Tuesday May 20, 2025 IN THE NEWS Wendy McMahon has resigned as President and CEO of CBS News and Stations. Her exit comes as Paramount prepares for its acquisition by Skydance, and is in talks to settle a $20 billion lawsuit from President Trump over a “60 Minutes” interview. “The past few months have […]
Monday May 19, 2025 IN THE NEWS Charter Communications has agreed to buy Cox Communications in a blockbuster $34.5 billion deal that – pending antitrust approval – will “create an industry leader in mobile and broadband communications services, seamless video entertainment, and high-quality customer service delivering powerful benefits for American employees, customers, communities, and […]
Friday May 16, 2025 IN THE NEWS Apple retained its top position in Kantar’s BrandZ Most Valuable Global Brands ranking for the fourth year, with a brand value of $1.3 trillion, up 28% year-over-year. Apple represents more than 12% of the total value of the Global Top 100. Also of note: · ChatGPT landed […]
A CYNOPSIS MESSAGE FROM PHILO A Better Way to Advertise on CTV Philo Ads makes premium CTV advertising accessible, scalable, and flexible! Find your audience on Philo! Featuring premium entertainment and lifestyle content from: AMC, A&E, MTV, BET, Discovery, HGTV, TLC, Lifetime, Hallmark, Paramount, and more! 100% owned and operated. Experience frictionless transactions, supply transparency, […]
A CYNOPSIS MESSAGE FROM WARNER BROS. DISCOVERY Wednesday May 14, 2025 IN THE NEWS Yesterday was ABC’s turn to announce its Fall slate, with newcomer “9-1-1: Nashville” set for Thursdays, and Ryan Seacrest-hosted “Celebrity Wheel of Fortune” airing Fridays – pushing “Shark Tank” to Wednesdays, after “The Golden Bachelor.” New seasons of […]
Tuesday May 13, 2025 IN THE NEWS Ahead of FOX’s upfront on Monday came the announcement of the launch of FOX One, a direct to consumer streaming service bringing all of FOX’s news, sports and entertainment branded content together in one platform. “FOX One is designed to reach outside of the pay-TV bundle and […]
Monday May 12, 2025 IN THE NEWS Reality show “House of Villains” is on the move – going from E!, one of the cable nets spun off from NBCUniversal, to Peacock, still housed a NBCU. Moviefone is relaunching as a destination for fans to discover movies and series. “Moviefone TV,” a nationally syndicated broadcast […]
Friday May 9, 2025 IN THE NEWS Warner Bros. Discovery had upbeat news to report on the streaming front for the first quarter of 2025. While global linear ad sales slipped 11%, streaming ad revenue surged 35% from 4Q24. And WBD counted 122.3 million global streaming subs by quarter’s end, up by 5.3 million. […]
A CYNOPSIS MESSAGE FROM PHILO A Better Way to Advertise on CTV Philo Ads makes premium CTV advertising accessible, scalable, and flexible! Find your audience on Philo! Featuring premium entertainment and lifestyle content from: AMC, A&E, MTV, BET, Discovery, HGTV, TLC, Lifetime, Hallmark, Paramount, and more! 100% owned and operated. Experience frictionless transactions, supply transparency, […]
A CYNOPSIS MESSAGE FROM FAMILY ENTERTAINMENT TV Family Entertainment Television Allows You to Increase Reach and Efficiency FETV gives you access to a unique audience with low duplication The majority of our audience does not watch networks with similar audience compositions Source Wednesday May 7, 2025 IN THE NEWS Streaming impressions […]
While we're taking the week off for July 4th, this is a great time to catch up on all our still timely editions of @CynopsisMedia daily newsletters and Special Reports -- from Sports to Executive Profiles! May your holiday be meaningful. https://t.co/kz2fOB36GR
In today's #MediaTech update: @Roku + @AmazonAds launched an integration to reach 80%+ of US HHs - the largest authenticated #CTV footprint ever. Early results? 40% more unique viewers w/ same budget + 30% less ad frequency. Game changer for advertisers. https://t.co/z2V7f4F2M5