The Media Rating Council and the China Media Assessment Council, an independent working unit within the China Advertising Association, announced a summary of their continuing agenda to validate and improve digital audience measurement in China. After the completion of a series of meetings in 2018 to review audit findings of the digital audience measurement products […]
Measure Up
Parrot Analytics to Provide Creative Arts Agency with Analytics Data Around Entertainment Content
Data analytics firm Parrot Analytics announced that it will provide entertainment and sports agency Creative Artists Agency with global analytics data and solutions with insights on worldwide audience demand for entertainment content. This advanced dataset, which collects data from social media, video streaming, peer-to-peer protocols, photo sharing, blogging and research platforms, creates a holistic content […]
Over 50% of All Global Ad Spend Will Be Digital This Year. But Traditional is Also Important.
By Charlene Weisler eMarketer reports that in 2019, digital ad spending will not only grow a healthy +17.6% to $333.25 billion overall, it will also for the first time, represent over 50% of the total global ad spend. Interestingly, this digital pre-eminence comes at a time when total media and digital ad spending growth rates […]
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Challenges and Opportunities in Advanced Television
By Charlene Weisler To many in the industry, advanced advertising holds the promise of optimizing inventory across all dayparts and platforms by targeting consumers no matter where they are and when they are consuming content. The benefits to consumers are that ad messaging is relevant and contextual, therefore meaningful and helpful. In a perfect world, […]
The Future is Bright for Esports, According to the EAB
By Charlene Weisler Esports competitive global gaming is currently a multi-billion dollar industry with, as CNN reported, the potential to turn “casual gamers into serious stars who can sometimes rake in seven-figure earnings and massive brand endorsements.” The distribution channels of streaming services and live events have made it the next frontier for marketers […]
Amobee Selected by Univision as Linear Television Optimization Platform of Record
Digital advertising technology company Amobee announced an agreement with Univision Communications to be the linear television optimization platform of record, allowing advertisers to plan and transact against their custom strategic target audiences or proprietary first party data. The partnership will allow Univision to provide a data-optimized linear television offering that applies the same principles of […]
The ARF Adopts Member Code of Conduct For Ethical Research and Data Collection
The ARF (Advertising Research Foundation) today announced it has adopted a code of conduct governing ethical research and related data collection by member companies that addresses industry conduct in relation to research participants, internal and external clients, the profession and the public. It is divided into principles governing general member behavior, as well as principles […]
605 and Inscape Make the Best Sandwich, According to Ben Tatta of 605
By Charlene Weisler The data analytics company 605 just announced that its dataset will now include Inscape’s viewing data, expanding 605’s footprint to more than 20 million U.S. homes. Inscape is a wholly-owned subsidiary of VIZIO and a leading provider of automatic content recognition (ACR) technologies and cross-screen metrics. Previously known as Cognitive, VIZIO is […]
Geopath Launches Inaugural Futures Council
Geopath has established a Futures Council to help Geopath and the OOH industry prepare for the future in a quickly evolving advertising ecosystem. Members of the Council will act as ambassadors for Geopath, advocating for enhanced measurement and the OOH industry in general, while helping the organization navigate the changing advertising landscape, also acting as […]
605 Expands National TV Dataset with Inscape Dataset
Data analytics company 605 announced its national dataset now includes Inscape viewing data, expanding 605’s measurement footprint to include more than 20 million households across all 210 designated market areas. The announcement strengthens 605’s vast, census-based national dataset by adding data from Inscape, a wholly-owned subsidiary of VIZIO and leading provider of automatic content recognition […]
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Streaming Meets Shopping
What isn’t “shoppable” these days? At the Cynopsis ScreenShift conference October 14 in NYC, panelists...Cracking the Streaming Code for Local News
Having been the Vice President of Journalism at the Knight Foundation, Jim Brady knows something...The Sports Connection
Driving revenue with live content will be one of the hot topics at Cynopsis’ ScreenShift...
