up 05.09.14
A CYNOPSIS MESSAGE FROM SONY PICTURES TELEVISION CRACKLE TV THAT STRIKES A CORD Whether you have a Cord or not… The only Over-the-Top TV Network freely accessible on Connected TV, Gaming Consoles, Mobile & Online Exclusive Original Series & Features | Defining Movies | Breakthrough TV Shows James M. Smith, SVP Ad Sales / […]
SPECIAL REPORT: CYNOPSIS MEDIA PRESENTS – Upfront Weekly Wrap-up 05.05.14
A CYNOPSIS MESSAGE FROM AMC AMC delivers something more something REVOLUTIONARY: TURN something POWERFUL: MAD MEN something INFECTIOUS: The Walking Dead AMC something more SPECIAL REPORT: CYNOPSIS MEDIA PRESENTS – Upfront Weekly Wrap-up 05.05.14 By Lynn Leahey Syfy partied up a storm while TVGN took a more intimate approach, but both nets had lots […]
SPECIAL REPORT: CYNOPSIS MEDIA PRESENTS: Inside Today’s Family Co-Viewing Craze 04.30.14
SPECIAL REPORT: CYNOPSIS MEDIA PRESENTS: Inside Today’s Family Co-Viewing Craze 04.30.14 By Cathy Applefeld Olson Family co-viewing. Not since "TV dinner" has a phrase been so widely extolled in the kids media market. Networks’ drive to offer TV together time is, of course, largely advertiser-driven. Having mom and dad in the room means they […]
SPECIAL REPORT: CYNOPSIS MEDIA PRESENTS – Upfront Weekly Wrap-up 04.28.14
A CYNOPSIS MESSAGE FROM AMC AMC delivers something more something REVOLUTIONARY: TURN something POWERFUL: MAD MEN something INFECTIOUS: The Walking Dead AMC something more SPECIAL REPORT: CYNOPSIS MEDIA PRESENTS – Upfront Weekly Wrap-up 04.28.14 By Lynn Leahey Their methods may have been different, but the network message to Madison Avenue was the same: We […]
Special Report: CYNOPSIS MEDIA PRESENTS: NewFronts Heads Into Third Year With Much Learning Under Its Belt
SPECIAL REPORT: CYNOPSIS MEDIA PRESENTS: NewFronts Heads Into Third Year With Much Learning Under Its Belt 04.24.14 By Mark J. Miller The NewFronts, digital video’s premier annual event, will reach its three-year milestone when it kicks off on April 28, and this year’s edition is indeed more focused than in years past, while reaping the […]
Cynopsis Media Presents: Upfront Special Report – Advertising in the Cable Market 04.03.14
A CYNOPSIS MESSAGE FROM WE tv WE tv TOP 10 FASTEST GROWING CABLE NETWORK UP EVERY KEY DEMO UP EVERY DAYPART UP EVERY NIGHT Click here for sourcing CYNOPSIS MEDIA PRESENTS: Upfront Special Report – Advertising in the Cable Market 04.03.14 By Randee Dawn Year after year, cable networks have proved adaptable and nimble […]
CynCity
Cynsiders
AI and Accessibility Fuel a New Wave of Growth in CTV Advertising
By Dan Larkman, CEO and Founder of Keynes Digital Why are so many of today’s...Curation Fills In Gaps Left by Deal IDs on CTV
By Michael Shaughnessy, COO at Kargo Deal IDs have been around for over a decade,...Media Doesn’t Have to Work Harder — Just Smarter with Retail Data
Christine Foster, Senior Vice President of Kroger Precision Marketing Powered by 84.51°, offers her...