Cynopsis Cynopsis Article_Text CYNTHIA TURNER’S CYNOPSIS 06/01/04 Good morning. It’s Tuesday, June 1, 2004, and this is your first early morning briefing. According to a statement issued on Friday by the Media Ratings Council, the council has chosen to withhold accreditation of Nielsen Media Research’s new Local People Meter system until such time as “Nielsen […]
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Friday, May 28th, 2004
Cynopsis Cynopsis Article_Text CYNTHIA TURNER’S CYNOPSIS 05/28/04 Good morning. It’s Friday, May 28, 2004, and this is your first early morning briefing. And so the sweep ends as does the 2003-04 television season. And it won’t begin again until … well, for Fox that would be in about a week and a half. Welcome to […]
Thursday, May 27th, 2004
Cynopsis Cynopsis Article_Text CYNTHIA TURNER’S CYNOPSIS 05/27/04 Good morning. It’s Thursday, May 27, 2004, and this is your first early morning briefing. According to date provided by the Television Bureau of Advertising (tvb.org), broadcast revenues for first quarter 2004 were up by 10.2% overall as compared to first quarter a year ago ($11.2 billion in […]
Wednesday, May 26th, 2004
Cynopsis Cynopsis Article_Text CYNTHIA TURNER’S CYNOPSIS 05/26/04 Good morning. It’s Wednesday, May 26, 2004, and this is your first early morning briefing. MTV Networks will launch LOGO on February 17, 2005. LOGO is a new cable TV network targeting the lesbian, gay, bisexual and transgender audience. It is aiming primarily for the 25-49 year old […]
Tuesday, May 25th, 2004
Cynopsis Cynopsis Article_Text CYNTHIA TURNER’S CYNOPSIS 05/25/04 Good morning. It’s Tuesday, May 25, 2004, and this is your first early morning briefing. NBC has greenlit a new reality show where players undergo radical body makeovers, but entirely of their own doing. The Biggest Loser features a group of overweight people, all looking to drastically change […]
Monday, May 24th, 2004
Cynopsis Cynopsis Article_Text CYNTHIA TURNER’S CYNOPSIS 05/24/04 Good morning. It’s Monday, May 24, 2004, and this is your first early morning briefing. Could be all that late night fodder was for naught? Could Martha really get a new trial? Who knows. But what we do know is a witness for the prosecution has been indicted […]
Friday, May 21st, 2004
Cynopsis Cynopsis Article_Text CYNTHIA TURNER’S CYNOPSIS 05/21/04 Good morning. It’s Friday, May 21, 2004, and this is your first early morning briefing. UPN confirmed Fall 2004-05 schedule:Monday: 8p One on One 830p Half and Half 9p Girlfriends 930p Second Time AroundTuesday: 8p All of Us 830p Eve 9p Veronica MarsWednesday: 8p America’s Next Top Model 9p Kevin HillThursday: 8p WWE Smackdown! Friday: 8p America’s Next Top […]
Thursday, May 20th, 2004
Cynopsis Cynopsis Article_Text CYNTHIA TURNER’S CYNOPSIS 05/20/04 Good morning. It’s Thursday, May 20, 2004, and this is your first early morning briefing. CBS confirmed fall schedule:Monday: 8PM Still Standing830p Listen Up9p Everybody Loves Raymond 930p Two and a Half Men 10p CSI MiamiTuesday: 8pm NCIS 9pm Clubhouse10p Judging AmyWednesday:8pm 60 Minutes (no longer distinguished as […]
Wednesday, May 19th, 2004
Cynopsis Cynopsis Article_Text CYNTHIA TURNER’S CYNOPSIS 05/19/04 Good morning. It’s Wednesday, May 19, 2004, and this is your first early morning briefing. ABC confirmed fall schedule:Monday: 8p The Benefactor 9p Monday Night Football (Post football: 8p ABC Monday Night Movie; 10p Grey’s Anatomy)Tuesday:8p My Wife & Kids830p George Lopez9p According to Jim 930p Rodney10p NYPD […]
Tuesday, May 18th, 2004
Cynopsis Cynopsis Article_Text CYNTHIA TURNER’S CYNOPSIS 05/18/04 Good morning. It’s Tuesday, May 18, 2004, and this is your first early morning briefing. NBC confirmed fall schedule: Monday:8pm Fear Factor 9pm Las Vegas 10pm – LAX Tuesday:8p Average Joe (The Contender mid-season) 9p Father of the Pride (animated series) 930p Scrubs (new time period) 10p Law […]
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