Tuesday, December 7th, 2004





Good morning. It’s Tuesday, December 7, 2004, and this is your first early morning briefing.

You gotta figure ABC has to be pretty confident to preempt its highest rated series for a made-for TV movie – sweeps or not – and that confidence was well founded on Sunday night.  ABC delivered with a 5.7/14 A18-49 for the night that included the movie The Five People You Meet in Heaven, according to fast nationals from Nielsen Media Research.  Fox was #2 for the night with a 4.6/11, followed by NBC 3.3/8, CBS 2.9/7, WB 1.0/2.  At 7pm Fox’s NFL Runover easily won the hour with a 5.0/13 while CBS and ABC tied at 3.4/9 for the same hour. ABC owned the next three hours with its movie, scoring a healthy 6.5/15.  Fox as the chief competition at 8pm with a 4.1/10 for the hour, while it was NBC closest during the 9p hour with a 4.3/10, and during the 10p hour with a 4.7/11

Tonight’s Premiere:
WB:  High School Reunion, 9p
Telemundo: La Mujer en el Espejo (The Woman in the Mirror), 8p

CBS has extended its deal with The Young and The Restless for an additional five years.  Y&R is currently in its 32nd year and pulls in approx 5 million viewers daily, on average.

And the new face of late night comedy is ….. (insert drumroll here) …. Craig Ferguson! Ferguson has been named the new host of The Late Late Show, replacing Craig Kilborn, airing at 1235am.       Ferguson starts on January 3.

Casting / Development / Production

  • Lifetime has ordered up 13 episodes of a new reality/cameras-in-the-home series called I Married a Princess, starring Catherine Oxenberg and her husband Casper van Dien and their blended family of five children.  Oxenburg is in fact royalty – daughter of Her Royal Highness Princess Elizabeth of Yugoslavia.
  • Elsewhere at Lifetime, the net has ordered a pilot project called Tripping the Prom Queen from exec prod Jon Avnet, based on the non-fiction book Tripping the Prom Queen: How Far Women Will Go to Get What They Want, by Susan Shapiro Barash (St. Martin’s Press), according to Variety.
  • And if that’s not enough, Lifetime has also ordered a pilot of reality show Sergeant.  In this project, the parents are sent off on a relaxing trek, while a military drill sergeant type enters the home to get it, and its remaining short inhabitants, back in shape, per Variety.  This pilot project will likely air as a special in 2005.
  • Touchstone TV has signed writer/producer John Eisendrath to a two year development deal to develop/write/produce a project called The Catch along with creator/exec prod JJ Abrams. The drama project is about bounty hunters and has already been cast with Orlando Jones and Greg Grunberg.   Eisendrath will also work on other projects for Touchstone.  According to HOllywood Reporter, other projects on the barby for Eisendrath include a scripted boxing series for ESPN; a script commitment from ABC for a project called Wanted about FBI agents tracking down the Ten Most Wanted; and a drama for Fox about a woman divorce lawyer.

Telemundo‘s newest production, La Mujer en el Espejo (The Woman in the Mirror) will begin airing today at 8 pm.  In a magical transformation Juliana appears as the beautiful, successful Maritza by day but by night and by mirror she shows as a kind but plain woman loved by those close to her.  It is a story of dual worlds and the price to be paid for vanity.  The show stars Paola Rey and Juan Alfonso Baptista.

King World has cleared CSI: Miami in 80% of the country for two year deal beginning in Fall 2006.  The deal is similar to the original CSI series – that is 2 years, weekend plays only, 2 eps per weekend.  On the same vein, CSI: NY is expected to debut in broadcast syndication in 2008.  Clearances for CSI Miami in the top 20 are:  WCBS/NY, KCBS/LA; WBBM/Chicago; KYW/Phil; WBZ/Boston; KPIX/San Fran; KTVT/Dallas; WUPA/Atlanta; WKBD/Detroit; KHOU/Houston; KSTW/Seattle; WTOG/Tampa; WCCO/Minneapolis; KTVK/Phoenix; WEWS/Cleveland; WFOR/Miami; KCNC/Denver; KCRA/Sacramento; and WKCF/Orlando.

