Tuesday, December 14th, 2004





Good morning. It’s Tuesday, December 14, 2004, and this is your first early morning briefing.

In the early returns for Sunday night, CBS led the evening with a 6.1/14 A18-49, just two tenths of a rating point ahead of ABC’s 5.9/14, according to fast national numbers from Nielsen Media Research.  Fox followed at 3.9/9, as did NBC 2.9/7 and WB 0.8/2.  At 7pm, Fox’s NFL Runover won the hour with a  6.2/17.  #2 in the hour was on ABC with AFV posting a 3.3/9, and then by CBS’ 60 Minutes.  At 8pm, the first hour of the Survivor 2-hour finale led the hour with a 6.9/16, with Extreme Makeover: Home Edition in the #2 post with a 5.9/14.  An hour of Simpsons/Arrested Development was #3 for the hour with a 4.0/9.  At 9p Desperate Housewives prevailed with a 9.3/20, overpowering the final hour of the final episode of Survivor which earned a strong 7.9/17.  CBS won the 10p hour for its Survivor Reunion special delivering a solid 6.8/16.  Boston Legal followed with a 5.0/12.

Officially, Regis Philbin will sub for Dick Clark on ABC’s Rockin’ New Year’s Eve on December 31, as Clark continues to recover from a mild stroke.  This will be the first New Year’s Eve Clark has missed in more than 30 years. Hosting the west coast portion of the show will be Ashlee Simpson – as previously announced.  Clark is expected to make a full recovery.

Casting / Development / Production

  • PAX TV has ordered up another 13 episodes of its freshman series America’s Most Talented Kids (Mindless Entertainment) with host Dave Coulier.  The new season of episodes are scheduled to launch in January 2005.
  • Several projects with several nets are in the offing for Mandt Bros. Prods including an unscripted pilot for Fox Sports Net called The Incredible Sports Chase. The challenge driven project has two teams on a mad-dash scavenger hunt of various sports related items.  According to Hollywood Reporter, Mandt Bros. also have projects out to Travel Channel, Court TV and E! Entertainment.
  • WB has ordered a script for an untitled pilot project starring David Arquette from Coquette Prods (Arquette and his wife Courtney Cox Arquette). Per Variety, the story is about a guy who runs a newsstand when he falls in love.
  • Prison Break (20th), the drama project for Fox, has added two more cast members – Robin Tunney as the attorney for the brother trying to get himself sent to prison where he in turn can help his innocent brother break out; and Jessalyn Gilsig has been cast in a role for the pilot that may well turn into a recurring role – the prisoner’s ex-girlfriend and mother to their child.
  • Actor Eric McCormack (Will & Grace) has set up his own production company and has named Michael Forman to head it up.  Big Cattle Prods hangs its shingle at NBC Universal Television Studio, which also has a first look deal, per Variety.

Fox will have a new series on the air come January 3rd called Who’s Your Daddy? with host Finola Hughes. If you’re not familiar, here’s the premise.  A reality/unscripted series where one young woman, adopted at an early age, is trying to figure out which of the adult men presented, is actually her father whom she has never met. The goal of the non-father participants is to try and convince her of their authenticity.  Nice.   There are 8 eps altogether which kick off with a 90m premiere January 3 at 8pm.

Since the broadcast networks news organizations broke into syndicated fare yesterday afternoon at approx 4:45pm -15 minutes before local news was set to start on many local affiliates – to deliver the Peterson verdict, does that mean we can look forward to a group apology some time later on today? 

NBC will go all HDTV with its late night schedule beginning next year.  The Tonight Show has aired in HDTV since 1999, and as of April 2005, the rest of the network’s late night lineup begins its conversion.  Late Night with Conan O’Brien goes first, SNL with the premiere of its 2005-06 season, as will Last Call with Carson Daly.  Also airing in HDTV next year will be the Macy’s Fourth of July Fireworks Spectacular, and the Macy’s Thanksgiving Day Parade.  As for the net’s primetime schedule, currently 90% of the scripted shows air in high def.  Additionally, NBC’s Universal HD, available in approx 25 million homes, launched December 1.

