A CYNOPSIS MESSAGE FROM FAMILY ENTERTAINMENT TV Family Entertainment Television Allows You to Increase Reach and Efficiency FETV gives you access to a unique audience with low duplication The majority of our audience does not watch networks with similar audience compositions Source Wednesday May 7, 2025 IN THE NEWS Streaming impressions […]
A CYNOPSIS MESSAGE FROM A+E Global Media This Upfront, It’s As Simple As A+E We specialize in flexible solutions, from creative formats to multiplatform executions to evolving business models and more. The possibilities are endless. For More Info, Contact Your A+E Rep A&E | HISTORY | Lifetime | LMN |
Monday May 5, 2025 IN THE NEWS CBS canceled “The Equalizer” after five seasons. “Stepping into a kick-ass role like Robyn was everything I hoped it would be,” posted series star Queen Latifah. “’The Equalizer’ blew past every dream we had for it, and having the opportunity to do this for five seasons honestly […]
A CYNOPSIS MESSAGE FROM LOCALITY Friday May 2, 2025 IN THE NEWS Lester Holt’s last day as anchor of “NBC Nightly News” will be Friday, May 30. Holt, who announced in February that he was stepping down, will remain at NBC as a full-time anchor on “Dateline NBC.” Tom Llamas takes the […]
Thursday May 1, 2025 IN THE NEWS As brands reconsidered media budgets in the wake of Donald Trump’s tariff plans, insights from EDO reveal changes in TV ad strategy and performance – and some surprising results amid budget cuts. Home appliance brands slashed spend by 30%, for example, yet ad effectiveness jumped by 77%, […]
A CYNOPSIS MESSAGE FROM LOCALITY Wednesday April 30, 2025 IN THE NEWS A lawsuit claiming Showtime and Entertainment One hit drama “Yellowjackets” pilfered the plot of 2015 film “Eden” has been dismissed. While both projects focus on soccer teams that crash in the woods and resort to cannibalism, “escape attempts by shipwrecked […]
Tuesday April 29, 2025 IN THE NEWS Digital video is on track to capture nearly 60% of all TV/video ad spend by 2025, according to IAB’s annual Video Ad Spend Report. Additional findings include: • Ad spend rose 18% in 2024 and is projected to grow 14% more in 2025, reaching $72B, growing two […]
Monday April 28, 2025 IN THE NEWS The FCC has informed Paramount Global that it must continue to abstain from DEI initiatives if it wants to win approval for its merger with Skydance Media, reports The Wall Street Journal. “We can only under the statute move forward and approve a transaction if we find […]
Friday April 25, 2025 IN THE NEWS Fox has set its summer premiere dates, starting with the season five premiere of “LEGO Masters” on Monday, May 19 at 8p. Wednesday, May 21 brings the season 15 debut of “MasterChef: Dynamic Duos” at 8p, followed by the series starter of “Gordon Ramsay’s Secret Service” at […]
Thursday April 24, 2025 IN THE NEWS YouTube’s Multiview feature, enabling viewers to see multiple channels at once, is expanding beyond sports programming. That’s one of the updates listed in a blog by Virah Mahesh, Senior Product Manager, timed to celebrate 20 years of the platform. Also of note: Ask Music, to “create […]
While we're taking the week off for July 4th, this is a great time to catch up on all our still timely editions of @CynopsisMedia daily newsletters and Special Reports -- from Sports to Executive Profiles! May your holiday be meaningful. https://t.co/kz2fOB36GR
In today's #MediaTech update: @Roku + @AmazonAds launched an integration to reach 80%+ of US HHs - the largest authenticated #CTV footprint ever. Early results? 40% more unique viewers w/ same budget + 30% less ad frequency. Game changer for advertisers. https://t.co/z2V7f4F2M5