CYNOPSIS MEDIA PRESENTS: The Winners of the Cynopsis Kids !magination Awards



CYNOPSIS MEDIA PRESENTS:  The Winners of the Cynopsis Kids !magination Awards

06/11/14

A visit from Curious George. An inside look at the creative process from a panel of the industry’s top animation innovators. An onscreen character giving out a few awards in real time. These were just a few of the highlights from this morning’s third annual Cynopsis Kids !magination Awards, where we saluted the best in kids cross-platform programming, marketing, prosocial initiatives and more. Congrats again to our 2014 Kids People honorees: DreamWorks Animation’s Margie Cohn, FremantleMedia Kids & Family Entertainment’s Bob Higgins, Fuhu’s Jim Mitchell and Sprout’s Sandy Wax – and to all of our finalists. Please see a full list of winners below:

Brand Website

Winner: SproutOnline.com – Sprout
SproutOnline stays fresh and innovative by adding new content weekly and even monthly with larger launches. This includes games, videos, crafts, recipes and printables.

Honorable Mentions:
Dinosaur Train Website, The Jim Henson Company – The Jim Henson Company
Junie B. Jones Brand Website – Random House Children’s Books
PBS Kids The Cat in the Hat Knows a Lot About That! Brand Website – Random House Children’s Books
PBSKIDS.org – PBS Kids
Poptropica World Champions Player Map – Poptropica
Watch Cartoon Network – Cartoon Network

Website for a TV Series/Special

Winner: Next into the Shark Tank: Dr. Doofenshmirtz from Phineas and Ferb – Disney Channels Worldwide
This online enhancement to the Phineas and Ferb series represents one of Disney Channel’s first and most successful examples of multiplatform storytelling. It reinforced the positioning of Phineas and Ferb as inventive, smart and part of pop culture.

Honorable Mentions:
2013 HALO Awards – Nickelodeon
Grojband – The Show Must Go On! – Secret Location
Paw Patrol Series Launch – Nickelodeon
SciGirls on PBS KIDS – Twin Cities Public Television
The Next Step Interactive – Secret Location

Digital Marketing Campaign

Winner: The Chica Show Season 2 – Sprout
The show stars Chica, a beloved chicken character who loves to dress up and play at her family’s Costume Coop. The show had one season under its belt, and an existing fan base, so Sprout was able to have more fun and out-of-the box tactics with this campaign for the second season.

Honorable Mentions:
Uncle Grandpa: Find It! – Glow
Wander Over Yonder – Intergi Entertainment

eBook

Winner: Strawberry Shortcake Berryfest Princess – Cupcake Digital
Cupcake continues to perfect the interactive e-storybook, and Berryfest Princess packs interactive games, motor skill activities, and more. Common core standard discussions are included in several sections adding to educational value. This app is great for emergent literacy, fine motor skills as well as early spelling.

Honorable Mentions:
A Charlie Brown Thanksgiving – Loud Crow Interactive
Fanny Foozle The Four Leaf Fantuckle Festival – Aether Entertainment

Educational Series/Special Parent/Teacher Curriculum

Winner: Ruby’s Studio: The Safety Show – The Mother Company
The Safety Show is a modern, empowering approach to kids’ personal safety. Show host, Ruby, guides children through animated stories, original songs, and a craft activity in order to introduce essential safety concepts. Through a cast of lovable garden insects, kids will learn that it’s important to "check first" with a Safe Adult before doing anything unexpected.

Honorable Mentions:
Cyberchase – THIRTEEN/WNET
The Centsables Animated Series – Norm Hill Entertainment
The Prime Radicals: Pentominoes – GAPC Entertainment Inc.
Through Kids Eyes – Radio Television Suisse (RTS)

Game Based on a Series

Winner: Sanjay and Craig: The Frycade – Nickelodeon
The Frycade is made in the style of retro arcade games, simple mechanics and focus are key when playing these fast paced classic game spin offs. Gamers also have the option to become the king of the arcade by championing over Sanjay & Craig’s all-time high score.

