Wednesday July 9, 2025 IN THE NEWS A+E Global Media is up for sale. Wells Fargo has been enlisted to explore strategic options for the company, a joint venture of Disney and Hearst that includes cable networks A&E, Lifetime, and The History Channel, among others. The move comes as Warner Bros. Discovery and NBCUniversal […]
A CYNOPSIS MESSAGE FROM SCREENVISION MEDIA When Dinosaurs Roar Audiences Rush In! ~14M moviegoers saw Jurassic World Rebirth over the 5-day weekend, setting off fireworks at the box office. Cinema delivers fresh content every week, offering a brand-safe, emotionally engaged, and fully immersive environment that unites audiences around larger-than-life stories. Partner with […]
Monday July 7, 2025 IN THE NEWS Paramount says it has agreed to pay President Trump $16 million to settle a lawsuit over the editing of a “60 Minutes” interview with then-VP Kamala Harris. The money, minus Trump’s legal fees, will be paid to Trump’s future presidential library. Paramount also agreed to release written […]
Friday June 27, 2025 Cynopsis will not publish the week of June 30. We wish everyone a safe and happy Fourth of July! IN THE NEWS Charter Communications and Disney struck an expanded distribution deal that brings Hulu (With Ads) to all Spectrum TV Select customers at no additional cost, and restores eight channels […]
A CYNOPSIS MESSAGE FROM OMEDA Thursday June 26, 2025 IN THE NEWS Layoffs at Paramount Global have hit BET. As it thins its ranks, BET will “further leverage Paramount’s scaled support functions in areas including linear research, finance, and business and legal affairs,” wrote network CEO Scott Mills in a memo to […]
Wednesday June 25, 2025 IN THE NEWS YouTube maintained the leading share of total TV viewing in May, while the largest monthly increases in share went to Warner Bros. Discovery and FOX, according to Nielsen’s latest Media Distributor Gauge report. WBD added 0.3 share points versus April to finish the month with 7.0% of […]
A CYNOPSIS MESSAGE FROM PHILO A Better Way to Advertise on CTV Philo Ads makes premium CTV advertising accessible, scalable, and flexible! Find your audience on Philo! Featuring premium entertainment and lifestyle content from: AMC, A&E, MTV, BET, Discovery, HGTV, TLC, Lifetime, Hallmark, Paramount, and more! 100% owned and operated. Experience frictionless transactions, supply transparency, […]
Monday June 23, 2025 IN THE NEWS Google has expanded its commerce media suite to brands and retailers. Updates now available in beta include: · Beyond Performance Max, Google Ads now also supports Search, Shopping and Demand Gen campaigns. · Google Ads features improved self-service options for retailers and marketplaces to share product catalogs […]
Friday June 20, 2025 IN THE NEWS Display prospecting ad costs dropped 27% year-over-year in Q1, highlighting a broader shift away from upper-funnel campaigns as economic uncertainty grows, according to AdRoll’s latest State of Digital Advertising Report. In contrast, the retargeting cost per mile (CPM) fell just 8%, signaling that brands are doubling down […]
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