Special Editions

CYNOPSISMEDIA PRESENTS: Upfront Update March 31 DISCOVERY COMMUNICATIONS At Discovery Communications’ press breakfast in NYC, CEO David Zaslav noted, “The basic elements of our business have turned significantly more positive. We’re spending more money on content and our brands.” Primary focus? “Growing audience around the world.” Zaslav explained the company is following ESPN’s road map […]

A CYNOPSIS MESSAGE FROM DISNEY MEDIA Strong brands and great content drive engagement… Top Network: In 2015, Disney Channel was the #1 Network with Kids 2-11! Largest Share: Disney Media has the largest Share of Viewing in kids marketplace. More Views: Our apps and sites have over 121 million video views per month – more […]

CYNOPSISMEDIA Presents: UPFRONT with 20th TVa By Randee Dawn It’s no accident that 20th TV’s 2016 roadshow presentation – which went on the road in late February and will be shown at as many as 300 meetings around the country before the official upfront – kicks off by playing Journey’s 1980 hit "Any Way You […]

A CYNOPSIS MESSAGE FROM TV ONE TV ONE UNVEILS BOLD REBRAND The new brand promises to REPRESENT the best of black culture and entertainment  past, present and future – in a bold new way. Tonight kicks off with star-studded premieres and original sneak peeks. NEW SERIES: DONNIE AFTER DARK: AN NAACP IMAGE AWARDS SPECIAL 7/6c […]

CYNOPSISMEDIA Presents: CES 2016 WRAP UP     A smartphone that can measure the height of your ceiling…a toothbrush/video game controller…a scooter that can see in dark. The 2016 Consumer Electronics Show in Las Vegas last week did not disappoint gadget lovers (unless they balked at paying $9,800 for a self-cleaning toilet), but between Sling […]

CYNOPSISMEDIA Presents: Holiday Movies by Cathy Applefeld Olson 12/28/15 Although the Star Wars puns have all been used up in the media by now, the force (OK, maybe just one more) of the film is just hitting its stride one week after release. Its magnetic pull, combined with a cluster of character- and story-driven […]

A CYNOPSIS MESSAGE FROM MUSIC CHOICE Music Choice is now DAI-enabled. The #1 VOD network now offers Dynamic Ad Insertion. DAI is available in 35+ million homes, covering all top 10 DMAs and 29 of the top 30. DAI offers greater ad campaign flexibility; targeting by demo, genre, or contextually; and shorter lead time for […]

CYNOPSISBackstage at Advertising Week 10.01.15 Happy October. It’s day four of Advertising Week, and let’s start with some breaking news… ADVERTISING WEEK ANNOUNCES ASIA CONFERENCE Advertising Week will hold its inaugural Asia conference in Tokyo in 2016, kicking off on May 30th, Matt Scheckner, CEO, Advertising Week and Stillwell Partners, confirmed to Cynopsis. Watch our […]

A CYNOPSIS MESSAGE FROM WE tv WE tv A NETWORK ON THE RISE RATINGS SUCCESS BEST NIGHT, MONTH AND QUARTER EVER TOP 5 FASTEST GROWING CABLE NETWORK #1 FASTEST GROWING VS. THE COMPETITION Click here for sourcing. From Social to Superheroes: Chasing the Elusive Female Viewer By Michele Shapiro In the past year, […]

A CYNOPSIS MESSAGE FROM ACCUWEATHER When will it snow? Should I bring an umbrella? Do I need a jacket? Consumers come to us with questions. Make your brand part of the answer. Learn how today. AccuWeather.com/MediaKit. CYNOPSISBackstage at Advertising Week 09.30.15 On this date in 1960, Howdy Doody broadcast its final episode, while The […]