Honorable Mentions:
Clifford Ready-To-Read Learning Game – Scholastic Media
Spirit Animals – Scholastic
The Legend of Korra: Dark into Light – Nickelodeon

Interstitial Series

Winner: Amazing Animals Series – National Geographic Kids
These bite-size, one-minute shows give viewers a taste of some of the most unique and interesting facts about animals from all over the world.

Honorable Mentions:
Cyberchase For Real – THIRTEEN/WNET
Disney 365 – Poems To Learn By Heart With Caroline Kennedy – M3 Creative
Disney Channel’s Re-Micks “Stay” – 7ate9 Entertainment
Disney XD XTRA series – Disney Channels Worldwide
Peter Rabbit Play Alongs – Nickelodeon
Sing It Laurie – Sprout

Kids 2-11 Series/Special

Winner: Cyberchase – THIRTEEN/WNET
Children can easily learn from the example in the cartoon story and simple mathematical ideas are explained well and woven throughout the story in a fun and interesting way.

Honorable Mentions:
“El Chavo Animado” – Univision Communications
Hub Network’s First Annual Halloween Bash – Hub Network
NFL Rush Zone – Nickelodeon
PAW Patrol – Spin Master Entertainment
Sabrina Secrets of a Teenage Witch – Hub Network
The Centsables Animated Series – Norm Hill Entertainment
Through Kids Eyes – Radio Television Suisse (RTS)

Marketing Campaign for a TV Series

Winner: PEG + CAT Launch – PBS Kids
This launch was supported by a promotional campaign across paid, earned and social media – as well as PBS channels. The series reached over 2.2 million kids age 2-11 during its launch week, and broke the PBS KIDS record for most video streams for a new show in its first month. Also, the series’ app reached No. 1 in the Education and Kids app categories and was in the overall Top 5 Paid Apps for 10 days on the Apple App Store. This all adds up to success.

Honorable Mentions:
Adventure Time – Cartoon Network
Bubble Guppies: Get Ready for School! – Nickelodeon
Julius Jr. Premiere – Saban Brands
Paw Patrol Launch Campaign – Nickelodeon

Mobile App (Educational) – Free

Winner: Big Bird’s Words…A Sesame Street App – Sesame Workshop
What preschoolers doesn’t want to take a walk on Sesame Street with this app, a great way for kids to learn while playing a fun game and interacting with their favorite Sesame Street characters.

Honorable Mentions:
Breathe, Think, Do with Sesame – Sesame Workshop
Busytown Mysteries – Loud Crow Interactive
Infinity Ring: The King of Diamonds – Scholastic
Kids Learn Mandarin – Fingerprint
The Big Moving Adventure – Sesame Workshop

Mobile App (Educational) – Paid

Winner: Dinosaur Train A To Z – PBS Kids
Targeting kids ages 3-6, the Dinosaur Train app is designed to extend the series’ science curriculum, helping kids to develop inquiry skills, core science knowledge and spark enthusiasm in life science, natural science and paleontology.

Honorable Mentions:
Cyberchase 3D Builder – THIRTEEN/WNET
Dora Appisode: Perrito’s Big Surprise – Nickelodeon
Dora’s Great Big World – Nickelodeon
Elmo Loves 123s – Sesame Workshop
Fraggle Friends Forever – Cupcake Digital
Mickey Mouse Clubhouse Paint & Play – Disney Publishing Worldwide
Team Umizoomi: Math Racer – Nickelodeon
Yummiloo Rainbow Power – yummico

Mobile App (Entertainment)

Winner: Turbo FAST – DreamWorks Animation
The app was the No. 1 racing game on all three mobile platforms for 10 weeks & has received 43 million downloads and counting thus far. While the gameplay is designed to be simple, the game is deeply and visually stunning. This is an impressive polish to an already amazing multi-platform reach.