MTV will launch three new US customized MTV channels specifically designed to fulfill the programming needs of those people with an affiliation to a home country or culture that is not catered to by American mainstream media.  These new channels will feature music and other programming from MTV’s international channels and original programming, promos and packaging created in the US.  Launching first will be MTV Desi, which will serve audiences with roots in the Indian sub-continent living in the US.  MTV Desi will be followed by MTV China and MTV Korea in 2005, with additional channels to follow.  Nusrat Durrani has been named as GM/SVP MTV World.

The 62nd Annual Golden Globe Awards will air live on NBC, Sunday, January 16, 8p.  For a full list of the The Hollywood Foreign Press nominees announced yesterday, go to http://www.hfpa.org/nominations2005.html.

For those of you who don’t live in NYC (yes there are of few of them), you’ll no doubt be delighted to learn that the WPIX annual Yule Log tradition, a loop of a fire in a fireplace with music, will expand beyond the NY DMA this year, courtesy of Superstation WGN.  Lest you smirk, be it known that within the NY market, the Yule Log has won its time period for the past three years (it was on hiatus for the dozen years preceding 2001). Alas, to enjoy the fire, you’ll have to be awake in the wee hours on Christmas waiting for Santa – it starts at 130am and continue for four hours.

Cynopsis Question for You:  Do you think the infomercials a station/network carry (be it a teeth whitener, a religious program, or a college girls on vacation video) are a reflection on the station itself?  And if so, does your station/network take that into account when clearing infomercials for air?  Reply
with ‘infomercials’ in the subject line, results tomorrow.

Rebecca Marks has been upped to EVP/West Coast based Publicity Division for NBC Universal Television Group PR.  The announcement came from Jeff Zucker, President/NBC Universal Television Group and Anna Perez, EVP/Corp. Communications, NBC Universal, to whom Rebecca reports.  She will be responsible for all publicity efforts at NBC Entertainment, NBC Universal Cable, NBC Universal Television Studio and NBC Universal Television Distribution. 

David Rudolph has been named SVP of the Turner Broadcasting System, Inc.’s newly formed New Products Development Group.  Reporting to Jim McCaffrey, EVP/Operations & Strategy for TBS, Inc., David will direct a team charged with working across Turner divisions to identify and analyze market concepts and develop internal ideas leading to products of scale outside the company’s traditional network businesses.  He will be based in Atlanta at TBS, Inc. headquarters, and begin in his new post as of January 3,2005.

Alfredo Richard has been named VP/Corporate Communications for the Telemundo Network. Alfredo will be responsible for directing public relations, media relations, events, community relations, employee and corporate communications for the network. The announcement was made by Jim McNamara, President/CEO, Telemundo Communications Group, Inc., to whom Alfredo reports.

John Saade has officially returned to ABC as VP/Alternative Series and Specials for ABC Entertainment.  In his first tenure at the network, Saade was involved in the development of The Bachelor,  The Bachelorette, The Mole and the series Houston Medical. Also moving into the same dept is Vicki Dummer as VP/Alternative Series & Specials, from the network’s current programming dept.

Diane Weingart has been named VP/Affiliate Marketing, it was announced today by Peter Ruben, EVP/Affiliate Relations for the TV shopping network
HSN.  Diane is responsible for developing and supporting marketing partnerships with HSN’s hundreds of affiliates, increasing affiliate-driven sales and revenue and providing ongoing marketing support.