Univision‘s November primetime Sweep period this year rated as its highest ever for the Hispanic 18-49 and 18-34 viewing groups.  This translates into a 6% and 13% increase respectively for the network over last year’s November ratings.  Its 7-10 pm novela programming block saw a 13% (18-49) and 23% (18-34) growth spurt.  Univision’s new Lo Veremos Todo con Niurka y Bobby show came out in front when compared to the same period last year with 12% (18-49) and 19% (18-34) increase.  Don Francisco Presenta grew its viewing audience by 6% (18-49) and 13% (18-34) with Cristina pulling in higher increases with 38% (18-49) and 49% (18-34).

TeleFutura saw its highest Sweep primetime ratings ever with Hispanic adults in November.  The network’s primetime Cine de Las Estrellas showed a 40% growth for the Hispanic 18-49 year old age group with the 18-34 year old viewers increasing by 46% when compared to the same time period in 2003.  Solo Boxeo drew another increase for the 18-34 (22%) and 18-49 (13%) group.  TeleFutura’s game show, 100 Mexicanos Dijeron, saw the most growth from last year with a 50% increase for its 18-49 group and a 64% growth spurt for Hispanic 18-34 year olds.  November 28’s semi-final Futbol Liga Mexicana (FLM) match (Atlas and Guadalajara) proved to be both the highest rated program for the Hispanic Adults 18-49 group and the FLM television broadcast since the network’s launch.

Discovery Communications, Inc., and PepsiCo Inc. will team up in a multi million dollar partnership to promote Pepsi’s new Smart Spot initiative.  The campaign is designed to help consumers identify foods that help promote a healthier lifestyle with a Smart Spot symbol.  The initiative with Discovery will last for one year, and will include six of the Discovery US networks (Discovery, TLC, Animal Planet, Discovery Health, Travel and FitTV) as well as the Discovery website. The networks will all carry a variety of on-air ads with each network providing other specific promotional tie ins

Clear Channel Radio has signed off on a five year deal with Fox News Radio wherein the latter will be the chief supplies of news content to approx 100 Clear Channel radio stations, including LA, San Diego, Atlanta and Phoenix. And in exchange, as part of the agreement, Fox News Radio will gain access to Clear Channel station’s local news content.

A new Nike TV ad, Chamber of Fear isn’t flying in China and in fact has been barred from airing. In the commercial, the NBA’s LeBron James fights a cartoon kung fu master.  It has already aired on CCTV’s sports channel and local stations.  China’s State Administration for Radio, Film and Television stated that it “violates regulations that mandate that all advertisements in China should uphold national dignity and interest and respect the motherland’s culture… It also goes against rules that require ads not to contain content that blasphemes national practices and cultures…” 

I love a good holiday tradition. Be it Grandma’s special holiday cookies baked every year, or the traditional snowball fight at each season’s first snowfall, or just a cheese grater atop the tree, traditions are good.  This year, as in past years, ABC will present The Sound of Music on Christmas night.  Warms the cockles, don’t it?

Brett Bouttier has been named VP/New Business and Sales Strategy for Telepictures, reporting to both Estey McLoughlin, EVP/GM Telepictures Prods; and Jim Paratore, EVP/Warner Bros. Doemstic Television Distribution. , has been recruited for the newly created post of VP, new business and sales strategy.  Brett’s directive is to look for new opportunities in the world of product placement in both network and syndication Telepictures productions (including Bachelor, The Will), VOD and direct to video.

Talk show exec producer Amy Rosenblum (Maury Povich show) has been recruited by NBC’s Today Show as a consultant.  Rosenblum’s roots were as a booker for CBS News, so the daytime talk show business is not her only strong point.  In the past year, Today Show chief competitor, Good Morning America has eaten into Today  Show’s lead, with just a little more than a half million viewers between them now. Certainly Amy’s background in news combined with her daytime talker sense of grabbing ratings, could be an asset for Today.

Comcast Cable’s Comcast Spotlight named Phillip Woodie as Director of Multicultural Sales.  He will oversee the expansion of the company’s multicultural unit’s offerings, act as liaison with advertisers and agencies and collaborate with the National Cable Communications’ multicultural office.  Philip was previously as president of sales and marketing at Azteca America.  He will be based in New York.

here! named Karen Flischel as General Manager. She will oversee brand strategy and management.  Karen was previously with Nickelodeon as managing director of Nickelodeon’s international unit. She will be based in New York and report to President/COO Andrew Tow.

