Special Report: CYNOPSIS MEDIA PRESENTS: Upfront Weekly Wrap-up 05.12.14


AMC delivers something more


something POWERFUL:

something INFECTIOUS:
The Walking Dead
AMC something more


By Lynn Leahey

Whether it was at glitzy bashes or more low-key, private meetings, networks continued the push to promote robust programming slates and ratings gains to advertisers during a bustling Upfront season.



Over 2M VIEWERS tuned-in for the premiere of
AMC’s new original spy drama on April 6th

Double digit growth among A18-49 for episode two

Click for source.

May 9

NYC’s Park Avenue Armory was the site of A+E Networks Upfronts presentation, with programming news to tantalize advertisers – and a "Social Media Lab," where attendees could land on the big screen as a cast member of shows like Wahlbergers by typing in their name and Twitter handle. Among the net’s stars in the packed house were Duck Dynasty‘s Willie and Korie Robertson; Bates Motel cast members took selfies with fans on a Bates Motel room bed. "I’m here to tell you that TV is not dead," said A+E president and DEO Nancy Dubuc. "We are in the next golden age of content."

Speaking of, A&E greenlit four series and four pilots. New series Dogs of War tells the stories of war veterans matched with companion canines, premiering in fall 2014; reality show Godfather of Pittsburgh launches in fall 2014; social experiment Love Prison (wt), will make a summer 2014 bow and Lone Star Lady (wt), about a woman trying to keep her struck-it-rich family humble, arrives in summer 2014.

In development at A&E are 8 Minutes (wt), about an organization working to save young girls from prostitution; build-a-business series Big Brew Theory (wt); Nightwatch (wt), following emergency responders, and The Unproduceables (wt), about a producer’s chaotic attempt to create a reality show starring senior citizens.

"We are making a significant investment in growing our original programming," said David McKillop, GM and EVP of A&E. "These projects represent a small percentage of the new innovative formats that we hope will excite current A&E viewers and attract and engage new audiences."

On the Lifetime front: the net is adapting best-seller The Red Tent for a two-part mini-series, starring Rebecca Ferguson (The White Queen), Morena Baccarin (Homeland), Minnie Driver (About a Boy) and Debra Winger (Terms of Endearment).

The company’s upcoming fyi will be "more personal, more upscale and more useful" than existing lifestyle nets, promised A+E ad sales president Mel Berning. As for History and H2, "We have a complete, state-of-the-art media toolbox," said GM Dirk Hoogstra. "We’ve already got the hardest part of the equation figured out."


something POWERFUL

The most upscale drama on television among A18-49 and

The most award-winning basic cable TV show EVER

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May 5

Bounce TV, launched in 2011, unveiled its programming plans, including two new original series, and announced big viewership gains.

The family-friendly net targeting African-Americans introduced Mann & Wife, "a black Brady Bunch," premiering in winter 2015. Comedy Sisters, focusing on a once-famous R&B group living under the same roof, arrives in summer, 2015. Back for season two is Family Time, about working class clan lottery winners; stand-up comedy series Off the Chain returns for a third season in fall 2014.

As for those viewership numbers: Bounce boasted of a 43 percent increase in Household ratings versus year ago, 25 percent in P18-49 and 28 percent P25-54 in Prime delivery. In Total Day, the net was up 48 percent in Households, 48 percent in P18-49 and 62 percent in P25-54. New original series One Love reached nearly 1.1 million viewers across its series premiere week, making it the net’s most-watched original ever.

"Our message to Madison Avenue this year is ‘Diversify to Amplify’ and Bounce TV’s record-setting ratings growth combines with our exclusive and unduplicated reach to make the network a must-buy for brands seeking to reach the African American consumer," said EVP of ad sales Elverage Allen.

April 23

Cinemoi North America hosted its first-ever Upfront at NYC’s Michael’s on Wednesday, April 23. Recently relaunched on Verizon FiOS, the 24-hour net "is aimed at discerning viewers… transporting them to the most glamorous world events and exotic destinations," said a company release.

Sandwiched between domestic and international films, Cinemoi will air exclusive coverage of the Cannes Film Festival; sneak peeks at fashion weeks in CINECouture; film festivals in CINEFestivals; environmental stories in CINEGreen and original productions including talker The Jonathan Ross Show, foreign policy program Ambassador’s Roundtable and interview show Unfinished Business with Isiah Thomas. On July 27, the net hosts the first International Film Fashion Awards, in Beverly Hills.


something INFECTIOUS

#1 show on television

Out-delivered the Sochi Winter Olympics and
Beat ALL of broadcast prime in A18-49

Click for source.


During their Upfronts roadshow, WGN America touted Manhattan, the net’s second original series, set against the backdrop of the mission to build the world’s first atomic bomb. Starring John Benjamin Hickey (The Big C) and Olivia Williams (Dollhouse), the drama premieres in July. Witch trial drama Salem, launched April 20, has been renewed for season two.

Keep Watching & Reading,
Lynn Leahey

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