Sunday, December 12, 2004. Fast National Ratings for all Networks – time period averages.  Source Nielsen Media Research. Time Period Averages Only. [p] = Premiere; [o] = Original; [r] = Repeat

CBS     10.1/15 60 Minutes 8.9/14, Survivor [2-hour finale] 11.0/16, Survivor Reunion 9.4/15

ABC     9.5/15  AFV 5.5/9, EM: Home Edition 9.2/14, Desperate Housewives 14.0/20, Boston Legal 9.1/15

FOX     5.9/9   NFL Sports Runover 10.6/18, Malcolm 9.6/15, Simpsons 6.3/10, Arrested Development 4.2/6, My Big Fat Obnoxious Boss 2.3/3

NBC     5.4/8   Dateline 4.8/8, Movie: National Lampoon’s Christmas Vacation 5.5/9, Crossing Jordan 5.8/9

WB      1.3/2   Steve Harvey 1.4/2, Charmed 1.7/2, The Mountain 0.9/1

A18-49  CBS 6.1/14, ABC 5.9/14, Fox 3.9/9, NBC 2.9/7, WB 0.8/2


Humor can pack a powerful punch.
So can advertising during pro-social programming.

This guy did time so today’s comedians don’t have to.

Lenny Bruce is the focus of the
First Amendment Project Special: No Joking

Directed by Bob Balaban.  Produced in partnership by Court TV & Sundance Channel.

Tonight at 10PM on Court TV.

The History Channel
presents This Day in History:
1911:  Norwegian explorer Roald Amundsen reaches the South Pole ahead of his British rival, Robert Falcon Scott.  Preparing for an expedition to Antarctica, Amundsen learned of Scott’s similar preparations.  Amundsen’s expedition won the race to the Pole and, equally important, returned safely to base camp in late January.  Scott reached the pole roughly a month later but never returned.  In 1903, Amundsen had become the first to navigate the Northwest Passage, sought since the time of Sir Francis Drake.

Answer Yesterday’s Trivia Question: This is part of the opening to what primetime series:  “This is the story of one of America’s great unsung heroes. I mean you’ve seen him but you never knew who he was. You’ve cheered for him and cried for him and women have wanted to die for him. But did he ever get any credit or the girl? No!”   THE OPENING NARRATION OF “THE FALL GUY.” Kudos to:  Linda Kitchens-PTCUMC/Peachtree City; Dave Riedel-ABC News/NY; David Bank-RBC Capital Markets/NY; Chip Green-Mediaedge:cia NA/NY; Joanna Kobylar-Sally Beauty Supply/Dallas; Steve Ridgeway-KVOA/Tucson; Kurtis Humfeld-KMSP, WFTC/Minneapolis; Jerry Wise-KTVT/Ft. Worth; Andrea Archer-51 Minds/Hollywood; Kristen Hall-Beck Media and Adv/LA; Tarin Laughlin-Granada Ent/LA; Sandra McKee-NBC Universal/LA; and Donovan Mohlman-Viasat Bcsting/London.



AMC in November:

– Top 10 Network in HH Rating and Delivery in Primetime

– Strongest A18-49 Delivery Ever in Primetime

– Exceptional Double-Digit A25-54 Delivery Growth in Primetime

Source: click here

Today’s Trivia Question:  “The sky is blue, the grass is green, get off your butts and join the Marines.”  What Laugh-In guest said that line?  Was it Elvis Presley, John Wayne, or Kirk Douglas?  (click here with your answer and be sure to include your name, company, city and time zone with your answer.  Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)


The people have spoken.

Viewers express positive attitudes towards programming with
pro-social content.

The First Amendment Project Special
Produced in partnership by Court TV & Sundance Channel.

Tonight at 10PM on Court TV.

Visit www.courttvmediakit.com for more.

Later — Cyn
12.14.04  5:21am

In 2005, Cynopsis will offer new ad space. Interested?

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An Audience of 8 Million* Comes to Television!

Tom Joyner, radio’s #1 entertainment talent, brings the hottest music acts, the biggest laughs and outrageous audience participation with his new 1 hour weekly variety/comedy show.