Sunday, December 5, 2004. Fast Ratings for all Networks – time period averages.  Source Nielsen Media Research. Time Period Averages Only. [p] = Premiere; [o] = Original; [r] = Repeat

ABC     10.2/15         EM: Home Edition [r] 6.1/10, Movie: The Five People You Meet in Heaven 11.4/17

CBS     8.2/12  60 Minutes 10.5/17, Cold Case 9.3/14, Movie: A Very Married Christmas 6.4/10

FOX     6.3/10          NFL Runover 9.0/15, Malcolm 6.3/10, Simpsons 5.8/9, Arrested Development 4.1/6; My Big Fat Obnoxious Boss 2.6/4

NBC     5.5/8   Fear Factor 2.5/4, Movie:  Family Man 6.0/12

WB      1.6/3   Steve Harvey1.7/3, Charmed 1.6/2, The Mountain 1.0/1

A18-49  ABC 5.7/14, Fox 4.6/11, NBC 3.3/8, CBS 2.9/7, WB 1.0/2


Where do their rights end and yours begin?

A tough question to answer every day.

First Amendment Project Special: Some Assembly Required

Produced in partnership by Court TV and Sundance Channel
John Walter examines the right of freedom of assembly and follows protesters, politicians, and security personnel at the 2004 Republican National Convention in NYC.

Tonight & December 14th at 10PM on Court TV.

The History Channel
presents This Day in History:
1787:  Underscoring the attractiveness of the new Federal Constitution to small states, delegates to the Delaware Constitutional Convention unanimously ratify the document, making Delaware the first state in the Union.  New Hampshire, another small state, was the ninth state to ratify, in 1788, at which point the Constitution was formally adopted.

Answer to Yesterday’s Trivia Question:   If you work for the General Insurance  Company, who are you probably working along side?   JIM ANDERSON (Father Knows Best).  Kudos to:  Marianne O’Leary-CBS/NY; Dave Ware-WKMG/Orlando; Marge Pistulka-Empower MediaMarketing/Coral Springs; Kathleen Gardner-NCC/NY; Ken Foote-KTVT, KTXA/Dallas; Bob derBoghossian-NCC/Chicago; Chanda Stegall-SpotPlus; Jordy Luft-WNOL, WGNO/New Orleans; Jennifer Erskine-Waterman Ent/Montecito; David Scott Jones-Marleigh Ent/LA; John Selig-KSWB/San Diego and David Stern-Bard Entertainment chiming in from Bahariya, Egypt.

Today’s Trivia Question: :  If you’ve decided to have yourself a little early holiday cheer at the Pogue Mahone, who are you likely sitting next to?   (click here with your answer and be sure to include your name, company, city and time zone with your answer.  Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)


Three little words.

Three common, little trademarked words.

Use them in your book title and you might get sued.

First Amendment Project Special: Fox v. Franken

Produced in partnership by Court TV and Sundance Channel

Chris Hegedus explores free speech and the Fox News/Al Franken lawsuit. Part of Court TV’s groundbreaking First Amendment Project series.

Tonight & December 14th at 10PM on Court TV.

Later — Cyn

In 2005, Cynopsis will offer new ad space. Interested?

To subscribe, unsubscribe, or change a subscription for any Cynopsis edition: www.cynopsis.com

Archived Editions: www.Cynopsis.com
Cynopsis Ad Sales 203-526-8978
Press Release Fax: 203-381-9318
All outgoing e-mails are scanned and sent out virus free.
Copyright Cynthia Turner 2004


JOB OPENING:  DIRECTOR CONSUMER MKTG /NY NBC Universal/ BRAVO seeks a brand leader. 5+ yrs exp. MBA pref. Smart strategist, promo wizard for nation’l guerilla mktg. Job# 390197. Apply at www.nbcjobs.com  (12/14)

JOB OPENING:  MGR PRIMARY RESEARCH, NBC/NY for cons. projects for News, Sports, Sales. 5+ yrs media research, knowledge of media/social res. methods. Clg deg (research methods and/or statistics). Apply: www.NBCjobs.com Job #389979   (12/14)

