Friday February 20, 2026 IN THE NEWS Things turned out just fine for US Senate candidate James Talarico. The politician’s scheduled interview on “The Late Show With Stephen Colbert,” yanked after what host Colbert described as pressure from CBS lawyers concerned over federal rules stipulating equal time for political parties, generated over 8 million […]
Thursday February 19, 2026 IN THE NEWS Netflix pacing to take nearly 10% of global CTV ad spend next year, with ad revenue forecast to double to $3 billion in 2026 and reach $8 billion by 2030, according to the latest Platform Insights report from WARC Media. “Netflix is expanding beyond […]
A CYNOPSIS MESSAGE FROM PREMION Tuesday February 17, 2026 IN THE NEWS Warner Bros. Discovery is weighing whether to restart sale negotiations with hostile bidder Paramount Skydance, according to Bloomberg. Board members are debating if renewed discussions following Paramount’s revised offer could secure a stronger deal – or potentially […]
Friday February 13, 2026 IN THE NEWS Global advertising and marketing spending is projected to accelerate to 9.8% in 2026, as economic fears wane and the Winter Olympics, FIFA World Cup and political elections in 40 countries propel growth, according to new research from media economist PQ Media. Analysts observed that […]
Thursday February 12, 2026 IN THE NEWS The drama continues in the battle for Warner Bros. Discovery. Just one day after Paramount Skydance sweetened its hostile takeover offer, activist investor and WBD shareholder Ancora Alternatives registered its strong opposition to the proposed WBD/Netflix transaction. Warner Bros. Discovery “now has no choice but to deem […]
Wednesday February 11, 2026 IN THE NEWS An estimated 124.9 million viewers watched Super Bowl LX on Sunday, February 8, according to Nielsen’s Big Data + Panel measurement. NBC’s presentation of Super Bowl LX ranks as the second most-watched Super Bowl in history, behind the 127.7 million viewers who watched Super Bowl LIX in […]
Tuesday February 10, 2026 IN THE NEWS Sunday’s Super Bowl halftime show starring Bad Bunny is expected to set a viewership record, topping the 133.5 million viewers who tuned in for Kendrick Lamar last year. As for the All-American Halftime Show, the alternative event drew up to 6.1 million concurrent viewers on its YouTube […]
Monday February 9, 2026 IN THE NEWS The opening ceremony of the Winter Olympics in Italy averaged 21.4 million viewers on NBC and Peacock, up +34% from the opener for the 2022 Games in Beijing, according to Nielsen and Adobe Analytics. “We are off to a strong start with Friday’s captivating Opening Ceremony highlighted […]
Friday February 6, 2026 IN THE NEWS How do theater owners feel about the pending merger of Netflix and Warner Bros. Discovery? Two days after Netflix Co-CEO Ted Sarandos was grilled in a Senate hearing, trade organization Cinema United wrote to the Senate Judiciary Subcommittee on Antitrust, Competition Policy & Consumer Rights. “If Netflix […]
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