The Tom Joyner Show
Reserve this show now! – Dennis Ray 212.207.4884

*Arbitron M-S, M-F, SU 2004, MSA

All outgoing e-mails are scanned and sent out virus free.
Copyright Cynthia Turner 2004


JOB OPENING:  SR. RESEARCH ASSOC./PBS-DC area. Oversee nat’l Nielsen orders and database. Attn to detail. Grad degree/Research methods, stats pref. D-base mgt. 1-3 yr exper. Excel, Access, SPSS. Info/apply at www.pbs.org/jobs. EOE  (12/21)

JOB OPENING:  DIR, ON DEMAND CONTENT & DEV-MTV/NYC. 4-6yrs exp in television, Strng working knowledge of TV production/scheduling, Experience w/new media platforms esp VOD EOE/M/F/D/AAP. Apply www.mtvncareers.com   (12/18)

JOB OPENING:  SUPERVISING PRODUCER, mtvU/NYC. 7yrs TV prod exp, Exp in managing freelance/staff, Exp with casting/shooting/scripting/editing Strng organizer, multi-tasker & fast paced  EOE/M/F/D/AAP. Apply www.mtvncareers.com (12/18)

JOB OPENING:  PROD MGR, NEWS&DOCS DEVELOPMENT, MTV/NYC. 7+yrs exp single&multi cam/reality show prod mgmt, Exp w/development budgets/pilots, Knwldge of MovieMagic, Strg Org/Fin/Neg skills, EOE/M/F/D/AAP. Apply www.mtvncareers.com (12/18)

JOB OPENING:  DIR, TALENT-MTV/NYC. 4-6yrs exp Booking TV/Film celebs, athletes/politicians/music artists, Strg relationshps at PR firms, Exp w/Talent Relations&Contracts, Strg negot skills, EOE/M/F/D/AAP. Apply www.mtvncareers.com (12/18)

JOB OPENING:  MGR, INTEGRATED MRKTG, MTV/NYC. 4+yrs exp in TV/Ad/Mrktg Agency with onair/online/off channel branding, Strg written/oral skills, multi-tasking a heavy/fast paced workload, EOE/M/F/D/AAP. Apply www.mtvncareers.com (12/18)

JOB OPENING:  MANAGER, SALES SYSTEMS SUPPORT-MTV/NY. Support/train Ad Sales. Write specs for system enhancements. Partner w/IS on testing/implementation. 3 yrs+ exp TV adv and JDS or Gabriel a +. www.mtvncareers.com EOE/M/F/D/AAP  (12/18)

JOB OPENING:  ANALYST, MTV/NY-Analyst Ad Sales Planning; Produce standard reports, ad hoc analyses, maintain data integrity in multiple systems. Strong Excel, Detail oriented, good comm skills. www.mtvncareers.com EOE/M/F/D/AAP  (12/18)

JOB OPENING:  GENERAL SALES MANAGER/FOX SPORTS NET NEW ENGLAND, Burlington, MA. 10+ years exp leading network ad sales team, setting strategy, developing budget and business plans. Email executivena@aol.com  (12/18)

JOB OPENING:  AFFILIATE RELATIONS, WESTERN REGION/XY.tv/LA or Denver. VP or Director. Dist/mrkt all svcs inc. linear vid, VOD and broadband initiatives. 5+ yrs exp cable/ent. MBA pref. 75% travel req. Email

JOB OPENING:  CUSTOMER SERVICE REP-Verance Corp/NY.  Min 3-5 yrs customer service environment.  Familiarity w/media buying, ad agency scheduling systems, trafficking systems & applications  E-mail w/o attachments:

JOB OPENING:  ACCOUNT EXEC-A&E, NY. Exp tv ad sales pro w/proven track record, extensive agency/client relationships. Solid presentation/comm skills. 4 yrs broadcast/cable direct sales exp req’d. Resume:

JOB OPENING:  CASTING DIRECTOR, BANYAN PRODUCTIONS for new reality show. Extensive knowledge of real-people casting req. Start immediately. Send resume to

JOB OPENING: SALES RESEARCH ANALYST, The Golf Channel/ORLANDO. Story-teller w/ 3+ yrs audience/ad sales rsch exp. Nielsen, MRI, etc. Golf/Sports media bckgrnd helpful, not required. EOE. M/F/D/V Fax: 407.363.7976. No calls pls  (12/16)