JOB OPENING:  VP BRAVO PROGRAM RESEARCH, NBC/NY. Monitor/analyze/comm perf of Bravo/competition to Mgmt & Pgming. 10+ yrs exp in Cable Research.  PRIMARY RESEARCH SKILLS a MUST. Apply: www.NBCjobs.com Job # 390006  (12/14)

JOB OPENING:  MTV/NY: AD SALES SYSTEM SUPPORT & REPORTING positions. 3-5+ yrs exp cable adv sales & ops. Extensive knwldge of industry/processes; JDS or Gabriel exp a +. Systems savvy/IS aptitude. Resume:

JOB OPENING:  SR.ANALYST, Nielsen Media Rsch-NY/Assist w/client custom analysis/sales pitches of new studies, NPOWER client servicing.Analyze DVR data. Excel, PwrPnt,writing. NPower a+.Apply www.nielsenmedia.com ref:200402338-JL  (12/11)

JOB OPENING:  VOD COORD-iN DEMAND/NY. Provide support to overall Free On Demand process from start to finish; schedule FOD prior to air. Bachelors degree, 1 year exp. Email:

JOB OPENING:  PUBLICIST/OLN, Stamford, CT. Exceptional verbal and written skills, 2-3 yrs PR exp req’d; cable or sports industry a +. See www.olntv.com for more info. Resume/salary:

JOB OPENING:  ABC, INC./NY – TEMP/ON-LINE AD SALES RESEARCH DIRECTOR. Proficient in NetRatings, Media Metrix systems, analysis. 3-6 yrs On-line rtgs/analysis exp. Resume:
, Subj: Ref #1201AA    (12/10)

JOB OPENING:  AFFILIATE ACCOUNT EXECUTIVECourt TV, LA., Local Ad Sales, MSO, interconnect or system experience; Proven results as member of sales team. For more info go to: http://www.courttv.com/about/careers/#aeaaswr (12/10)

JOB OPENING:  PROMOTIONS MARKETING MANAGER, Nickelodeon, NY. Manage partner relationships/execution/fulfillment stages for off-channel promo programs. 4+ yrs Promo Mktg. exp. pref. working w/ad sales. Apply www.mtvncareers.com EOE   (12/10)

JOB OPENING:  MANAGER, AFFILIATE MARKETING, OLN- Stamford, CT – Develop/execute affiliate and LAS promos for anchor programming. 5+ yrs affiliate mktg exp at cable network. See www.olntv.com Resume/salary:

JOB OPENING:  MEDIA RESEARCH PRO, LA. Develop research plans, write reports, present findings. Top res. & consult. firm w/clients in TV, film, web, gaming, tech. Min 3 yrs market research exp. Masters, PhD.

JOB OPENING:  SR. RESEARCH ANALYST, MTVN-LA. Self-starter w/2+ yrs media research exp or related field to support Ad Sales using trad’l research & innovative category/consumer resources. www.mtvncareers.com. EOE/AAP  (12/10)

JOB OPENING:  SALES ASST/MTV Networks, NYC. Dynamic, self-starter, to support Sales Exec and Sales Manager who travel frequently. Excel proficient, highly organized, efficient. Resume: fridayabernethy

JOB OPENING:  SALES REVENUE ANALYST, FOX Television Network, NY. In Sales Rev. Analysis group. Resp: forecasting/analyzing revenue, budgets, sales rpts, other fin. Analysis. Bcst, cable, ad agency exp. Apply: www.foxcareers.com (12/9)

JOB OPENING:  MANAGER, AD SALES MARKETING/Oxygen, NYC: Develop ad sales materials and trade marketing initiatives that break-through; 3 yrs experience in media, marketing or advertising fields. Resumes to
. EOE  (12/8)

JOB OPENING:  MKTG DIRECTOR-Lifetime/NY. Dev. plan for Nat’l Ad Sales promotions, added value. Est. trade adv strategy, media plan dev/implementation. Cable ad sales mktg exp req. Resume:
, subj: MKTG DIR  (12/8)

JOB OPENING:  ADMIN. ASST., NBC Universal TV Distribution (Dallas): Provides support to two VPs that frequently travel to license shows & TV stations in SW Region.  Apply online: www.universalstudios.com/jobs (keyword: 388753) (12/8)

JOB OPENING:  ADMINISTRATIVE ASSISTANT, AD SALES, TV One/ NY office. Please see our web site for a detailed job description and other exciting career opportunities. www.tv-one.tv (12/8)