Honorable Mentions:
Nick App – Nickelodeon
Pikotoons – DHX Media
School of Dragons – JumpStart
Ski Safari: Adventure Time – Cartoon Network
The Nut Job(The Official App for the Movie)- Cupcake Digital
VeggieTales: It’s a Very Merry Larry Christmas – Cupcake Digital

Music for a TV Series/Special/Movie

Winner: Those Snails Are Fast – DreamWorks Animation
DreamWorks Animation wanted to use a song that was fresh and fun, but not campy. They most definitely succeeded. The background beats are catchy, and kids can sing alongside the rap while learning about each of the members of the Fast Action Stunt Team.

Honorable Mentions:
Boss of My Body – The Mother Company
Iesodo “Believe” -Rollman Entertainment/Zaya Toons/Kombine Media
Julius Jr. Soundtrack – Saban Brands
Kindness Counts – Sprout
RiC TV Song: R-Abenteuerlied – Your Family Entertainment AG
Turbo FAST Soundtrack by Henry Jackman and Halli Cauthery – DreamWorks Animation
Yo Gabba Gabba!/ Song for a TV Series – DHX Media

New Preschool Series

Winner: Zou – Sprout
Created in France, Zou caters to preschool aged children who are developing a growing sense of curiosity and adventure. The program aims to teach valuable lessons in kindness, responsibility, and creativity, all while providing examples of how one can be loyal, caring, and optimistic. Tres bien!

Honorable Mentions:
Iesodo “Believe” -Rollman Entertainment/Zaya Toons/Kombine Media
Lalaloopsy – MGA Entertainment
PAW Patrol – Spin Master Entertainment
PEG + CAT – PBS Kids, The Fred Rogers Company and 9 Story Entertainment
Tree Fu Tom – FremantleMediaKids & Family Entertainment

New Series for 6-11

Winner: Uncle Grandpa – Cartoon Network
This animated original comedy from Cartoon Network Studios follows a whimsical character as he and his eclectic posse bring their unique fun to every situation they come upon.

Honorable Mentions:
Camp Lakebottom – 9 Story Entertainment
Grojband – FremantleMediaKids & Family Entertainment
Sabrina: Secrets of a Teenage Witch – Splash Entertainment
Sam & Cat – Nickelodeon
Spooksville -Hub Network/Jane Startz Productions/Front Street Pictures
The Haunted Hathaways – Nickelodeon
Turbo FAST – DreamWorks Animation

Online Game

Winner: Sunny Side Up Sproutlet Stories – Sprout
Sproutlet Stories has been extremely successful as one of Sprout’s top 10 games and has over 65,000 submissions to date. Submissions are chosen and acted out live daily by the hosts on Sprout’s Sunny Side Up show. More stories are planed for 2014 so it can stay fresh to their game players and tv viewers. Megan – please hand Sprout their award!

Honorable Mentions:
Bubble Guppies Good Hair Day Game – Nickelodeon
HubNetwork.com’s My Little Pony “Racing is Magic” – Hub Network
Super Brawl 3 – Nickelodeon

Online Interactive Experience

Winner: The Hub Network’s My Little Pony Fan Favorite – Hub Network
The poll turned out the largest online voting results and on-air ratings in the network’s history! Additionally, the “My Little Pony” themed trivia game that launched during Phase 2 turned out to be one of the most successful games in the website’s history.

Honorable Mentions:
Grojband – The Show Must Go On! – Secret Location
Little Discoverers: Big Fun with Science, Math, and More – Sesame Workshop
Mission US: “A Cheyenne Odyssey” – THIRTEEN/WNET
Mixels.com – Cartoon Network
NOWHERE BOYS – MATCHBOX PICTURES
The 39 Clues – Scholastic
The Next Step Interactive – Secret Location

PR & Marketing Campaign for a TV Special/TV Movie

Winner: The Puppy and the Ring – Nickelodeon
This Bubble Guppies special paid homage to one of the most iconic movie franchises of the last decade, namely the Lord of the Rings and Hobbit films. Therefore, Nickelodeon’s strategy was to treat it like a blockbuster movie event…preschool-sized.