JOB OPENING:  CLIENT SERVICES DIR/Beck Media & Mktg, LA. PR talent for nat’l TV and ent. tech accts. Exp incl synd/sports or interactive ent. pref; exc writing skills. Resume/cvr ltr:
, subj: Beck Media-LA  (12/16)

JOB OPENING: NBC Universal/BRAVO, PRESS MGR/NY. Publicist level. 3 yrs publicist exp pref in Ent./TV industry. Strong verbal/writing skills, multi-tasker.Strategic thinker, ability to generate buzz a must. Apply: www.nbcjobs.com (12/16)

JOB OPENINGINVENTORY ASST./Paramount-NY. Process media offers for natl comm’l buys in Paramount’s synd pgms.Organized, exc. comm skills, MS Word/Excel.4 yr degree pref. Fax resumes to (212) 654-4970.  No phone calls please   (12/15)

JOB OPENINGWRITER/PRODUCER-iN DEMAND/NY. Write, research & produce 5-8 monthly on-air promo spots. Bachelor’s degree; 3-5 yrs on-air promo writer/producer exp. nec. Email

JOB OPENING:  CREATIVE SERVICES DIRECTOR/KMAX-Sacramento. Creative promotion/mktg Dept head for surging, innovative UPN O&O. Support UPN brand, non-trad’l news pgming; and ad sales essential. Resumes:
. EOE  (12/15)

JOB OPENING:  DIRECTOR ACQUISITIONS AND SCHEDULING Court TV, NY., For info go to: http://www.courttv.com/about/careers/ (12/15)

JOB OPENING:  RESEARCH ANALYST, MTV/NEW YORK-Quantitative programming research. Strong with analysis, communication, & PC skills. 1+ yrs industry experience. Please apply at www.mtvncareers.com EOE  (12/15)

JOB OPENING:  INVENTORY SENIOR ANALYST, Fox Cable Net/NY Ad Sales. 1-2yrs exp w/Bcst or cable net. Build/maintain rate card. Utilization, liability, added-value, efficiency analysis. Dealmaker exp pref.Apply: www.foxcareers.com (12/15)


SITUATION WANTED: FREELANCE AWARDS COORDINATOR: 6 yrs exp. managing awards entries for major cable nets. Highly familiar w/ all major awards comps: Emmys, Peabodys, Promax, etc. Will process entries & materials.


SITUATION WANTED: NY/LA CONSULTANT, POST PROD OPS/CLIENT SERVICES. 17 yrs exp. w/ clients,editors,tech,admin. I will make your staff a team & make a great client environment. Grow your facility. Proven track record.

SITUATION WANTED:  Graphic Design Student in LA looking for INTERNSHIP.  Knowledge with Adobe Photoshop, Illustrator, and InDesign.  Email:


SITUATION WANTED:  EXEC. ASST./OFF/ MGR.15 yrs prof’l off. exp. Friendly, energetic, hard working, tenacious, detail oriented, team player a love for fast pace envir.

SITUATION WANTED:  LA based: SEGMENT PRODUCER/CLIP CLEARANCE with 5+ years experience in clip shows, reality TV and variety programming. Great references.

SITUATION WANTED:  LA based SCREENWRITER FOR HIRE. Do you have a great idea for a movie but lack the knack for putting it on the page? I can help. Rate is modest, but talent is abundant. E-mail

for rates and specs for Job Openings.
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ABC             I Want a Dog For Christmas Charlie Brown, According to Jim, George Lopez, NYPD Blue
CBS             NCIS, Amazing Race, Judging Amy
FOX             Rebel Billionaire, House
NBC             The Biggest Loser, Scrubs, Law & Order: SVU
PAX             World Cup Comedy, Cold Turkey, Cold Turkey
UPN             All of Us, Eve, Veronica Mars
WB              Gilmore Girls [r], High School Reunion
TELE            La Mujer en el Espejo, Gitanas, Te Voy a Ensenar a Querer
UNIV            Rubi, Amor Real, Lo veremos todo con Niurka y Bobby

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