JOB OPENING:  ACCOUNT EXEC-Galavision, NY. Exp media sales pro w/proven track record, extensive agency/client relationships.Solid presentation/comm. skills.Spanish-speaking strongly pref/not req. Resume:


SITUATION WANTED: SR. MEDIA BUYER – Available for telecommuting, job-sharing, freelancing or fulltime (Orange Cnty or Riverside Cnty areas, CA only for fulltime). Bought LA& most wstrn mrkts. Contact Erin geshevette

SITUATION WANTED:  TV/FILM WRITER/EXECUTIVE PRODUCER with over twenty years of credits looking for work in LA or New York City.  Check out my multi-paged resume. Contact David at

or 914 674-9559  (12/8)

SITUATION WANTED:  Award-winning WRITER/PRODUCER w/6 yrs experience. On-air promotion, animation, live-action, development, print. Located in NYC but willing to relocate, I’m spunky. Email reel requests:

SITUATION WANTED:  OPERATIONS EXECUTIVE: 15 years experience running support areas and day to day operations for cable channel. Email:
excellent references available   (12/8)

SITUATION WANTED:  Motivated & hard-working employee who just finished a tour traveling the country for the NBA. Looking to get into working in television and sports. Willing to travel and relocate. References.

SITUATION WANTED: PRODUCER & WRITER. 10+ yrs in TV. Ran a hidden-camera prank show that aired on TBS and a reality pilot for A&E. Former “Beavis” staff writer. A+++ references. Available in NYC or LA. E-mail:


for rates and specs for Job Openings.
Your ad will be read by 85,430+ Cynopsis & Cynopsis Kids! readers every day. No wonder Cynopsis ads get results.

Are you looking for a job? Post your Situation Wanted Ad here — Email
for specs.


ABC             A Charlie Brown Christmas, According to Jim, Rodney, NYPD Blue
CBS             NCIS, Amazing Race, Judging Amy
FOX             The Rebel Billionaire, House
NBC             Biggest Loser, Scrubs, L&O: SVU
PAX             World Cup Comedy, Cold Turkey, Cold Turkey
UPN             All of Us, Eve, Veronica Mars
WB              Gilmore Girls, High School Reunion [p]
TELE            La Mujer en el Espejo [p], Gitanas, Te Voy a Ensenar a Querer
UNIV            Rubi, Amor Real, Lo veremos todo con Niurka y Bobby

Related Stories

Cynopsis Digital Out of Home 07/10/24: Sphere introduces new features; Vistar Media launches political inventory targeting solution

Wednesday July 10, 2024 Sphere marked the one-year anniversary of the Exosphere’s first illumination on July 4th with a Vegas celebration that included a fleet of drones, and the launch of two new features: “XO Stream” presented by Verizon, an official livestream of the Exosphere on thesphere.com, and “XO Audio,” audio synced to content on […]

07/10/24: Cynopsis Jobs


ASSOCIATE, GLOBAL LICENSING & DISTRIBUTION HEARST MEDIA PRODUCTION GROUP CHARLOTTE, NC Coordinate and execute asset delivery to content distribution partners and assist with ideation and execution of marketing campaigns with channel partners as well as capture, analyze, and report viewership data. You will also follow and report on industry trends and create weekly programming schedules […]

Cynopsis 07/10/24: “Big Brother” goes all in on AI

Wednesday July 10, 2024 Today’s Premieres ABC: Who Wants to be a Millionaire at 8p; Claim to Fame at 9p Bravo: Million Dollar Listing Los Angeles at 9p History: Pawn Stars at 9p A+E: My Strange Arrest at 10p Vice: Icons Unearthed: Spider-Man at 10p ESPN+: In the Arena: Serena Williams Apple TV+: Sunny Netflix: […]



  • Monumental Ideas for D.C.

    Ted Leonsis, Founder, Chairman, Managing Partner and CEO, Monumental Sports & Entertainment, has become quite...
  • A Milestone Year for ONCE Mexico

    This year, ONCE Mexico International is celebrating its 20th anniversary in US. General Manager Carlos...
  • Pint-Sized Podcasts at Nick

    Creating podcasts for children requires more than just presenting age-appropriate fare. Alex Reeds, SVP, Growth...