A CYNOPSIS MESSAGE FROM MUSIC CHOICE Music Choice is now DAI-enabled. The #1 VOD network now offers Dynamic Ad Insertion. DAI is available in 35+ million homes, covering all top 10 DMAs and 29 of the top 30. DAI offers greater ad campaign flexibility; targeting by demo, genre, or contextually; and shorter lead time for […]
Special Editions
Cynopsis Backstage at Advertising Week 10.01.15
CYNOPSISBackstage at Advertising Week 10.01.15 Happy October. It’s day four of Advertising Week, and let’s start with some breaking news… ADVERTISING WEEK ANNOUNCES ASIA CONFERENCE Advertising Week will hold its inaugural Asia conference in Tokyo in 2016, kicking off on May 30th, Matt Scheckner, CEO, Advertising Week and Stillwell Partners, confirmed to Cynopsis. Watch our […]
Cynopsis Media Presents: From Social to Superheroes: Chasing the Elusive Female Viewer 10/01/15
A CYNOPSIS MESSAGE FROM WE tv WE tv A NETWORK ON THE RISE RATINGS SUCCESS BEST NIGHT, MONTH AND QUARTER EVER TOP 5 FASTEST GROWING CABLE NETWORK #1 FASTEST GROWING VS. THE COMPETITION Click here for sourcing. From Social to Superheroes: Chasing the Elusive Female Viewer By Michele Shapiro In the past year, […]
Cynopsis Backstage at Advertising Week: 09/30/15
A CYNOPSIS MESSAGE FROM ACCUWEATHER When will it snow? Should I bring an umbrella? Do I need a jacket? Consumers come to us with questions. Make your brand part of the answer. Learn how today. AccuWeather.com/MediaKit. CYNOPSISBackstage at Advertising Week 09.30.15 On this date in 1960, Howdy Doody broadcast its final episode, while The […]
Cynopsis 09/29/15: Backstage at Advertising Week
CYNOPSIS Backstage at Advertising Week 09/29/15 It was day two at Advertising Week, and the excitement and hectic pace continued. Lots of sessions, lots of networking, lots of great information. Here are highlights from today, as well as more of what you might have missed yesterday … PANEL SNAPSHOTS Joe Prusz, Head of Mobile for […]
Cynopsis 09/28/15: Backstage at Advertising Week
CYNOPSIS Backstage at Advertising Week 09/28/15 Question: What did 95,000 media professionals have in common today? Answer: They assembled in New York to attend the 12th annual Advertising Week, which draws from the brand, agency, technology, startup, media, and broader cultural communities to focus on key conversations designed to drive business forward. From today through […]
Cynopsis Media Presents: Lifestyle Special 07/16/15
A CYNOPSIS MESSAGE FROM SCRIPPS NETWORKS INTERACTIVE SCRIPPS NETWORKS: 190 MILLION STRONG Every month over 190 MILLION CONSUMERS make our brands part of their lives; LOVING OUR EXPERTS, INSPIRED BY OUR CONTENT HGTV, DIY NETWORK, FOOD NETWORK, COOKING CHANNEL, TRAVEL CHANNEL AND GREAT AMERICAN COUNTRY. Life Works Better Here. Scripps Networks. LIFE LIVES HERE. For […]
Cynopsis Media Presents: The 2015 Peabody Telecast: Not Your Parents’ Awards Show
A CYNOPSIS MESSAGE FROM PARTICIPANT MEDIA Only on Pivot this Sunday, June 21 at 9e/6p The 74th Annual Peabody Awards Celebrate stories that matter from all of TV, radio and the Web. This year’s winners include Inside Amy Schumer, The Americans, Last Week Tonight with John Oliver, Serial and more. Pivot, the network […]
Cynopsis Media: Documentary and Nonfiction: Potential Nominees for the Emmy Awards 06/10/15
Cynopsis Media: Documentary and Nonfiction: Potential Nominees for the Emmy Awards 06/10/15 By Rod Granger While non-fiction filmmaking goes back to the very beginnings of cinema, the word “documentary” was not actually coined until 1926, by filmmaker/critic John Grierson. And the genre is very much alive and thriving – this year’s Emmy voters will have […]
5/14/15 Cynopsis Media Presents: Broadcast Upfront
A CYNOPSIS MESSAGE FROM TURNER TURN IT UP Last year, Turner combined the power of television and the data-driven opportunities of digital. The result: a double-digit increase in our partners’ ROI*. This year, we’re turning it up even more: The best content across every screen | Next-generation data and marketing capabilities | Millions of connected […]
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The Pharma Ad Ban and the Future of CTV
By James Ramelli, Partner, Fyllo The federal government’s move to ban pharmaceutical advertising on linear...Let’s Make a (Bundle) Deal
Companies are getting inventive in the converged TV space, finding new ways to bridge linear...Restoring the Balance Between Platforms and Publishers
The manufactured complexity of CTV Is rigging the game against publishers, contends Scott Ryan, founder...