Honorable Mentions:
CURIOUS GEORGE: A HALLOWEEN BOO FEST! – PBS KIDS
Dora Ice Skating Campaign – Nickelodeon
Dora the Explorer: Dora Rocks! – Nickelodeon
Hub Network’s First Annual Halloween Bash- Hub Network
PR Campaign for Despicable Me 2 Toys – GennComm LLC

Preschool Series

Winner: Julius Jr. – Saban Brands
The series launch was supported by an off-channel, parent-targeted and kid inclusive marketing campaign which included sponsorship of 1,000 House Party events for moms and their kids across the country, a takeover in 300+ kids gyms nationwide and a creative “My Julius Jr. Playhouse” contest. These campaigns, coupled with a mommy blogger program, have resulted in engagement across the series’ online and social channels.

Honorable Mentions:
Chloe’s Closet – Splash Entertainment
Dora The Explorer – Nickelodeon
PAW Patrol – Spin Master Entertainment
The Fresh Beat Band – Nickelodeon
This is Scarlett and Isaiah – Sinking Ship Entertainment and marblemedia
Yo Gabba Gabba! – DHX Media

Preschool Special

Winner: PAW Patrol – Spin Master Entertainment
The Paw Patrol, six puppies and their leader, a 10-year-old boy named Ryder, protect Adventure Bay with their motto “No job is too big, no pup is too small.” The series curriculum focusing on citizenship, social skills and problem-solving took on some special haunted fun in the series’ Halloween special. 

Honorable Mention:
The Chica Show – Dance of the Sugar Cluck Chica – Sprout

Pro-Social Campaign

Winner: Little Children, Big Challenges: Incarceration – Sesame Workshop
A greater measure of their success comes from survey data from partners who received kits. To date:
• 80% of respondents report that resources have improved relations with families they serve.
• 76% report that materials have become a regular part of their work.
• 76% report that materials have raised awareness of the organizations themselves and the work that they do.

Winner: Soar with Reading -A JetBlue partnership with Random House Children’s Books
It was a multi-dimensional campaign to leverage JetBlue assets and Random House Children’s Books to encourage reading. Distributed were 300,000 literacy based Magic Tree House Passport booklets and they also donated $500,000 worth of books to children in need.

Honorable Mentions:
Anything Is Possible (ProjectAIP) – TeenAnon.org Limited
Go Orange for No Kid Hungry – Food Network
Kindest Kid Campaign – Sprout
We Can Be Heroes -SPORTS ILLUSTRATED Kids & TIME for Kids

Promotional Campaign

Winner: Power Rangers NFL Network Campaign – Saban Brands
Want to add marketing muscle to your promotional campaign? Team up with the NFL! The campaign provided a combination of TV, radio and social media engagement that heightened the level of positive brand awareness ahead of the launch of Power Rangers Super Megaforce.

Honorable Mentions:
Best Western / Disney Teen Beach Movie – Disney Media Sales & Marketing
“El Chavo” Toys – Univision Communications
Grow Your Heart Three Sizes – Random House Children’s Books
 “SpongeBob MailPants” – Nickelodeon and USPS
Weird But True Town of the Year – National Geographic Kids

Social Media Campaign

Winner: Cheer Up Mordecai – Cartoon Network
Regular Show was ranked as Cartoon Network’s second most social program, with 17.12K unique social authors sharing content and highest rate of tweets per unique user.

Honorable Mentions:
Host Hunt – Sprout
Teenage Mutant Ninja Turtles Social Auction – Nickelodeon

Sweepstakes/Contest Campaign

Winner: Nickelodeon’s SpongeBob SquareShorts – Nickelodeon
The contest resulted in Nickelodeon having its highest ever level of participation for a UGC initiative.

Honorable Mentions:
KidzVuz Totally Tony’s Broadway Contest – KidzVuz
Nintendo / Happy Holi-Games – Disney Media Sales & Marketing
Nintendo: Face Your Fears -SPORTS ILLUSTRATED Kids
Share the Set with Chica – Sprout

Tablet-Based App – Free

Winner: Nick App – Nickelodeon
The Nick app serves as a creative sandbox for Nickelodeon, incubating new original animated and live-action content that will attract repeat viewing, launch shareable content and spin-off new series for television.

Honorable Mentions:
Ariel’s Musical Surprise App -Disney/JAKKS Pacific/DreamPlay
AT&T U-verse® KIDS! – AT&T, Inc.
BabyFirst’s U-verse App – BabyFirst
National Geographic Kids Tablet Magazine – National Geographic Kids
Strawberry Shortcake Bake Shop – Budge Studios
TIME FOR KIDS Family Edition – Time Inc.

Tablet-Based App – Paid

Winner: La Luna: The Story Project – Disney Publishing Worldwide
Taking the delightful short film to a whole new level, La Luna: The Story Project offers loads of interactivity and an exclusive behind-the-scenes look at how the story was creatednot available anywhere else.

Honorable Mentions:
Cyberchase 3D Builder – THIRTEEN/WNET
Dora Appisode: Perrito’s Big Surprise – Nickelodeon
Fraggle Friends Forever – Cupcake Digital
Frozen Storybook Deluxe – Disney Publishing Worldwide
 “On The Night You Were Born” by Nancy Tillman – Auryn
Sushi Scramble – Fingerprint
The Adventures of Captain Underpants – Scholastic
The Nut Job – Cupcake Digital

TV Series Based on Books

Winner: R.L. Stine’s The Haunting Hour: The Series – Hub Network
Anthological storytelling comes to television in this half-hour, live-action children’s series that embraces the thrill of the chill, the nervous page-turning giggle and the scream that only comes when someone – or something – touches your shoulder on a dark and stormy night.

Honorable Mention:
Spooksville – Hub Network/Jane Startz Productions/Front Street Pictures

Tweens 9-14 Series/Special

Winner: Get the Math 2.0 – THIRTEEN/WNET
Get The Math succeeded in impacting student learning and attitudes and helped students recognize ways algebra can be used outside of school. After using GTM, 64% of students said they could name ways algebra is used in the real world.

Honorable Mentions:
“Mr. Young” – Thunderbird Films Inc.
Born to Explore with Richard Wiese -Litton Entertainment/Explorer Films
Extreme Babysitting – General Purpose Pictures
Jack Hanna’s Wild Countdown – Litton Entertainment
Japanizi: Going, Going, Gong! – marblemedia
NOWHERE BOYS – MATCHBOX PICTURES
Ocean Mysteries with Jeff Corwin – Litton Entertainment

Video Game for a TV Series/Special

Winner: Disney Infinity Pushes Boundaries & Redefines the World of Video Games with Virtual Toy Box – Disney Interactive
Disney Infinity became one of the top 10 selling games of 2013 and one of the most buzzed about entries into the hybrid toy/video game genre. Selling over 3 million starter packs globally in its first 6 months at retail, Disney Infinity is now an established brand that will continue to improve and diversify over time.

Honorable Mentions:
Beemo – Adventure Time – Cartoon Network
HubNetwork.com’s My Little Pony “Racing is Magic” – Hub Network
Power Rangers Megaforce: Never Surrender – Nickelodeon
Sanjay and Craig: The Frycade – Nickelodeon
SpongeBob SquarePants: Plankton’s Robotic Revenge – Nickelodeon
Teenage Mutant Ninja Turtles – Nickelodeon



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